Midland, Texas Short-Term Rental Market
Midland short-term rentals averaged $152 ADR, 55.5% occupancy and $2,255 monthly revenue in September 2026.
Quick Answer: Midland, Texas is an active short-term rental market. average occupancy in the Texas West Area market area is 55%. average monthly revenue in the Texas West Area market area is $2,255. average daily rate in the Texas West Area market area is $152. the top operator in the Texas West Area market area is Trans Pecos Realty Management with 58 listings. market score is 99/100 (grade A).
Market data reflects the Texas West Area regional market, which includes Midland. Regulations, taxes, and permit details below are specific to Midland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Midland, Texas had an average daily rate (ADR) of $152, occupancy of 55.5% and average monthly revenue of $2,255 per listing in September 2026, the latest month in the data. Compared with a year earlier, occupancy is up 3.3%, ADR is up 1.5% and revenue is up 1.8%. Midland is a Permian Basin oil-and-gas hub with a population of 143,687, and much of its visitation is business and corporate travel tied to the energy industry rather than leisure tourism. State tourism figures cite roughly $551 million in direct travel spending in Midland. The city is also the closest major airport to Big Bend National Park, and it draws visitors to the Permian Basin Petroleum Museum, the George W. Bush Childhood Home and events at the Wagner Noël Performing Arts Center. Hotel demand is weighted toward weekdays, which shapes how short-term rentals fill. The Midland area STR market tracks 3,946 listings by type. Entire places account for 3,669 of them (93.0%), private rooms for 270 and shared rooms for 7. By bedroom count, one-bedroom units lead with 1,710 listings, followed by 892 three-bedroom, 885 two-bedroom, 330 four-bedroom and 116 five-bedroom listings. On channels, 2,665 listings are on Airbnb only, 225 are on Vrbo only and 1,056 are on both. Revenue per listing varies with property type: houses average $2,509 a month, entire places $2,344 and apartments $1,805. The StaySTRA market score for the area is 99.2 out of 100 overall, with seasonality at 97.2, investability at 96.4, rental demand at 85.8, revenue growth at 78.9 and regulation at 68.6.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 48% |
| Feb | 56% |
| Mar | 65% |
| Apr | 58% |
| May | 54% |
| Jun | 55% |
| Jul | 55% |
| Aug | 51% |
| Sep | 51% |
| Oct | 57% |
| Nov | 59% |
| Dec | 53% |
Month-by-month nightly rates and revenue figures for Midland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Texas West Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas West Area market as a whole, which includes Midland, so these counts are not Midland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Trans Pecos Realty Management | 58 | 5,444 | ★ 4.91 |
| 2 | Big Bend Vacation Rentals | 53 | 7,594 | ★ 4.92 |
| 3 | Evolve | 38 | 900 | ★ 4.70 |
| 4 | Leavetown | 36 | 26 | ★ 4.58 |
| 5 | Happy Homes of Texas | 33 | 1,194 | ★ 4.84 |
What Kind of STR Should I Buy in Midland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Midland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 67.5% |
| vrbo | 5.7% |
| both | 26.8% |
Home Value Trends (Midland)
Typical home values, median sale prices, and the 10-year price trend for Midland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Midland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals, meaning residential stays under 30 days, are legal in Midland. The city’s ordinance took effect on February 1, 2022, and requires operators to register with the city. Registration runs through the Granicus Host Compliance portal, which the city uses to identify short-term rentals and enforce compliance. Operators must remit a 7% city hotel occupancy tax on gross rental proceeds quarterly. Guests also pay the 6% Texas state hotel occupancy tax and a 1% Midland County tax, for a combined lodging tax of about 14%. The city’s published guidance focuses on registration and tax collection. It does not state a permit fee, a renewal cycle, a maximum-nights limit or zoning carve-outs, so those items are not published. Some third-party guides say hosts may only rent their primary residence, but that requirement is not confirmed on the official city page and should be verified with the City of Midland Finance Department. Enforcement is rated moderate, and local news reporting has noted that Midland has not aggressively enforced short-term rental rules. No major regulatory changes were found in the last 24 months. Investors should confirm current fees, any primary-residence rule and zoning with the city before operating.
Market Comparison
Midland’s 55.5% occupancy and $152 ADR combine to produce average revenue of $2,255 a month per listing. Entire homes earn an ADR of $160, professionally managed listings $216 and luxury listings $286, so the market fills nights at a moderate rate with clear premiums at the top tiers. Year-over-year growth is positive on every measure, with occupancy up 3.3%, ADR up 1.5% and revenue up 1.8%. In the Midland area STR market, the largest operators by listing count are Trans Pecos Realty Management with 58 listings and a 4.91 rating, Big Bend Vacation Rentals with 53 listings and a 4.92 rating, Evolve with 38, Leavetown with 36 and Happy Homes of Texas with 33. The size of these portfolios shows that professional management has a real presence, which matters for new hosts competing on reviews and rates. Midland’s value proposition is a lower entry price, with a typical home value of $330,434.
Frequently Asked Questions About Midland, Texas
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