Odessa, Texas Short-Term Rental Market
Odessa's West Texas STR market averaged $152 ADR, 55.5% occupancy and $2,255 monthly revenue in September 2026.
Quick Answer: Odessa, Texas is an active short-term rental market. average occupancy in the Texas West Area market area is 55%. average monthly revenue in the Texas West Area market area is $2,255. average daily rate in the Texas West Area market area is $152. the top operator in the Texas West Area market area is Trans Pecos Realty Management with 58 listings. market score is 99/100 (grade A).
Market data reflects the Texas West Area regional market, which includes Odessa. Regulations, taxes, and permit details below are specific to Odessa.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
In September 2026, the West Texas STR market that includes Odessa averaged an ADR of $152, occupancy of 55.5% and revenue of $2,255 per listing for the month. These performance figures are tracked at a shared West Texas level, so they describe the regional STR market rather than Odessa alone. Year over year, occupancy rose 3.3%, ADR rose 1.5% and monthly revenue rose 1.8%. Entire place listings averaged $160 ADR, above the all-listings figure because rooms pull the blended average down. Odessa has a population of 119,748 and sits in the Permian Basin oil-and-gas region. Demand is driven heavily by the energy industry. Business travelers, oilfield workers and contractors on extended stays create lodging demand that is sensitive to oil prices. Leisure tourism is secondary and centers on the Presidential Museum and Leadership Library, a full-scale Stonehenge replica, the Ellen Noel Art Museum, the Globe of the Great Southwest and the Odessa Meteor Crater, along with Friday Night Lights football culture and events at the Ector County Coliseum. Odessa is often visited alongside neighboring Midland, and visitation tends to peak in summer. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Odessa, so this profile omits them. On the regulatory side, Odessa has STR rules on the books but enforces them loosely. Hosts need a Certificate of Occupancy, and zoning is the biggest gate, because STRs are not permitted in areas zoned single-unit residential. The 7% Hotel Occupancy Tax applies to stays of 30 days or less. Investors should confirm each parcel’s zoning before buying.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 48% |
| Feb | 56% |
| Mar | 65% |
| Apr | 58% |
| May | 54% |
| Jun | 55% |
| Jul | 55% |
| Aug | 51% |
| Sep | 51% |
| Oct | 57% |
| Nov | 59% |
| Dec | 53% |
Month-by-month nightly rates and revenue figures for Odessa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Texas West Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas West Area market as a whole, which includes Odessa, so these counts are not Odessa-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Trans Pecos Realty Management | 58 | 5,411 | ★ 4.91 |
| 2 | Big Bend Vacation Rentals | 53 | 7,575 | ★ 4.92 |
| 3 | Evolve | 38 | 849 | ★ 4.70 |
| 4 | Leavetown | 36 | 26 | ★ 4.58 |
| 5 | Happy Homes of Texas | 32 | 1,170 | ★ 4.85 |
What Kind of STR Should I Buy in Odessa?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Odessa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 67.7% |
| vrbo | 5.7% |
| both | 26.6% |
Home Value Trends (Odessa)
Typical home values, median sale prices, and the 10-year price trend for Odessa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Odessa — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Odessa permits short-term rentals, but zoning is the main constraint. The city building official has stated that STRs are not permitted in areas zoned single-unit residential, and a property must conform to Odessa’s zoning rules for permitted rental locations. Hosts must file an application with the city, pass inspections by the city and the fire marshal, and obtain a Certificate of Occupancy. The permit renews annually, and the fire marshal is required to inspect each year. A permit cost is not published. All rentals of 30 days or less are subject to Odessa’s 7% municipal Hotel Occupancy Tax, which the host must collect and remit. Stays of 30 or more consecutive days are exempt, and STRs are explicitly included in the city’s collection. There is no published cap on nights per year, and there is no owner-occupancy or primary-residence requirement. Enforcement is minimal. City officials have acknowledged that many hosts operate without licenses and that illegal rentals are hard to track. That is a practical reality, not a reason to skip permitting, and investors should plan to comply. No major ordinance overhaul was identified in the last 24 months, and the underlying Hotel-Motel Occupancy Tax ordinance dates to 2008. Confirm current rules directly with the City of Odessa before investing.
Market Comparison
In September 2026 the West Texas STR market averaged 55.5% occupancy, with a 3.3% year over year gain that suggests demand is firming. The $152 ADR is modest, entire place listings average $160, professionally managed listings reach $216 and luxury listings reach $286. That shows pricing power exists for upgraded, well-run properties even though the market average is modest. The lower rate is offset by lower entry costs, with a typical Odessa home value of $251,624. Demand has a different driver than most leisure markets, since energy-industry travel is a large share of lodging, so results can move with oil prices rather than tourism trends. Top operator names are tracked at a shared regional level rather than uniquely for Odessa, so this profile omits them. Investors comparing Odessa with leisure destinations should expect lower rates, steadier midweek demand and a lighter regulatory environment than major Texas metros.
Frequently Asked Questions About Odessa, Texas
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