Nacogdoches, Texas Short-Term Rental Market
The Nacogdoches, TX area STR market averaged $271/night at 52.6% occupancy in June 2026.
Quick Answer: Nacogdoches, Texas is an active short-term rental market. average occupancy in the Texas East Area market area is 53%. average monthly revenue in the Texas East Area market area is $3,860. average daily rate in the Texas East Area market area is $271. the top operator in the Texas East Area market area is Evolve with 772 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Nacogdoches. Regulations, taxes, and permit details below are specific to Nacogdoches.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Nacogdoches, Texas area STR market posted a $271 average daily rate and 52.6% occupancy in June 2026. Occupancy is up 2.8% year over year and revenue is up 0.8% year over year to $3,860 per month, even as ADR is down 6.7% year over year. Multiplying June’s ADR by occupancy gives an implied RevPAR near $143 per night.
Bedroom mix, channel mix, market-score data, and top-operator data are all tracked at a shared regional level rather than uniquely for Nacogdoches, so this profile omits them.
Multi-year data shows occupancy climbed from 37.95% in 2019 to a high of 49.77% in 2021, before settling in the low-to-mid 40s from 2022 through 2024 and recovering slightly to 44.60% in 2025. ADR has stayed relatively range-bound, from $204 in 2019 to $210 by 2025. Nacogdoches’ visitor economy is substantial for a city its size: roughly 1.5 million visitors annually generate over $77 million in direct travel spending, driven heavily by the historic downtown, the spring Azalea Trail bloom, and Stephen F. Austin State University’s event and sports calendar. Nacogdoches markets itself as the ‘Oldest Town in Texas’ and the ‘Garden Capital of Texas,’ with the largest azalea garden in the state anchoring spring tourism alongside university-driven traffic tied to SFA.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 33% |
| Feb | 41% |
| Mar | 50% |
| Apr | 41% |
| May | 44% |
| Jun | 53% |
| Jul | 53% |
| Aug | 42% |
| Sep | 39% |
| Oct | 42% |
| Nov | 41% |
| Dec | 37% |
Month-by-month nightly rates and revenue figures for Nacogdoches are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Texas East Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas East Area market as a whole, which includes Nacogdoches, so these counts are not Nacogdoches-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 772 | 27,488 | ★ 4.72 |
| 2 | Vacasa | 225 | 8,425 | ★ 4.68 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,212 | ★ 4.60 |
What Kind of STR Should I Buy in Nacogdoches?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Nacogdoches are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.5% |
| vrbo | 10.1% |
| both | 43.4% |
Home Value Trends (Nacogdoches)
Typical home values, median sale prices, and the 10-year price trend for Nacogdoches are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Nacogdoches — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Nacogdoches is currently an unregulated short-term rental market. As of the city’s March 2025 council workshop, there is no STR-specific ordinance: owners can operate Airbnb or Vrbo properties without a local permit, license, or inspection, and there are no documented owner-occupancy, primary-residence, or maximum-night limits.
The only mandatory obligations are tax-related and apply statewide to any rental under 30 days: operators must register for and collect and remit the Texas state Hotel Occupancy Tax (6%) plus the City of Nacogdoches local Hotel Occupancy Tax (7%), for a combined roughly 13% on the room cost. The city’s ordinance defines ‘hotel’ broadly enough to include Airbnb and HomeAway-style rentals, so tax collection is expected regardless of the lack of a dedicated STR ordinance.
Regulation is changing, though nothing has been adopted yet: city staff presented a draft ordinance to council in March 2025, after the local convention and visitors bureau counted 74 short-term rentals, a 37% one-year increase, that would require STR permits, yearly inspections, renewal fees, and parking and special-event rules. Council members were receptive but took no action, and a future vote is expected, though no timeline has been set.
Investors should treat the current low-barrier environment as temporary and monitor city council action over the next 6 to 12 months. Enforcement today is minimal, since there are no STR-specific rules to enforce beyond tax compliance and general code and nuisance ordinances.
Market Comparison
The Nacogdoches area’s 52.6% June 2026 occupancy runs close to the roughly 55% median occupancy across StaySTRA-tracked US STR markets, while its $271 average daily rate sits above the roughly $220 national median ADR, a solid rate position even with occupancy running slightly below the national median.
Top-operator data is tracked at a shared regional level rather than uniquely for Nacogdoches, so this profile omits it. Nacogdoches’ three-window demand pattern (summer peak, spring azalea bump, and university calendar) is more complex than a typical single-peak market, and its currently unregulated STR environment is a genuine, if likely temporary, differentiator from most other Texas markets StaySTRA tracks, many of which already have dedicated STR ordinances in place. Buyers weighing Nacogdoches against other East Texas markets should factor in both the higher-than-national ADR and the pending ordinance change together, since the current low-barrier entry point is unlikely to persist indefinitely.
Frequently Asked Questions About Nacogdoches, Texas
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