Irving, Texas Short-Term Rental Market
Dallas-Fort Worth Metroplex STR market averaged $173 ADR, 59.5% occupancy and $2,817 monthly revenue in September 2026.
Quick Answer: Irving, Texas is an active short-term rental market. average occupancy in the Dallas market area is 59%. average monthly revenue in the Dallas market area is $2,817. average daily rate in the Dallas market area is $173. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Irving. Regulations, taxes, and permit details below are specific to Irving.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Irving sits at the heart of the Dallas-Fort Worth Metroplex, with 256,492 residents and roughly 4.3 million visitors a year. STR performance data for Irving is tracked at the Dallas-Fort Worth Metroplex level, so every performance figure on this page describes the Dallas-Fort Worth Metroplex STR market rather than Irving alone. In September 2026, the Dallas-Fort Worth Metroplex STR market averaged an ADR of $173, occupancy of 59.5% and monthly revenue of $2,817 per listing. Year over year, occupancy was up 2.1%, ADR was up 4.7% and revenue was up 6.2%. Demand here is driven by business and meetings travel more than leisure. Irving’s visitors spend an estimated $3.5 billion per year, including about $1 billion on hotel stays, and the visitor economy is anchored by the Las Colinas business district, the Irving Convention Center and proximity to DFW International Airport. Corporate travelers, conference attendees and event-goers make up a large share of demand. Local draws include the Toyota Music Factory, the Mustangs of Las Colinas sculpture and the Mandalay Canals at Lake Carolyn. Over the longer run the market has grown steadily. Average ADR climbed from $103 in 2017 to $173 in 2024 and $170 in 2025, while the 2026 year to date figures (nine months) show an ADR of $179, occupancy of 60.7% and monthly revenue of $2,985. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Irving, so this profile omits them. The sections below cover investment economics, seasonality, regulation and booking behavior.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Irving are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Irving, so these counts are not Irving-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Irving?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Irving are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Irving)
Typical home values, median sale prices, and the 10-year price trend for Irving are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Irving — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Irving but must be registered with the city under Chapter 8, Article XI of the Code of Ordinances. A short-term rental is any residential structure, or portion of one, rented for fewer than 30 consecutive days. Operators obtain a Short-Term Rental Certificate of Registration through the city’s online portal, pay a $200 fee, and renew annually by October 1. Each STR must designate a local responsible agent, at least 21 years old, who can respond to issues at the property within one hour. If the registrant is not the property owner, a signed owner acknowledgment permitting STR operation is required. Neither owner occupancy nor a primary residence is required, and no annual night cap was identified. Any material change to the registration must be reported in writing within seven days. Operators must collect and remit Irving’s 7% local hotel occupancy tax monthly. Airbnb and Vrbo typically collect the separate 6% Texas state hotel tax, but hosts remain responsible for the city tax. On zoning, STRs must comply with residential zoning and may not operate as an event center, rental hall or other assembly or commercial use. No explicit ban on STRs in residential zones was found, but excessive occupancy and commercial-style use are prohibited and enforced. Enforcement severity is moderate, with complaint-based action through Code Enforcement and regular city monitoring. Operating without registration or failing to remit tax can bring fines and penalties. No newer overhaul had been confirmed as of mid-2026, so verify the current fee and rules with the city.
Market Comparison
The Dallas-Fort Worth Metroplex STR market shows a mixed profile. September 2026 occupancy of 59.5% points to steady demand from business and meetings travel. ADR of $173 is modest, and the entire-place ADR of $195 and the professionally managed ADR of $194 sit only moderately above it, while the luxury tier at $287 is well above. The market therefore competes on volume and consistency more than on high nightly rates. Growth is a point in its favor. ADR is up 4.7% year over year, occupancy is up 2.1% and revenue is up 6.2%, and annual ADR has risen from $103 in 2017 to $173 in 2024. For investors, the comparison suggests that returns depend on keeping occupancy steady and capturing the premium available to entire places and professionally managed units. Top operator rankings and listing counts are tracked at a shared regional level rather than uniquely for Irving, so this profile omits them.
Frequently Asked Questions About Irving, Texas
What is the average Airbnb ADR in the Irving area?
What is the occupancy rate for short-term rentals in Irving?
Are short-term rentals legal in Irving, Texas?
Does Irving require owner occupancy or have a night cap?
What taxes apply to Irving short-term rentals?
What is the best month for STR revenue near Irving?
How far ahead do guests book, and how long do they stay?
Analyze Irving Rentals
Use our free calculator to estimate Airbnb revenue for any property in Irving.
Free Irving STR Calculator →