Alpena, Michigan Short-Term Rental Market
Alpena, MI short-term rentals averaged $272 a night at 60.6% occupancy in June 2026, though new registrations are now frozen.
Quick Answer: Alpena, Michigan is an active short-term rental market. average occupancy in the Michigan East Coastal market area is 61%. average monthly revenue in the Michigan East Coastal market area is $3,990. average daily rate in the Michigan East Coastal market area is $272. the top operator in the Michigan East Coastal market area is MiCasa Stays with 96 listings. market score is 72/100 (grade B).
Market data reflects the Michigan East Coastal regional market, which includes Alpena. Regulations, taxes, and permit details below are specific to Alpena.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Alpena, MI is the largest city on Michigan’s Lake Huron Sunrise Coast, with 10,154 residents. Listing-level inventory counts, bedroom mix, channel mix, and market-score benchmarks in this data set are currently tracked at a shared regional level rather than measured uniquely for Alpena, so this profile omits those figures rather than present regional numbers as if they were Alpena-specific.
In the most recent month of data (June 2026), the average daily rate across all listings was $271.54 and average occupancy was 60.61%. Average monthly revenue per listing was $3,990, with standalone houses averaging $4,302 a month and entire-place listings averaging $4,059, both well ahead of the $2,387 average for apartment-style listings.
Year over year, occupancy fell 2.9 percentage points and average daily rate dropped 5.5%, though revenue per listing still edged up 0.5%. A March 2026 city ordinance changed the rules for new STR operators, covered in the regulatory summary below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 42% |
| Mar | 43% |
| Apr | 44% |
| May | 49% |
| Jun | 61% |
| Jul | 74% |
| Aug | 67% |
| Sep | 41% |
| Oct | 39% |
| Nov | 39% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Alpena are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan East Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan East Coastal market as a whole, which includes Alpena, so these counts are not Alpena-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | MiCasa Stays | 96 | 3,722 | ★ 4.70 |
| 2 | Evolve | 63 | 1,959 | ★ 4.54 |
| 3 | Creative Conservation | 24 | 487 | ★ 4.67 |
| 4 | Hunger & Ransom | 22 | 827 | ★ 4.65 |
| 5 | LiveSuites | 16 | 530 | ★ 4.23 |
What Kind of STR Should I Buy in Alpena?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Alpena are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.2% |
| vrbo | 15.9% |
| both | 43.9% |
Home Value Trends (Alpena)
Typical home values, median sale prices, and the 10-year price trend for Alpena are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Alpena — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in the City of Alpena, but the regulatory landscape changed sharply in 2026. On March 19, 2026, the City Council adopted Ordinance No. 26-517, a one-year moratorium blocking any new STR registrations. Only the 56 units already registered as of March 1, 2026 may continue operating and renew; new registrations are blocked while a subcommittee studies numeric caps, a local business-permit process, and recurring inspections. The city cited a 0.4% rental vacancy rate and a broader housing availability crisis as its motivation, and a 2025 Master Plan survey found majority support among residents for numeric caps (55%), a business-permit process (57%), and recurring inspections (69%).
Outside the moratorium’s freeze on new registrations, the underlying framework requires every STR to enroll in the city’s Rental Registration Program, pass a housing-standards inspection before any occupancy, and match the property’s zoning designation. Owners living outside Alpena County and more than 20 miles from the city must designate a local agent. Buyers of an existing registered rental have 30 days to re-register at no fee, but a property without existing registration cannot be newly registered as an STR while the moratorium is in effect.
On taxes, Michigan levies a 6% state use tax on lodging, and a local accommodation tax may also apply, though no city-specific STR lodging-tax rate was confirmed in this data set. There is no owner-occupancy or primary-residence requirement. Enforcement is rated moderate. Investors should treat the moratorium as the controlling fact for any Alpena STR purchase decision until the city’s review concludes.
Market Comparison
Alpena’s 60.61% average occupancy in the latest month runs above the roughly 55% median occupancy typically seen across the broader US short-term rental market, and its $271.54 average daily rate sits well above the roughly $220 national median, a combination that reflects a small, high-demand niche market around Thunder Bay tourism rather than a broad-based leisure destination.
Property manager rankings and total listing counts for this market are tracked at a shared regional level rather than distinctly for Alpena, so this profile omits a market-specific operator breakdown rather than present shared data as Alpena-specific.
Frequently Asked Questions About Alpena, Michigan
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