Kingsland, Texas Short-Term Rental Market
Kingsland, TX STRs averaged $203/night at 42.8% occupancy in April 2026, with July the seasonal peak at $275 ADR and $4,009 average monthly revenue.
Quick Answer: Kingsland, Texas is an active short-term rental market. average occupancy in the Texas East Area market area is 53%. average monthly revenue in the Texas East Area market area is $3,860. average daily rate in the Texas East Area market area is $271. the top operator in the Texas East Area market area is Evolve with 774 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Kingsland. Regulations, taxes, and permit details below are specific to Kingsland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Kingsland is an unincorporated community in the Texas Hill Country at the confluence of the Llano and Colorado rivers on Lake LBJ, in Llano County roughly 1.5 to 2 hours from Austin and San Antonio. The short-term rental market draws regional weekenders, anglers, boaters, and second-home seekers from across Central Texas. The market data covers a broad regional submarket centered on Kingsland and the Highland Lakes area.
As of April 2026, the market posted an average daily rate of $203.35 and an occupancy rate of 42.76%, generating average monthly revenue of $2,435 per active listing. RevPAR stood at $86.95. Year-over-year, occupancy edged up 1.08 percentage points while ADR fell 3.36% and revenue was essentially flat at -0.17%, indicating stable but not growing demand conditions.
The listing inventory spans approximately 22,225 units across all channels. Entire-place rentals account for 20,944 listings (94.2% of inventory), with private rooms adding 1,269 and shared rooms a minimal 12. Airbnb carries 10,311 listings, VRBO holds 2,244, and 9,670 listings appear on both platforms, reflecting active multi-channel distribution consistent with lake-destination markets.
By bedroom count, one-bedroom units are the most numerous at 7,144, followed by three-bedroom (5,660), two-bedroom (5,376), four-bedroom (2,451), and five-bedroom-plus (1,530). The market’s investability score of 89.01 out of 100 is notably high, one of the stronger investability signals in the Texas Hill Country region.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 33% |
| Feb | 41% |
| Mar | 50% |
| Apr | 41% |
| May | 44% |
| Jun | 53% |
| Jul | 53% |
| Aug | 42% |
| Sep | 39% |
| Oct | 42% |
| Nov | 41% |
| Dec | 37% |
Month-by-month nightly rates and revenue figures for Kingsland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Texas East Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Texas East Area market as a whole, which includes Kingsland, so these counts are not Kingsland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 774 | 27,617 | ★ 4.71 |
| 2 | Vacasa | 238 | 8,722 | ★ 4.67 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,231 | ★ 4.62 |
What Kind of STR Should I Buy in Kingsland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Kingsland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.4% |
| vrbo | 10.1% |
| both | 43.5% |
Home Value Trends (Kingsland)
Typical home values, median sale prices, and the 10-year price trend for Kingsland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Kingsland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Kingsland is an unincorporated census-designated place in Llano County with no municipal government. There is no city STR ordinance, no local permit or license requirement, no owner-occupancy or primary-residence requirement, and no cap on rental nights. The nearby City of Llano has its own STR permit ordinance, but it does not apply to Kingsland.
The primary regulatory obligation is tax. The State of Texas imposes a 6% state Hotel Occupancy Tax on stays under 30 days. Llano County imposes a separate county HOT in its unincorporated areas, reported at 4%, collected via the county’s online portal. Together, the combined state and county HOT is approximately 10%. Operators must register and remit both taxes.
Enforcement is light and tax-focused. There is no county STR licensing or inspection regime. The practical compliance burden is registering for and remitting the 6% state HOT and 4% Llano County HOT.
Investors should independently verify current Llano County HOT rate and filing requirements with the Llano County Treasurer. Additionally, some lakefront subdivisions in the Kingsland area may have private deed restrictions or HOA/POA covenants that independently limit short-term rental use; these should be reviewed on a per-property basis before purchasing.
Market Comparison
Kingsland’s April 2026 ADR of $203.35 is slightly below the U.S. STR median ADR of approximately $220, positioning it as an affordable lake destination. Its 42.76% occupancy rate falls below the national median of roughly 55%, reflecting the seasonal demand concentration in summer months.
The market’s total score of 62.99 is above average. Investability leads at 89.01, one of the highest scores in the Texas Hill Country region. Seasonality scores 75.07, rental demand 58.49, revenue growth 60.71, and regulation 59.99.
Evolve dominates the managed segment with 774 listings and 27,617 reviews at a 4.71 average rating, the largest management footprint of any operator in this batch. Vacasa holds 238 listings at a 4.67 rating, and FCR Partners LP manages 103 listings at a 4.68 rating. The top three operators account for 1,115 listings, approximately 5.0% of total inventory, suggesting a predominantly independent-operator market with a growing professional presence led by Evolve.
Frequently Asked Questions About Kingsland, Texas
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