Seguin, Texas Short-Term Rental Market
Seguin, TX adopted its first-ever STR registration ordinance, effective January 2026; Greater San Antonio market averaged $222/night.
Quick Answer: Seguin, Texas is an active short-term rental market. average occupancy in the San Antonio market area is 65%. average monthly revenue in the San Antonio market area is $3,955. average daily rate in the San Antonio market area is $222. the top operator in the San Antonio market area is Evolve with 312 listings. market score is 59/100 (grade C).
Market data reflects the San Antonio regional market, which includes Seguin. Regulations, taxes, and permit details below are specific to Seguin.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Seguin adopted its first-ever Short-Term Rental Registration Ordinance (Ord. No. 2025-045) on September 16, 2025, effective January 1, 2026, with registration applications opening that same date through the city’s permit portal. Any owner operating an STR inside city limits must register: one license per address, a $250 initial registration fee, and proof of liability insurance up to $1 million per occurrence. Applications require a floorplan, site plan, parking plan, and a stated occupancy limit tied to bedroom count. Because the program only began enforcement in 2026, practice is still ramping up.
Seguin is a fast-growing small city of roughly 38,789 residents on the Guadalupe River in Guadalupe County, about 35 miles east of San Antonio along I-10. Tourism is driven by river paddling and kayaking, Max Starcke Park’s golf course and trails, and sports tournaments at the Seguin Events Complex; note that ZDT’s Amusement Park, formerly a signature local draw, permanently closed August 17, 2025.
StaySTRA tracks Seguin’s short-term rental performance at a shared Greater San Antonio regional level covering Seguin alongside Bandera, Boerne, Canyon Lake, Converse, Marion, New Braunfels, Pipe Creek, San Antonio and Spring Branch, so the figures below describe the Greater San Antonio area STR market rather than Seguin alone. Listing-type mix, bedroom mix and top property managers are also tracked at that shared regional level, so this profile omits those breakdowns rather than presenting regional totals as Seguin-specific.
In June 2026, the Greater San Antonio area STR market posted an average daily rate of $222 and occupancy of 64.8%, producing average monthly revenue of $3,955 per listing.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 45% |
| Feb | 55% |
| Mar | 62% |
| Apr | 53% |
| May | 54% |
| Jun | 62% |
| Jul | 65% |
| Aug | 52% |
| Sep | 47% |
| Oct | 53% |
| Nov | 51% |
| Dec | 52% |
Month-by-month nightly rates and revenue figures for Seguin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in San Antonio market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the San Antonio market as a whole, which includes Seguin, so these counts are not Seguin-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 312 | 13,836 | ★ 4.68 |
| 2 | Feliz Stays SA | 194 | 13,450 | ★ 4.72 |
| 3 | Landing, Inc. | 180 | 408 | ★ 4.31 |
| 4 | Vacasa | 160 | 5,325 | ★ 4.56 |
| 5 | New Braunfels Escapes | 157 | 5,662 | ★ 4.67 |
What Kind of STR Should I Buy in Seguin?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Seguin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.3% |
| vrbo | 6.8% |
| both | 47.9% |
Home Value Trends (Seguin)
Typical home values, median sale prices, and the 10-year price trend for Seguin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Seguin — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Seguin adopted its first Short-Term Rental Registration Ordinance (Ord. No. 2025-045) on September 16, 2025, effective January 1, 2026, with registration applications opening January 1, 2026 through the city permit portal. Any owner operating an Airbnb or Vrbo-style STR inside city limits must register: one license per address, a $250 initial registration fee, and proof of liability insurance up to $1 million per occurrence. Applications require a floorplan, site plan, parking plan, and a stated occupancy limit tied to the number of bedrooms.
Operators must collect and remit hotel occupancy taxes through the city’s payment portal; the state hotel occupancy tax of 6% applies statewide, while the additional City of Seguin and Guadalupe County local rates were not confirmed in available sources. This is a registration-and-tax-compliance framework rather than a prohibition: no owner-occupancy or primary-residence requirement and no cap on nights per year were found in the ordinance materials.
Because the program is brand new, with the first enforcement period beginning in 2026, enforcement practice is still ramping up. Investors should confirm the current fee, whether renewal is annual, the exact local lodging-tax rate, and any zoning-district limits directly with the Seguin Planning and Codes Department before purchasing. Enforcement is rated moderate.
Market Comparison
The Greater San Antonio area STR market’s June 2026 occupancy of 64.8% ran well above the commonly cited US STR median of roughly 55%, while its $222 ADR ran roughly in line with the approximately $220 national median, a combination suggesting solid demand without a significant rate premium.
Top property manager data (which operators lead the market, their listing counts and reviews) is tracked at the shared Greater San Antonio regional level rather than uniquely for Seguin, so this profile omits operator rankings rather than presenting regional totals as Seguin-specific. Investors researching who manages properties in Seguin should review individual listing pages directly, keeping in mind the city’s new 2026 registration requirement.
Frequently Asked Questions About Seguin, Texas
Does Seguin, TX require a short-term rental permit?
What was the average daily rate for STRs in the Greater San Antonio area in June 2026?
What documents does Seguin's STR application require?
Did Seguin lose a major tourist attraction recently?
Does Seguin require owner-occupancy for short-term rentals?
When is peak season for STRs in the Greater San Antonio area?
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