Garland, Texas Short-Term Rental Market
The Dallas-Fort Worth STR market averaged $173 ADR, 59.5% occupancy and $2,817 monthly revenue in September 2026.
Quick Answer: Garland, Texas is an active short-term rental market. average occupancy in the Dallas market area is 59%. average monthly revenue in the Dallas market area is $2,817. average daily rate in the Dallas market area is $173. the top operator in the Dallas market area is Evolve with 236 listings. market score is 79/100 (grade B).
Market data reflects the Dallas regional market, which includes Garland. Regulations, taxes, and permit details below are specific to Garland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Garland is a city of 246,018 residents in the Dallas-Fort Worth metroplex. The performance figures on this page describe the Dallas-Fort Worth area STR market, a regional series rather than a Garland-only series. Every performance number below uses that regional framing, while the regulations and housing costs are specific to Garland.
In September 2026 the Dallas-Fort Worth area STR market posted an average daily rate of $173 and occupancy of 59.5%, producing average monthly revenue of $2,817 per listing. Compared with September 2025, occupancy rose 2.1%, ADR rose 4.7% and revenue rose 6.2%. Rate gains did more of the work than extra booked nights.
Seasonal averages across the calendar year sum to $28,919 in annualized revenue per listing. For the nine months of 2026 reported so far, ADR is $179, occupancy is 60.7% and monthly revenue is $2,985, compared with $170, 61.0% and $2,913 for full-year 2025. In 2017 the same market ran an ADR of $103, occupancy of 58.3% and monthly revenue of $1,561. Since then ADR has climbed about 74% on the 2026 figure, while annual occupancy has stayed between 58.3% and 65.7%.
Garland draws mostly regional visitors to Firewheel Town Center, Firewheel Golf Park, Hawaiian Falls Garland (seasonal) and the Granville Arts Center. Much of the overnight demand is suburban overflow lodging for the wider Dallas market, including business trips and event stays. No city-specific annual visitor count is published.
Bedroom, channel and listing-type counts, along with top operator names, are tracked at a shared regional level rather than uniquely for Garland, so this profile omits them.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 55% |
| Feb | 60% |
| Mar | 65% |
| Apr | 61% |
| May | 64% |
| Jun | 70% |
| Jul | 67% |
| Aug | 61% |
| Sep | 61% |
| Oct | 62% |
| Nov | 59% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Garland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Dallas market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Dallas market as a whole, which includes Garland, so these counts are not Garland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 236 | 5,915 | ★ 4.41 |
| 2 | Landing, Inc. | 196 | 238 | ★ 4.36 |
| 3 | Landing | 169 | 7 | ★ 2.68 |
| 4 | Luxora | 124 | 4,413 | ★ 4.36 |
| 5 | Properties By Preston | 109 | 267 | ★ 3.61 |
What Kind of STR Should I Buy in Garland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Garland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 59.2% |
| vrbo | 5.1% |
| both | 35.7% |
Home Value Trends (Garland)
Typical home values, median sale prices, and the 10-year price trend for Garland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Garland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Garland permits short-term rentals but regulates them actively. Enforcement is rated moderate, and it was strengthened effective September 11, 2025, building on a 2019 ordinance. Every STR must be registered with the Code Compliance Department under a Short-Term Rental license.
The license costs $500 and renews annually. It requires a floor plan, proof of liability insurance of at least $250,000 per person and $1,000,000 per event, and a passing annual inspection. Licenses are not transferable.
STRs are allowed in residential properties citywide once registered. A booking cannot be shorter than 48 hours or longer than 30 days, so the minimum stay is two nights. Operators must post a placard within 5 feet of the main entrance identifying the property as a registered STR, and must give adjoining property owners written notice with contact information once a year. Guests may not park on the street, and house rules covering parking, quiet hours and trash must be posted.
Hosts collect and remit a 7% City of Garland hotel occupancy tax plus the 6% Texas state tax, about 13% combined.
Three violations within a rolling 12-month period can suspend a license, and repeat violators can be placed under a stricter compliance agreement. No owner-occupancy requirement, primary-residence requirement or annual night cap was identified, which makes Garland workable for non-resident investors who register and stay compliant. Confirm current requirements with the city before buying.
Market Comparison
The Dallas-Fort Worth area STR market posted 59.5% occupancy and a $173 ADR in September 2026, which points to dependable demand across the metroplex and a market that competes on volume and consistency rather than premium nightly pricing.
The top of the market commands more. Luxury listings averaged $287, while entire homes averaged $195 and professionally managed listings averaged $194. Rate growth of 4.7% year over year shows rates are still rising.
Seasonality is also mild. The January low is 55.0% occupancy, while the June peak reaches 69.6%.
Garland’s own appeal is its position inside the Dallas market, with retail, golf, arts events and business demand supporting overflow stays. Top operator names are tracked at a shared regional level rather than uniquely for Garland, so this profile omits them.
Frequently Asked Questions About Garland, Texas
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