Mission, Texas Short-Term Rental Market
Mission, TX short-term rentals averaged $108.50/night at 55.3% occupancy in June 2026, near flat year over year.
Quick Answer: Mission, Texas is an active short-term rental market. average occupancy in the McAllen market area is 55%. average monthly revenue in the McAllen market area is $1,643. average daily rate in the McAllen market area is $109. the top operator in the McAllen market area is Sleepy Valley Resort with 42 listings. market score is 71/100 (grade B).
Market data reflects the McAllen regional market, which includes Mission. Regulations, taxes, and permit details below are specific to Mission.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Mission, Texas is a Rio Grande Valley city in Hidalgo County with a population of 88,570. The market posted an average daily rate of $108.50 and 55.26% occupancy for the month, with a trailing average revenue per listing of about $1,642.51, one of the lower per-listing revenue figures in the StaySTRA dataset. Year over year, the market is essentially flat: occupancy is down 0.27%, ADR is up 0.80%, and revenue is up 0.47%. Average booking lead time is just 16.32 days, one of the shortest in the dataset, reflecting a market driven largely by last-minute regional and seasonal bookings rather than long-planned vacations. Average length of stay is 4.43 nights.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 57% |
| Feb | 64% |
| Mar | 61% |
| Apr | 54% |
| May | 55% |
| Jun | 60% |
| Jul | 63% |
| Aug | 56% |
| Sep | 54% |
| Oct | 54% |
| Nov | 60% |
| Dec | 61% |
Month-by-month nightly rates and revenue figures for Mission are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in McAllen market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the McAllen market as a whole, which includes Mission, so these counts are not Mission-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Sleepy Valley Resort | 42 | 77 | ★ 4.77 |
| 2 | Urbana | 35 | 2,233 | ★ 4.62 |
| 3 | Evolve | 24 | 343 | ★ 4.73 |
| 4 | Centrica Rental Co. | 20 | 977 | ★ 4.86 |
| 5 | Cavazos Asset Management LLC | 15 | 332 | ★ 4.43 |
What Kind of STR Should I Buy in Mission?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mission are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 69.5% |
| vrbo | 2.8% |
| both | 27.7% |
Home Value Trends (Mission)
Typical home values, median sale prices, and the 10-year price trend for Mission are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mission — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rental stays under 30 days are not prohibited in Mission, but the city’s specific STR permitting framework could not be confirmed against any primary source. A widely repeated claim that hosts must obtain a permit under ‘Code of Ordinances Chapter 46, Article VII,’ with roughly $100 application, $300 permit, $50 inspection, and $50 annual regulatory fees, traces back to a single third-party guide and is not corroborated by the City of Mission’s official Municode ordinances, city website, or any news source. There is a credible risk this claim was conflated with Mission, Kansas, which does maintain a documented STR ordinance with a matching $50 regulatory fee. Permit requirement, cost, renewal cadence, and enforcement posture are all treated as unconfirmed here, and enforcement severity is rated unknown for the same reason.
What is verifiable is the tax picture: the 6.0% Texas state hotel occupancy tax applies to every stay under 30 days and is remitted to the Texas Comptroller, and Texas cities are separately authorized to levy an additional municipal hotel occupancy tax of up to 7%, so a local rate may apply on top of the state tax. No owner-occupancy or primary-residence requirement and no annual night cap were documented. Investors should confirm current permit, fee, inspection, and tax requirements directly with the City of Mission before operating.
Market Comparison
Mission’s $108.50 ADR runs far below the roughly $220 national median ADR, about 51% lower, while its 55.26% occupancy sits almost exactly at the commonly cited US short-term rental median of about 55%. That combination points to a market that fills at a typical national rate but prices well below the national average, likely reflecting the Rio Grande Valley’s lower cost of living and its mix of eco-tourism and snowbird demand rather than a premium vacation destination. Property-manager-level and total-listing-count data for this market is currently only available as a shared regional rollup with McAllen, TX rather than a Mission-specific figure, so it is omitted here.
Frequently Asked Questions About Mission, Texas
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