Lubbock, Texas Short-Term Rental Market
Lubbock, TX STRs averaged 55.8% occupancy and $173/night in April 2026 across approximately 1,824 active listings, with revenue up 11.4% year-over-year.
Quick Answer: Lubbock, Texas is an active short-term rental market. average occupancy in the Lubbock market area is 58%. average monthly revenue in the Lubbock market area is $2,602. average daily rate in the Lubbock market area is $160. the top operator in the Lubbock market area is Hub City with 82 listings. market score is 96/100 (grade A).
Market data reflects the wider Lubbock market, which covers 2 areas. Regulations, taxes, and permit details below are specific to Lubbock.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Lubbock, Texas short-term rental market held approximately 1,824 active listings as of April 2026, serving the Hub City of the South Plains with a population of roughly 272,086. Entire-place listings account for 1,725 (94.6% of tracked listings) and private rooms for 99. Three-bedroom units are the most common configuration with 787 listings, followed by two-bedroom (393), one-bedroom (333), four-bedroom (256), and five-plus bedroom (54) units, consistent with a market serving sports-weekend groups and university-related travel.
Airbnb strongly dominates channel distribution. Among tracked listings, 1,079 are Airbnb-only, 662 appear on both platforms, and 83 are VRBO-only. Airbnb reaches approximately 95.4% of tracked listings; the dual-listing rate of 36.3% is moderate.
In April 2026, occupancy was 55.8% and the average daily rate was $173.04, producing a RevPAR of $96.56. Year-over-year in April, occupancy rose 10.02 percentage points, ADR fell 0.98%, and revenue grew 11.4%, a strong demand-driven revenue gain. The 2025 full-year average is the more complete benchmark: $158 ADR at 52.3% occupancy, producing approximately $2,329 in average monthly revenue per active listing.
Market scores are among the strongest in this batch. The total score is 96.2 out of 100, with investability at 95.2, rental demand at 91.5, and seasonality at 94.2. Revenue growth scores 75.6. Regulation scores 47.4, reflecting the primary-residence requirement that constrains investor-only participation. Lubbock welcomed more than 7 million visitors in 2024, generating nearly $1 billion in direct visitor spending and $30.6 million in local tax revenue.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 45% |
| Feb | 55% |
| Mar | 57% |
| Apr | 55% |
| May | 54% |
| Jun | 60% |
| Jul | 62% |
| Aug | 62% |
| Sep | 53% |
| Oct | 48% |
| Nov | 51% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Lubbock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Lubbock market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Lubbock market as a whole, which includes Lubbock, so these counts are not Lubbock-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Hub City | 82 | 2,713 | ★ 4.88 |
| 2 | Evolve | 41 | 1,316 | ★ 4.73 |
| 3 | Stay Trig | 36 | 3,538 | ★ 4.97 |
| 4 | Rafter T Properties | 31 | 1,344 | ★ 4.61 |
| 5 | Lubbock Overnight | 25 | 1,950 | ★ 4.63 |
What Kind of STR Should I Buy in Lubbock?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Lubbock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 4.6% |
| both | 36.3% |
Home Value Trends (Lubbock)
Typical home values, median sale prices, and the 10-year price trend for Lubbock are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Lubbock — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals (stays under 30 consecutive days) have been regulated in the City of Lubbock since January 1, 2020. Every STR inside city limits must register with the city, provide owner and operator contact details and a 24-hour responsible-party phone number, and pay a $100 annual permit fee, renewed each calendar year through the city’s online portal.
Key eligibility constraint: per the city’s ordinance, an eligible STR must be the owner’s primary residence or a legal accessory dwelling unit. This requirement precludes purely investor-owned, non-owner-occupied whole-home rentals in many cases. Investors must confirm primary-residence eligibility and zoning compliance directly with the City of Lubbock Planning Department (806-775-2108) before purchasing a property with STR intent.
On taxes, operators must collect and remit a 7% city hotel occupancy tax (HOT) on rentals, in addition to the 6% Texas state HOT, for a combined rate of approximately 13%. Note that some secondary sources cite the city rate as 7.5%; investors should verify the current city rate directly. The city HOT is reported and paid monthly. Airbnb generally auto-collects the state HOT, but city HOT collection and remittance responsibilities vary by platform and remain the host’s obligation.
STRs must be in appropriately zoned areas (verify with the Planning Department). Guest conduct is governed by the citywide noise ordinance, with quiet hours generally from 10 PM to 7 AM. Enforcement is assessed as moderate. No major regulatory overhaul has been confirmed in the last 24 months.
Market Comparison
Lubbock’s 52.3% annual average occupancy (2025) is near the U.S. STR median of approximately 55%. Its 2025 annual ADR of $158 is well below the approximate U.S. median of $220, positioning Lubbock as an affordable, high-occupancy market rather than a premium-priced destination. The combination of accessible home prices ($210,477 typical home value) and solid occupancy produces gross yield potential around 13.3%, competitive with many coastal markets at much higher entry costs.
The total market score of 96.2 and investability score of 95.2 are among the highest in this data wave, reflecting strong demand fundamentals anchored by Texas Tech University (7+ million annual visitors, $1 billion in direct visitor spending in 2024), the state’s largest grape-growing region, and steady medical and business travel demand.
The operator landscape is fragmented and locally specialized. The top five property managers collectively hold 215 listings, representing approximately 11.8% of the 1,824 total active listings. Hub City leads with 82 listings and a 4.88 rating across 2,713 reviews. Stay Trig holds 36 listings with a 4.97 rating across 3,538 reviews, the highest average rating in the top five. Evolve operates 41 listings at a 4.73 rating. Lubbock Overnight holds 25 listings at a 4.63 rating.
The dominance of locally branded operators (Hub City, Stay Trig, Rafter T Properties, Lubbock Overnight) over national platforms reflects a market where local knowledge of Texas Tech event calendars and West Texas visitor patterns is a competitive advantage.
Frequently Asked Questions About Lubbock, Texas
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