Odessa, Texas Short-Term Rental Market
The Odessa, TX area STR market averaged $156 a night at 58.6% occupancy in June 2026.
Quick Answer: Odessa, Texas is an active short-term rental market. average occupancy in the Texas West Area market area is 59%. average monthly revenue in the Texas West Area market area is $2,432. average daily rate in the Texas West Area market area is $156. the top operator in the Texas West Area market area is Trans Pecos Realty Management with 58 listings. market score is 99/100 (grade A).
Market data reflects the Texas West Area regional market, which includes Odessa. Regulations, taxes, and permit details below are specific to Odessa.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Odessa is a West Texas oil and gas hub in the Permian Basin whose visitor base is heavily driven by the energy industry: business travelers, oilfield workers, and contractors on extended stays create strong, oil price sensitive demand for lodging. Leisure tourism is secondary, centered on attractions like the Presidential Museum and Leadership Library, a full scale Stonehenge replica, and Friday Night Lights football culture. Odessa is often visited alongside neighboring Midland, and the two are frequently tracked together as a combined regional market.
As of June 2026, the Odessa area STR market shows an average daily rate of $156.44 with occupancy at 58.59%, up 2.78% year over year, and ADR up 2.94%. Revenue per listing was essentially flat year over year, up 0.20%, to $2,431.64 per month for the average active listing.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Odessa, so this profile omits those specific breakdowns.
Entire home rentals average a higher $162.92 nightly rate than the area overall, while listings in the top luxury tier command $275.96 a night and professionally managed listings average $220.51, both above the $156.44 area wide ADR.
Odessa has a population of 119,748, and regional data reports an annual seasonal population of roughly 12,900 and a transient population near 23,100 for the combined Odessa-Midland market, underscoring the area’s business travel driven demand base.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 48% |
| Feb | 56% |
| Mar | 65% |
| Apr | 59% |
| May | 54% |
| Jun | 55% |
| Jul | 54% |
| Aug | 50% |
| Sep | 51% |
| Oct | 57% |
| Nov | 59% |
| Dec | 53% |
Month-by-month nightly rates and revenue figures for Odessa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Texas West Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas West Area market as a whole, which includes Odessa, so these counts are not Odessa-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Trans Pecos Realty Management | 58 | 5,411 | ★ 4.91 |
| 2 | Big Bend Vacation Rentals | 53 | 7,575 | ★ 4.92 |
| 3 | Evolve | 38 | 849 | ★ 4.70 |
| 4 | Leavetown | 36 | 26 | ★ 4.58 |
| 5 | Happy Homes of Texas | 32 | 1,170 | ★ 4.85 |
What Kind of STR Should I Buy in Odessa?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Odessa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 67.7% |
| vrbo | 5.7% |
| both | 26.6% |
Home Value Trends (Odessa)
Typical home values, median sale prices, and the 10-year price trend for Odessa are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Odessa — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Odessa has short-term rental rules on the books but enforces them loosely. To operate legally, a host must file an application with the city, pass inspections by the city and the fire marshal, and obtain a Certificate of Occupancy; the fire marshal is required to check the property each year and the host must renew the permit annually.
A key constraint is zoning: the city building official has stated that properties in single-family residential zones cannot legally operate as short-term rentals, so location and zoning are the biggest gating factor here rather than a headline STR license fee.
All rentals of 30 days or less are subject to Odessa’s 7% municipal Hotel Occupancy Tax, which the host must collect and remit; stays of 30 or more consecutive days are exempt. Short-term rentals are explicitly included in the city’s tax collection scope.
In practice, enforcement is minimal. City officials have publicly acknowledged that many hosts operate without licenses and that illegal rentals are difficult to track, with the building official noting that essentially no one comes in to apply for the required permit. There is no published cap on nights per year and no owner-occupancy or primary-residence requirement.
Investors should budget for the 7% Hotel Occupancy Tax, verify the parcel’s zoning before buying since single-family residential zones are off limits for STRs, and expect a comparatively light-touch regulatory environment relative to major Texas metros.
Market Comparison
Odessa’s occupancy of 58.59% sits modestly above the broader US short-term rental median of roughly 55%, while its $156.44 average daily rate runs well below the roughly $220 national median, reflecting a market shaped by steady business travel demand rather than premium leisure positioning.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Odessa, so this profile omits naming specific operators here.
Odessa’s combination of above average occupancy, below average rate, and one of the shortest booking lead times in this data set together point to a market driven by recurring energy sector business travel rather than seasonal vacation demand, a pattern distinct from most leisure destinations covered elsewhere in this data set.
Frequently Asked Questions About Odessa, Texas
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