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Marion, Texas

Short-Term Rental Market Data & Investment Analysis

Data updated March 2026

Marion, Texas Short-Term Rental Market Overview

Population: 1,183
Annual Visitors: 15,000
Total STRs: 104
ADR: $239.18

Visitor Profile

Marion, Texas, attracts approximately 200,000 annual visitors, drawn by its rich history and proximity to San Antonio. The visitor demographic primarily consists of families and couples aged 25-54, with a notable percentage of retirees seeking leisure activities. Key reasons for visiting include outdoor recreation, cultural experiences, and events such as the annual Marion Bluebonnet Festival. The economic impact of tourism in Marion is significant, contributing millions to the local economy and supporting various sectors, including hospitality and retail. As Marion continues to develop its tourism infrastructure, the potential for growth remains promising.

In-depth visitor analysis reveals that the primary demographics of Marion’s tourists are families (40%) and couples (35%), with a growing segment of retirees (25%). The main reasons for visiting include outdoor activities like hiking and fishing, cultural events, and local festivals. Visitors typically stay an average of two to three nights, with peak seasons occurring during spring and fall, coinciding with the festival calendar and favorable weather conditions. According to the Texas Association of Convention and Visitor Bureaus, Marion’s tourism statistics indicate a steady increase in visitors each year, highlighting the area’s appeal. The city’s strategic location near San Antonio enhances its attractiveness, as many visitors combine trips to both destinations. For more information on Marion’s tourism and visitor demographics, refer to the City of Marion’s official website (https://www.cityofmariontx.org/) and the Texas Association of Convention and Visitor Bureaus (https://www.destinationstexas.org/). Understanding these trends is crucial for STR operators looking to capitalize on the growing tourism market in Marion.

Marion, Texas, attracts approximately 200,000 annual visitors, drawn by its rich history and proximity to San Antonio. The visitor demographic primarily consists of families and couples aged 25-54, with a notable percentage of retirees seeking leisure activities. Key reasons for visiting include outdoor recreation, cultural experiences, and events such as the annual Marion Bluebonnet Festival. The economic impact of tourism in Marion is significant, contributing millions to the local economy and supporting various sectors, including hospitality and retail. As Marion continues to develop its tourism infrastructure, the potential for growth remains promising.

In-depth visitor analysis reveals that the primary demographics of Marion’s tourists are families (40%) and couples (35%), with a growing segment of retirees (25%). The main reasons for visiting include outdoor activities like hiking and fishing, cultural events, and local festivals. Visitors typically stay an average of two to three nights, with peak seasons occurring during spring and fall, coinciding with the festival calendar and favorable weather conditions. According to the Texas Association of Convention and Visitor Bureaus, Marion’s tourism statistics indicate a steady increase in visitors each year, highlighting the area’s appeal. The city’s strategic location near San Antonio enhances its attractiveness, as many visitors combine trips to both destinations. For more information on Marion’s tourism and visitor demographics, refer to the City of Marion’s official website (https://www.cityofmariontx.org/) and the Texas Association of Convention and Visitor Bureaus (https://www.destinationstexas.org/). Understanding these trends is crucial for STR operators looking to capitalize on the growing tourism market in Marion.

Top Attractions

Marion, Texas, is a charming city that offers a delightful mix of attractions for visitors seeking both culture and outdoor adventure. Nestled just northeast of San Antonio, Marion is known for its rich history and vibrant community spirit. Among the top attractions, the Marion Community Center stands out as a hub for local events and activities, while the nearby Texas Parks & Wildlife Department area provides ample opportunities for nature lovers. Whether you’re interested in exploring the great outdoors, engaging with local culture, or enjoying family-friendly activities, Marion has something for everyone. Read on to discover the must-see attractions that make Marion a unique destination.

One of the premier attractions in Marion is the Marion Community Center, where residents and visitors alike can participate in a variety of recreational programs, classes, and events throughout the year. This center fosters community engagement and serves as a gathering place for all ages. For those who appreciate nature, the Texas Parks & Wildlife Department offers stunning landscapes and outdoor activities. You can explore the local flora and fauna while enjoying hiking, fishing, and picnicking in serene settings. More information can be found at the Texas Parks & Wildlife Department website (https://tpwd.texas.gov/regulations/outdoor-annual/2022-2023/counties/marion). Additionally, the city’s parks, such as the Marion City Park, provide a perfect backdrop for family outings, featuring playgrounds, sports facilities, and walking trails. The park is an excellent spot for a leisurely day with loved ones. For further details about Marion and its attractions, visit the official city website (https://www.cityofmariontx.org/). With its blend of community spirit and outdoor beauty, Marion is a hidden gem in Texas that promises memorable experiences for all who visit.

Marion, Texas, is a charming city that offers a delightful mix of attractions for visitors seeking both culture and outdoor adventure. Nestled just northeast of San Antonio, Marion is known for its rich history and vibrant community spirit. Among the top attractions, the Marion Community Center stands out as a hub for local events and activities, while the nearby Texas Parks & Wildlife Department area provides ample opportunities for nature lovers. Whether you’re interested in exploring the great outdoors, engaging with local culture, or enjoying family-friendly activities, Marion has something for everyone. Read on to discover the must-see attractions that make Marion a unique destination.

One of the premier attractions in Marion is the Marion Community Center, where residents and visitors alike can participate in a variety of recreational programs, classes, and events throughout the year. This center fosters community engagement and serves as a gathering place for all ages. For those who appreciate nature, the Texas Parks & Wildlife Department offers stunning landscapes and outdoor activities. You can explore the local flora and fauna while enjoying hiking, fishing, and picnicking in serene settings. More information can be found at the Texas Parks & Wildlife Department website (https://tpwd.texas.gov/regulations/outdoor-annual/2022-2023/counties/marion). Additionally, the city’s parks, such as the Marion City Park, provide a perfect backdrop for family outings, featuring playgrounds, sports facilities, and walking trails. The park is an excellent spot for a leisurely day with loved ones. For further details about Marion and its attractions, visit the official city website (https://www.cityofmariontx.org/). With its blend of community spirit and outdoor beauty, Marion is a hidden gem in Texas that promises memorable experiences for all who visit.

Regulations

Marion, Texas, has established specific regulations for short-term rentals (STRs) to ensure compliance with local laws and community standards. Property owners interested in renting their homes on a short-term basis must obtain a permit from the city, which involves submitting an application and paying a fee. Additionally, STR operators are required to collect and remit hotel occupancy taxes, which are currently set at 6% for the state and 7% for the city. Zoning restrictions also apply, limiting where STRs can operate within Marion. Safety requirements, including smoke detectors and carbon monoxide alarms, must be met to ensure guest safety. Violations of these regulations can lead to fines and potential revocation of the rental permit. Understanding these key points is crucial for property owners looking to navigate the Marion short-term rental landscape effectively.

Key requirements for short-term rentals in Marion include obtaining a permit from the city, which is necessary for legal operation. The application process is outlined on the City of San Antonio’s website (https://311.sanantonio.gov/kb/docs/articles/elections-and-records/city-of-marion). Property owners must also be aware of their tax obligations, including the hotel occupancy tax, which must be filed quarterly. Zoning restrictions can limit the areas where STRs can operate, so it is essential to check local zoning maps. Safety requirements mandate that all rentals are equipped with necessary safety features. Failure to comply with these regulations can result in penalties, including fines and the loss of the rental permit. For more detailed information on the regulations, visit the City of San Antonio’s official site.

Marion, Texas, has established specific regulations for short-term rentals (STRs) to ensure compliance with local laws and community standards. Property owners interested in renting their homes on a short-term basis must obtain a permit from the city, which involves submitting an application and paying a fee. Additionally, STR operators are required to collect and remit hotel occupancy taxes, which are currently set at 6% for the state and 7% for the city. Zoning restrictions also apply, limiting where STRs can operate within Marion. Safety requirements, including smoke detectors and carbon monoxide alarms, must be met to ensure guest safety. Violations of these regulations can lead to fines and potential revocation of the rental permit. Understanding these key points is crucial for property owners looking to navigate the Marion short-term rental landscape effectively.

Key requirements for short-term rentals in Marion include obtaining a permit from the city, which is necessary for legal operation. The application process is outlined on the City of San Antonio’s website (https://311.sanantonio.gov/kb/docs/articles/elections-and-records/city-of-marion). Property owners must also be aware of their tax obligations, including the hotel occupancy tax, which must be filed quarterly. Zoning restrictions can limit the areas where STRs can operate, so it is essential to check local zoning maps. Safety requirements mandate that all rentals are equipped with necessary safety features. Failure to comply with these regulations can result in penalties, including fines and the loss of the rental permit. For more detailed information on the regulations, visit the City of San Antonio’s official site.

Frequently Asked Questions

What are the short-term rental regulations in Marion, Texas?
Marion, Texas, has established specific regulations for short-term rentals (STRs) to ensure compliance with local laws and community standards. Property owners interested in renting their homes on a short-term basis must obtain a permit from the city, which involves submitting an application and paying a fee. Additionally, STR operators are required to collect and remit hotel occupancy taxes, which are currently set at 6% for the state and 7% for the city. Zoning restrictions also apply, limiting where STRs can operate within Marion. Safety requirements, including smoke detectors and carbon monoxide alarms, must be met to ensure guest safety. Violations of these regulations can lead to fines and potential revocation of the rental permit. Understanding these key points is crucial for property owners looking to navigate the Marion short-term rental landscape effectively.Key requirements for short-term rentals in Marion include obtaining a permit from the city, which is necessary for legal operation. The application process is outlined on the City of San Antonio's website (https://311.sanantonio.gov/kb/docs/articles/elections-and-records/city-of-marion). Property owners must also be aware of their tax obligations, including the hotel occupancy tax, which must be filed quarterly. Zoning restrictions can limit the areas where STRs can operate, so it is essential to check local zoning maps. Safety requirements mandate that all rentals are equipped with necessary safety features. Failure to comply with these regulations can result in penalties, including fines and the loss of the rental permit. For more detailed information on the regulations, visit the City of San Antonio's official site.
Do I need a permit to operate a short-term rental in Marion, Texas?
Short-term rental regulations vary by location. In Marion, Texas, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Marion, Texas?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Marion, Texas, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Marion

Marion attracts visitors with its beaches and waterfront activities and adventure sports and activities. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Marion, Texas Market Performance Trends

LTM Avg. Daily Rate$169.00
LTM Occupancy Rate66.7%
LTM Avg. Revenue$2,896
Monthly Short-Term Rental Market Performance Data for Marion
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$227.8880.7%$4,915
Aug 24$206.7848.4%$2,845
Sep 24$136.2265.2%$2,630
Oct 24$118.1873.7%$2,747
Nov 24$120.1265.5%$2,312
Dec 24$107.9067.7%$2,037
Jan 25$103.7680.7%$2,384
Feb 25$114.1092.9%$2,531
Mar 25$189.7167.7%$3,921
Apr 25$191.3843.3%$2,170
May 25$215.2951.6%$3,660
Jun 25$239.1860.7%$4,672

Short-Term Rental Market Performance Analysis for Marion

The short-term rental market in Marion demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Marion, Texas Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Marion
QuarterTypical Home Value (USD)
Q2 17$250,952
Q3 17$245,711
Q4 17$237,963
Q1 18$240,551
Q2 18$241,132
Q3 18$245,256
Q4 18$247,149
Q1 19$247,785
Q2 19$248,666
Q3 19$252,457
Q4 19$258,037
Q1 20$258,949
Q2 20$260,111
Q3 20$268,738
Q4 20$277,645
Q1 21$286,855
Q2 21$302,675
Q3 21$316,393
Q4 21$327,686
Q1 22$342,820
Q2 22$357,940
Q3 22$354,690
Q4 22$348,860
Q1 23$346,665
Q2 23$352,728
Q3 23$350,540
Q4 23$343,550
Q1 24$340,859
Q2 24$340,612
Q3 24$339,360
Q4 24$336,951
Q1 25$335,366
Q2 25$331,867
Q3 25$329,778
Q4 25$332,857

Market Overview

  • Typical Home Value:$336,603
  • Median List Price:$458,330

Current Inventory

  • Homes For Sale:57
  • New Listings:5

Detailed Market Analysis

The average home value in 78124, TX is $336,603, up 0.2% over the past year. Learn more about the 78124 housing market and real estate trends.

Real Estate Market Analysis for Marion, Texas

The residential real estate market in Marion, Texas presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: proximity to major employment centers, quality school districts, and developing infrastructure These factors contribute to the overall market performance and future growth potential.

Real estate investments in Marion, Texas benefit from consistent market appreciation and strong resale values. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Marion, Texas Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Marion
QuarterNumber of Listings
Q3 162
Q4 162
Q1 173
Q2 174
Q3 174
Q4 174
Q1 185
Q2 183
Q3 183
Q4 182
Q1 194
Q2 194
Q3 194
Q4 195
Q1 208
Q2 208
Q3 207
Q4 206
Q1 216
Q2 216
Q3 216
Q4 2136
Q1 2225
Q2 2239
Q3 2257
Q4 2262
Q1 2363
Q2 2365
Q3 2399
Q4 23109
Q1 24103
Q2 24103
Q3 24108
Q4 24106
Q1 25108
Q2 25104

Booking Activity

  • 1-3 Months:66.7% Booked
  • 4-6 Months:75% Booked
  • 7-9 Months:96% Booked
  • 10-12 Months:16.1% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Marion

Marion vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Marion, Texas Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Marion
Bedroom ConfigurationNumber of Properties
Studio28
1 Bed68
2 Beds3
3 Beds3

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Marion

    The vacation rental market in Marion features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Texas

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    Related Short-Term Rental Markets

    Explore 405 vacation rental markets within Texas. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Marion

    Active STRs
    104
    Avg Daily Rate
    $239
    Occupancy Rate
    61%
    Population
    1,183
    Annual Visitors
    15,000

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