Mckinney, Texas Short-Term Rental Market
McKinney, TX STRs averaged $172/night at 60.0% occupancy in April 2026, with revenue up 1.6% year over year.
Quick Answer: Mckinney, Texas is an active short-term rental market. average occupancy in the Dallas market area is 67%. average monthly revenue in the Dallas market area is $3,618. average daily rate in the Dallas market area is $215. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Mckinney. Regulations, taxes, and permit details below are specific to Mckinney.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The McKinney, TX short-term rental market covers 19,527 tracked listings in Collin County, approximately 30 miles north of Dallas. McKinney is a 210,600-resident city drawing regional and drive-in leisure visitors, event travelers, and business travelers.
In April 2026, the market posted an average daily rate of $172, a 60.0% occupancy rate, and a $103 RevPAR. Occupancy held essentially flat year over year (+0.1 percentage point), ADR declined 1.5%, and overall revenue increased 1.6%, reflecting a stable, mature market with modest nominal rate softness.
The 2025 full-year average was 61.0% occupancy and a $170 ADR, generating $2,913 in average monthly revenue per listing. Entire-place listings account for 83.3% of inventory at 16,268 units, with 3,081 private-room listings (15.8%) and 178 shared-room listings (0.9%). The bedroom mix shows 1-bedrooms dominating at 8,978 units, followed by 3-bedrooms (3,771), 2-bedrooms (3,142), 4-bedrooms (2,432), and 5-bedroom-plus homes (1,138).
Channel distribution is heavily Airbnb-oriented: 11,555 listings are on Airbnb only, 6,974 on both Airbnb and VRBO, and 998 on VRBO only. Market scores include a total score of 79.4, a revenue growth score of 71.3, an investability rating of 66.2, and a seasonality score of 97.3.
Visitor spending in McKinney reached $325 million in 2025, supporting 2,200-plus hospitality jobs and $34.9 million in local tax revenue. Hotel occupancy ran approximately 71.2% in 2025. Key attractions include Historic Downtown McKinney (120-plus locally owned shops and restaurants), TPC Craig Ranch (host of the PGA Tour’s CJ Cup Byron Nelson), and ongoing development including a $200 million Cannon Beach surf resort.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Mckinney are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Mckinney, so these counts are not Mckinney-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Mckinney?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Mckinney are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Mckinney)
Typical home values, median sale prices, and the 10-year price trend for Mckinney are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Mckinney — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals in McKinney are legal citywide. Under Ordinance 2026-03-022, adopted March 3, 2026, every unit must be registered annually with the city through the Customer Self-Service portal. Registration opened April 6, 2026 and is currently free, though the city has noted a fee could be added in the future. There is no owner-occupancy or primary-residence requirement and no published annual night cap.
The city’s official position is that registration does not prohibit STRs and does not impose a zoning ban. Operators must designate a 24/7 reachable responsible contact. Operating or advertising without registration is a code violation subject to fines. HOA and deed restrictions remain in effect and are not overridden by city registration.
Hotel occupancy tax of 13% applies to all stays: 7% city plus 6% state. A September 2025 ordinance amendment made the city’s hotel occupancy tax explicitly apply to all platforms including VRBO. Enforcement is rated moderate.
Third-party sources citing a 25% per-neighborhood concentration cap or single-family zone restrictions are not confirmed by primary city sources. Operators should verify compliance directly with the City of McKinney before listing.
Market Comparison
McKinney’s April 2026 ADR of $172 is below the U.S. STR median ADR of approximately $220, reflecting McKinney’s position as a suburban residential market rather than a resort destination. April occupancy of 60.0% exceeds the U.S. median of approximately 55%, demonstrating consistently strong year-round utilization.
The 2025 annual average occupancy of 61.0% and revenue of $2,913 per month represent a stable, mature market. The total market score of 79.4 and revenue growth score of 71.3 reflect healthy but not exceptional growth momentum.
Evolve leads the professional management landscape with 236 listings (1.2% of the 19,527-listing market) and 5,915 reviews at a 4.41 average rating. Landing, Inc. holds 196 listings (1.0%, 4.36 rating), Landing manages 169 listings (0.9%, 2.68 rating), and Luxora holds 124 listings (0.6%, 4.36 rating). Properties By Preston manages 109 listings (0.6%, 3.61 rating). The top five operators together account for 834 listings or 4.3% of inventory, indicating a largely owner-operated market without dominant professional management concentration.
Frequently Asked Questions About Mckinney, Texas
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