Plano, Texas Short-Term Rental Market
BMarket Score 79/100
Quick Answer: Plano, Texas is an active short-term rental market. average occupancy is 60%. average monthly revenue is $2,860. average daily rate is $172. the top operator is Evolve with 236 listings. market score is 79/100 (grade B).
Avg Monthly Revenue
$2,860
↑ 1.6% YoY
60%
Occupancy
↑ 0.1% YoY
$172
Avg Daily Rate
↑ 2.4% YoY
$103
RevPAR
↑ 2.5% YoY
26.6 days avg lead time4.7 avg length of stay
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Regulation65
Seasonality97
Investability66
Rental Demand67
Revenue Growth71
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 55% | $131 | $2,030 |
| Feb | 60% | $133 | $2,028 |
| Mar | 65% | $149 | $2,660 |
| Apr | 61% | $146 | $2,380 |
| May | 64% | $146 | $2,482 |
| Jun | 70% | $149 | $2,734 |
| Jul | 67% | $141 | $2,549 |
| Aug | 61% | $138 | $2,315 |
| Sep | 61% | $142 | $2,279 |
| Oct | 62% | $147 | $2,470 |
| Nov | 59% | $144 | $2,307 |
| Dec | 58% | $143 | $2,292 |
Top Short-Term Rental Operators in Plano
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Plano?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 8,978 |
| 2 bed | 3,142 |
| 3 bed | 3,771 |
| 4 bed | 2,432 |
| 5 bed | 1,138 |
ADR by Property Tier
| Professionally Managed | $187 |
| Entire Home | $195 |
| Luxury | $301 |
Revenue by Dwelling Type
| Apartment | $2,325 |
| Entire Place | $3,211 |
| House | $3,205 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Investment Analysis
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
Run a Free Address Analysis
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Analyze My Property →Home Value Trends (Plano)
Typical Home Value
$507,575
Median Sale Price
$477,250
Days to Pending
20
Analyze Plano Rentals
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