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Irving, Texas

Short-Term Rental Market Data & Investment Analysis

Irving, Texas Short-Term Rental Market

Dallas-Fort Worth Metroplex STR market averaged $173 ADR, 59.5% occupancy and $2,817 monthly revenue in September 2026.

Quick Answer: Irving, Texas is an active short-term rental market. average occupancy in the Dallas market area is 59%. average monthly revenue in the Dallas market area is $2,817. average daily rate in the Dallas market area is $173. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).

Avg Monthly Revenue
$2,817
↑ 6.2% YoY
59%
Occupancy
↑ 2.1% YoY
$173
Avg Daily Rate
↑ 5.1% YoY
29 days avg lead time5 avg length of stay

Market data reflects the Dallas regional market, which includes Irving. Regulations, taxes, and permit details below are specific to Irving.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation65
Seasonality97
Investability66
Rental Demand67
Revenue Growth71

Market Overview

Irving sits at the heart of the Dallas-Fort Worth Metroplex, with 256,492 residents and roughly 4.3 million visitors a year. STR performance data for Irving is tracked at the Dallas-Fort Worth Metroplex level, so every performance figure on this page describes the Dallas-Fort Worth Metroplex STR market rather than Irving alone. In September 2026, the Dallas-Fort Worth Metroplex STR market averaged an ADR of $173, occupancy of 59.5% and monthly revenue of $2,817 per listing. Year over year, occupancy was up 2.1%, ADR was up 4.7% and revenue was up 6.2%. Demand here is driven by business and meetings travel more than leisure. Irving’s visitors spend an estimated $3.5 billion per year, including about $1 billion on hotel stays, and the visitor economy is anchored by the Las Colinas business district, the Irving Convention Center and proximity to DFW International Airport. Corporate travelers, conference attendees and event-goers make up a large share of demand. Local draws include the Toyota Music Factory, the Mustangs of Las Colinas sculpture and the Mandalay Canals at Lake Carolyn. Over the longer run the market has grown steadily. Average ADR climbed from $103 in 2017 to $173 in 2024 and $170 in 2025, while the 2026 year to date figures (nine months) show an ADR of $179, occupancy of 60.7% and monthly revenue of $2,985. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Irving, so this profile omits them. The sections below cover investment economics, seasonality, regulation and booking behavior.

Seasonal Patterns

Monthly seasonal data for Irving, Texas
MonthOccupancy
Jan55%
Feb60%
Mar65%
Apr61%
May64%
Jun70%
Jul67%
Aug61%
Sep61%
Oct62%
Nov59%
Dec58%

Month-by-month nightly rates and revenue figures for Irving are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Dallas market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Irving, so these counts are not Irving-only figures.

#OperatorListingsReviewsRating
1Evolve2365,915★ 4.41
2Landing, Inc.196238★ 4.36
3Landing1697★ 2.68
4Luxora1244,413★ 4.36
5Properties By Preston109267★ 3.61

What Kind of STR Should I Buy in Irving?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Irving are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb59.2%
vrbo5.1%
both35.7%

Investment Analysis

The full investment analysis for Irving — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Irving)

Typical home values, median sale prices, and the 10-year price trend for Irving are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Irving — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are legal in Irving but must be registered with the city under Chapter 8, Article XI of the Code of Ordinances. A short-term rental is any residential structure, or portion of one, rented for fewer than 30 consecutive days. Operators obtain a Short-Term Rental Certificate of Registration through the city’s online portal, pay a $200 fee, and renew annually by October 1. Each STR must designate a local responsible agent, at least 21 years old, who can respond to issues at the property within one hour. If the registrant is not the property owner, a signed owner acknowledgment permitting STR operation is required. Neither owner occupancy nor a primary residence is required, and no annual night cap was identified. Any material change to the registration must be reported in writing within seven days. Operators must collect and remit Irving’s 7% local hotel occupancy tax monthly. Airbnb and Vrbo typically collect the separate 6% Texas state hotel tax, but hosts remain responsible for the city tax. On zoning, STRs must comply with residential zoning and may not operate as an event center, rental hall or other assembly or commercial use. No explicit ban on STRs in residential zones was found, but excessive occupancy and commercial-style use are prohibited and enforced. Enforcement severity is moderate, with complaint-based action through Code Enforcement and regular city monitoring. Operating without registration or failing to remit tax can bring fines and penalties. No newer overhaul had been confirmed as of mid-2026, so verify the current fee and rules with the city.

Market Comparison

The Dallas-Fort Worth Metroplex STR market shows a mixed profile. September 2026 occupancy of 59.5% points to steady demand from business and meetings travel. ADR of $173 is modest, and the entire-place ADR of $195 and the professionally managed ADR of $194 sit only moderately above it, while the luxury tier at $287 is well above. The market therefore competes on volume and consistency more than on high nightly rates. Growth is a point in its favor. ADR is up 4.7% year over year, occupancy is up 2.1% and revenue is up 6.2%, and annual ADR has risen from $103 in 2017 to $173 in 2024. For investors, the comparison suggests that returns depend on keeping occupancy steady and capturing the premium available to entire places and professionally managed units. Top operator rankings and listing counts are tracked at a shared regional level rather than uniquely for Irving, so this profile omits them.

Frequently Asked Questions About Irving, Texas

What is the average Airbnb ADR in the Irving area?
Irving short-term rentals average $173 per night across all listing types. Nightly-rate breakdowns by property tier are available with StaySTRA Pro.
What is the occupancy rate for short-term rentals in Irving?
Occupancy in the Dallas-Fort Worth Metroplex STR market was 59.5% in September 2026, up 2.1% year over year.
Are short-term rentals legal in Irving, Texas?
Yes. Irving requires a Short-Term Rental Certificate of Registration under Chapter 8, Article XI. The fee is $200 per year, renewal is due by October 1, and a local agent who can respond within one hour is required.
Does Irving require owner occupancy or have a night cap?
No. Owner occupancy and primary residence are not required, and no annual night cap was identified. A non-owner registrant needs a signed owner acknowledgment.
What taxes apply to Irving short-term rentals?
Irving charges a 7% local hotel occupancy tax, remitted monthly. Airbnb and Vrbo typically collect the separate 6% Texas state hotel tax, but hosts remain responsible for the city tax.
What is the best month for STR revenue near Irving?
Across all listing types, Irving short-term rentals average $2,817 per month. Breakdowns by property type, bedroom count, and season are available with StaySTRA Pro, or run a free address-level estimate with the StaySTRA Analyzer.
How far ahead do guests book, and how long do they stay?
Average lead time was 29 days and average length of stay was 5.0 nights in September 2026, based on Dallas-Fort Worth Metroplex STR market data.
Irving, TexasRev $2,817ADR $173Occ 59%Score B (79)

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Table of Contents

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Quick Facts: Dallas market area

Avg Daily Rate
$173
Occupancy Rate
59%
Avg Revenue/Mo
$2,817
Irving Population
256,492

Related Articles

  • Irving Texas municipal building representing the new conditional use permit requirement for short-term rentals in residential zones effective July 31 2026
    The Conditional Use Permit Trap How Cities Are Using CUPs to Effectively Ban Short-Term Rentals Without Calling It a Ban August 15, 2026

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