Mission, Texas Short-Term Rental Market
The McAllen-Mission area STR market averaged $104 ADR, 50.9% occupancy and $1,466 monthly revenue in September 2026.
Quick Answer: Mission, Texas is an active short-term rental market. average occupancy in the McAllen market area is 51%. average monthly revenue in the McAllen market area is $1,466. average daily rate in the McAllen market area is $104. the top operator in the McAllen market area is Sleepy Valley Resort with 42 listings. market score is 71/100 (grade B).
Market data reflects the McAllen regional market, which includes Mission. Regulations, taxes, and permit details below are specific to Mission.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Performance figures on this page describe the McAllen-Mission area STR market in the Rio Grande Valley, which Mission shares with McAllen. The two cities report the same underlying metric series, so the numbers below describe the area rather than Mission alone. In September 2026 the typical listing in this market earned an average daily rate of $104 at 50.9% occupancy, producing average monthly revenue of $1,466. Entire place listings averaged $108 per night and earned $1,521 per month. Houses brought in $1,784 per month and apartments $1,208. Compared with September 2025, occupancy is up 8.8%, ADR is up 2.4% and revenue is up 5.3%. Adding the twelve seasonal monthly averages gives annual revenue of $17,703 per listing. Longer term, the market peaked in 2021 at 74.0% occupancy and $1,846 in average monthly revenue, then settled at 56.7% in 2023, 57.4% in 2024 and 54.8% in 2025. The 2026 reading through September is 54.6% occupancy, a $105 ADR and $1,606 in monthly revenue. Listing counts by bedroom, channel and listing type are tracked at a shared regional level rather than uniquely for Mission, so this profile omits them. Mission has about 88,570 residents. Demand comes from two sources: nature tourism built around the National Butterfly Center and Bentsen-Rio Grande Valley State Park, and seasonal Winter Texans who stay through the mild winter months. The National Butterfly Center reports roughly 35,000 unique visitors a year, and the Texas Butterfly Festival draws more than 3,000 attendees in late October or early November.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 57% |
| Feb | 64% |
| Mar | 61% |
| Apr | 54% |
| May | 55% |
| Jun | 60% |
| Jul | 63% |
| Aug | 56% |
| Sep | 54% |
| Oct | 54% |
| Nov | 60% |
| Dec | 61% |
Month-by-month nightly rates and revenue figures for Mission are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in McAllen market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the McAllen market as a whole, which includes Mission, so these counts are not Mission-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Sleepy Valley Resort | 42 | 77 | ★ 4.77 |
| 2 | Urbana | 35 | 2,233 | ★ 4.62 |
| 3 | Evolve | 24 | 343 | ★ 4.73 |
| 4 | Centrica Rental Co. | 20 | 977 | ★ 4.86 |
| 5 | Cavazos Asset Management LLC | 15 | 332 | ★ 4.43 |
What Kind of STR Should I Buy in Mission?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mission are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 69.5% |
| vrbo | 2.8% |
| both | 27.7% |
Home Value Trends (Mission)
Typical home values, median sale prices, and the 10-year price trend for Mission are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mission — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short term rentals, meaning stays under 30 days, are permitted in Mission, Texas, and the city has no ban. Mission’s specific STR permitting framework could not be confirmed against a primary source. Whether a city permit, safety inspection or fee schedule applies, and how often any permit renews, is unconfirmed, and zoning eligibility by district has not been independently verified. Investors should contact the City of Mission Planning and Code Enforcement departments before operating. No owner occupancy requirement and no primary residence requirement were documented, and no annual night cap was found. Enforcement severity is rated unknown. The tax side is clearer. The 6% Texas hotel occupancy tax applies to every stay under 30 days and is remitted to the Texas Comptroller. Texas cities are also authorized to levy a municipal hotel occupancy tax, generally up to 7%, so a local rate may apply on top of the state tax. Hosts should confirm the combined rate that applies to their property and whether the booking platform collects and remits it on their behalf. Because the local framework is unconfirmed, treat any permit or fee figure you see in third party guides with caution and verify it with the city directly. This summary is for general information only and is not legal advice. Confirm current requirements before purchasing a property for short term rental use.
Market Comparison
The McAllen-Mission area STR market is a low rate, moderate occupancy market. September 2026 occupancy was 50.9% and the ADR was $104, and revenue of $1,466 per month reflects that. Over the seasonal cycle, occupancy ranges from 53.8% in April to 64.1% in February, with July at 63.1% and March at 61.4%, while the ADR tops out at $97 in the seasonal averages. Growth is a point in the market’s favor. Year over year, occupancy is up 8.8%, ADR is up 2.4% and revenue is up 5.3%. The lower rate structure also means a lower price of entry. The typical Mission home value is $221,111, so investors are buying at a modest price point compared with many destination markets. Operator rankings are tracked at a shared regional level rather than uniquely for Mission, so this profile omits them. The market suits investors who value steady demand and lower purchase prices over high nightly rates.
Frequently Asked Questions About Mission, Texas
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