Georgetown, Texas Short-Term Rental Market
Georgetown, TX STRs averaged $231/night at 58.2% occupancy in April 2026, with a notably consistent year-round demand pattern.
Quick Answer: Georgetown, Texas is an active short-term rental market. average occupancy in the Austin market area is 62%. average monthly revenue in the Austin market area is $3,874. average daily rate in the Austin market area is $229. the top operator in the Austin market area is AvantStay with 358 listings. market score is 57/100 (grade C).
Market data reflects the Austin regional market, which includes Georgetown. Regulations, taxes, and permit details below are specific to Georgetown.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Georgetown, Texas short-term rental market serves one of the fastest-growing cities in Central Texas, located approximately 30 miles north of Austin in Williamson County. Georgetown’s tourism centers on its Victorian-era courthouse square (a recognized Texas landmark), Inner Space Cavern, Lake Georgetown, the Red Poppy Festival (approximately 30,000 visitors annually), Southwestern University, and Sun City (a large active-adult community that generates sustained lodging demand for visiting residents). As of April 2026, the market recorded an average daily rate of $231 and occupancy of 58.2%, producing average monthly revenue of $3,832. Year-over-year in April, occupancy gained 3.97%, ADR declined 5.70%, and revenue grew 3.44%, indicating volume-driven growth with rate compression.
Georgetown is a large and Airbnb-dominant market: 12,942 Airbnb-only listings, 10,094 on both platforms, and 1,626 VRBO-only. Entire-place listings total 21,276 of approximately 24,662 active listings, with 3,296 private rooms and 90 shared rooms. The 1-bedroom bucket is by far the largest at 10,663 listings, reflecting the market’s strong corporate and short-stay traveler mix alongside leisure demand. The market’s seasonality score of 89.69 reflects exceptional year-round demand consistency, with monthly occupancy ranging from 49.7% (January) to 63.0% (March), one of the tightest seasonal bands among Texas markets.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 50% |
| Feb | 59% |
| Mar | 63% |
| Apr | 57% |
| May | 58% |
| Jun | 60% |
| Jul | 60% |
| Aug | 57% |
| Sep | 56% |
| Oct | 59% |
| Nov | 53% |
| Dec | 51% |
Month-by-month nightly rates and revenue figures for Georgetown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Austin market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Austin market as a whole, which includes Georgetown, so these counts are not Georgetown-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | AvantStay | 358 | 1,955 | ★ 4.79 |
| 2 | Landing, Inc. | 311 | 528 | ★ 4.29 |
| 3 | Hill Country Premier Lodging | 287 | 23,955 | ★ 4.62 |
| 4 | Landing | 272 | 53 | ★ 3.67 |
| 5 | Vacasa | 250 | 17,032 | ★ 4.70 |
What Kind of STR Should I Buy in Georgetown?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Georgetown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 52.5% |
| vrbo | 6.6% |
| both | 40.9% |
Home Value Trends (Georgetown)
Typical home values, median sale prices, and the 10-year price trend for Georgetown are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Georgetown — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Georgetown adopted its first formal Short-Term Rental ordinance on September 24, 2024, with registration taking effect November 1, 2024. An STR is defined as any residential unit rented for 30 or fewer consecutive days, including homes, garage apartments, and backyard cottages.
Every STR within city limits must register and obtain a permit. The registration fee is $100 (waived through January 1, 2025 for early registrants); permits are valid for one year from issuance. Renewal costs $50 if submitted at least 30 days before expiration. There is no owner-occupancy or primary-residence requirement, and no annual night cap. STRs are permitted citywide without zoning district restrictions. Operators must collect and remit Georgetown’s 7% Hotel Occupancy Tax, due by the 20th of the following month. Platforms like Airbnb collect the 6% state HOT, so the local 7% is the host’s responsibility, bringing the combined HOT to 13%. Hosts must post the permit inside the front entrance and notify neighbors within 200 feet within 10 days of permit approval. No property inspection is required. Fines for operating without a permit or in violation can reach $2,000 per day plus court costs.
Market Comparison
Compared to national STR benchmarks (US median occupancy approximately 55%, median ADR approximately $220), Georgetown, TX is above average on occupancy (58.2% in April 2026, 56.3% annual 2025 average) and near-average on ADR ($231 April, $216 annual 2025). The market’s key competitive advantage is occupancy consistency, not ADR premium.
The operator landscape is led by AvantStay with 358 listings and a 4.79 rating across 1,955 reviews. Hill Country Premier Lodging is notable for depth: 287 listings and 23,955 reviews at a 4.62 rating, by far the most review volume among top operators in this market. Vacasa holds 250 listings (rating 4.70, 17,032 reviews), also showing strong review depth. Landing, Inc. lists 311 properties (rating 4.29, 528 reviews), and a separate Landing entity appears with 272 listings (rating 3.67, 53 reviews). The large and active operator field, combined with a 24,000-plus listing market, creates meaningful competition on pricing and quality. Operators who invest in guest experience, fast response times, and quality photography are better positioned to stand out in a supply-dense environment.
Frequently Asked Questions About Georgetown, Texas
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What is the typical monthly revenue for a Georgetown, TX STR?
How consistent is year-round STR demand in Georgetown, TX?
Do I need a permit to operate an STR in Georgetown, TX?
What is the Hotel Occupancy Tax rate for STRs in Georgetown, TX?
What are the peak and slow seasons in Georgetown, TX?
Who are the top property managers operating in Georgetown, TX?
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