Seguin, Texas Short-Term Rental Market
Seguin STRs need city registration; the San Antonio area averaged $195 a night at 54.1% occupancy in August 2026.
Quick Answer: Seguin, Texas is an active short-term rental market. average occupancy in the San Antonio market area is 54%. average monthly revenue in the San Antonio market area is $2,651. average daily rate in the San Antonio market area is $178. the top operator in the San Antonio market area is Evolve with 312 listings. market score is 59/100 (grade C).
Market data reflects the San Antonio regional market, which includes Seguin. Regulations, taxes, and permit details below are specific to Seguin.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Seguin is a city of 38,789 residents on the Guadalupe River in Guadalupe County, about 35 miles east of San Antonio on I-10. STR performance for Seguin is tracked jointly with nine nearby markets: San Antonio, New Braunfels, Boerne, Bandera, Canyon Lake, Converse, Marion, Pipe Creek, and Spring Branch. All belong to the San Antonio metro area. Every performance figure on this page describes that San Antonio metro area STR market, not Seguin alone.
In August 2026 the San Antonio metro area averaged an average daily rate (ADR) of $195 at 54.1% occupancy. Average monthly revenue per listing was $3,146. Compared with August 2025, occupancy rose 7.6%, ADR rose 1.2%, and revenue rose 8.3%.
The 2025 averages were 53.7% occupancy, a $185 ADR, and $2,816 in monthly revenue. For January through August 2026 the averages are 58.0% occupancy, an ADR of $191, and $3,132 in monthly revenue, ahead of 2025. Occupancy peaked at a yearly average of 61.3% in 2021 and has held between 53% and 55% in 2023 through 2025. ADR rose from $147 in 2019 to $185 in 2025.
Seguin draws regional Texas travelers, sports tournament participants at the Seguin Events Complex, and day-trippers from the San Antonio and Austin corridor. Outdoor draws include river paddling and Max Starcke Park, and heritage sites include Sebastopol House State Historic Site. ZDT’s Amusement Park, a former signature draw, closed permanently on August 17, 2025. The listing type mix, bedroom mix, and channel split are tracked at a shared regional level rather than uniquely for Seguin, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 45% |
| Feb | 55% |
| Mar | 62% |
| Apr | 53% |
| May | 54% |
| Jun | 62% |
| Jul | 65% |
| Aug | 52% |
| Sep | 48% |
| Oct | 53% |
| Nov | 51% |
| Dec | 52% |
Month-by-month nightly rates and revenue figures for Seguin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in San Antonio market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the San Antonio market as a whole, which includes Seguin, so these counts are not Seguin-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 312 | 13,836 | ★ 4.68 |
| 2 | Feliz Stays SA | 194 | 13,450 | ★ 4.72 |
| 3 | Landing, Inc. | 180 | 408 | ★ 4.31 |
| 4 | Vacasa | 160 | 5,325 | ★ 4.56 |
| 5 | New Braunfels Escapes | 157 | 5,662 | ★ 4.67 |
What Kind of STR Should I Buy in Seguin?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Seguin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.3% |
| vrbo | 6.8% |
| both | 47.9% |
Home Value Trends (Seguin)
Typical home values, median sale prices, and the 10-year price trend for Seguin are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Seguin — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Seguin adopted its first Short-Term Rental Registration Ordinance (Ord. No. 2025-045) on September 16, 2025. It took effect January 1, 2026, and applications opened that day through the city permit portal. This is a registration and tax compliance program, not a ban.
Any owner operating an Airbnb or VRBO style STR inside city limits must register. The rules allow one license per address. The initial registration fee is $250. Owners must show proof of liability insurance of up to $1 million per occurrence. Applications need a floorplan, a site plan, a parking plan, and a stated occupancy limit tied to the number of bedrooms.
Operators must collect and remit hotel occupancy tax through the city payment portal. The state hotel occupancy tax of 6% applies statewide. The City of Seguin and Guadalupe County local rates were not confirmed in the available sources, so check them before buying.
The ordinance materials show no owner-occupancy or primary-residence requirement and no cap on nights per year. Specific zoning district limits are not published in detail. Enforcement is rated moderate and is still ramping up in the first year. Confirm the current fee, whether renewal is annual, the local lodging tax rate, and zoning limits with the Seguin Planning and Codes Department.
Market Comparison
The US STR median is roughly 55% occupancy and a $220 ADR. In August 2026 the San Antonio metro area ran 54.1% occupancy, less than 1 point below that benchmark. Its $195 ADR was about 11% below the national figure.
Over a full year the market sits close to the benchmark on occupancy. The 2025 annual average of 53.7% occupancy is 1.3 points below it. The 2025 ADR of $185 is about 16% below it. January through August 2026 occupancy of 58.0% is above the benchmark. This is a mid-priced market with a typical Seguin home value of $275,753.
Top property managers are tracked at a shared regional level rather than uniquely for Seguin, so this profile omits operator rankings and listing shares. Check local manager listings directly to compare management options.
Frequently Asked Questions About Seguin, Texas
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