Spring Lake, Michigan Short-Term Rental Market
Spring Lake, MI short-term rentals averaged $492/night at 65.8% occupancy in June 2026, but new STRs are confined to a single small overlay zone.
Quick Answer: Spring Lake, Michigan is an active short-term rental market. average occupancy is 66%. average monthly revenue is $7,737. average daily rate is $492. the top operator is Jaqua Realtors with 261 listings. market score is 77/100 (grade B).
Market data reflects the Michigan West Coastal regional market, which includes Spring Lake. Regulations, taxes, and permit details below are specific to Spring Lake.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Spring Lake is a small waterfront community on Michigan’s Lake Michigan lakeshore, population 2,510, adjacent to Grand Haven within the Grand Haven-Spring Lake tourism area of Ottawa County. Draws include the 12-mile Spring Lake loop bike path, public beaches, and proximity to Grand Haven’s Lake Michigan beach, pier, lighthouse, and Musical Fountain. In June 2026, the latest month with data, short-term rentals in this market averaged $492.36 per night at 65.8% occupancy, generating $7,737 in average monthly revenue per listing. Revenue rose 12.8% year over year, driven by a 2.7-point occupancy gain even as ADR eased 3.6%. By property type, apartments averaged $5,059/month, entire homes $7,874/month, and houses $8,516/month. Regionally, entire-place listings make up roughly 96% of inventory, though Spring Lake’s own zoning, described below, sharply limits where new STRs can actually be sited.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 30% | $260 | $2,214 |
| Feb | 36% | $252 | $2,183 |
| Mar | 41% | $249 | $2,479 |
| Apr | 40% | $266 | $2,448 |
| May | 49% | $318 | $3,104 |
| Jun | 63% | $392 | $5,599 |
| Jul | 77% | $389 | $7,507 |
| Aug | 68% | $388 | $6,895 |
| Sep | 42% | $340 | $3,855 |
| Oct | 38% | $293 | $3,172 |
| Nov | 30% | $278 | $2,455 |
| Dec | 35% | $279 | $2,446 |
Top Short-Term Rental Operators in Spring Lake
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Jaqua Realtors | 261 | 5,161 | ★ 4.72 |
| 2 | Evolve | 182 | 8,064 | ★ 4.66 |
| 3 | Vacasa | 175 | 7,412 | ★ 4.57 |
| 4 | Unsalted Vacations | 129 | 2,715 | ★ 4.73 |
| 5 | Bluefish Vacation Rentals | 112 | 2,880 | ★ 4.75 |
What Kind of STR Should I Buy in Spring Lake?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,487 |
| 2 bed | 1,922 |
| 3 bed | 2,180 |
| 4 bed | 1,448 |
| 5 bed | 1,200 |
ADR by Property Tier
| Entire Home | $499 |
| Luxury | $827 |
| Professionally Managed | $616 |
Revenue by Dwelling Type
| Apartment | $5,059 |
| Entire Place | $7,874 |
| House | $8,516 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.4% |
| both | 56.2% |
Investment Analysis
Spring Lake’s market-wide ADR of $492.36 trails the professionally-managed tier average ($615.87) and the luxury tier average ($826.62) by a wide margin, suggesting real upside for well-positioned properties within the areas where STRs remain allowed. No typical home value is currently published for this market in the housing dataset, so a gross rental yield cannot be calculated here; investors should source comparable local sale prices directly. Spring Lake’s central investment risk is regulatory and unusually restrictive: following the landmark Reaume v. Township of Spring Lake case, upheld by the Michigan Supreme Court in 2020, STRs are treated as commercial (motel-type) uses not permitted in general residential zones. In May 2025, Spring Lake Township removed STRs as a permitted use in the R-3 ‘cottage’ zone entirely and confined new STRs to a roughly six-square-block overlay in the Strawberry Point neighborhood, covering under 10% of township land and about 5.5% of housing stock. Investors should confirm whether a target property sits within this narrow overlay, within the separately regulated Village of Spring Lake’s overlay district, or outside both before assuming STR eligibility.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests book Spring Lake listings an average of 96.7 days ahead and stay 3.8 nights per trip. That long lead time reflects a planned summer-lakeshore-vacation pattern, giving operators months of visibility to manage rates ahead of the sharply seasonal July-August window, though the narrow zoning overlay described above will constrain how much new inventory can enter the market regardless of demand.
Short-Term Rental Regulations
Spring Lake, MI is one of the more restrictive short-term rental markets in this dataset, governed by two overlapping jurisdictions. The Village of Spring Lake requires every short-term rental to be registered and hold a Short-Term Rental Certificate before renting, with reregistration required annually by January 1, and STRs are only allowed inside a mapped Short-Term Rental Overlay District via Special Land Use approval. The surrounding Spring Lake Township has an even tighter regime: registration requires a $100 fee valid for three years with a pre-approval property-condition check, and after a May 12, 2025 board vote the Township removed STRs from the R-3 residential ‘cottage’ district entirely, restricting new short-term rentals to a roughly six-square-block overlay in the Strawberry Point neighborhood (about 5.5% of housing stock; 22 homes registered at the time). This built on Reaume v. Township of Spring Lake, which the Michigan Supreme Court let stand in 2020, affirming that STRs are commercial (motel-type) uses not permitted in residential zones. Michigan imposes a 6% state use tax on stays under 30 days. Enforcement is rated strict.
Market Comparison
Spring Lake’s 65.8% occupancy in June 2026 runs well above the roughly 55% U.S. median often cited for short-term rentals, and its $492.36 ADR is more than double the roughly $220 national median, reflecting its position as a premium Lake Michigan lakeshore market. Jaqua Realtors leads regional professional management with 261 listings, 5,161 reviews, and a 4.72 rating, followed by Evolve (182 listings, 4.66 rating), Vacasa (175 listings, 4.57 rating), Unsalted Vacations (129 listings, 4.73 rating), and Bluefish Vacation Rentals (112 listings, 4.75 rating). Given Spring Lake Township’s narrow overlay zone, this professional-management footprint likely spans the broader Grand Haven-Spring Lake submarket rather than concentrating within Spring Lake’s own tightly restricted STR district.
Frequently Asked Questions About Spring Lake, Michigan
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Are short-term rentals allowed in residential zones in Spring Lake?
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