New Braunfels, Texas Short-Term Rental Market
The New Braunfels area STR market earned $222 ADR at 65% occupancy in June 2026.
Quick Answer: New Braunfels, Texas is an active short-term rental market. average occupancy in the San Antonio market area is 65%. average monthly revenue in the San Antonio market area is $3,955. average daily rate in the San Antonio market area is $222. the top operator in the San Antonio market area is Evolve with 312 listings. market score is 59/100 (grade C).
Market data reflects the San Antonio regional market, which includes New Braunfels. Regulations, taxes, and permit details below are specific to New Braunfels.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
New Braunfels is one of Texas’s top tourism destinations, drawing more than 6 million visitors in 2024 and contributing roughly $1.3 billion annually to the local economy. The spring-fed Comal River and the Guadalupe River make it a premier Texas tubing destination, anchored by Schlitterbahn Waterpark & Resort, alongside German heritage tourism (Wurstfest draws more than 250,000 visitors each fall) and Hill Country scenery.
Short-term rental performance data in this data set is tracked at a submarket level shared across a 12-city Greater San Antonio and Hill Country cluster, so the figures below describe the wider New Braunfels area STR market rather than city-limits-only precision. In June 2026, the most recent month with complete data, the area’s average daily rate across all listings was $222.02 at 64.80% occupancy, generating average monthly revenue of $3,955.05 per listing. Occupancy is up a strong 8.30% year over year, ADR is down 6.58%, and monthly revenue is up 8.08% year over year, a combination pointing to more bookings at somewhat lower rates.
Bedroom mix, listing-type mix, channel mix, and market-score data in this data set are tracked at a shared regional level rather than measured uniquely for New Braunfels, so this profile omits those figures rather than present regional numbers as if they were city-specific. Booking data for the area shows an average lead time of 33.78 days, one of the shortest in recent batches, and an average length of stay of 4.13 nights, consistent with short, spontaneous river and waterpark trips.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 45% |
| Feb | 55% |
| Mar | 62% |
| Apr | 53% |
| May | 54% |
| Jun | 62% |
| Jul | 65% |
| Aug | 52% |
| Sep | 47% |
| Oct | 53% |
| Nov | 51% |
| Dec | 52% |
Month-by-month nightly rates and revenue figures for New Braunfels are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in San Antonio market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the San Antonio market as a whole, which includes New Braunfels, so these counts are not New Braunfels-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 312 | 13,836 | ★ 4.68 |
| 2 | Feliz Stays SA | 194 | 13,450 | ★ 4.72 |
| 3 | Landing, Inc. | 180 | 408 | ★ 4.31 |
| 4 | Vacasa | 160 | 5,325 | ★ 4.56 |
| 5 | New Braunfels Escapes | 157 | 5,662 | ★ 4.67 |
What Kind of STR Should I Buy in New Braunfels?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for New Braunfels are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.3% |
| vrbo | 6.8% |
| both | 47.9% |
Home Value Trends (New Braunfels)
Typical home values, median sale prices, and the 10-year price trend for New Braunfels are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for New Braunfels — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
New Braunfels has one of the most restrictive short-term rental regimes in Texas. Under a 2011 city ordinance, short-term rentals, defined as one- or two-family dwellings rented for less than 30 days, are banned in all residential zoning districts and are permitted only in non-residential zones. Most non-residential zones additionally require a special use permit, except the C-4, C-4A, and C-4B commercial districts, which are exempt from that extra step. Short-term rentals are also prohibited in the floodway.
This residential ban has survived legal challenge. A federal district court upheld the ordinance in December 2024, and on June 18, 2026 the Fifth Circuit Court of Appeals affirmed that ruling in Marfil v. City of New Braunfels (No. 25-50025), holding there is no constitutional right to operate a short-term rental. Legacy, grandfathered, and commercially zoned properties continue to operate, but new short-term rentals in residential neighborhoods are effectively blocked going forward.
A valid STR permit costs $206.00 to obtain, covering application review, a fire inspection, and technology fees, with a $128 annual renewal tied to a required Fire Marshal life safety inspection. Operators must collect and remit a 7.00% city hotel occupancy tax on top of Texas’s 6% state hotel occupancy tax, for a combined 13% burden, filed monthly by the 20th even when no revenue is collected; late penalties escalate from $50 up to 15% of taxes owed. Occupancy is capped at two adults per sleeping area plus two more, one off-street parking space excluding garage is required per sleeping area, and a visible emergency-contact decal must be posted at the entry.
Effective February 1, 2026, hotel occupancy tax payments moved to a centralized online lodging portal. Enforcement is rated strict.
Market Comparison
The New Braunfels area’s 64.80% occupancy in June 2026 runs well above the roughly 55% median occupancy typically seen across the broader U.S. short-term rental market, while its $222.02 average daily rate is close to the roughly $220 national median ADR. This combination reflects strong, growing demand (occupancy up 8.30% year over year) in a market with legally constrained new supply due to the residential STR ban.
Top property manager data in this data set is tracked at a shared regional level across a 12-city Greater San Antonio and Hill Country cluster rather than uniquely for New Braunfels, so this profile does not present specific operator names, listing counts, or ratings as New Braunfels-specific. New Braunfels’ own regulatory environment is the far more distinctive local factor here: a residential STR ban recently upheld by the Fifth Circuit Court of Appeals, which fundamentally shapes who can legally enter this market and where.
Frequently Asked Questions About New Braunfels, Texas
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What does a short-term rental permit cost in New Braunfels?
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