Spring Lake, Michigan Short-Term Rental Market
Spring Lake, MI short-term rentals averaged $492/night at 65.8% occupancy in June 2026, but new STRs are confined to a single small overlay zone.
Quick Answer: Spring Lake, Michigan is an active short-term rental market. average occupancy in the Michigan West Coastal market area is 66%. average monthly revenue in the Michigan West Coastal market area is $7,737. average daily rate in the Michigan West Coastal market area is $492. the top operator in the Michigan West Coastal market area is Jaqua Realtors with 261 listings. market score is 77/100 (grade B).
Market data reflects the Michigan West Coastal regional market, which includes Spring Lake. Regulations, taxes, and permit details below are specific to Spring Lake.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Spring Lake is a small waterfront community on Michigan’s Lake Michigan lakeshore, population 2,510, adjacent to Grand Haven within the Grand Haven-Spring Lake tourism area of Ottawa County. Draws include the 12-mile Spring Lake loop bike path, public beaches, and proximity to Grand Haven’s Lake Michigan beach, pier, lighthouse, and Musical Fountain. In June 2026, the latest month with data, short-term rentals in this market averaged $492.36 per night at 65.8% occupancy, generating $7,737 in average monthly revenue per listing. Revenue rose 12.8% year over year, driven by a 2.7-point occupancy gain even as ADR eased 3.6%. By property type, apartments averaged $5,059/month, entire homes $7,874/month, and houses $8,516/month. Regionally, entire-place listings make up roughly 96% of inventory, though Spring Lake’s own zoning, described below, sharply limits where new STRs can actually be sited.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 36% |
| Mar | 41% |
| Apr | 40% |
| May | 49% |
| Jun | 63% |
| Jul | 77% |
| Aug | 68% |
| Sep | 42% |
| Oct | 38% |
| Nov | 30% |
| Dec | 35% |
Month-by-month nightly rates and revenue figures for Spring Lake are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan West Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan West Coastal market as a whole, which includes Spring Lake, so these counts are not Spring Lake-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Jaqua Realtors | 261 | 5,161 | ★ 4.72 |
| 2 | Evolve | 182 | 8,064 | ★ 4.66 |
| 3 | Vacasa | 175 | 7,412 | ★ 4.57 |
| 4 | Unsalted Vacations | 129 | 2,715 | ★ 4.73 |
| 5 | Bluefish Vacation Rentals | 112 | 2,880 | ★ 4.75 |
What Kind of STR Should I Buy in Spring Lake?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Spring Lake are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.4% |
| both | 56.2% |
Home Value Trends (Spring Lake)
Typical home values, median sale prices, and the 10-year price trend for Spring Lake are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Spring Lake — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Spring Lake, MI is one of the more restrictive short-term rental markets in this dataset, governed by two overlapping jurisdictions. The Village of Spring Lake requires every short-term rental to be registered and hold a Short-Term Rental Certificate before renting, with reregistration required annually by January 1, and STRs are only allowed inside a mapped Short-Term Rental Overlay District via Special Land Use approval. The surrounding Spring Lake Township has an even tighter regime: registration requires a $100 fee valid for three years with a pre-approval property-condition check, and after a May 12, 2025 board vote the Township removed STRs from the R-3 residential ‘cottage’ district entirely, restricting new short-term rentals to a roughly six-square-block overlay in the Strawberry Point neighborhood (about 5.5% of housing stock; 22 homes registered at the time). This built on Reaume v. Township of Spring Lake, which the Michigan Supreme Court let stand in 2020, affirming that STRs are commercial (motel-type) uses not permitted in residential zones. Michigan imposes a 6% state use tax on stays under 30 days. Enforcement is rated strict.
Market Comparison
Spring Lake’s 65.8% occupancy in June 2026 runs well above the roughly 55% U.S. median often cited for short-term rentals, and its $492.36 ADR is more than double the roughly $220 national median, reflecting its position as a premium Lake Michigan lakeshore market. Jaqua Realtors leads regional professional management with 261 listings, 5,161 reviews, and a 4.72 rating, followed by Evolve (182 listings, 4.66 rating), Vacasa (175 listings, 4.57 rating), Unsalted Vacations (129 listings, 4.73 rating), and Bluefish Vacation Rentals (112 listings, 4.75 rating). Given Spring Lake Township’s narrow overlay zone, this professional-management footprint likely spans the broader Grand Haven-Spring Lake submarket rather than concentrating within Spring Lake’s own tightly restricted STR district.
Frequently Asked Questions About Spring Lake, Michigan
Can you get a new short-term rental permit in Spring Lake, MI?
What is the average occupancy rate for short-term rentals in Spring Lake, MI?
What is the average nightly rate for a Spring Lake, MI short-term rental?
Are short-term rentals allowed in residential zones in Spring Lake?
When is the busiest month for Spring Lake short-term rentals?
Who are the top short-term rental property managers near Spring Lake, MI?
Analyze Spring Lake Rentals
Use our free calculator to estimate Airbnb revenue for any property in Spring Lake.
Free Spring Lake STR Calculator →
