Kerrville, Texas Short-Term Rental Market
Kerrville, TX STRs averaged $203/night at 42.8% occupancy in April 2026 across approximately 22,225 active Hill Country listings.
Quick Answer: Kerrville, Texas is an active short-term rental market. average occupancy is 53%. average monthly revenue is $3,860. average daily rate is $271. the top operator is Evolve with 774 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Kerrville. Regulations, taxes, and permit details below are specific to Kerrville.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Kerrville is a Hill Country city in Kerr County, Texas, situated on the Guadalupe River roughly 60 miles northwest of San Antonio. The market data for this area captures a broad Hill Country region that includes Kerrville and surrounding communities. The short-term rental market in this region is large, carrying approximately 22,225 active listings, making it one of the more substantial rural/small-city STR markets in Texas.
Entire-place rentals dominate at 20,944 units (94.2% of supply), characteristic of a vacation-destination market. Private rooms add 1,269 listings. By bedroom count, the supply reflects a diverse range of property sizes: 1-bedroom units are the largest segment at 7,144 (32.2% of supply), followed by 3-bedroom at 5,660 and 2-bedroom at 5,376. Larger properties (4BR+) represent 17.9% of the listing pool, serving group and extended-stay demand.
In April 2026, the market posted a $203 average daily rate and 42.8% occupancy, yielding a RevPAR of $87. Year-over-year, occupancy improved modestly by 1.1 percentage points while ADR declined 3.4%, resulting in a near-flat revenue change of -0.2%. Airbnb is the dominant channel with 10,311 listings, while VRBO carries 2,244. The 9,670 listings appearing on both platforms reflect the Texas Hill Country market’s pattern of dual-listing.
The investability score of 89.0 is the highest in this batch, though it is paired with a lower total score of 63.0, reflecting that seasonality (75.1 score) and lower rental demand (58.5) temper the overall picture.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 33% | $161 | $1,617 |
| Feb | 41% | $161 | $1,627 |
| Mar | 50% | $211 | $2,695 |
| Apr | 41% | $206 | $2,332 |
| May | 44% | $231 | $2,694 |
| Jun | 53% | $271 | $3,778 |
| Jul | 53% | $275 | $4,009 |
| Aug | 42% | $236 | $2,765 |
| Sep | 39% | $215 | $2,247 |
| Oct | 42% | $205 | $2,398 |
| Nov | 41% | $201 | $2,222 |
| Dec | 37% | $190 | $2,096 |
Top Short-Term Rental Operators in Kerrville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 774 | 27,617 | ★ 4.71 |
| 2 | Vacasa | 238 | 8,722 | ★ 4.67 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,231 | ★ 4.62 |
What Kind of STR Should I Buy in Kerrville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,144 |
| 2 bed | 5,376 |
| 3 bed | 5,660 |
| 4 bed | 2,451 |
| 5 bed | 1,530 |
ADR by Property Tier
| Entire Home | $281 |
| Luxury | $538 |
| Professionally Managed | $442 |
Revenue by Dwelling Type
| Apartment | $2,174 |
| Entire Place | $4,002 |
| House | $4,276 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.4% |
| vrbo | 10.1% |
| both | 43.5% |
Investment Analysis
The Kerrville Hill Country market posts the highest investability score in this batch at 89.0 out of 100. That signal reflects the combination of accessible entry pricing (relative to coastal markets), an established Hill Country tourism economy, and a regulatory framework that permits non-owner-occupied rentals.
Housing price data from Zillow is not available for this area at the time of this analysis. Buyers should obtain current comps from local brokers before modeling returns. Average monthly revenue across all listings was $2,435 in April 2026, implying annualized gross revenue of approximately $29,219 at current monthly performance. However, the April data point understates annual potential: July averages $4,009 in monthly revenue, and June averages $3,768.
Tier differences are substantial. The luxury ADR of $443 is more than double the all-listings average of $203. Professionally managed listings average $315 per night, a 55% premium. Entire-home listings at $211 run modestly above the all-listings average. Houses averaged $2,608 per month in April 2026 and entire-place listings $2,513.
On the YoY trend, the 2025 annual average was $2,652 per month, a modest gain over 2024 ($2,613). Both years remain well above the pre-2020 range of $1,993 to $2,123. ADR has softened slightly in recent years after peaking in the 2022-2024 period, while occupancy has been recovering. The market’s revenue growth score of 60.7 reflects this mixed trend.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Kerrville guests book approximately 38.7 days in advance on average, a roughly five-to-six-week planning window consistent with the Texas Hill Country leisure travel pattern. Drive-market visitors from San Antonio and Austin (both within 60 to 90 miles) typically plan short trips with moderate lead times, while festival and event attendees may book earlier to secure availability during peak periods like the Kerrville Folk Festival.
The average length of stay of 3.8 nights is moderately long, sitting between a weekend getaway and a week-long vacation. This suggests a mix of long-weekend stays and early-week extensions, common in a destination market with river activities, arts events, and outdoor recreation that incentivize multi-day visits.
At 3.8 nights average, operators can expect roughly 7 to 8 booking cycles per month at full occupancy. For pricing strategy, operators should target 3-night minimums on weekends and consider 7-night minimums during peak festival weeks in late May and June. Dynamic pricing within the 20-to-40-day booking window aligns well with how guests in this drive market plan their trips.
Short-Term Rental Regulations
Kerrville adopted a dedicated STR framework under Ordinances 2022-28 and 2022-30, creating Chapter 80 of the city code. Annual STR permits have been required since January 1, 2023 for all properties within the City and its extraterritorial jurisdiction.
Every STR unit must obtain a city permit (one permit per unit), registered through the MyGovernmentOnline system. The initial registration fee is $100 and the annual renewal fee is $50. There is no owner-occupancy or primary-residence requirement under the current city ordinances, and no statutory cap on rental nights was found.
STRs are permitted by right only in specific zoning districts: R-1A (single-family residential with accessory dwelling unit), R-3 (multifamily residential), RT (residential transition), DAC (downtown arts and cultural), and MU (mixed use). Properties outside these districts may require a Conditional Use Permit from the Development Services department.
Hotel Occupancy Tax (HOT) must be collected and remitted monthly by the 15th of each month, even for months with no stays. The city HOT rate is 7%, on top of the 6% Texas state HOT, for a combined 13% rate. Remittance is made via hoteltaxonline.com. Enforcement is moderate and complaint-driven, accepted by phone, email, and the city’s mobile app. Investors should verify a specific parcel’s zoning eligibility with Development Services at (830) 258-1514 before purchasing.
Market Comparison
Against national STR benchmarks (approximate U.S. median occupancy around 55% and median ADR around $220), Kerrville’s April 2026 occupancy of 42.8% runs below the national median, and its ADR of $203 is also below average. This places Kerrville as a value-tier destination within the STR universe, competing on accessibility and authentic Hill Country experience rather than premium pricing.
The operator landscape is led by Evolve with 774 listings and 27,617 reviews at a 4.71 average rating, a very strong national-operator presence reflecting the market’s scale. Vacasa follows with 238 listings and 8,722 reviews at 4.67. FCR Partners LP holds 103 listings with limited reviews (172), suggesting a newer or lower-review-volume operation. Neal’s Lodges (97 listings, 4.79 rating) is a regional brand associated with the Concan/Frio River area but active in this broader market. 979 Vacation Property Services (96 listings, 4.62 rating) rounds out the top five. Together, the top five control 1,308 listings, approximately 5.9% of total supply, indicating a very fragmented market dominated by independent operators.
Frequently Asked Questions About Kerrville, Texas
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