Grawn, Michigan Short-Term Rental Market
Grawn, MI STRs averaged $233/night at 38.1% occupancy in April 2026 with strong summer peaks above 70% occupancy.
Quick Answer: Grawn, Michigan is an active short-term rental market. average occupancy is 38%. average monthly revenue is $2,186. average daily rate is $233. the top operator is Vacasa with 179 listings. market score is 60/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Grawn is an unincorporated community in Blair Township, Grand Traverse County, in Michigan’s Traverse City region. The area’s STR market is driven by summer tourism to Traverse City, Lake Michigan, and the Sleeping Bear Dunes corridor. Approximately 5,172 listings are tracked by bedroom count, with 5,020 classified as entire-place rentals.
In April 2026, the all-listing average daily rate was $232.71 and occupancy came in at 38.1%, producing a RevPAR of $88.63 and average monthly revenue of $2,186. April is a shoulder month; peak performance arrives in summer. Year-over-year in April 2026, occupancy fell 4.1 percentage points while ADR rose 4.7%, resulting in revenue essentially flat at +0.35% compared to April 2025.
The 2025 full-year average was 48.1% occupancy, $309 ADR, and $4,151 monthly revenue. Revenue growth scored 78.84 out of 100, the strongest dimension score, reflecting positive multi-year trends. Investability scored 84.10 out of 100. Seasonality scored 45.13 out of 100, reflecting significant summer concentration.
By bedroom count, 2-bedroom (1,503) and 1-bedroom (1,295) properties are the plurality, followed by 3-bedroom (1,231), 4-bedroom (703), and 5-bedroom (440). Channel mix: 2,923 listings on both Airbnb and VRBO, 1,472 Airbnb-only, 783 VRBO-only.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 32% | $243 | $2,221 |
| Feb | 39% | $240 | $2,272 |
| Mar | 35% | $212 | $2,089 |
| Apr | 40% | $219 | $2,095 |
| May | 52% | $268 | $2,620 |
| Jun | 64% | $334 | $4,852 |
| Jul | 79% | $348 | $6,786 |
| Aug | 71% | $347 | $6,320 |
| Sep | 49% | $295 | $3,913 |
| Oct | 45% | $265 | $3,350 |
| Nov | 29% | $229 | $2,032 |
| Dec | 39% | $239 | $2,169 |
Top Short-Term Rental Operators in Grawn
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 179 | 5,712 | ★ 4.46 |
| 2 | Elevated Homes & Hospitality | 125 | 4,924 | ★ 4.78 |
| 3 | The Mitten Group Property Management | 109 | 9,508 | ★ 4.79 |
| 4 | True North Property Management | 107 | 3,603 | ★ 4.56 |
| 5 | Evolve | 94 | 4,157 | ★ 4.76 |
What Kind of STR Should I Buy in Grawn?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,295 |
| 2 bed | 1,503 |
| 3 bed | 1,231 |
| 4 bed | 703 |
| 5 bed | 440 |
ADR by Property Tier
| Entire Home | $235 |
| Luxury | $425 |
| Professionally Managed | $233 |
Revenue by Dwelling Type
| Apartment | $1,699 |
| Entire Place | $2,203 |
| House | $2,527 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.1% |
| both | 56.5% |
Investment Analysis
Grawn presents an accessible entry point relative to the STR returns it can generate. With a typical home value of $339,537 (Zillow, April 2026) and a 2025 annual average monthly revenue of $4,151, annualized gross revenue comes to approximately $49,812, representing a gross yield of about 14.7% on the typical home value. This is a notably high yield figure driven primarily by July and August peak performance.
However, the housing market data is thin: only 12 homes were for sale at the April 2026 snapshot, and no median sale price or list price data is available for the area. This extremely low inventory means buyers may face limited selection and upward price pressure on transactions.
Professionally managed listings command only a marginal rate premium in Grawn: the tier_professionally_managed ADR of $233.11 is essentially identical to the all-listing average of $232.71. This unusually narrow gap (less than $0.40 difference) suggests professional management does not generate a meaningful pricing advantage here, and operators should evaluate management fees carefully relative to the limited rate uplift. Luxury properties, however, reached $425.02 per night, 83% above the market average, indicating substantial upside for premium properties.
The concentration of revenue in summer months (July at $6,786 and August at $6,320 average) means operators must budget for significant off-season cash flow reduction, as months like November ($2,032) and March ($2,089) generate roughly 30% of peak revenue.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Grawn guests book an average of 49.5 days in advance as of April 2026, just over a 7-week planning window. This reflects the pattern of summer vacation planning in a Northern Michigan lake and outdoor recreation market, where guests secure summer week slots two to three months ahead during the peak January through April planning season.
The average length of stay is 3.12 nights, consistent with extended weekend stays rather than full-week vacations. This pattern suggests a mix of weekend getaways from the Detroit and Chicago metro areas and slightly longer mid-week stays. A 3.1-night average generates roughly 9 to 10 turnovers per month at average occupancy, making cleaning efficiency an important cost factor.
For peak summer weeks (July 4th, prime July weekends), operators should expect bookings to arrive 2 to 3 months in advance and should hold pricing firm on those high-demand dates. The 49-day average lead time suggests there is a secondary wave of bookings in the 2 to 3 week window before arrival, which operators can capture with moderate late-booking discounts during shoulder months.
Short-Term Rental Regulations
Grawn sits in Blair Township, Grand Traverse County, which has no dedicated STR ordinance as of May 2026. There is no township STR permit requirement, no cap on rental nights, no owner-occupancy requirement, and no zoning restriction specific to short-term rentals.
The primary tax obligation is Michigan’s 6% state use tax on stays of 30 days or fewer. Traverse City Tourism collects a 5% accommodations assessment, but this applies only to lodging providers with more than 10 units under common management; most individual owner-operator STRs in Grawn are not subject to that assessment.
The broader region has added STR regulation in Traverse City proper and on Old Mission Peninsula in recent years, but Blair Township has not followed suit as of this writing. State legislative discussions in 2024 and 2025 explored allowing local governments to levy additional lodging taxes on short-term rentals for infrastructure funding, which could affect Blair Township operators in the future.
Before launching, operators should confirm current rules with the Blair Township Zoning Administrator at (231) 276-9263, as ordinances in fast-growing Northern Michigan communities can change. Enforcement severity for the area is rated low.
Market Comparison
Grawn’s April 2026 ADR of $232.71 is slightly above the US STR median of approximately $220 per night. At 38.1% occupancy in April (a shoulder month), the market is below the US STR median of roughly 55%, but July occupancy of 78.9% substantially exceeds national benchmarks during peak summer.
Five property management companies lead the market. Vacasa holds the most listings with 179 (4.46 rating, 5,712 reviews), followed by Elevated Homes and Hospitality with 125 listings (4.78 rating, 4,924 reviews), The Mitten Group Property Management with 109 listings (4.79 rating, 9,508 reviews), True North Property Management with 107 listings (4.56 rating, 3,603 reviews), and Evolve with 94 listings (4.76 rating, 4,157 reviews). These five operators together account for approximately 614 listings, roughly 11.9% of the estimated 5,172-listing market.
The relatively low PM concentration and the negligible professional management rate premium suggest this is a market where independent operators compete effectively. The strong revenue growth score of 78.84 out of 100 reflects positive multi-year trajectory, making Grawn a market worth monitoring as summer tourism in Northern Michigan continues to grow.
Frequently Asked Questions About Grawn, Michigan
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