Horseshoe Bay, Texas Short-Term Rental Market
Horseshoe Bay STRs averaged $203/night at 42.8% occupancy in April 2026, with a market investability score of 89 out of 100.
Quick Answer: Horseshoe Bay, Texas is an active short-term rental market. average occupancy is 53%. average monthly revenue is $3,860. average daily rate is $271. the top operator is Evolve with 774 listings. market score is 63/100 (grade C).
Market data reflects the Texas East Area regional market, which includes Horseshoe Bay. Regulations, taxes, and permit details below are specific to Horseshoe Bay.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Horseshoe Bay, TX short-term rental market recorded an average daily rate of $203 and occupancy of 42.8% in April 2026, generating average monthly revenue of $2,435 per listing. RevPAR reached $87, reflecting a market where ADR strength partially offsets mid-range occupancy. Year-over-year, occupancy improved slightly by 1.1 percentage points while ADR dipped 3.4% and revenue held nearly flat at -0.2%.
The active listing supply is dominated by entire-place accommodations (20,944 listings), which outnumber private rooms (1,269) by a wide margin, with shared rooms accounting for just 12 listings. Bedroom distribution skews toward smaller units: 1-bedroom properties lead with 7,144 listings, followed by 3-bedroom (5,660), 2-bedroom (5,376), 4-bedroom (2,451), and 5-bedroom (1,530) options. Airbnb is the primary platform with 10,311 listings, while VRBO hosts 2,244; the large cross-listed segment (9,670 listings active on both) reflects how operators hedge distribution in this competitive market. Market scores indicate strong investability (89/100), moderate seasonality (75/100), and a total composite score of 63/100.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 33% | $161 | $1,617 |
| Feb | 41% | $161 | $1,627 |
| Mar | 50% | $211 | $2,695 |
| Apr | 41% | $206 | $2,332 |
| May | 44% | $231 | $2,694 |
| Jun | 53% | $271 | $3,778 |
| Jul | 53% | $275 | $4,009 |
| Aug | 42% | $236 | $2,765 |
| Sep | 39% | $215 | $2,247 |
| Oct | 42% | $205 | $2,398 |
| Nov | 41% | $201 | $2,222 |
| Dec | 37% | $190 | $2,096 |
Top Short-Term Rental Operators in Horseshoe Bay
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 774 | 27,617 | ★ 4.71 |
| 2 | Vacasa | 238 | 8,722 | ★ 4.67 |
| 3 | FCR Partners, LP | 103 | 172 | ★ 4.68 |
| 4 | Neal’s Lodges | 97 | 170 | ★ 4.79 |
| 5 | 979 Vacation Property Services | 96 | 3,231 | ★ 4.62 |
What Kind of STR Should I Buy in Horseshoe Bay?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 7,144 |
| 2 bed | 5,376 |
| 3 bed | 5,660 |
| 4 bed | 2,451 |
| 5 bed | 1,530 |
ADR by Property Tier
| Entire Home | $281 |
| Luxury | $538 |
| Professionally Managed | $442 |
Revenue by Dwelling Type
| Apartment | $2,174 |
| Entire Place | $4,002 |
| House | $4,276 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46.4% |
| vrbo | 10.1% |
| both | 43.5% |
Investment Analysis
Horseshoe Bay’s investability score of 89 out of 100 signals strong fundamentals relative to comparable resort lake markets. At April 2026 ADR of $203 and 42.8% occupancy, annualized revenue runs approximately $29,219 per listing. No Zillow housing data is currently available for this area, so purchase-price-based yield calculations cannot be confirmed from data on file.
Tier comparisons tell an important story. Entire-home listings averaged $211/night versus the all-listing average of $203, a modest premium. Luxury-tier listings commanded $443/night, more than double the market average, pointing to a top-end demand segment anchored by the Horseshoe Bay Resort area. Professionally managed listings averaged $315/night, significantly above the overall market, which supports the case that professional management captures higher-rate bookings.
Revenue growth scored 61/100 and the market has been relatively stable across 2024-2025 ($2,613 and $2,652 average monthly revenue respectively), suggesting a market that has normalized after a 2020-2021 surge. The current regulatory environment (annual $600 permit, no owner-occupancy requirement) creates moderate but manageable entry costs.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Horseshoe Bay guests book an average of 39 days in advance as of April 2026, indicating a moderate lead window that allows for some dynamic pricing flexibility. Operators can typically adjust rates up to five weeks out before most bookings are committed, which matters during the June-July peak when demand tightens.
Average length of stay is 3.8 nights, slightly above a standard weekend but well below extended-stay territory. This means properties average roughly 8 turnovers per month at full occupancy, with associated cleaning and management costs. At 42.8% occupancy, that translates to approximately 13 booked nights per month. Operators targeting higher ADR should note that the 3.8-night average LOS supports minimum-stay policies of 3-4 nights, which can reduce single-night discount pressure without significantly reducing booking volume in this market.
Short-Term Rental Regulations
Short-term rentals are permitted in Horseshoe Bay under City Ordinance Article 4.08. Every operator must obtain a Short-Term Rental Permit before advertising or accepting bookings. The permit costs $600 per year and requires annual renewal. Permits are non-transferable between owners, operators, or properties.
No owner-occupancy or primary-residence requirement applies. There is no citywide cap on the number of STR permits issued and no limit on how many nights per year a property may be rented. Only the primary dwelling may be rented; outbuildings, campers, RVs, and trailers are excluded. Only one rental contract may be active at a time per property. Stays of 30 or more consecutive days are not classified as STRs and do not require a permit.
Operators must designate a Local Responsible Party available within one hour to respond to complaints. Safety requirements include a functional fire extinguisher and smoke detectors. Fines for operating without a permit run up to $200 per day, with escalating penalties for repeat violations.
On lodging taxes: the City of Horseshoe Bay does not levy a local hotel occupancy tax. The only applicable lodging tax is the Texas state Hotel Occupancy Tax of 6%, which major platforms typically collect and remit automatically. No recent regulatory changes were identified in the profile data.
Market Comparison
Horseshoe Bay’s April 2026 ADR of $203 is slightly below the national STR median of approximately $220, while its 42.8% occupancy trails the US median of roughly 55%. The market’s strength lies in its luxury ceiling, with top-tier listings at $443/night, and its investability score of 89/100 places it well above average for resort lake markets.
Operator concentration is meaningful. Evolve leads with 774 listings and 27,617 reviews (rated 4.71), making it the dominant platform manager in the area. Vacasa holds 238 listings with 8,722 reviews (4.67). FCR Partners (103 listings) and Neal’s Lodges (97 listings) represent smaller regional operators. 979 Vacation Property Services rounds out the top five with 96 listings and 3,231 reviews (4.62). Together, the top five operators account for over 1,300 listings, representing a meaningful share of a market where individual operators also compete actively across Airbnb and VRBO.
Frequently Asked Questions About Horseshoe Bay, Texas
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