Marion, Texas Short-Term Rental Market
Marion, TX area STRs averaged $179/night at 54.4% occupancy in April 2026, capturing the greater San Antonio metro corridor market.
Quick Answer: Marion, Texas is an active short-term rental market. average occupancy in the San Antonio market area is 65%. average monthly revenue in the San Antonio market area is $3,955. average daily rate in the San Antonio market area is $222. the top operator in the San Antonio market area is Evolve with 312 listings. market score is 59/100 (grade C).
Market data reflects the San Antonio regional market, which includes Marion. Regulations, taxes, and permit details below are specific to Marion.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Marion is a small rural town in western Guadalupe County, Texas, located approximately 26 miles east of San Antonio and 11 miles west of Seguin. With a population of approximately 1,088, Marion itself is not an established tourist destination. The STR market data associated with this area reflects a substantially broader San Antonio metro corridor, evidenced by 14,892 active listings and operators such as Feliz Stays SA and New Braunfels Escapes in the top-five operator rankings.
In April 2026, the all-listings ADR reached $179 with occupancy at 54.4% and RevPAR at $98. By listing type, 13,539 listings (90.9%) are entire-place rentals, 1,342 (9.0%) are private rooms, and 11 (0.1%) are shared rooms. By bedroom, 1-bedroom properties lead at 4,646 (31.2% of the bedroom total), followed by 3-bedroom (4,055, 27.3%), 2-bedroom (3,072, 20.7%), 4-bedroom (2,160, 14.5%), and 5-bedroom-plus (939, 6.3%). Cross-listed properties lead channel distribution at 7,131; Airbnb-only accounts for 6,744 and VRBO-only for 1,017.
Year-over-year in April 2026, occupancy grew 1.0%, ADR declined 3.3%, and revenue declined 2.8%. Annual averages show the market peaked in 2021 at 61.3% occupancy and $2,885 average monthly revenue. By 2025, the market averaged 53.7% occupancy and $2,815 revenue. The StaySTRA composite market score is 59.3 out of 100, with seasonality at 79.1, rental demand at 62.9, regulation at 68.5, and investability at 76.1.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 45% |
| Feb | 55% |
| Mar | 62% |
| Apr | 53% |
| May | 54% |
| Jun | 62% |
| Jul | 65% |
| Aug | 52% |
| Sep | 47% |
| Oct | 53% |
| Nov | 51% |
| Dec | 52% |
Month-by-month nightly rates and revenue figures for Marion are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in San Antonio market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the San Antonio market as a whole, which includes Marion, so these counts are not Marion-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 312 | 13,836 | ★ 4.68 |
| 2 | Feliz Stays SA | 194 | 13,450 | ★ 4.72 |
| 3 | Landing, Inc. | 180 | 408 | ★ 4.31 |
| 4 | Vacasa | 160 | 5,325 | ★ 4.56 |
| 5 | New Braunfels Escapes | 157 | 5,662 | ★ 4.67 |
What Kind of STR Should I Buy in Marion?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Marion are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.3% |
| vrbo | 6.8% |
| both | 47.9% |
Home Value Trends (Marion)
Typical home values, median sale prices, and the 10-year price trend for Marion are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Marion — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
No short-term rental ordinance, local permit, or STR-specific regulation could be verified for Marion, Texas. The City of Marion, TX permits page lists standard building, electrical, mechanical, and plumbing permits but no short-term rental, vacation rental, or Airbnb permit. No owner-occupancy requirement was identified.
Note: An STR ordinance sometimes attributed to Marion in secondary sources actually belongs to Marion, Illinois (ordinance effective July 20, 2017, ahead of that city’s August 21, 2017 solar eclipse). That ordinance, with its 24-hour-to-30-day STR definition, tent and RV camping coverage, fire and safety enforcement, and adverse-impact review, does not apply to Marion, Texas.
What is confirmed for Texas: STRs are subject to the Texas state hotel occupancy tax of 6% (which applies to residential properties rented for under 30 days). Texas cities and counties may also levy a local hotel occupancy tax; a Marion-specific local lodging tax rate could not be verified from available sources. Platform collection: Airbnb remits the Texas state 6% HOT automatically on behalf of hosts operating in Texas.
Before listing in Marion, TX, investors should contact Marion City Hall directly (the city is in Guadalupe County, not to be confused with Marion, Illinois or other same-name cities) to confirm whether any local STR permit, fee, inspection, or local lodging tax applies.
Market Comparison
The San Antonio corridor market captured under Marion, TX trades below national ADR benchmarks while posting stronger-than-national occupancy during peak summer months. The US STR median occupancy is approximately 55% and median ADR approximately $220. Marion’s April 2026 ADR of $179 is 18.4% below the national median. April occupancy of 54.4% is near the national benchmark; the July peak of 64.6% substantially exceeds it.
The StaySTRA total score of 59.3 reflects below-median composite performance, driven by moderate rental demand (62.9) and investability (76.1). The ADR gap relative to national benchmarks suggests income potential depends more on occupancy volume than on rate premiums.
Among operators, Evolve leads with 312 listings and 13,836 reviews at a 4.68 rating. Feliz Stays SA manages 194 listings at a 4.72 rating. Landing, Inc. holds 180 listings at a 4.31 rating. Vacasa manages 160 listings at a 4.56 rating. New Braunfels Escapes rounds out the top five with 157 listings at a 4.67 rating. The presence of New Braunfels Escapes and Feliz Stays SA among the top operators confirms that this market area encompasses the broader San Antonio/New Braunfels corridor.
Frequently Asked Questions About Marion, Texas
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