Beulah, Michigan Short-Term Rental Market
Beulah, MI STRs averaged $232/night at 38% occupancy in April 2026, with peak July occupancy reaching 79%.
Quick Answer: Beulah, Michigan is an active short-term rental market. average occupancy in the Traverse City market area is 64%. average monthly revenue in the Traverse City market area is $6,344. average daily rate in the Traverse City market area is $411. the top operator in the Traverse City market area is Vacasa with 206 listings. market score is 59/100 (grade C).
Market data reflects the Traverse City regional market, which includes Beulah. Regulations, taxes, and permit details below are specific to Beulah.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Beulah is a small resort village on Crystal Lake in Benzie County, northwestern Lower Michigan. It functions as a summer-focused vacation market and gateway to Sleeping Bear Dunes National Lakeshore, with the rental season concentrated heavily in June through August. The short-term rental market is almost entirely entire-place listings, with 5,064 entire-place units tracked and 158 private rooms. No shared-room listings were identified.
Bedroom distribution is balanced across smaller configurations: 2-bedroom properties lead with 1,523 tracked units, followed by 1-bedrooms (1,303), 3-bedrooms (1,236), 4-bedrooms (711), and 5-bedroom-plus lakefront properties (443). Channel distribution shows significant dual-platform presence, with 2,936 dual-channel listings alongside 1,475 Airbnb-only and 811 VRBO-only properties.
As of April 2026, the latest data month, average daily rate was $232.22 and occupancy was 38.21%. April sits in the spring shoulder, well before summer demand peaks. Year-over-year, occupancy fell 3.70 percentage points and ADR increased 4.60%, while revenue was essentially flat at +0.16%. The market’s overall score is 59.23 out of 100, with investability at 84.12 and revenue growth notably strong at 78.26 out of 100.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 39% |
| Mar | 35% |
| Apr | 40% |
| May | 52% |
| Jun | 64% |
| Jul | 79% |
| Aug | 71% |
| Sep | 49% |
| Oct | 45% |
| Nov | 29% |
| Dec | 39% |
Month-by-month nightly rates and revenue figures for Beulah are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Traverse City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Traverse City market as a whole, which includes Beulah, so these counts are not Beulah-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 206 | 5,978 | ★ 4.46 |
| 2 | Elevated Homes & Hospitality | 116 | 4,924 | ★ 4.76 |
| 3 | True North Property Management | 109 | 3,627 | ★ 4.54 |
| 4 | The Mitten Group Property Management | 108 | 9,528 | ★ 4.79 |
| 5 | Evolve | 94 | 4,171 | ★ 4.76 |
What Kind of STR Should I Buy in Beulah?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Beulah are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.2% |
| vrbo | 15.5% |
| both | 56.2% |
Home Value Trends (Beulah)
Typical home values, median sale prices, and the 10-year price trend for Beulah are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Beulah — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
The Village of Beulah regulates short-term rentals (any rental of fewer than 30 consecutive days) under Ordinance 2021-003, amended November 10, 2022. Every STR must be registered annually with the Village on a Village-provided form.
Key requirements: the annual registration fee is $200 per property. Multiple units at the same address register separately. Registrations expire December 31 each year and must be renewed. The registration number must appear on all advertisements and rental contracts. Operators must designate a Local Contact Person who is reachable by phone and located within 45 minutes of the property at all times.
No owner-occupancy or primary-residence requirement applies. LLCs and trusts may own and register STRs. There is no cap on annual rental nights. Properties rented 14 days or fewer per calendar year are exempt from the ordinance.
A 6% local occupancy tax applies. Quiet hours of 11 pm to 7 am are in effect under Ordinance 88-3. Violations are municipal civil infractions with fines of at least $100 per day, and the Village may seek injunctive relief. The Zoning Administrator may suspend a registration for cause.
The STR ordinance does not override zoning; short-term rentals are only permitted where the underlying Village Zoning Ordinance allows the use. The current registration form is dated March 2025. The $200 fee may be modified by Village Council resolution, so operators should confirm the current fee with the Village before registering.
Market Comparison
The US short-term rental market posts a median occupancy of approximately 55% and a median ADR near $220. Beulah’s April 2026 occupancy of 38.21% is below the national median, though April is a shoulder month. The 2025 annual average was 48.02%, still below the national median but reflecting the market’s strong summer concentration. The 2025 annual average ADR of $309 is well above the national median of $220, consistent with a premium lakeside destination market.
Within the local operator landscape, Vacasa leads with 206 listings and 5,978 reviews (4.46 average rating). Elevated Homes and Hospitality follows with 116 listings and 4,924 reviews (4.76 rating). True North Property Management holds 109 listings (4.54 rating, 3,627 reviews). The Mitten Group Property Management manages 108 listings with a high 4.79 rating across 9,528 reviews. Evolve rounds out the top five with 94 listings and 4,757 reviews (4.76 rating). These five operators collectively account for approximately 633 identified listings. The market’s regulation score of 73.0 out of 100 and investability of 84.12 reflect a balanced regulatory environment for a small resort village.
Frequently Asked Questions About Beulah, Michigan
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