Detroit, Michigan Short-Term Rental Market
Detroit caps short-term rentals at 90 nights a year; Metro Detroit September 2026 ADR $160, occupancy 59.7%, monthly revenue $2,702.
Quick Answer: Detroit, Michigan is an active short-term rental market. average occupancy in the Detroit market area is 60%. average monthly revenue in the Detroit market area is $2,702. average daily rate in the Detroit market area is $160. the top operator in the Detroit market area is Evolve with 113 listings. market score is 96/100 (grade A).
Market data reflects the wider Detroit market, which covers 13 areas. Regulations, taxes, and permit details below are specific to Detroit.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Detroit short-term rentals operate under a 90-night annual cap, so investors should weigh the regulatory limits before the revenue figures. The performance numbers on this page describe the Metro Detroit STR market, a metric series Detroit shares with nearby Auburn Hills, and every figure below refers to that regional market rather than to Detroit city limits alone. As of September 2026, the Metro Detroit STR market averaged an ADR of $160 and occupancy of 59.7%, producing average monthly revenue of $2,702 per listing. Compared with a year earlier, occupancy rose 5.5%, ADR rose 4.6%, and revenue rose 11.9%, so the gain came from both more booked nights and higher nightly rates. Detroit has a population of 645,705, and Metro Detroit drew roughly 19 million visitors in 2019, a pre-pandemic regional benchmark rather than a city-only count, generating about $6 billion in direct spending. Demand comes from leisure travelers visiting the Detroit Institute of Arts, the Motown Museum and Eastern Market, from convention attendees at Huntington Place, and from event crowds at Comerica Park, Ford Field and Little Caesars Arena. Annual averages show how the market has moved. Average monthly revenue was $1,424 in 2017, rose to $2,125 in 2021 and $2,162 in 2022, dipped to $2,059 in 2023, and has climbed since, reaching $2,266 in 2024 and $2,375 in 2025. The first nine months of 2026 average $2,510 per month at 60.2% occupancy and a $149 ADR. The Metro Detroit STR market is tracked at a shared regional level rather than uniquely for Detroit, so this profile omits bedroom, channel and listing-type counts and the names of top operators.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 49% |
| Feb | 55% |
| Mar | 57% |
| Apr | 58% |
| May | 62% |
| Jun | 64% |
| Jul | 67% |
| Aug | 64% |
| Sep | 60% |
| Oct | 59% |
| Nov | 55% |
| Dec | 54% |
Month-by-month nightly rates and revenue figures for Detroit are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Detroit market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Detroit market as a whole, which includes Detroit, so these counts are not Detroit-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 113 | 1,891 | ★ 4.31 |
| 2 | Easy Stay | 67 | 2,503 | ★ 4.92 |
| 3 | Monty | 48 | 1,052 | ★ 4.13 |
| 4 | StayArbor | 46 | 1,274 | ★ 4.81 |
| 5 | Easy Stay Homes | 45 | 497 | ★ 4.93 |
What Kind of STR Should I Buy in Detroit?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Detroit are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 62.5% |
| vrbo | 3.6% |
| both | 33.9% |
Home Value Trends (Detroit)
Typical home values, median sale prices, and the 10-year price trend for Detroit are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Detroit — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Detroit, but they are tightly limited. Operators must hold a Short-Term Rental License issued by the Buildings, Safety Engineering and Environmental Department (BSEED). The license costs $500 and must be renewed annually. Rentals are capped at 90 nights per year, which sharply limits full-time, year-round operation. Occupancy is generally limited, commonly cited as no more than 10 guests at a time. Hosts must pass safety and property inspections, comply with city zoning and carry liability insurance. Owner occupancy is not formally required, but the city treats owner-occupied rentals more favorably, and non-owner-occupied rentals may be restricted or prohibited in some residential zones. Historically, hosting paid overnight guests in a residential dwelling was treated as a prohibited home occupation, and the framework has continued to evolve. Enforcement severity is rated moderate. On taxes, Michigan imposes a 6% state use (lodging) tax on stays under 30 days, which hosts must collect and remit, and Airbnb collects it automatically in many cases. Detroit’s local accommodations tax increase, to 3.5% in 2025 and 4% from 2031, applies to lodging properties with 35 or more rooms and generally does not apply to typical residential rentals. In October 2024 the City Council passed a new Rental Ordinance overhauling inspections and penalties. BSEED ran a pilot from February 15 to May 1, 2025, with full launch on May 1, 2025. Much of the available detail comes from secondary sources, so verify current rules directly with BSEED at 313-224-2733.
Market Comparison
The Metro Detroit STR market shows a distinct profile. Occupancy of 59.7% in September 2026 points to steady demand from visitors, events and business travel. The ADR of $160 reflects Detroit’s lower-priced housing stock and a market that competes on value. Professionally managed listings at $183 and entire homes at $188 sit above the all-listings rate, and luxury listings reach $316. The most important difference is regulatory. Many US markets let hosts operate all year, but Detroit limits rentals to 90 nights annually and requires a $500 annual license, so full-year revenue assumptions do not apply. Offsetting that, the typical home value of $77,199 keeps acquisition costs low. Growth is also strong, with revenue up 11.9% year over year. This profile omits operator names because the Metro Detroit STR market is tracked at a shared regional level rather than uniquely for Detroit.
Frequently Asked Questions About Detroit, Michigan
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