Rowlett, Texas Short-Term Rental Market
Rowlett, TX area STRs (DFW metro) averaged $215/night at 66.6% occupancy in June 2026, though a $2,000 annual permit makes entry costly.
Quick Answer: Rowlett, Texas is an active short-term rental market. average occupancy in the Dallas market area is 67%. average monthly revenue in the Dallas market area is $3,618. average daily rate in the Dallas market area is $215. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Rowlett. Regulations, taxes, and permit details below are specific to Rowlett.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Rowlett is a growing Dallas-Fort Worth suburb on the shores of Lake Ray Hubbard, and its visitor base is driven overwhelmingly by lake-oriented outdoor recreation rather than a formal tourism industry. Visitors are largely regional day-trippers and weekenders from the DFW metroplex who come for boating, fishing, kayaking, paddleboarding, and sailing across the lake’s 22,000-plus acres and 30-plus miles of shoreline. Captain’s Cove Marina, Paddle Point Park, Rowlett Creek Preserve trails, and the seasonal Rowlett Wet Zone waterpark are core draws, and many trips combine Rowlett with neighboring Rockwall’s Harbor boardwalk dining and entertainment.
Because StaySTRA’s short-term rental performance data for this submarket is shared across the Dallas-Fort Worth metro cluster (Rowlett, Allen, Aubrey, Carrollton, Denton, Flower Mound, Forney, Garland, Grand Prairie, Irving, Lewisville, Little Elm, Mckinney, Mesquite, Plano, Richardson, and Rockwall, every member verifiably part of the DFW metro), this profile frames occupancy, rate, and revenue figures as describing the Rowlett area (DFW metro) STR market rather than claiming Rowlett-only precision.
In June 2026, that area STR market averaged 66.58% occupancy and a $214.51 average daily rate, with average monthly revenue of $3,617.88 per active listing, up a solid 6.38% year over year even as occupancy dipped 3.29 points and ADR grew 2.18%.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Rowlett, so this profile omits those specific breakdowns.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Rowlett are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Rowlett, so these counts are not Rowlett-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Rowlett?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rowlett are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Rowlett)
Typical home values, median sale prices, and the 10-year price trend for Rowlett are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Rowlett — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Rowlett actively regulates short-term rentals (stays under 30 consecutive days) through its Rental Housing Standards Program. Operators must obtain an annual city permit before occupancy and before advertising, and the assigned permit number must appear in every listing. The annual permit fee is a notably high $2,000 per property, and the permit expires January 31 each year, requiring annual renewal. Applicants must notify all residential properties within a 200-foot radius before approval.
The city requires four inspections a year (quarterly), with a $50 reinspection fee for any failure. External signage advertising the STR is prohibited, and permits are non-transferable between owners, operators, or locations. Enforcement is aggressive: a third repeat violation within any consecutive 12-month period results in permit revocation.
STRs are also subject to hotel occupancy tax: Rowlett’s local rate is 7%, combining with the 6% Texas state rate for 13% total, remitted to the city. Reviewed ordinance materials did not impose an owner-occupancy or primary-residence requirement, nor a cap on nights per year. The combination of the $2,000 annual fee, mandatory quarterly inspections, neighbor notification, and quick revocation on repeat violations makes Rowlett one of the more restrictive and expensive STR environments in the Dallas-Fort Worth metroplex for investors, a genuinely different cost profile than most nearby DFW suburbs.
Market Comparison
Rowlett’s 66.58% occupancy in June 2026 runs well above the roughly 55% occupancy typical of the broader U.S. short-term rental market, though its $214.51 ADR sits just below the national median of roughly $220, meaning this market fills at an above-average rate but at a fairly typical nightly price.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Rowlett, so this profile omits naming specific operators here.
The defining comparison point for Rowlett within this pipeline is regulatory cost: its $2,000 annual permit fee is far above the $50-to-$250 range seen in most other Texas markets processed (Round Rock’s $50 Temporary Use Permit, Red River’s modest annual permit, and others), meaning an investor evaluating Rowlett against nearby DFW suburbs needs to factor that fee directly into their return calculation, not just compare headline occupancy and ADR.
Frequently Asked Questions About Rowlett, Texas
How much does an STR permit cost in Rowlett, TX?
How often are short-term rentals inspected in Rowlett, TX?
What happens if I violate Rowlett's short-term rental rules repeatedly?
What is the average nightly rate for a short-term rental in Rowlett, TX?
What taxes apply to short-term rentals in Rowlett, TX?
Is there an owner-occupancy requirement for short-term rentals in Rowlett, TX?
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