Keller, Texas Short-Term Rental Market
Keller, TX STRs averaged $179 per night at 58.7% occupancy in April 2026, with revenue up 3.4% year-over-year.
Quick Answer: Keller, Texas is an active short-term rental market. average occupancy in the Fort Worth market area is 64%. average monthly revenue in the Fort Worth market area is $3,845. average daily rate in the Fort Worth market area is $234. the top operator in the Fort Worth market area is Evolve with 176 listings. market score is 90/100 (grade A).
Market data reflects the Fort Worth regional market, which includes Keller. Regulations, taxes, and permit details below are specific to Keller.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Keller is a residential suburb in northeast Tarrant County within the Dallas-Fort Worth metroplex, with a population of approximately 46,316. It functions primarily as an overflow and corporate-travel market rather than a leisure destination, drawing visitors attending sports tournaments, using the Keller Pointe recreation center, and seeking accommodations near the broader DFW corridor. As of April 2026, the Keller STR market recorded a 58.7% occupancy rate and a $179 average daily rate, producing a RevPAR of $105.23. The listing inventory is dominated by entire-place rentals (6,621 units, approximately 86% of supply), with private rooms accounting for 1,087 listings and shared rooms a negligible 20. Airbnb is the primary distribution channel with 3,949 exclusive listings, while 3,307 properties cross-list on both Airbnb and VRBO and 472 list only on VRBO. By bedroom count, 1-bedroom units are most common (2,805 listings), followed by 3-bedroom (1,923), 2-bedroom (1,670), 4-bedroom (938), and 5-bedroom-plus (376). Year-over-year through April 2026, occupancy held nearly flat at +0.04%, ADR declined modestly by 1.06%, and revenue grew 3.42%, indicating that supply expansion has absorbed some rate pressure while overall market revenue continued to increase. Keller’s StaySTRA total score of 90.46 out of 100 is notably high, with rental demand at 81.74 and investability at 78.33.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 57% |
| Mar | 62% |
| Apr | 58% |
| May | 61% |
| Jun | 65% |
| Jul | 65% |
| Aug | 58% |
| Sep | 56% |
| Oct | 57% |
| Nov | 56% |
| Dec | 55% |
Month-by-month nightly rates and revenue figures for Keller are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Fort Worth market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Fort Worth market as a whole, which includes Keller, so these counts are not Keller-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 176 | 7,054 | ★ 4.70 |
| 2 | Landing, Inc. | 159 | 169 | ★ 3.98 |
| 3 | Landing | 100 | 8 | ★ 3.29 |
| 4 | Stays by Monaco | 91 | 1,881 | ★ 4.19 |
| 5 | Properties By Preston | 65 | 72 | ★ 3.57 |
What Kind of STR Should I Buy in Keller?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Keller are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 51.1% |
| vrbo | 6.1% |
| both | 42.8% |
Home Value Trends (Keller)
Typical home values, median sale prices, and the 10-year price trend for Keller are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Keller — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
As of mid-2026, Keller has not adopted a dedicated short-term rental ordinance. The City Council discussed potential STR regulations in 2022, including concepts such as registration, local-contact requirements, and a three-strike suspension rule, but no formal ordinance had been enacted. This means there is currently no city-issued STR permit or license, no application fee, no owner-occupancy requirement, no primary-residence requirement, and no annual night cap. STRs operate under general municipal ordinances covering noise, trash, and parking. Enforcement severity is rated minimal. On taxes, the Texas state hotel occupancy tax of 6% applies to stays under 30 nights, and Keller’s local municipal HOT (Ordinance No. 850) levies up to 7%, for an estimated combined lodging tax of approximately 13%. Platforms like Airbnb and VRBO may collect and remit the state portion automatically, but operators remain responsible for the local HOT. The most significant practical constraint in Keller is private deed restrictions: many subdivisions and HOAs restrict or prohibit STRs through their CC&Rs, which are enforceable independent of city code. Investors must verify both the current city code and any applicable HOA covenants before operating. The regulatory environment may change if the city formally enacts an ordinance; investors should monitor the Keller City Council agenda for updates.
Market Comparison
The national STR median occupancy is approximately 55% and the median ADR approximately $220. Keller’s April 2026 occupancy of 58.7% exceeds the national median by roughly 4 points, while its ADR of $179 falls below the national average, reflecting its suburban non-destination positioning within DFW. The StaySTRA total score of 90.46 places Keller in the top tier of DFW suburban STR markets, significantly above the 55 to 65 range typical of comparable suburbs. Among the leading operators, Evolve holds the top position with 176 listings, 7,054 reviews, and a 4.699 average rating, the highest quality score among the top five. Landing, Inc. (159 listings, 3.977 rating) and Landing (100 listings, 3.286 rating) together control a meaningful share of inventory but carry below-average ratings. Stays by Monaco operates 91 listings with a 4.186 rating and 1,881 reviews, indicating a more established local presence than its listing count suggests. Properties By Preston rounds out the top five with 65 listings. The concentration of national platforms (Evolve, Landing) at the top of the market signals professional competition, but the quality gap between Evolve’s 4.70 rating and Landing’s 3.29 rating also suggests that well-run independent operators can differentiate on guest experience.
Frequently Asked Questions About Keller, Texas
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