Midland, Texas Short-Term Rental Market
Midland, TX STRs averaged $166/night at 56.2% occupancy in April 2026 across 3,946 active listings.
Quick Answer: Midland, Texas is an active short-term rental market. average occupancy in the Texas West Area market area is 59%. average monthly revenue in the Texas West Area market area is $2,432. average daily rate in the Texas West Area market area is $156. the top operator in the Texas West Area market area is Trans Pecos Realty Management with 58 listings. market score is 99/100 (grade A).
Market data reflects the Texas West Area regional market, which includes Midland. Regulations, taxes, and permit details below are specific to Midland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Midland is a Permian Basin city with a population of 143,687, and its short-term rental market is shaped primarily by oil-and-gas business and corporate travel rather than leisure tourism. State tourism data cites approximately $551 million in total direct travel spending in Midland. The market recorded an average daily rate of $166 and occupancy of 56.2% in April 2026, producing a RevPAR of $93. With 3,946 active listings, entire-place units account for 3,669 (92.9%), private rooms for 270 (6.8%), and shared rooms for 7 (0.2%). By bedroom count among the 3,933 categorized listings, one-bedroom units lead at 1,710 (43.5%), followed by three-bedroom at 892 (22.7%), two-bedroom at 885 (22.5%), four-bedroom at 330 (8.4%), and five-bedroom at 116 (2.9%). Channel distribution shows 2,665 Airbnb-only listings, 225 VRBO-only, and 1,056 on both platforms. Year-over-year as of April 2026, revenue declined 3.2% and occupancy slipped 1.4 percentage points, while ADR edged up 2.6%. The market total score is 99.2 out of 100, reflecting high investability (96.4), strong seasonality signal (97.2), and solid rental demand (85.8).
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 48% |
| Feb | 56% |
| Mar | 65% |
| Apr | 59% |
| May | 54% |
| Jun | 55% |
| Jul | 54% |
| Aug | 50% |
| Sep | 51% |
| Oct | 57% |
| Nov | 59% |
| Dec | 53% |
Month-by-month nightly rates and revenue figures for Midland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Texas West Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas West Area market as a whole, which includes Midland, so these counts are not Midland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Trans Pecos Realty Management | 58 | 5,444 | ★ 4.91 |
| 2 | Big Bend Vacation Rentals | 53 | 7,594 | ★ 4.92 |
| 3 | Evolve | 38 | 900 | ★ 4.70 |
| 4 | Leavetown | 36 | 26 | ★ 4.58 |
| 5 | Happy Homes of Texas | 33 | 1,194 | ★ 4.84 |
What Kind of STR Should I Buy in Midland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Midland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 67.5% |
| vrbo | 5.7% |
| both | 26.8% |
Home Value Trends (Midland)
Typical home values, median sale prices, and the 10-year price trend for Midland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Midland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Midland requires registration for all short-term rentals (residential stays under 30 days) under an ordinance that took effect February 1, 2022. Operators register and remit taxes through the city’s Granicus Host Compliance portal. A 7% city hotel occupancy tax applies to gross rental proceeds, remitted quarterly. Guests also owe the 6% Texas state hotel occupancy tax and a 1% Midland County tax, for a combined lodging tax burden of approximately 14%. The city’s published guidance focuses on registration and tax compliance rather than permit fees, inspection requirements, or occupancy caps; no permit fee, renewal cycle, or maximum-nights limit was confirmed in official city sources. Whether a primary-residence or owner-occupancy requirement applies is not confirmed by the official city page and should be verified directly with the City of Midland Finance Department before operating. Enforcement is described as moderate and registration/tax-collection focused. No major regulatory changes have been identified since the ordinance took effect in 2022.
Market Comparison
Midland’s 56.2% occupancy in April 2026 is slightly above the U.S. national STR median of approximately 55%, and its $166 ADR is below the national median of approximately $220, consistent with a business-travel market where volume and repeat business matter more than peak pricing. The PM premium of 51.1% ($251 vs. $166 market-wide) is exceptionally large and distinguishes Midland from most leisure markets. Among professional operators, Trans Pecos Realty Management leads with 58 listings (5,444 reviews, 4.91 avg rating), followed by Big Bend Vacation Rentals with 53 listings (7,594 reviews, 4.92 rating) and Evolve with 38 listings (900 reviews, 4.70 rating). Leavetown holds 36 listings (26 reviews, 4.58 rating) and Happy Homes of Texas holds 33 listings (1,194 reviews, 4.84 rating). The top five operators collectively manage 218 listings, approximately 5.5% of the 3,946 total. The high review counts for the top two operators (averaging over 100 reviews per listing) indicate well-established, high-volume properties serving repeat business travelers.
Frequently Asked Questions About Midland, Texas
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