El Paso, Texas Short-Term Rental Market
El Paso STR ADR of $99, 64.3% occupancy and $1,757 monthly revenue in September 2026.
Quick Answer: El Paso, Texas is an active short-term rental market. average occupancy is 64%. average monthly revenue is $1,757. average daily rate is $99. the top operator in El Paso is Compassion Communication with 70 listings. market score is 97/100 (grade A).
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This analysis covers the El Paso, Texas short-term rental market using data through September 2026. El Paso is a border city of 678,859 residents, and the profile estimates about 2.3 million annual visitors, an approximate figure rather than an official count. The El Paso area STR market tracks 3,387 listings. Entire places make up 2,933 of them (86.6%), private rooms account for 452, and shared rooms for just 2. By channel, 2,490 listings are on Airbnb only, 834 are on both Airbnb and Vrbo, and 63 are on Vrbo only. The bedroom mix leans toward smaller homes: 1,255 one-bedroom listings, 650 two-bedroom, 951 three-bedroom, 457 four-bedroom and 73 five-bedroom. In September 2026 the average daily rate across all listings was $99 and occupancy was 64.3%, producing average monthly revenue of $1,757 per listing. Compared with September 2025, occupancy is up 10.1%, ADR is up 4.5% and revenue is up 11.4%. The year to date picture is also stronger. Across nine months, 2026 averages 66.0% occupancy, a $101 ADR and $1,848 in monthly revenue, against 60.1%, $97 and $1,665 for full-year 2025. Occupancy remains below the 2021 high of 74.0%, when revenue averaged $1,887 a month at a $93 ADR, but the market is moving back up from its 2025 low. Demand comes from cross-border shoppers, heritage tourists visiting the Mission Trail, outdoor travelers using El Paso as a gateway to the Southwest, and event crowds at venues such as the Sun Bowl. The result is a low-price, high-occupancy market where volume matters more than nightly rate.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 56% |
| Feb | 65% |
| Mar | 66% |
| Apr | 64% |
| May | 62% |
| Jun | 70% |
| Jul | 68% |
| Aug | 64% |
| Sep | 61% |
| Oct | 64% |
| Nov | 65% |
| Dec | 64% |
Month-by-month nightly rates and revenue figures for El Paso are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in El Paso
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Compassion Communication | 70 | 3,498 | ★ 4.68 |
| 2 | El Paso Furnished Homes | 48 | 692 | ★ 4.86 |
| 3 | Evolve | 41 | 531 | ★ 4.58 |
| 4 | REMI | 38 | 208 | ★ 4.70 |
| 5 | Platinum Corporate Housing | 25 | 672 | ★ 4.87 |
What Kind of STR Should I Buy in El Paso?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for El Paso are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 73.5% |
| vrbo | 1.9% |
| both | 24.6% |
Home Value Trends (El Paso)
Typical home values, median sale prices, and the 10-year price trend for El Paso are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for El Paso — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
El Paso is one of the more permissive large Texas markets. As of June 2026 the city has no short-term-rental-specific ordinance, short-term rentals are permitted, and hosts do not need a city STR permit or license. There are no city caps on nights per year and no owner-occupancy requirement. STRs operate under general residential zoning and the same citywide nuisance, noise, parking and property-standard rules as every other property, and enforcement is handled through general code channels, which the profile rates as minimal severity. The major change is tax. On June 9, 2026, City Council approved collecting Hotel Occupancy Tax on short-term rentals, closing a gap that had left El Paso as the only large Texas city not taxing them. Collections begin no sooner than 90 and no later than 180 days after adoption, which points to roughly fall 2026, and the city projects about $3.5 million a year restricted to tourism uses. The combined rate is 17.5%, made up of 6% state, 2.5% county and 9% combined city and venue tax. Airbnb and Vrbo already remit the 6% state portion automatically. Operators also need a Texas Hotel Occupancy Tax permit through Form AP-201. The city has held public feedback sessions on a draft ordinance that could add density limits, parking, occupancy and site-plan requirements and quiet hours. It had not been adopted as of June 2026, but investors should expect tighter rules over time.
Market Comparison
El Paso earns its revenue through volume at a low nightly rate rather than through premium pricing: occupancy was 64.3% in September 2026 against a $99 ADR, which suits investors buying at a $238,475 typical home value. The El Paso area STR market is also concentrated among a few operators. The five largest are Compassion Communication with 70 listings and a 4.675 rating, El Paso Furnished Homes with 48 and 4.856, Evolve with 41 and 4.582, REMI with 38 and 4.704, and Platinum Corporate Housing with 25 and 4.871. Together they manage 222 listings, about 6.6% of the 3,387 tracked, so most of the market is still run by independent hosts. Higher ratings at El Paso Furnished Homes and Platinum Corporate Housing show that quality service is achievable at modest rates. The market score data rates seasonality at 99.5 out of 100 and rental demand at 87.2, while the regulation score of 50.6 reflects the pending tax and ordinance changes.
Frequently Asked Questions About El Paso, Texas
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Do I need a permit to run an Airbnb in El Paso?
Does El Paso tax short-term rentals?
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