Mckinney, Texas Short-Term Rental Market
McKinney, TX STRs averaged $172/night at 60.0% occupancy in April 2026, with revenue up 1.6% year over year.
Quick Answer: Mckinney, Texas is an active short-term rental market. average occupancy is 67%. average monthly revenue is $3,618. average daily rate is $215. the top operator is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Mckinney. Regulations, taxes, and permit details below are specific to Mckinney.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The McKinney, TX short-term rental market covers 19,527 tracked listings in Collin County, approximately 30 miles north of Dallas. McKinney is a 210,600-resident city drawing regional and drive-in leisure visitors, event travelers, and business travelers.
In April 2026, the market posted an average daily rate of $172, a 60.0% occupancy rate, and a $103 RevPAR. Occupancy held essentially flat year over year (+0.1 percentage point), ADR declined 1.5%, and overall revenue increased 1.6%, reflecting a stable, mature market with modest nominal rate softness.
The 2025 full-year average was 61.0% occupancy and a $170 ADR, generating $2,913 in average monthly revenue per listing. Entire-place listings account for 83.3% of inventory at 16,268 units, with 3,081 private-room listings (15.8%) and 178 shared-room listings (0.9%). The bedroom mix shows 1-bedrooms dominating at 8,978 units, followed by 3-bedrooms (3,771), 2-bedrooms (3,142), 4-bedrooms (2,432), and 5-bedroom-plus homes (1,138).
Channel distribution is heavily Airbnb-oriented: 11,555 listings are on Airbnb only, 6,974 on both Airbnb and VRBO, and 998 on VRBO only. Market scores include a total score of 79.4, a revenue growth score of 71.3, an investability rating of 66.2, and a seasonality score of 97.3.
Visitor spending in McKinney reached $325 million in 2025, supporting 2,200-plus hospitality jobs and $34.9 million in local tax revenue. Hotel occupancy ran approximately 71.2% in 2025. Key attractions include Historic Downtown McKinney (120-plus locally owned shops and restaurants), TPC Craig Ranch (host of the PGA Tour’s CJ Cup Byron Nelson), and ongoing development including a $200 million Cannon Beach surf resort.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 55% | $131 | $2,030 |
| Feb | 60% | $133 | $2,028 |
| Mar | 65% | $149 | $2,660 |
| Apr | 61% | $146 | $2,381 |
| May | 64% | $151 | $2,558 |
| Jun | 70% | $156 | $2,833 |
| Jul | 67% | $141 | $2,549 |
| Aug | 61% | $138 | $2,316 |
| Sep | 61% | $142 | $2,279 |
| Oct | 62% | $147 | $2,470 |
| Nov | 59% | $144 | $2,307 |
| Dec | 58% | $143 | $2,292 |
Top Short-Term Rental Operators in Mckinney
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Mckinney?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 8,978 |
| 2 bed | 3,142 |
| 3 bed | 3,771 |
| 4 bed | 2,432 |
| 5 bed | 1,138 |
ADR by Property Tier
| Entire Home | $248 |
| Luxury | $365 |
| Professionally Managed | $252 |
Revenue by Dwelling Type
| Apartment | $2,987 |
| Entire Place | $4,117 |
| House | $4,031 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Investment Analysis
April 2026 data shows a $172 average daily rate, 60.0% occupancy, and $2,860 average monthly revenue per listing. Full-year 2025 revenues averaged $2,913 per listing per month, implying an annualized gross of approximately $34,956 for a typical listing. No housing price data is available in the dataset for this area.
Revenue differentiates by property type. Entire-place listings averaged $3,211 per month in April 2026, house listings $3,205 per month, and apartment-type listings $2,325 per month. The spread between entire-place and apartment revenue is 38%. The luxury ADR tier reached $301 per night versus the market average of $172, a 75% premium. Professionally managed properties averaged $187 per night ADR, and the entire-home tier $195 per night.
Annual occupancy has held in the 60% to 65% range since 2020, peaking at 65.7% in 2021 and settling at 61.0% in 2025. ADR grew from $103 in 2017 to $170 in 2025, a 65% increase over eight years. Annual revenue per listing grew from $1,561 per month in 2017 to $2,913 in 2025. Growth from 2024 ($2,906) to 2025 ($2,913) was essentially flat, suggesting the market has reached a near-term revenue plateau at current ADR and occupancy levels.
The market shows limited seasonal ADR variation (January $131 to June $149), meaning revenue optimization depends primarily on occupancy management and listing quality differentiation rather than seasonal rate spikes.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The McKinney market shows an average booking lead time of 26.6 days (under 4 weeks) and an average length of stay of 4.73 nights. The short lead time reflects the drive-in, regional leisure and business travel character of the market: guests typically book 3 to 4 weeks out rather than months in advance.
The 4.73-night average stay is longer than many urban short-term rental markets, suggesting McKinney attracts guests seeking multi-night stays including extended business trips, weekend-plus getaways, and event travel. Operators can test 3- to 5-night minimum requirements during peak spring and summer months without significantly reducing booking volume given the market’s consistent 60%-plus occupancy.
The short lead time limits the long pricing window available in seasonal resort markets. Rate adjustments 4 to 6 weeks out are more impactful here than changes made months in advance. Dynamic pricing tools that respond to near-term demand signals such as local events, convention schedules, and sports tournaments are well-suited to this booking pattern.
Short-Term Rental Regulations
Short-term rentals in McKinney are legal citywide. Under Ordinance 2026-03-022, adopted March 3, 2026, every unit must be registered annually with the city through the Customer Self-Service portal. Registration opened April 6, 2026 and is currently free, though the city has noted a fee could be added in the future. There is no owner-occupancy or primary-residence requirement and no published annual night cap.
The city’s official position is that registration does not prohibit STRs and does not impose a zoning ban. Operators must designate a 24/7 reachable responsible contact. Operating or advertising without registration is a code violation subject to fines. HOA and deed restrictions remain in effect and are not overridden by city registration.
Hotel occupancy tax of 13% applies to all stays: 7% city plus 6% state. A September 2025 ordinance amendment made the city’s hotel occupancy tax explicitly apply to all platforms including VRBO. Enforcement is rated moderate.
Third-party sources citing a 25% per-neighborhood concentration cap or single-family zone restrictions are not confirmed by primary city sources. Operators should verify compliance directly with the City of McKinney before listing.
Market Comparison
McKinney’s April 2026 ADR of $172 is below the U.S. STR median ADR of approximately $220, reflecting McKinney’s position as a suburban residential market rather than a resort destination. April occupancy of 60.0% exceeds the U.S. median of approximately 55%, demonstrating consistently strong year-round utilization.
The 2025 annual average occupancy of 61.0% and revenue of $2,913 per month represent a stable, mature market. The total market score of 79.4 and revenue growth score of 71.3 reflect healthy but not exceptional growth momentum.
Evolve leads the professional management landscape with 236 listings (1.2% of the 19,527-listing market) and 5,915 reviews at a 4.41 average rating. Landing, Inc. holds 196 listings (1.0%, 4.36 rating), Landing manages 169 listings (0.9%, 2.68 rating), and Luxora holds 124 listings (0.6%, 4.36 rating). Properties By Preston manages 109 listings (0.6%, 3.61 rating). The top five operators together account for 834 listings or 4.3% of inventory, indicating a largely owner-operated market without dominant professional management concentration.
Frequently Asked Questions About Mckinney, Texas
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