Plano, Texas Short-Term Rental Market
The Plano area STR market earned $215 ADR at 67% occupancy in June 2026.
Quick Answer: Plano, Texas is an active short-term rental market. average occupancy in the Dallas market area is 67%. average monthly revenue in the Dallas market area is $3,618. average daily rate in the Dallas market area is $215. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Plano. Regulations, taxes, and permit details below are specific to Plano.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Plano is a large, affluent suburb in Collin County, part of the Dallas-Fort Worth metroplex, and a major corporate headquarters hub home to Toyota North America, JPMorgan Chase, and the Legacy West business district. Visit Plano reported nearly 4 million visitors in fiscal 2023 to 2024, with about 3.6 million overnight visitors, generating more than $1 billion in visitor spending (a roughly 12% increase year over year) and supporting an estimated 8,430 hospitality jobs. Tourism is driven heavily by corporate and business travel, plus upscale shopping and dining at Legacy West and The Shops at Legacy, the Downtown Plano Arts District, youth sports events, and attractions like the Crayola Experience.
Short-term rental performance data in this data set is tracked at a submarket level shared across a 17-city Dallas-Fort Worth metro area cluster, so the figures below describe the wider Plano area STR market rather than city-limits-only precision. In June 2026, the most recent month with complete data, the area’s average daily rate across all listings was $214.51 at 66.58% occupancy, generating average monthly revenue of $3,617.88 per listing. Occupancy is down 3.29% year over year, ADR is up 2.18%, and monthly revenue is up 6.38% year over year.
Bedroom mix, listing-type mix, channel mix, and market-score data in this data set are tracked at a shared regional level rather than measured uniquely for Plano, so this profile omits those figures rather than present regional numbers as if they were city-specific. Booking data for the area shows an average lead time of 44.33 days and an average length of stay of 5.10 nights.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Plano are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Plano, so these counts are not Plano-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Plano?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Plano are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Plano)
Typical home values, median sale prices, and the 10-year price trend for Plano are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Plano — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Plano requires every short-term rental to hold an active city Short-Term Rental Registration; operating without one is prohibited and enforced as a Class C misdemeanor. The registration ordinance took effect August 1, 2024, following a registration deadline that year. The annual fee is $300.00, reducible to as low as $100 through incentives, $100 off for having no nuisance or serious incidents in the prior year, and $100 off for completing an operator training program.
Critically, as of April 22, 2024, new short-term rentals are banned in single-family residential neighborhoods. Only STRs that existed before that date are grandfathered and may continue if registered. New STRs are limited to non-residential, hotel, multi-family, and heritage zoning districts. Applicants must submit proof of insurance, listing URLs, full property and operator details, a floor plan with photos, a self-inspection report, and a local responsible party.
STRs must collect and remit hotel occupancy tax: 7.00% city plus 6% state, for 13% combined, on stays of 30 nights or fewer; Airbnb collects and remits this on hosts’ behalf. Enforcement is active, using contractor Deckard for monitoring alongside a complaint hotline, police, and neighborhood services.
For investors, the practical takeaway is direct: buying a single-family home in Plano today to start a new short-term rental is not viable, since the market is effectively closed to new residential STRs. Enforcement is rated strict overall.
Market Comparison
The Plano area’s 66.58% occupancy in June 2026 runs above the roughly 55% median occupancy typically seen across the broader U.S. short-term rental market, while its $214.51 average daily rate is close to the roughly $220 national median ADR. This combination reflects steady, diversified demand from corporate travel, leisure and shopping trips, and Dallas-Fort Worth metro tourism rather than a market dependent on a single vacation season.
Top property manager data in this data set is tracked at a shared regional level across a 17-city Dallas-Fort Worth metro area cluster rather than uniquely for Plano, so this profile does not present specific operator names, listing counts, or ratings as Plano-specific. Plano’s own regulatory environment is the far more consequential local factor: since April 22, 2024, new short-term rentals are banned in single-family residential neighborhoods, meaning existing revenue figures reflect grandfathered or non-residentially-zoned properties rather than an open market for new entrants.
Frequently Asked Questions About Plano, Texas
What is the average Airbnb occupancy rate in the Plano area?
What is the average nightly rate for a short-term rental in the Plano area?
Can I start a new short-term rental in a Plano residential neighborhood?
What does a short-term rental registration cost in Plano?
What taxes apply to short-term rentals in Plano?
Where can new short-term rentals legally operate in Plano?
What is the best time of year to own a short-term rental in the Plano area?
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