Pflugerville, Texas Short-Term Rental Market
The Greater Austin area STR market averaged a $220 ADR, 59.3% occupancy and $3,522 monthly revenue in September 2026.
Quick Answer: Pflugerville, Texas is an active short-term rental market. average occupancy in the Austin market area is 59%. average monthly revenue in the Austin market area is $3,522. average daily rate in the Austin market area is $220. the top operator in the Austin market area is AvantStay with 358 listings. market score is 57/100 (grade C).
Market data reflects the Austin regional market, which includes Pflugerville. Regulations, taxes, and permit details below are specific to Pflugerville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Greater Austin area STR market, which includes Pflugerville along with Round Rock, Manor, Hutto, Cedar Park, Georgetown, Leander, Del Valle, Buda, Bastrop, Driftwood, Lockhart, Smithville, Wimberley and Kingsbury. Short-term rental performance for these towns is tracked at a shared regional level rather than uniquely for Pflugerville, so every performance figure below describes the Greater Austin area STR market. Bedroom, channel and listing-type counts, along with top operator names, are also tracked at a shared regional level rather than uniquely for Pflugerville, so this profile omits them.
In September 2026 the Greater Austin area STR market posted an average daily rate of $220, occupancy of 59.3% and average monthly revenue of $3,522 per listing. Compared with September 2025, occupancy was up 11.0%, ADR was down 4.3% and revenue was up 15.2%. The gain came from filling more nights at slightly lower rates rather than from higher prices.
Pflugerville itself has 68,765 residents and sits in Travis County, in the Austin suburbs. Visitor demand is mostly regional and event-driven rather than a destination tourism economy. Lake Pflugerville, a 180-acre reservoir with a 3-mile loop trail, Typhoon Texas Waterpark, more than 40 miles of trails and the German-heritage Deutschen Pfest each October give guests reasons to stay. Much overnight demand is spillover from Austin, including business travel, sports tournaments, events and people visiting friends and relatives. No official annual visitor count is published.
Entire places earn more than the all-listings average, with an ADR of $242 and monthly revenue of $3,809. Through the first nine months of 2026, the market averaged 59.7% occupancy, a $214 ADR and $3,533 in monthly revenue, ahead of 2025 at 56.3% occupancy, a $216 ADR and $3,409 in monthly revenue.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 59% |
| Mar | 63% |
| Apr | 57% |
| May | 58% |
| Jun | 60% |
| Jul | 60% |
| Aug | 57% |
| Sep | 56% |
| Oct | 59% |
| Nov | 53% |
| Dec | 51% |
Month-by-month nightly rates and revenue figures for Pflugerville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Austin market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Austin market as a whole, which includes Pflugerville, so these counts are not Pflugerville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 358 | 1,955 | ★ 4.79 |
| 2 | Landing, Inc. | 311 | 528 | ★ 4.29 |
| 3 | Hill Country Premier Lodging | 287 | 23,955 | ★ 4.62 |
| 4 | Landing | 272 | 53 | ★ 3.67 |
| 5 | Vacasa | 250 | 17,032 | ★ 4.70 |
What Kind of STR Should I Buy in Pflugerville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Pflugerville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.5% |
| vrbo | 6.6% |
| both | 40.9% |
Home Value Trends (Pflugerville)
Typical home values, median sale prices, and the 10-year price trend for Pflugerville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Pflugerville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Pflugerville has a light-touch short-term rental environment. Short-term rentals are permitted, and the city does not require an STR-specific operating permit or license. There is no municipal cap on nights per year, no owner-occupancy requirement and no primary-residence requirement. Enforcement severity is rated minimal.
The city does not impose a dedicated short-term rental zoning ban or STR-specific land-use permit. Tax compliance is required. Pflugerville levies a 7% local hotel occupancy tax, which stacks on the 6% Texas state hotel occupancy tax for a combined rate of about 13% on stays under 30 days. Operators register with the Texas Comptroller and remit state tax there, and remit the 7% local tax to Pflugerville’s Finance Department.
The biggest practical constraint is private. The large majority of Pflugerville homes sit within HOA communities, and many covenants prohibit or limit short-term rentals. Buyers must confirm deed and HOA rules independently of city zoning before purchasing.
No recent Pflugerville STR ordinance changes were found. Texas cities’ STR authority remains an evolving area statewide, and the city publishes a Short-Term Rentals information page tied to its Hotel Occupancy Tax program, so investors should confirm current rules directly with the city.
Market Comparison
The Greater Austin area STR market looks solid, with September 2026 occupancy of 59.3% and a $220 ADR. The strength comes from occupancy rather than rate.
Trend also favors the market. Occupancy rose 11.0% and revenue rose 15.2% year over year, even as ADR slipped 4.3%. Entire places at $242 and houses at $4,033 in monthly revenue sit above the all-listings averages, while the $526 luxury ADR shows a deep premium segment.
Pflugerville’s own draw is regional and event-driven, with Austin spillover demand, rather than a destination resort economy. For investors, that means performance tracks Austin-area travel and event calendars more than a single attraction. Top operator rankings are tracked at a shared regional level rather than uniquely for Pflugerville, so this profile omits them.
Frequently Asked Questions About Pflugerville, Texas
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Does Pflugerville require a short-term rental permit?
What is the typical home value in Pflugerville?
What is the best month for STR income in the Pflugerville area?
How far ahead do guests book, and how long do they stay?
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