Rockwall, Texas Short-Term Rental Market
Rockwall's Dallas-Fort Worth area STR submarket earned $215 ADR at 67% occupancy in June 2026.
Quick Answer: Rockwall, Texas is an active short-term rental market. average occupancy in the Dallas market area is 67%. average monthly revenue in the Dallas market area is $3,618. average daily rate in the Dallas market area is $215. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Rockwall. Regulations, taxes, and permit details below are specific to Rockwall.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Rockwall is a lakeside suburb of 51,880 residents on the eastern shore of Lake Ray Hubbard, about 25 miles east of downtown Dallas. Tourism here is primarily regional day-trip and weekend leisure travel from the Dallas-Fort Worth metroplex, drawn by lake recreation (boating, fishing, sailing), The Harbor Rockwall waterfront dining and entertainment district, and a walkable historic downtown with boutiques, restaurants, and live music. Visitors skew toward couples, multi-generational groups, and boating and watersport enthusiasts, with peak season running spring through fall, anchored by summer lake activity and community events such as Founders Day and Concert by the Lake at the Harbor Lights Amphitheater. No official annual visitor count is published by the city or its CVB.
Short-term rental performance data in this data set is tracked at a shared level across the wider Dallas-Fort Worth metro area, a 24-city cluster spanning Plano, Frisco, McKinney, Denton, Irving, Rowlett, and Rockwall among others, rather than uniquely for Rockwall, so the figures below describe the Dallas-Fort Worth metro area STR market as it applies to this submarket. In June 2026, the most recent month with complete data, the metro area’s average daily rate across all listings was $214.51 at 66.58% occupancy, generating average monthly revenue of $3,617.88 per listing. Occupancy is down year over year (down 3.29%), while ADR is up 2.18% and average monthly revenue is up a strong 6.38% year over year.
Bedroom mix, listing-type mix, channel mix, and market-score data in this data set are tracked at a shared regional level across a 17-city Dallas-Fort Worth area cluster, including Plano, McKinney, and Rowlett, rather than measured uniquely for Rockwall, so this profile omits those figures rather than present regional numbers as if they were city-specific. Booking data for the metro area shows an average lead time of 44.33 days and an average length of stay of 5.10 nights, notably longer than most markets in this project.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Rockwall are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Rockwall, so these counts are not Rockwall-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Rockwall?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Rockwall are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Rockwall)
Typical home values, median sale prices, and the 10-year price trend for Rockwall are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Rockwall — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Rockwall regulates short-term rentals under Ordinance No. 24-10, adopted in 2024 and tied to the city’s Unified Development Code Article 04. Any dwelling rented for more than 12 hours but fewer than 30 consecutive days requires a City STR Permit before advertising or operating, administered by Neighborhood Improvement Services. The application fee is $500, and permits are valid for three years, renewed 30 days before expiration.
Owner-occupancy is not required citywide. The ordinance recognizes three STR types: Owner-Occupied STRs, allowed in most residential districts; Non-Owner-Occupied STRs, which require a 1,000-foot separation from any other Non-Owner-Occupied STR unless a Specific Use Permit is obtained; and Apartment or Condominium unit STRs, capped at 5% of units per parcel. STRs that were operating and registered before the ordinance’s grace-period deadline of June 30, 2024 are grandfathered from the proximity requirement.
Operators must designate a local Responsible Party, a Rockwall County resident able to respond within one hour, carry commercial insurance, submit a site and parking plan, and register for and remit Hotel Occupancy Tax. Combined HOT is roughly 13%, 6% Texas state plus 7% city. Enforcement is rated strict: fines run $500 to $2,000 per offense per day, with inspections and permit suspension or revocation after three violations in a 12-month period or for HOT delinquency. This is a comparatively strict registration regime overall, though it does allow non-owner-occupied whole-home rentals subject to the spacing limits described above.
Market Comparison
The Dallas-Fort Worth area’s 66.58% occupancy in June 2026 runs well above the roughly 55% median occupancy typically seen across the broader U.S. short-term rental market, while its $214.51 average daily rate sits close to the roughly $220 national median ADR, reflecting a market with strong demand at a mainstream price point rather than a premium resort rate.
Top property manager data in this data set is tracked at a shared regional level across a 17-city Dallas-Fort Worth area cluster, including Plano, McKinney, and Rowlett, rather than uniquely for Rockwall, so this profile does not present specific operator names, listing counts, or ratings as Rockwall-specific. Rockwall’s own typical home value of $481,123.50 is high relative to the metro-wide revenue figures shown here, resulting in a comparatively modest 6.0% gross rental yield versus other markets in this project. Rockwall’s strict, distinctive local ordinance, with its 1,000-foot spacing rule and 5% condo cap, is a more consequential differentiator for investors than anything visible in the shared regional performance data.
Frequently Asked Questions About Rockwall, Texas
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Do I need a permit to operate a short-term rental in Rockwall, TX?
What taxes apply to short-term rentals in Rockwall?
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What does it cost to buy into the Rockwall short-term rental market?
How strict is short-term rental enforcement in Rockwall?
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