Lubbock, Texas Short-Term Rental Market
Lubbock requires owner-occupancy for STRs, with $205 ADR, 56.1% occupancy and $3,028 monthly revenue in September 2026.
Quick Answer: Lubbock, Texas is an active short-term rental market. average occupancy in the Lubbock market area is 56%. average monthly revenue in the Lubbock market area is $3,028. average daily rate in the Lubbock market area is $205. the top operator in the Lubbock market area is Hub City with 82 listings. market score is 96/100 (grade A).
Market data reflects the wider Lubbock market, which covers 2 areas. Regulations, taxes, and permit details below are specific to Lubbock.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Lubbock sits on the South Plains of West Texas and has a population of 272,086. Short-term rentals operate under a city registration regime that requires the rental to be the owner’s primary residence or a legal accessory dwelling unit, so investors should read the regulatory section before running numbers. The figures below cover September 2026.
In September 2026 the Lubbock STR market averaged an ADR of $205 and occupancy of 56.1%, producing average monthly revenue of $3,028 per listing. Compared with a year earlier, occupancy is up 9.4%, ADR is up 6.1%, and revenue is up 27.2%. Summing the seasonal months gives annualized revenue of $23,664.
The Lubbock area STR market tracks 1,824 listings. Entire places account for 1,725 of them (94.6%) and private rooms for 99. By channel, 1,079 listings are on Airbnb only, 83 are on Vrbo only, and 662 appear on both platforms. Three-bedroom homes are the largest group at 787 listings, followed by two-bedroom units at 393, one-bedroom units at 333, four-bedroom homes at 256, and five-bedroom homes at 54.
Demand is anchored by Texas Tech University, regional medical and business travel, conventions, and sports tournaments. Lubbock welcomed more than 7 million visitors in 2024, who generated nearly $1 billion in direct spending. The Texas High Plains wine region and Buddy Holly heritage tourism add leisure draws.
The overall market score for Lubbock is 96.2, with rental demand at 91.5, seasonality at 94.2, and investability at 95.2. The regulation score is lower at 47.4, which reflects the owner-occupancy requirement.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 45% |
| Feb | 55% |
| Mar | 57% |
| Apr | 55% |
| May | 54% |
| Jun | 60% |
| Jul | 62% |
| Aug | 62% |
| Sep | 54% |
| Oct | 48% |
| Nov | 51% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Lubbock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lubbock market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lubbock market as a whole, which includes Lubbock, so these counts are not Lubbock-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Hub City | 82 | 2,713 | ★ 4.88 |
| 2 | Evolve | 41 | 1,316 | ★ 4.73 |
| 3 | Stay Trig | 36 | 3,538 | ★ 4.97 |
| 4 | Rafter T Properties | 31 | 1,344 | ★ 4.61 |
| 5 | Lubbock Overnight | 25 | 1,950 | ★ 4.63 |
What Kind of STR Should I Buy in Lubbock?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lubbock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 4.6% |
| both | 36.3% |
Home Value Trends (Lubbock)
Typical home values, median sale prices, and the 10-year price trend for Lubbock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Lubbock — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals in Lubbock, defined as stays under 30 consecutive days, have been regulated by the city since January 1, 2020. STRs are permitted, but registration is required for every rental inside city limits.
The key restriction is owner occupancy. Summaries of the ordinance state that an eligible STR must be the owner’s primary residence or a legal accessory dwelling unit, which would preclude purely investor-owned, non-owner-occupied whole-home rentals in many cases. The property must also sit in a zoning district that permits the use. Owners are directed to verify eligibility with the Lubbock Planning Department at 806-775-2108 before registering.
The permit costs $100 per year and renews each calendar year through the city’s online portal. Operators must provide owner or operator contact details and a 24-hour responsible-party phone number.
Operators must collect and remit a city hotel occupancy tax of 7%, reported and paid monthly. This is in addition to the 6% Texas state tax, for a combined lodging tax of about 13%. Airbnb generally collects the state tax, but city tax collection varies by platform and remains the host’s responsibility. Some secondary sources cite a 7.5% city rate, so confirm the current figure with the city.
Guest conduct falls under the citywide noise ordinance, with quiet hours of roughly 10 PM to 7 AM. Hosts are responsible for guests and face escalating citations. Enforcement severity is rated moderate.
There is no cap on nights per year, and no major regulatory overhaul has been confirmed in the last 24 months.
Market Comparison
Lubbock’s September 2026 occupancy is 56.1% and its ADR is $205, supported by steady university and regional demand.
Momentum is a strength. Occupancy is up 9.4% year over year and ADR is up 6.1%, with revenue up 27.2%.
The Lubbock area STR market is led by a small group of operators. Hub City is the largest with 82 listings and a 4.877 rating, followed by Evolve with 41 listings and a 4.73 rating, Stay Trig with 36 listings and a 4.969 rating, Rafter T Properties with 31 listings and a 4.605 rating, and Lubbock Overnight with 25 listings and a 4.625 rating. Together these five manage 215 listings, about 11.8% of the 1,824 tracked, so most of the market remains with independent hosts. Stay Trig’s 3,538 reviews and near-perfect rating show the service standard guests reward here.
Frequently Asked Questions About Lubbock, Texas
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