Grawn, Michigan Short-Term Rental Market
Grawn, MI STRs averaged $233/night at 38.1% occupancy in April 2026 with strong summer peaks above 70% occupancy.
Quick Answer: Grawn, Michigan is an active short-term rental market. average occupancy in the Traverse City market area is 64%. average monthly revenue in the Traverse City market area is $6,344. average daily rate in the Traverse City market area is $411. the top operator in the Traverse City market area is Vacasa with 179 listings. market score is 60/100 (grade C).
Market data reflects the Traverse City regional market, which includes Grawn. Regulations, taxes, and permit details below are specific to Grawn.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Grawn is an unincorporated community in Blair Township, Grand Traverse County, in Michigan’s Traverse City region. The area’s STR market is driven by summer tourism to Traverse City, Lake Michigan, and the Sleeping Bear Dunes corridor. Approximately 5,172 listings are tracked by bedroom count, with 5,020 classified as entire-place rentals.
In April 2026, the all-listing average daily rate was $232.71 and occupancy came in at 38.1%, producing a RevPAR of $88.63 and average monthly revenue of $2,186. April is a shoulder month; peak performance arrives in summer. Year-over-year in April 2026, occupancy fell 4.1 percentage points while ADR rose 4.7%, resulting in revenue essentially flat at +0.35% compared to April 2025.
The 2025 full-year average was 48.1% occupancy, $309 ADR, and $4,151 monthly revenue. Revenue growth scored 78.84 out of 100, the strongest dimension score, reflecting positive multi-year trends. Investability scored 84.10 out of 100. Seasonality scored 45.13 out of 100, reflecting significant summer concentration.
By bedroom count, 2-bedroom (1,503) and 1-bedroom (1,295) properties are the plurality, followed by 3-bedroom (1,231), 4-bedroom (703), and 5-bedroom (440). Channel mix: 2,923 listings on both Airbnb and VRBO, 1,472 Airbnb-only, 783 VRBO-only.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 39% |
| Mar | 35% |
| Apr | 40% |
| May | 52% |
| Jun | 64% |
| Jul | 79% |
| Aug | 71% |
| Sep | 49% |
| Oct | 45% |
| Nov | 29% |
| Dec | 39% |
Month-by-month nightly rates and revenue figures for Grawn are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Traverse City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Traverse City market as a whole, which includes Grawn, so these counts are not Grawn-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 179 | 5,712 | ★ 4.46 |
| 2 | Elevated Homes & Hospitality | 125 | 4,924 | ★ 4.78 |
| 3 | The Mitten Group Property Management | 109 | 9,508 | ★ 4.79 |
| 4 | True North Property Management | 107 | 3,603 | ★ 4.56 |
| 5 | Evolve | 94 | 4,157 | ★ 4.76 |
What Kind of STR Should I Buy in Grawn?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Grawn are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.1% |
| both | 56.5% |
Home Value Trends (Grawn)
Typical home values, median sale prices, and the 10-year price trend for Grawn are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Grawn — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Grawn sits in Blair Township, Grand Traverse County, which has no dedicated STR ordinance as of May 2026. There is no township STR permit requirement, no cap on rental nights, no owner-occupancy requirement, and no zoning restriction specific to short-term rentals.
The primary tax obligation is Michigan’s 6% state use tax on stays of 30 days or fewer. Traverse City Tourism collects a 5% accommodations assessment, but this applies only to lodging providers with more than 10 units under common management; most individual owner-operator STRs in Grawn are not subject to that assessment.
The broader region has added STR regulation in Traverse City proper and on Old Mission Peninsula in recent years, but Blair Township has not followed suit as of this writing. State legislative discussions in 2024 and 2025 explored allowing local governments to levy additional lodging taxes on short-term rentals for infrastructure funding, which could affect Blair Township operators in the future.
Before launching, operators should confirm current rules with the Blair Township Zoning Administrator at (231) 276-9263, as ordinances in fast-growing Northern Michigan communities can change. Enforcement severity for the area is rated low.
Market Comparison
Grawn’s April 2026 ADR of $232.71 is slightly above the US STR median of approximately $220 per night. At 38.1% occupancy in April (a shoulder month), the market is below the US STR median of roughly 55%, but July occupancy of 78.9% substantially exceeds national benchmarks during peak summer.
Five property management companies lead the market. Vacasa holds the most listings with 179 (4.46 rating, 5,712 reviews), followed by Elevated Homes and Hospitality with 125 listings (4.78 rating, 4,924 reviews), The Mitten Group Property Management with 109 listings (4.79 rating, 9,508 reviews), True North Property Management with 107 listings (4.56 rating, 3,603 reviews), and Evolve with 94 listings (4.76 rating, 4,157 reviews). These five operators together account for approximately 614 listings, roughly 11.9% of the estimated 5,172-listing market.
The relatively low PM concentration and the negligible professional management rate premium suggest this is a market where independent operators compete effectively. The strong revenue growth score of 78.84 out of 100 reflects positive multi-year trajectory, making Grawn a market worth monitoring as summer tourism in Northern Michigan continues to grow.
Frequently Asked Questions About Grawn, Michigan
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