Pottsboro, Texas Short-Term Rental Market
Pottsboro, TX's STR performance feed is part of a shared, ~41-city statewide Texas series, not town-specific data.
Quick Answer: Pottsboro, Texas is an active short-term rental market. average occupancy in the Texas East Area market area is 53%. average monthly revenue in the Texas East Area market area is $3,860. average daily rate in the Texas East Area market area is $271. the top operator in the Texas East Area market area is Evolve with 774 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Pottsboro. Regulations, taxes, and permit details below are specific to Pottsboro.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Pottsboro is a small city of 2,691 residents in Grayson County, branded the “Southern Gateway to Lake Texoma” and positioned roughly 75 minutes north of Dallas. Its visitor economy runs almost entirely on Lake Texoma, an 89,000-acre US Army Corps of Engineers reservoir marketed regionally as the “Playground of the Southwest.” Regional visitation estimates for the whole Lake Texoma area range from roughly 6 million to 8 to 10 million visitors a year, not Pottsboro specifically, driven by anglers, boaters, golfers at the Arnold Palmer-designed Tanglewood course, and birdwatchers at Hagerman National Wildlife Refuge.
Important data note: the STR performance figures StaySTRA has for this area (ADR, occupancy, revenue, seasonal pattern, and revenue by tier) are not Pottsboro-specific. StaySTRA tracks them as a single shared series spanning a roughly 41-area cluster across the entire state of Texas, stretching from Texarkana to Laredo. That is a statewide dataset, not a coherent regional submarket, so the numbers below should be read as a broad Texas STR benchmark rather than a measurement of Pottsboro’s own lake market.
With that caveat, the shared series posted an average daily rate of $271.39 and 52.57% occupancy in June 2026, with average revenue per listing of about $3,859.60. Year over year, the tracked series is roughly flat: revenue up 0.81% and occupancy up 2.80%, even as ADR is down 6.67%.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 33% |
| Feb | 41% |
| Mar | 50% |
| Apr | 41% |
| May | 44% |
| Jun | 53% |
| Jul | 53% |
| Aug | 42% |
| Sep | 39% |
| Oct | 42% |
| Nov | 41% |
| Dec | 37% |
Month-by-month nightly rates and revenue figures for Pottsboro are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Texas East Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas East Area market as a whole, which includes Pottsboro, so these counts are not Pottsboro-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 774 | 27,617 | ★ 4.71 |
| 2 | Vacasa | 238 | 8,722 | ★ 4.67 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,231 | ★ 4.62 |
What Kind of STR Should I Buy in Pottsboro?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Pottsboro are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.4% |
| vrbo | 10.1% |
| both | 43.5% |
Home Value Trends (Pottsboro)
Typical home values, median sale prices, and the 10-year price trend for Pottsboro are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Pottsboro — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Texas has no statewide short-term rental license or registration requirement and no state preemption law, so Pottsboro, like other Texas cities, sets its own rules. The only mandatory statewide item is the 6% Texas Hotel Occupancy Tax; since April 1, 2025, Airbnb and Vrbo collect and remit this tax on hosts’ behalf automatically.
Pottsboro does have a zoning ordinance (Exhibit 14A on eCode360) that establishes a B-2 General Business District in which hotels, motels, and bed-and-breakfast houses are permitted uses. An important correction applies here: an earlier version of this market’s data attributed to Pottsboro a specific occupancy cap of 2 adults per bedroom plus 2 additional adults per unit for short-term rentals. That claim was traced to a template shared with other Texas municipal codes (Bruceville-Eddy, Hillsboro) and could not be confirmed for Pottsboro’s actual ordinance, so no occupancy limit is cited for Pottsboro here.
Whether the city runs a dedicated STR permit or registration program, what any application fee or renewal cycle would be, whether there is an owner-occupancy or primary-residence requirement, and whether there is any annual night cap or local city hotel occupancy tax on top of the 6% state tax could not be confirmed from public sources. Enforcement is described as moderate. Given these gaps, investors should contact Pottsboro’s city offices directly to confirm current permitting requirements before purchasing with STR income in mind.
Market Comparison
The $271.39 ADR and 52.57% occupancy cited for this market come from the same shared, ~41-area statewide Texas series described above, not from Pottsboro specifically. Within that broader dataset, the ADR runs above the roughly $220 national median ADR (about 23% higher), while occupancy sits slightly below the commonly cited US short-term rental median of about 55%.
That combination, above-median rate paired with slightly below-median occupancy, is a pattern seen broadly across this statewide Texas dataset rather than a signal specific to Pottsboro’s own demand, so it should be read as a regional benchmark rather than a competitive read on Pottsboro against other individual lake or small-town markets. Pottsboro’s genuinely local differentiators, its Lake Texoma gateway location, zoning permitting hotels and B&Bs in its B-2 district, and its housing cost, are better indicators of the town’s own investment case than the shared performance numbers above.
Top-operator and listing-mix data (which companies manage the most local listings, and how the market splits by bedroom count or listing type) is tracked at a shared regional level rather than uniquely for Pottsboro, so this profile omits those specific figures.
Frequently Asked Questions About Pottsboro, Texas
What is the average Airbnb rate in Pottsboro, TX near Lake Texoma?
Are short-term rentals legal in Pottsboro?
Is there an occupancy limit for short-term rentals in Pottsboro?
What is the busiest month for short-term rentals in Pottsboro?
How much does a Pottsboro-area short-term rental cost to buy?
What Texas hotel tax applies to Pottsboro short-term rentals?
Why does Pottsboro's STR performance data look identical to other Texas markets?
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