Plano, Texas Short-Term Rental Market
Plano bans new residential STRs; September 2026 regional ADR is $173, occupancy 59.5%, revenue $2,817 monthly.
Quick Answer: Plano, Texas is an active short-term rental market. average occupancy in the Dallas market area is 59%. average monthly revenue in the Dallas market area is $2,817. average daily rate in the Dallas market area is $173. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Plano. Regulations, taxes, and permit details below are specific to Plano.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Plano’s rules matter as much as its numbers, so start with the restriction: since April 22, 2024, no new short-term rentals are permitted in residential neighborhoods, and only rentals that existed before that date are grandfathered. The performance figures on this page describe the Dallas-Fort Worth suburbs STR market, a shared regional dataset that covers Plano along with nearby towns, so Plano’s own results may differ from these averages. The data month is September 2026. In September 2026 the regional market averaged an ADR of $173 and occupancy of 59.5%, producing average monthly revenue of $2,817 per listing. Compared with September 2025, occupancy is up 2.1%, ADR is up 4.7% and revenue is up 6.2%, so most of the growth is coming from rate rather than from filling more nights. Summing the seasonal monthly averages gives annualized revenue of $28,919 per listing. Year to date through September 2026, occupancy is 60.7%, ADR is $179 and average monthly revenue is $2,985, compared with 61.0%, $170 and $2,913 for full year 2025. The market has matured considerably since 2017, when occupancy was 58.3%, ADR was $103 and monthly revenue was $1,561. Occupancy peaked at 65.7% in 2021 and has settled near 60% to 61% since 2023, while ADR climbed from $164 in 2023 to $173 in 2024. Plano itself is a Collin County city of 293,286 residents that draws about 4 million visitors a year, many of them business travelers tied to employers such as Toyota North America and JPMorgan Chase, plus shoppers and diners at Legacy West. Listing counts, bedroom mix, booking channel mix and operator rankings are tracked at a shared regional level rather than uniquely for Plano, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Plano are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Plano, so these counts are not Plano-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Plano?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Plano are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Plano)
Typical home values, median sale prices, and the 10-year price trend for Plano are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Plano — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Plano only under strict conditions, and the central fact for investors is the ban on new rentals in residential neighborhoods. As of April 22, 2024, the city allows no new STRs in those neighborhoods. Rentals operating before that date are grandfathered and may continue if registered. New STRs are limited to special zoning districts where hotels, non-residential, multi-unit and heritage or mixed uses are permitted. Every STR must hold an active Short-Term Rental Registration, and operating without one is enforced as a Class C misdemeanor. The registration ordinance took effect August 1, 2024. The annual fee is $300, and it can fall to as low as $100 through incentives: $100 off for no nuisance or serious incidents in the prior year and $100 off for completing an operator training program. Applicants must provide proof of insurance, listing URLs, property and operator details, a floor plan with photos, a self-inspection report and a local responsible party. Plano does not require owner occupancy or a primary residence. Hotel occupancy tax is 7% for the city plus 6% for the state, 13% combined, on stays of 30 nights or less, and Airbnb collects and remits it for hosts. Enforcement is rated strict, using the contractor Deckard for monitoring and a complaint hotline alongside police and neighborhood services. Confirm current rules with the city before acting.
Market Comparison
The Dallas-Fort Worth suburbs STR market, including Plano, ran at 59.5% occupancy and a $173 ADR in September 2026. Average monthly revenue was $2,817, and the seasonal annual sum is $28,919. Luxury listings average $287 and the professionally managed tier averages $194. Growth is solid: ADR is up 4.7% year over year and revenue is up 6.2%, while occupancy rose 2.1%. Occupancy is steady through the year, since the lowest seasonal month, January, still reaches 55.0%. The most important difference from many comparison markets is regulatory rather than financial. Plano closed the door to new STRs in its residential neighborhoods on April 22, 2024, which limits supply growth and shapes who can capture the revenue shown here. Operator rankings are tracked at a shared regional level rather than uniquely for Plano, so this profile omits them.
Frequently Asked Questions About Plano, Texas
Can I start a new short-term rental in Plano?
How much does a Plano short-term rental registration cost?
What are typical Airbnb earnings in the Plano area?
What is the best month for STR revenue in Plano?
What taxes apply to short-term rentals in Plano?
How much does a typical home cost in Plano?
How far ahead do guests book and how long do they stay?
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