Point, Texas Short-Term Rental Market
The Point, TX area STR market averaged $271 a night at 52.6% occupancy in June 2026, roughly flat yearly.
Quick Answer: Point, Texas is an active short-term rental market. average occupancy in the Texas East Area market area is 53%. average monthly revenue in the Texas East Area market area is $3,860. average daily rate in the Texas East Area market area is $271. the top operator in the Texas East Area market area is Evolve with 774 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Point. Regulations, taxes, and permit details below are specific to Point.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Point, TX is a small town of 836 residents in Rains County on the north side of Lake Tawakoni, roughly an hour east of the Dallas-Fort Worth metroplex. Tourism here is overwhelmingly outdoor-recreation-driven and centered on the 36,700-acre Lake Tawakoni, nicknamed the Catfish Capital of Texas, drawing regional day-trippers and weekenders from the DFW area for fishing, boating, and camping at the Thousand Trails Lake Tawakoni RV Campground. Anglers target blue and channel catfish, striped and white bass, and crappie, and the county markets itself as the Bald Eagle Capital of Texas, drawing birders alongside the fishing crowd.
Listing-level inventory counts, bedroom mix, and market-score benchmarks are tracked at a shared regional level across nearby East Texas markets rather than uniquely for Point, so this profile omits those figures rather than present regional numbers as town-specific. All occupancy, rate, and revenue figures below describe the Point, TX area STR market rather than the town in strict isolation.
In the most recent month of data (June 2026), the Point area STR market posted an average daily rate of $271.39 and average occupancy of 52.57%. Average monthly revenue per listing was $3,860, with standalone houses averaging $4,276 a month and entire-place listings averaging $4,002, both well ahead of the $2,174 average for apartment-style listings.
Year over year, occupancy rose 2.8 percentage points, average daily rate fell 6.7%, and revenue per listing edged up 0.8%, a broadly flat year once rate and occupancy movements are combined. Longer-run data shows occupancy climbing steadily from the low 30s in 2017-2019 to the mid-to-high 40s in recent years, even as average daily rate has held in a fairly narrow $204 to $221 range across most of that history.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 33% |
| Feb | 41% |
| Mar | 50% |
| Apr | 41% |
| May | 44% |
| Jun | 53% |
| Jul | 53% |
| Aug | 42% |
| Sep | 39% |
| Oct | 42% |
| Nov | 41% |
| Dec | 37% |
Month-by-month nightly rates and revenue figures for Point are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Texas East Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas East Area market as a whole, which includes Point, so these counts are not Point-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 774 | 27,617 | ★ 4.71 |
| 2 | Vacasa | 238 | 8,722 | ★ 4.67 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,231 | ★ 4.62 |
What Kind of STR Should I Buy in Point?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Point are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.4% |
| vrbo | 10.1% |
| both | 43.5% |
Booking Insights
Booking-window and length-of-stay analysis for Point — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Point, TX in Rains County has no short-term-rental-specific ordinance on record. The City of Point’s published ordinance list covers standard chapters, zoning, business, taxation, and health and sanitation, but includes nothing dedicated to Airbnb or vacation rentals, and the city does not list a local hotel occupancy tax. Operators are therefore subject only to the Texas state hotel occupancy tax of 6% on stays under 30 days, which platforms like Airbnb typically collect and remit on the host’s behalf, though the host remains ultimately responsible.
No permit, registration, owner-occupancy, primary-residence, or annual-night-cap requirement could be found for Point itself. This is an important point of confusion to clear up: some online STR regulation guides describe a September 2021 registration process with island or R-0 zoning and $2,000 fines under a Village of Point. That content actually refers to Point Venture in Travis County, a separate municipality on Lake Travis, and does not apply to Point, TX in Rains County.
Practically, this is a lightly regulated rural lake market. The main constraints on an STR investor are private deed and HOA restrictions around the lake, which can independently limit STR use on specific parcels, rather than city permitting. Because Point is very small and has no formal STR framework, buyers should still call City Hall to confirm current rules before purchasing. Enforcement is rated minimal.
Market Comparison
The Point area’s 52.57% average occupancy in the latest month sits close to the roughly 55% median occupancy typically seen across the broader US short-term rental market, while its $271.39 average daily rate sits above the roughly $220 national median, reflecting a modestly premium rural lake destination.
Property manager rankings and total listing counts for this market are tracked at a shared regional level rather than distinctly for Point, so this profile omits a market-specific operator breakdown rather than present shared data as town-specific. Investors evaluating a Point-area property should request current, address-specific management proposals rather than rely on any regional operator ranking, and should independently verify any online regulatory guidance given the documented confusion between Point in Rains County and the similarly named Point Venture in Travis County. That naming overlap is a real risk for anyone researching this market casually, since the two towns sit in entirely different parts of Texas with unrelated regulatory frameworks.
Frequently Asked Questions About Point, Texas
What is the average Airbnb occupancy rate in the Point, TX area?
What is the average daily rate for a short-term rental in the Point, TX area?
How much revenue can an Airbnb in the Point, TX area generate per month?
Are short-term rentals legal in Point, TX?
Is Point, TX the same as Point Venture, TX for STR regulations?
When is the best time to book or list a short-term rental in the Point, TX area?
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