Killeen, Texas Short-Term Rental Market
Killeen-Belton STR market averaged $122 ADR, 63.2% occupancy and $2,105 monthly revenue in September 2026.
Quick Answer: Killeen, Texas is an active short-term rental market. average occupancy in the Killeen market area is 63%. average monthly revenue in the Killeen market area is $2,105. average daily rate in the Killeen market area is $122. the top operator in the Killeen market area is Second Home Hosting with 44 listings. market score is 60/100 (grade C).
Market data reflects the wider Killeen market, which covers 13 areas. Regulations, taxes, and permit details below are specific to Killeen.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers the Killeen-Belton STR market in Bell County, Central Texas. Short-term rental performance is tracked at a shared level for Killeen and neighboring Belton, so every performance figure below describes the Killeen-Belton area rather than Killeen alone. Bedroom, channel, and listing-type counts are also tracked at a shared regional level rather than uniquely for Killeen, so this profile omits them. As of September 2026, the average daily rate was $122 and occupancy was 63.2%, producing average monthly revenue of $2,105 per listing. Compared with September 2025, occupancy rose 11.3%, ADR rose 2.5%, and revenue rose 9.3%. Annual revenue built from the seasonal monthly averages comes to $20,664. Demand is anchored by Fort Cavazos, formerly Fort Hood, one of the largest U.S. Army installations. The visitor profile skews toward functional, value-oriented travel: military lodging needs, government and contractor business trips, extended stays, relocation traffic, and graduations, rather than resort leisure. Killeen also serves as a Central Texas home base for trips to Austin, Waco, and the Hill Country. The city has a population of 160,616 and was designated a Tourism Friendly Texas Certified Community by Travel Texas in 2025. Local draws include the Killeen Rodeo, Junetoberfest, the Aloha Festival, and the National Mounted Warrior Museum at Fort Cavazos. No published annual visitor count is available. Over the longer record, annual revenue per listing rose from $972 in 2017 to $2,016 in 2021, held at $2,013 in 2022, dipped to $1,932 in 2023, then recovered to $2,055 in 2024 and $2,065 in 2025. The 2026 figure through September is $2,106, the highest in the series.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 60% |
| Mar | 64% |
| Apr | 60% |
| May | 63% |
| Jun | 66% |
| Jul | 66% |
| Aug | 62% |
| Sep | 61% |
| Oct | 59% |
| Nov | 59% |
| Dec | 56% |
Month-by-month nightly rates and revenue figures for Killeen are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Killeen market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Killeen market as a whole, which includes Killeen, so these counts are not Killeen-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Second Home Hosting | 44 | 243 | ★ 4.52 |
| 2 | Evolve | 36 | 893 | ★ 4.54 |
| 3 | Baird Rental Management | 30 | 1,121 | ★ 4.92 |
| 4 | Meyers Adventures | 11 | 376 | ★ 4.86 |
| 5 | CRIBS | 6 | 25 | ★ 4.89 |
What Kind of STR Should I Buy in Killeen?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Killeen are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 61.5% |
| vrbo | 2.9% |
| both | 35.6% |
Home Value Trends (Killeen)
Typical home values, median sale prices, and the 10-year price trend for Killeen are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Killeen — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Killeen under a registration program. The City Council approved the program on October 1, 2023, and active registration launched May 1, 2024 under City Code Sec. 31-953. The code defines an STR as any room, home, or guest house rented for fewer than 30 days. Every owner needs an annual permit for each property. The permit costs $200 the first year, including the initial inspection fee, and $100 per year to renew. Fees were waived for applications received by May 31, 2024. Each property must pass a health and safety inspection before the permit is issued and at each renewal, and must comply with zoning, building, and fire codes. Registration runs through the city’s vendor, Neumo (hoteltaxonline.com). Owners must carry at least $500,000 in liability insurance, including personal injury, for the life of the permit. Operators must collect and remit Hotel Occupancy Tax of 15% in total: 7% city, 2% Bell County, and 6% Texas state. There is no cap on nights per year, and no owner-occupancy or primary-residence requirement was identified. Operating without a valid permit violates the city Code of Ordinances and can lead to citations and fines enforced by Code Enforcement. Enforcement severity is rated moderate. The city has attributed reduced hotel tax revenue partly to STR growth, so compliance attention is likely to continue. These rules apply to Killeen city limits. Check local rules before buying elsewhere in the region.
Market Comparison
Occupancy of 63.2% points to dependable demand tied to Fort Cavazos and the broader Central Texas corridor, while an ADR of $122 makes this a volume market rather than a premium-rate one. Luxury listings reach $223 per night, which shows that high-end product can command rates well above the all-listings average. Monthly revenue of $2,105 is the product of those two forces: strong fill, modest rates. Year-over-year momentum is favorable, with occupancy up 11.3%, ADR up 2.5%, and revenue up 9.3%. The market also pairs low entry cost, with a typical home value of $219,533, against moderate regulation: a $200 first-year permit, inspection, and 15% occupancy tax. Investors seeking high nightly rates may prefer destination markets, while those wanting steady occupancy at a lower purchase price may find this region worth underwriting. Operator rankings are tracked at a shared regional level rather than uniquely for Killeen, so this profile omits them.
Frequently Asked Questions About Killeen, Texas
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