Llano, Texas Short-Term Rental Market
Llano, TX Hill Country STRs averaged $203/night at 42.8% occupancy in April 2026, with July the market peak at 53.1% occupancy.
Quick Answer: Llano, Texas is an active short-term rental market. average occupancy is 53%. average monthly revenue is $3,860. average daily rate is $271. the top operator is Evolve with 774 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Llano. Regulations, taxes, and permit details below are specific to Llano.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Llano, Texas, a small Hill Country town approximately 75 miles northwest of Austin branded the Deer Capital of Texas, anchors a short-term rental market built on outdoor recreation, heritage tourism, and seasonal hunting demand. Data through April 2026 shows the market at 42.8% average occupancy and a $203 average daily rate, producing approximately $2,435 in average monthly revenue per listing. RevPAR stands at $86.95. April is a shoulder month in this market; summer peak months drive significantly higher occupancy and revenue.
The listing base totals approximately 22,225 active units in the Llano area. Entire-place rentals dominate at 20,944 listings (94.2% of the market), with private rooms adding 1,269 listings and shared rooms 12. The bedroom mix spans a broad range: 1-bedroom listings lead at 7,144, followed by 3-bedroom (5,660), 2-bedroom (5,376), 4-bedroom (2,451), and 5-bedroom or larger (1,530). The channel mix features 9,670 dual-channel listings on both Airbnb and VRBO, 10,311 Airbnb-exclusive listings, and 2,244 VRBO-exclusive listings.
Year-over-year as of April 2026, occupancy gained 1.1 percentage points while ADR fell 3.4%, producing a net revenue change of -0.2% (essentially flat). The market’s composite score is 63.0 out of 100. Investability leads at 89.0, the highest sub-score in this market’s profile, reflecting Texas’s investor-friendly STR framework and the absence of owner-occupancy or night-cap requirements. Rental demand scores 58.5 and revenue growth 60.7, both reflecting the market’s moderate occupancy base outside of peak summer. Seasonality scores 75.1 and regulation 60.0.
Key demand drivers include Enchanted Rock State Natural Area, the Llano River (kayaking, fly fishing, swimming, gem and gold panning), Cooper’s Old Time Pit Barbecue, the historic 1893 Llano County Courthouse, the Llano Earth Art Festival, Fiddle Fest, and white-tailed deer hunting season in fall and winter.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 33% | $161 | $1,617 |
| Feb | 41% | $161 | $1,627 |
| Mar | 50% | $211 | $2,695 |
| Apr | 41% | $206 | $2,332 |
| May | 44% | $231 | $2,694 |
| Jun | 53% | $271 | $3,778 |
| Jul | 53% | $275 | $4,009 |
| Aug | 42% | $236 | $2,765 |
| Sep | 39% | $215 | $2,247 |
| Oct | 42% | $205 | $2,398 |
| Nov | 41% | $201 | $2,222 |
| Dec | 37% | $190 | $2,096 |
Top Short-Term Rental Operators in Llano
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 774 | 27,617 | ★ 4.71 |
| 2 | Vacasa | 238 | 8,722 | ★ 4.67 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,231 | ★ 4.62 |
What Kind of STR Should I Buy in Llano?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,144 |
| 2 bed | 5,376 |
| 3 bed | 5,660 |
| 4 bed | 2,451 |
| 5 bed | 1,530 |
ADR by Property Tier
| Entire Home | $281 |
| Luxury | $538 |
| Professionally Managed | $442 |
Revenue by Dwelling Type
| Apartment | $2,174 |
| Entire Place | $4,002 |
| House | $4,276 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.4% |
| vrbo | 10.1% |
| both | 43.5% |
Investment Analysis
The April 2026 average monthly revenue of $2,435 reflects a spring shoulder period. The 2025 full-year average was $2,652 per month, annualizing to approximately $31,824. Zillow housing data is not available for this area, so a direct gross yield calculation is not possible without sourcing local home values.
Pricing tier data shows entire-home listings averaging $210.91 per night, a 4% premium over the $203 market-wide ADR. Professionally managed listings average $314.67 per night, a 55% premium. Luxury-tier listings command $442.86 per night, a 118% premium over the market average. At the market’s April 2026 average occupancy of 42.8%, a professionally managed property would generate an estimated approximately $4,040 per month gross ($314.67 per night times 42.8% times 30 days), and a luxury-tier property approximately $5,680 per month gross, before expenses. These figures reflect a shoulder month; summer performance at 53.1% occupancy produces materially higher returns.
Revenue by property type shows houses averaging $2,608 per month, entire-place listings $2,513, and apartments $1,679. The $929 monthly gap between house and apartment revenues is consistent with a Hill Country market where cabin-style private dwellings command a strong premium over shared-amenity-style units.
Historical annual data shows the market peaked in 2021 at $3,006 per month average revenue before a gradual moderation: $2,751 in 2022, $2,544 in 2023, $2,613 in 2024, and $2,652 in 2025. The 2025 stabilization is a positive signal after the 2022-2023 pullback. The investability score of 89.0 reflects the investor-friendly Texas regulatory framework. No owner-occupancy or primary-residence requirement applies; new investment properties can receive permits without restriction.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time for Llano-area STRs is approximately 38.7 days, about five and a half weeks ahead of arrival. This shorter advance window is consistent with a Texas Hill Country drive-market audience that books weekend and short-week trips with moderate lead time.
Average length of stay is 3.8 nights per booking. At 42.8% occupancy over a 30-day month, a listing accumulates approximately 12.8 booked nights. Divided by 3.8 nights per stay, this implies roughly 3 guest turnovers per month during April’s shoulder period. In peak July months (53.1% occupancy), booked nights rise to approximately 15.9 per month, implying roughly 4 turnovers.
The combination of a 39-day lead window and a 3.8-night average stay reflects planned weekend and short-week leisure travelers. Marketing through Texas metro outdoor and Hill Country recreation channels in the 4-6 week window before summer peak weekends, hunting season opener, and spring festival dates (Llano Earth Art Festival, Crawfish Open, Fiddle Fest) is well-aligned with this booking pattern.
Short-Term Rental Regulations
Short-term rentals are legal in Llano, TX and are regulated through City Code of Ordinances Chapter 26, Article V, adopted in late 2023. Operators must obtain a city STR permit before renting; a $300 application fee applies per individual dwelling unit. The city requires an on-site inspection before issuing the initial permit, at the time of sale or transfer to a new owner, and when building-permit modifications are made. The city may also conduct biennial inspections of any permitted STR.
Operational requirements include: limiting guest vehicles to available off-street parking; single-meter water and electric service; shielded exterior lighting; fire-protection compliance; and adequate garbage capacity based on occupancy. No owner-occupancy, primary-residence, or annual night-cap requirement applies to Llano STRs.
Hotel occupancy tax within Llano city limits totals approximately 13%: 6% Texas state occupancy tax plus approximately 7% city hotel occupancy tax. Properties in unincorporated Llano County pay the state 6% plus a 4% county tax, totaling approximately 10%, remitted through the county’s MuniRevs portal. STR operators must register for Hotel Occupancy Tax collection and remittance in addition to holding the city permit.
Violations of the STR ordinance are a Class C misdemeanor punishable by a fine of up to $300, and non-compliance can bar an operator from obtaining permits for at least one year. Enforcement severity is rated moderate. The permit-renewal cadence was not explicitly published as annual; confirm the current renewal schedule with the City of Llano before operating.
Market Comparison
Llano’s April 2026 occupancy of 42.8% is below the approximate U.S. STR median of 55%, consistent with April being a shoulder month in this seasonal Hill Country market. The July historical average of 53.1% occupancy remains below the national median, indicating this is a moderately demanded rather than oversaturated market. The ADR of $203 is below the national STR median of roughly $220, though June and July historically average $271 and $275, exceeding the national benchmark during peak.
Among professional operators, Evolve leads with 774 listings and a 4.711 average rating across 27,617 reviews. Vacasa follows with 238 listings and a 4.665 rating across 8,722 reviews. FCR Partners, LP (103 listings, 4.684 rating), Neal’s Lodges (97 listings, 4.794 rating), and 979 Vacation Property Services (96 listings, 4.619 rating across 3,231 reviews) complete the top five. These five firms collectively manage 1,308 listings, approximately 5.9% of the total 22,225-listing market. The remaining 94% is held by independent hosts and smaller operators.
The composite score of 63.0 reflects a market with strong investability fundamentals (89.0) offset by moderate rental demand (58.5) and revenue growth (60.7) scores. Among this wave of markets, Llano’s investability score of 89.0 is the highest, driven by Texas’s low-friction STR regulatory environment.
Frequently Asked Questions About Llano, Texas
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