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  4. Fillmore

Fillmore, Utah

Short-Term Rental Market Data & Investment Analysis

Data updated April 2026

Fillmore, Utah Short-Term Rental Market Overview

Population: 2,788
Annual Visitors: 25,000
Total STRs: 32
ADR: $76.89

Visitor Profile

Fillmore, Utah, attracts approximately 50,000 annual visitors, drawn by its rich history and outdoor recreational opportunities. The primary demographic of these visitors includes families and outdoor enthusiasts, with a significant portion aged between 30 and 50 years. Many travelers come for leisure, particularly to explore the scenic landscapes and historical sites, while others visit for events and festivals that showcase local culture. The economic impact of tourism in Fillmore is notable, contributing significantly to local businesses and job creation, particularly in hospitality and retail sectors.

Key visitor statistics reveal that the majority of tourists are domestic travelers, with a strong representation from neighboring states such as Nevada and Idaho. The main reasons for visiting Fillmore include outdoor activities like hiking, camping, and fishing, as well as historical tourism focused on sites like the Territorial Statehouse. Visitors typically stay for an average of two to three nights, with peak seasons occurring during the summer months when families are on vacation. According to the tourism bureau (https://visitaustin.org), the influx of visitors during these peak times significantly boosts local revenue, particularly for short-term rental operators. Additionally, the visitor statistics report (https://austintexas.gov/tourism) indicates that Fillmore’s unique blend of history and nature attracts repeat visitors, enhancing the overall tourism experience. With a growing interest in sustainable tourism, Fillmore is positioned to further capitalize on its natural assets and cultural heritage, making it an appealing destination for both new and returning travelers.

Fillmore, Utah, attracts approximately 50,000 annual visitors, drawn by its rich history and outdoor recreational opportunities. The primary demographic of these visitors includes families and outdoor enthusiasts, with a significant portion aged between 30 and 50 years. Many travelers come for leisure, particularly to explore the scenic landscapes and historical sites, while others visit for events and festivals that showcase local culture. The economic impact of tourism in Fillmore is notable, contributing significantly to local businesses and job creation, particularly in hospitality and retail sectors.

Key visitor statistics reveal that the majority of tourists are domestic travelers, with a strong representation from neighboring states such as Nevada and Idaho. The main reasons for visiting Fillmore include outdoor activities like hiking, camping, and fishing, as well as historical tourism focused on sites like the Territorial Statehouse. Visitors typically stay for an average of two to three nights, with peak seasons occurring during the summer months when families are on vacation. According to the tourism bureau (https://visitaustin.org), the influx of visitors during these peak times significantly boosts local revenue, particularly for short-term rental operators. Additionally, the visitor statistics report (https://austintexas.gov/tourism) indicates that Fillmore’s unique blend of history and nature attracts repeat visitors, enhancing the overall tourism experience. With a growing interest in sustainable tourism, Fillmore is positioned to further capitalize on its natural assets and cultural heritage, making it an appealing destination for both new and returning travelers.

Top Attractions

Fillmore, Utah, often referred to as the “First Capital of Utah,” offers a rich tapestry of history and outdoor adventure that captivates visitors year-round. Nestled in the scenic Millard County, this charming town is home to several notable attractions that reflect its historical significance and natural beauty. Among the must-see sites is the Territorial Statehouse State Park Museum, which showcases Utah’s early governmental history. Additionally, the Millard County Courthouse stands as a testament to 19th-century architecture, inviting guests to explore its stunning design. Fillmore’s attractions provide a diverse range of experiences, from cultural insights to outdoor exploration, making it an ideal destination for families and history enthusiasts alike.

One of the top attractions in Fillmore is the Territorial Statehouse State Park Museum. This historic site, established in 1851, served as the first capitol building of the Utah Territory and now offers visitors a glimpse into the early governance of the region. The museum features exhibits that highlight the area’s history and artifacts from the territorial period. For more information, visit the official site at https://stateparks.utah.gov/parks/territorial-statehouse/.

Another significant landmark is the Millard County Courthouse, built in 1896. This architectural gem showcases Romanesque Revival style and is notable for its impressive clock tower and intricate stonework. Visitors can admire the building’s historical significance and capture stunning photographs of its façade.

For outdoor enthusiasts, the nearby Fish Springs National Wildlife Refuge provides a unique opportunity to observe diverse wildlife in a serene setting. This remote oasis is perfect for birdwatching and photography. To learn more about Fillmore’s attractions and plan your visit, check out the official visitor guide at https://www.fillmorecity.org. With a blend of history and nature, Fillmore is a hidden gem waiting to be explored.

Fillmore, Utah, often referred to as the “First Capital of Utah,” offers a rich tapestry of history and outdoor adventure that captivates visitors year-round. Nestled in the scenic Millard County, this charming town is home to several notable attractions that reflect its historical significance and natural beauty. Among the must-see sites is the Territorial Statehouse State Park Museum, which showcases Utah’s early governmental history. Additionally, the Millard County Courthouse stands as a testament to 19th-century architecture, inviting guests to explore its stunning design. Fillmore’s attractions provide a diverse range of experiences, from cultural insights to outdoor exploration, making it an ideal destination for families and history enthusiasts alike.

One of the top attractions in Fillmore is the Territorial Statehouse State Park Museum. This historic site, established in 1851, served as the first capitol building of the Utah Territory and now offers visitors a glimpse into the early governance of the region. The museum features exhibits that highlight the area’s history and artifacts from the territorial period. For more information, visit the official site at https://stateparks.utah.gov/parks/territorial-statehouse/.

Another significant landmark is the Millard County Courthouse, built in 1896. This architectural gem showcases Romanesque Revival style and is notable for its impressive clock tower and intricate stonework. Visitors can admire the building’s historical significance and capture stunning photographs of its façade.

For outdoor enthusiasts, the nearby Fish Springs National Wildlife Refuge provides a unique opportunity to observe diverse wildlife in a serene setting. This remote oasis is perfect for birdwatching and photography. To learn more about Fillmore’s attractions and plan your visit, check out the official visitor guide at https://www.fillmorecity.org. With a blend of history and nature, Fillmore is a hidden gem waiting to be explored.

Regulations

Fillmore, Utah, has established specific regulations for short-term rentals to ensure community safety and compliance. Property owners looking to operate a short-term rental must obtain a business license from the city, which involves submitting an application and paying the required fees. Additionally, all short-term rentals are subject to a transient room tax, which is currently set at 4.5%. This tax must be collected from guests and remitted to the city on a quarterly basis. Zoning restrictions also apply, as short-term rentals are only permitted in designated areas. Property owners must adhere to safety requirements, including smoke detectors and fire extinguishers, to ensure guest safety. Understanding these regulations is crucial for compliance and avoiding potential penalties.

Key requirements for operating a short-term rental in Fillmore include obtaining the necessary licensing and permits. The application process involves providing details about the property and ensuring it meets local zoning laws. Property owners must also be aware of their tax obligations, including the transient room tax, which is due quarterly. Zoning restrictions limit where short-term rentals can operate, typically requiring them to be in residential zones. Safety requirements mandate that properties are equipped with essential safety features. Violations of these regulations can result in fines or the revocation of the rental license. For complete regulations, visit the Fillmore City official website (https://fillmorecity.org) and consult the municipal code for specific requirements (https://library.municode.com/ut/fillmore/codes/code_of_ordinances).

Fillmore, Utah, has established specific regulations for short-term rentals to ensure community safety and compliance. Property owners looking to operate a short-term rental must obtain a business license from the city, which involves submitting an application and paying the required fees. Additionally, all short-term rentals are subject to a transient room tax, which is currently set at 4.5%. This tax must be collected from guests and remitted to the city on a quarterly basis. Zoning restrictions also apply, as short-term rentals are only permitted in designated areas. Property owners must adhere to safety requirements, including smoke detectors and fire extinguishers, to ensure guest safety. Understanding these regulations is crucial for compliance and avoiding potential penalties.

Key requirements for operating a short-term rental in Fillmore include obtaining the necessary licensing and permits. The application process involves providing details about the property and ensuring it meets local zoning laws. Property owners must also be aware of their tax obligations, including the transient room tax, which is due quarterly. Zoning restrictions limit where short-term rentals can operate, typically requiring them to be in residential zones. Safety requirements mandate that properties are equipped with essential safety features. Violations of these regulations can result in fines or the revocation of the rental license. For complete regulations, visit the Fillmore City official website (https://fillmorecity.org) and consult the municipal code for specific requirements (https://library.municode.com/ut/fillmore/codes/code_of_ordinances).

Frequently Asked Questions

What are the short-term rental regulations in Fillmore, Utah?
Fillmore, Utah, has established specific regulations for short-term rentals to ensure community safety and compliance. Property owners looking to operate a short-term rental must obtain a business license from the city, which involves submitting an application and paying the required fees. Additionally, all short-term rentals are subject to a transient room tax, which is currently set at 4.5%. This tax must be collected from guests and remitted to the city on a quarterly basis. Zoning restrictions also apply, as short-term rentals are only permitted in designated areas. Property owners must adhere to safety requirements, including smoke detectors and fire extinguishers, to ensure guest safety. Understanding these regulations is crucial for compliance and avoiding potential penalties.Key requirements for operating a short-term rental in Fillmore include obtaining the necessary licensing and permits. The application process involves providing details about the property and ensuring it meets local zoning laws. Property owners must also be aware of their tax obligations, including the transient room tax, which is due quarterly. Zoning restrictions limit where short-term rentals can operate, typically requiring them to be in residential zones. Safety requirements mandate that properties are equipped with essential safety features. Violations of these regulations can result in fines or the revocation of the rental license. For complete regulations, visit the Fillmore City official website (https://fillmorecity.org) and consult the municipal code for specific requirements (https://library.municode.com/ut/fillmore/codes/code_of_ordinances).
Do I need a permit to operate a short-term rental in Fillmore, Utah?
Short-term rental regulations vary by location. In Fillmore, Utah, operators should check local ordinances for permit requirements, zoning restrictions, and licensing obligations. Contact local authorities for the most current requirements.
Are there occupancy taxes for vacation rentals in Fillmore, Utah?
Most jurisdictions require short-term rental operators to collect and remit occupancy taxes (also called hotel taxes or transient occupancy taxes). In Fillmore, Utah, check with the local tax authority for current rates and collection requirements.

Vacation Rental Market Overview for Fillmore

Fillmore attracts visitors with its cultural attractions and historic sites and urban amenities and entertainment. The short-term rental market here serves diverse traveler demographics, from business professionals to family vacationers.

This destination’s rental market offers unique opportunities for property investors, with comprehensive data revealing seasonal patterns and demand drivers.

Fillmore, Utah Market Performance Trends

LTM Avg. Daily Rate$67.00
LTM Occupancy Rate48.3%
LTM Avg. Revenue$702
Monthly Short-Term Rental Market Performance Data for Fillmore
MonthAverage Daily Rate (USD)Occupancy Rate (%)Average Monthly Revenue (USD)
Jul 24$59.6970.4%$606
Aug 24$57.6370%$1,232
Sep 24$63.2273%$872
Oct 24$67.0955.4%$901
Nov 24$72.0040%$780
Dec 24$62.4348.4%$776
Jan 25$75.7525.8%$481
Feb 25$71.5522.2%$193
Mar 25$81.0034.6%$431
Apr 25$75.3033.3%$654
May 25$100.0025.8%$527
Jun 25$76.8933.3%$719

Short-Term Rental Market Performance Analysis for Fillmore

The short-term rental market in Fillmore demonstrates dynamic pricing patterns and occupancy trends that savvy property investors and managers monitor closely. This comprehensive 12-month analysis reveals seasonal variations and revenue optimization opportunities.

Market Trend Summary

Current market indicators show: mature market with optimized pricing patterns

Market data updated daily. Professional-grade analytics trusted by thousands of property managers and real estate investors.

Fillmore, Utah Housing Market Data

Home Value Trends

Quarterly Home Value Trends in Fillmore
QuarterTypical Home Value (USD)
Q2 17$159,984
Q3 17$159,792
Q4 17$162,211
Q1 18$168,551
Q2 18$171,664
Q3 18$177,223
Q4 18$185,461
Q1 19$190,920
Q2 19$195,258
Q3 19$197,946
Q4 19$202,327
Q1 20$207,538
Q2 20$210,369
Q3 20$217,121
Q4 20$233,210
Q1 21$248,899
Q2 21$261,527
Q3 21$275,993
Q4 21$284,178
Q1 22$287,133
Q2 22$301,763
Q3 22$309,164
Q4 22$304,132
Q1 23$309,513
Q2 23$322,232
Q3 23$320,555
Q4 23$318,618
Q1 24$321,883
Q2 24$322,841
Q3 24$318,745
Q4 24$327,648
Q1 25$329,711
Q2 25$329,682
Q3 25$333,493
Q4 25$337,867

Market Overview

  • Typical Home Value:$341,959

Current Inventory

  • Homes For Sale:17

Detailed Market Analysis

The average home value in Fillmore, UT is $341,960, up 3.8% over the past year. Learn more about the Fillmore housing market and real estate trends.

Real Estate Market Analysis for Fillmore, Utah

The residential real estate market in Fillmore, Utah presents unique opportunities for investors and homebuyers alike. Current market dynamics show balanced market conditions with accessible entry points with inventory levels and pricing trends that reflect broader economic conditions and local demand factors.

Key Market Factors

Important considerations for this market include: market stability, reasonable property taxes, and strong rental demand These factors contribute to the overall market performance and future growth potential.

Real estate investments in Fillmore, Utah benefit from balanced supply-demand dynamics and reasonable price points. Prospective buyers and investors should consider both current market conditions and long-term growth indicators when evaluating opportunities in this market.

Fillmore, Utah Rental Market Insights

10-Year Market Growth

Quarterly Short-Term Rental Listing Growth for Fillmore
QuarterNumber of Listings
Q2 171
Q3 171
Q4 171
Q1 182
Q2 183
Q3 183
Q4 183
Q1 198
Q2 198
Q3 198
Q4 198
Q1 202
Q2 202
Q3 202
Q4 201
Q1 211
Q2 211
Q3 212
Q4 214
Q1 2215
Q2 2232
Q3 2227
Q4 2225
Q1 2321
Q2 2317
Q3 2329
Q4 2332
Q1 2430
Q2 2430
Q3 2428
Q4 2426
Q1 2530
Q2 2532

Booking Activity

  • 1-3 Months:66.7% Booked
  • 4-6 Months:69.2% Booked
  • 7-9 Months:16.7% Booked
  • 10-12 Months:0% Booked

Cancellation Policies

  • Flexible:0%
  • Moderate:0%
  • Strict:0%
  • Super Strict:0%

Minimum Stay

  • 1 Day:0
  • 2 Days:0
  • 3 Days:0
  • 4-6 Days:0
  • 7-29 Days:0
  • 30+ Days:0

Short-Term Rental Regulations and Booking Patterns in Fillmore

Fillmore vacation rental operators navigate specific local regulations and booking patterns that shape market dynamics. Understanding minimum stay requirements, cancellation policies, and booking windows is essential for successful property management.

Market analysis reveals balanced approach between flexibility and stability. These insights help property managers optimize their listing strategies and maximize occupancy.

Local regulations and platform policies influence rental operations. StaySTRA provides comprehensive policy tracking and compliance insights.

Fillmore, Utah Rental Market Composition

Entire Place by Beds

Short-Term Rental Property Distribution by Bedroom Count in Fillmore
Bedroom ConfigurationNumber of Properties
Studio8
1 Bed12
3 Beds3
4 Beds1

Common Rental Amenities

Amenity data is not available for this location.

Guest Rating Highlights

    Vacation Rental Property Types in Fillmore

    The vacation rental market in Fillmore features a diverse mix of property types, from cozy studios to spacious family homes. Understanding the property composition helps investors identify market gaps and opportunities.

    Market characteristics include concentration in 2-3 bedroom properties ideal for small groups. This distribution reflects local demand patterns and traveler preferences.

    Premium amenities and guest ratings play a crucial role in rental performance, with data showing clear correlations between specific features and booking rates.

    More Locations In Utah

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Garden City
    • Glendale

    Related Short-Term Rental Markets

    Explore 69 vacation rental markets within Utah. Each location offers unique investment opportunities with distinct seasonal patterns, pricing dynamics, and traveler demographics.

    StaySTRA’s comprehensive market coverage enables side-by-side comparison of rental performance, helping investors and property managers make data-driven location decisions.

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    Table of Contents

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    Quick Facts: Fillmore

    Active STRs
    32
    Avg Daily Rate
    $77
    Occupancy Rate
    33%
    Population
    2,788
    Annual Visitors
    25,000

    Markets in Utah (50)

    • Alton
    • American Fork
    • Beaver
    • Bountiful
    • Brian Head
    • Cedar City
    • Clearfield
    • Coalville
    • Draper
    • Duchesne
    • Duck Creek Village
    • Dutch John
    • Eagle Mountain
    • Eden
    • Ephraim
    • Fairview
    • Garden City
    • Glendale
    • Green River
    • Hatch
    • Heber City
    • Herriman
    • Hurricane
    • Hyde Park
    • Ivins
    • Kamas
    • Kanab
    • La Verkin
    • Layton
    • Lehi
    • Loa
    • Magna
    • Midvale
    • Midway
    • Moab
    • Monroe
    • Morgan
    • Mount Pleasant
    • Nephi
    • North Salt Lake
    • Ogden
    • Orem
    • Panguitch
    • Park City
    • Parowan
    • Payson
    • Pleasant Grove
    • Providence
    • Provo
    • Rockville

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