Mckinney, Texas Short-Term Rental Market
The Dallas-Fort Worth area STR market posts $173 ADR, 59.5% occupancy and $2,817 monthly revenue in September 2026.
Quick Answer: Mckinney, Texas is an active short-term rental market. average occupancy in the Dallas market area is 59%. average monthly revenue in the Dallas market area is $2,817. average daily rate in the Dallas market area is $173. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Mckinney. Regulations, taxes, and permit details below are specific to Mckinney.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
McKinney sits in Collin County about 30 miles north of Dallas and has a population of 210,600. Short-term rental performance for McKinney is reported at the Dallas-Fort Worth area level, so every performance number on this page describes the Dallas-Fort Worth area STR market. Housing figures and regulations are specific to McKinney.
As of September 2026, the Dallas-Fort Worth area STR market averaged an average daily rate (ADR) of $173 with occupancy of 59.5% and average monthly revenue of $2,817 per listing. Compared with September 2025, occupancy is up 2.1%, ADR is up 4.7% and revenue is up 6.2%. That combination means rate growth is doing most of the work, with demand also edging higher rather than being traded away for price.
Entire homes lead the market. Houses average $3,127 per month in revenue and apartments average $2,360, while the entire place category overall averages $3,148. Entire-place ADR is $195, about $22 above the all-listings figure, which reflects the mix of private rooms and shared rooms that pulls the blended average down.
Year to date in 2026 the market is running at 60.7% occupancy, a $179 ADR and $2,985 in average monthly revenue, ahead of the full-year 2025 figures of 61.0% occupancy, $170 ADR and $2,913 in monthly revenue on rate and revenue. The area is tracked at a shared regional level rather than uniquely for McKinney, so this profile omits bedroom, channel and listing-type counts. Local visitor demand is supported by Historic Downtown McKinney, golf and sports events at TPC Craig Ranch, and reported 2025 visitor spending of $325 million. Local hotel occupancy ran about 71.2% in 2025.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Mckinney are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Mckinney, so these counts are not Mckinney-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Mckinney?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mckinney are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Mckinney)
Typical home values, median sale prices, and the 10-year price trend for Mckinney are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mckinney — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in McKinney but regulated. The city adopted Ordinance 2026-03-022 on March 3, 2026, which requires every short-term rental unit (a dwelling rented for 30 days or less) to register annually through the city’s Customer Self-Service portal. Registration opened April 6, 2026. Registration is currently free, although the city has noted a fee could be added later. Owners must designate a responsible contact who can be reached 24 hours a day.
According to the city’s official short-term rental page, registration does not prohibit short-term rentals and does not impose a zoning ban. Rentals are treated as legal citywide, subject to registration and the hotel occupancy tax. Some third-party guides claim a restriction in single-unit residential zones and a 25% per-neighborhood cap, but these are not confirmed by primary city sources. Registration does not override HOA or deed restrictions, so check those before buying.
The hotel occupancy tax totals 13%, made up of 7% city and 6% state, and applies to stays on all platforms. A separate September 2, 2025 amendment made the city’s tax explicitly apply to platforms including VRBO. That change did not create a registration program.
There is no owner-occupancy requirement, no primary-residence requirement and no stated annual night cap. Operating or advertising without registration is a code violation that can bring fines, and guests must follow the city noise ordinance and quiet hours. Enforcement severity is rated moderate.
Market Comparison
The Dallas-Fort Worth area STR market looks like a volume-driven market. Occupancy was 59.5% in September 2026 with a $173 ADR, and the result is average monthly revenue of $2,817.
With a typical McKinney home value of $482,599, an investor is buying into a large suburban market rather than a high-priced resort destination. Rate growth of 4.7% year over year is healthy, and 2026 year-to-date ADR of $179 is already well above the 2025 full-year figure of $170.
The market is also stable. Occupancy has stayed between 58.3% and 65.7% in every full year from 2017 through 2025, which is a tight range, while ADR has risen from $103 in 2017 to $170 in 2025. Market scores reflect this profile too, but because those rollups and the top operator names are tracked at a shared regional level rather than uniquely for McKinney, this profile omits them.
Frequently Asked Questions About Mckinney, Texas
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Are short-term rentals legal in McKinney, Texas?
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What is the best month for McKinney-area STR revenue?
How much does a typical McKinney home cost for an STR investor?
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