Jonesville, Michigan Short-Term Rental Market
Jonesville MI STRs averaged $161/night at 49.2% occupancy in April 2026 across 9,126 active listings.
Quick Answer: Jonesville, Michigan is an active short-term rental market. average occupancy is 61%. average monthly revenue is $3,813. average daily rate is $248. the top operator is Evolve with 368 listings. market score is 80/100 (grade B).
Market data reflects the Michigan Area regional market, which includes Jonesville. Regulations, taxes, and permit details below are specific to Jonesville.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Jonesville is a small city of approximately 2,176 residents in Hillsdale County, south-central Michigan. Despite its size, the STR dataset covers a broad surrounding area: 9,126 active listings as of April 2026. The market posted an average daily rate of $161.22 and occupancy of 49.2%, producing a RevPAR of $79.35. The listing mix is dominated by entire-place rentals: 8,471 (92.8% of total), 651 private rooms (7.1%), and 4 shared rooms. The bedroom mix leans toward mid-size units: 2-bedroom listings lead at 2,625 (28.8%), followed by 3-bedroom at 2,498 (27.4%), 1-bedroom at 2,246 (24.7%), 4-bedroom at 1,101 (12.1%), and 5-bedroom at 631 (6.9%). Channel distribution shows 4,198 Airbnb-only listings, 1,143 VRBO-only, and 3,785 on both platforms. The area draws visitors via the US-12 Heritage Trail corridor, proximity to Allen (known as the antiques capital of Michigan), river recreation on the St. Joseph River, and community events including the Riverfest festival each May. Year-over-year, occupancy declined 0.20 percentage points and revenue fell 2.22%, while ADR increased 3.09%, indicating that the market is sustaining higher nightly rates at slightly lower occupancy.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 39% | $144 | $1,622 |
| Feb | 44% | $146 | $1,641 |
| Mar | 44% | $136 | $1,697 |
| Apr | 48% | $143 | $1,717 |
| May | 52% | $172 | $2,023 |
| Jun | 62% | $214 | $3,177 |
| Jul | 71% | $218 | $4,113 |
| Aug | 64% | $214 | $3,778 |
| Sep | 46% | $187 | $2,376 |
| Oct | 45% | $164 | $2,116 |
| Nov | 42% | $148 | $1,770 |
| Dec | 45% | $150 | $1,816 |
Top Short-Term Rental Operators in Jonesville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 368 | 11,383 | ★ 4.68 |
| 2 | Freshwater Vacation Rentals | 61 | 2,562 | ★ 4.85 |
| 3 | LiveSuites | 59 | 1,199 | ★ 4.67 |
| 4 | Short Term Rentals | 31 | 2,489 | ★ 4.68 |
| 5 | Simple Lyfe Stays | 29 | 2,354 | ★ 4.85 |
What Kind of STR Should I Buy in Jonesville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,246 |
| 2 bed | 2,625 |
| 3 bed | 2,498 |
| 4 bed | 1,101 |
| 5 bed | 631 |
ADR by Property Tier
| Entire Home | $260 |
| Luxury | $447 |
| Professionally Managed | $291 |
Revenue by Dwelling Type
| Apartment | $2,328 |
| Entire Place | $3,984 |
| House | $4,148 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46% |
| vrbo | 12.5% |
| both | 41.5% |
Investment Analysis
Jonesville offers a very low entry cost relative to revenue output. The typical home value was $202,530 as of the April 2026 housing snapshot, with only 13 units for sale in inventory. At the all-listings average monthly revenue of $1,956, projecting $23,478 annually against a $202,530 purchase price produces an approximate gross rental yield of 11.6%. That calculation does not account for management fees, maintenance, vacancy, or taxes. ADR varies significantly by tier: all-listings average is $161.22, entire-home listings average $172.94, professionally managed properties average $178.87, and luxury-tier listings average $335.02. The luxury premium of $173.80 per night above the market average is the largest tier spread in this batch, but it applies to a narrow set of high-end properties. The professionally managed premium of $17.65/night above market average (10.9% lift) is more modest than some comparable markets, suggesting that professional management adds incremental rather than transformational value here. Revenue by property type shows houses averaging $2,081/month and entire-place listings averaging $2,061/month, while apartments average $1,522/month. The market-score investability rating of 97.3 out of 100 and revenue growth score of 80.6 are both very high, making this a data-flagged high-opportunity market. Investors should weigh the thin for-sale inventory (13 units) and small-town market size against these scores.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Jonesville guests book an average of 41.3 days in advance and stay an average of 4.24 nights per visit. The 41-day lead time gives operators approximately a 6-week pricing window, which is sufficient for dynamic rate adjustment before arrival. The 4.24-night average length of stay is notably longer than the national STR average of around 3 nights, suggesting that guests are taking extended vacation stays rather than short weekend trips. This pattern aligns with the area’s outdoor recreation and heritage corridor positioning, where visitors plan multi-day itineraries. Longer stays benefit operators by reducing turnover frequency and cleaning costs, and by providing more stable revenue per booking. Operators who set minimum-stay policies of 3 to 5 nights during peak summer months can improve gross revenue per booking without significantly reducing occupancy, given the demonstrated demand for extended stays.
Short-Term Rental Regulations
Jonesville permits short-term rentals and has no publicly documented, dedicated STR licensing ordinance. STRs fall under Michigan’s decentralized framework where local zoning determines where transient lodging may operate. The city maintains a general Zoning Ordinance, most recently amended through Ordinance No. 226 on November 19, 2025, with the DPW Superintendent serving as Zoning Administrator. No confirmed permit requirement, owner-occupancy mandate, primary-residence requirement, or nightly cap was identified for Jonesville specifically. Third-party sources have suggested a city rental permit may be required, but this could not be confirmed against a primary source. Prospective operators should confirm zoning district and any bed-and-breakfast or special-use provisions directly with City Hall before operating. At the state level, Michigan imposes a 6% use tax on accommodations rented for fewer than 30 days. Airbnb typically collects and remits this tax on behalf of hosts; hosts using other platforms may need to register and remit directly. No Hillsdale County local lodging tax was identified. Enforcement severity is rated minimal. Confirm current requirements with Jonesville City Hall before beginning operations.
Market Comparison
At 49.2% occupancy and $161.22 ADR, Jonesville is slightly below the approximate U.S. STR median occupancy of 55% and below the national median ADR of roughly $220. The below-median occupancy reflects the market’s small-city positioning and seasonal concentration. However, the market’s investability score of 97.3 out of 100 and revenue growth score of 80.6 are standout metrics. The typical home value of $202,530 produces a gross yield of approximately 11.6% against average monthly revenue, which is well above typical real estate yields. Among top operators, Evolve leads with 368 listings and 11,383 reviews at a 4.68 rating, representing roughly 4.0% of total listings. Freshwater Vacation Rentals holds 61 listings with 2,562 reviews at a 4.85 rating. LiveSuites manages 59 listings with 1,199 reviews at 4.67. Short Term Rentals holds 31 listings with 2,489 reviews at 4.68. Simple Lyfe Stays manages 29 listings with 2,354 reviews at 4.85. The professional management landscape includes a mix of national operators and regional specialists, with Freshwater and Simple Lyfe Stays achieving the highest guest ratings among the top five.
Frequently Asked Questions About Jonesville, Michigan
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