Beulah, Michigan Short-Term Rental Market
Northwest Lower Michigan STRs averaged $382 ADR, 50.2% occupancy and $5,258 monthly revenue in September 2026
Quick Answer: Beulah, Michigan is an active short-term rental market. average occupancy in the Traverse City market area is 50%. average monthly revenue in the Traverse City market area is $5,258. average daily rate in the Traverse City market area is $382. the top operator in the Traverse City market area is Vacasa with 206 listings. market score is 59/100 (grade C).
Market data reflects the Traverse City regional market, which includes Beulah. Regulations, taxes, and permit details below are specific to Beulah.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Beulah is a small resort village at the southeast end of Crystal Lake in Benzie County, with a population of 313. The short-term rental performance figures on this page describe the northwest Lower Michigan STR market, a shared regional dataset, rather than Beulah alone. As of September 2026, the northwest Lower Michigan STR market posted an average daily rate of $382, occupancy of 50.2% and average monthly revenue of $5,258 per listing. Compared with a year earlier, occupancy is up 8.1%, ADR is up 8.5% and revenue is up 12.3%, so growth came from both more booked nights and higher rates. Entire place listings averaged $389 per night, close to the all-listings figure. By property type for the month, houses earned $5,770, entire places $5,344 and apartments $4,563. Annual averages show the region has moved up in rate over time. ADR was $222 in 2017 and $310 in 2025, while 2026 through September averages $338 with 50.8% occupancy and $4,737 in monthly revenue. Occupancy peaked at 54.4% in 2020, slipped to 46.7% in 2024 and recovered to 47.9% in 2025. Demand is tied to summer. Beulah draws leisure travelers, lake-home owners, boaters and outdoor-recreation visitors, with traffic concentrated around Crystal Lake, its public beaches, the Betsie Valley Trail and nearby Sleeping Bear Dunes National Lakeshore. Peak summer months carry a large share of the annual income, which the seasonal section covers in detail. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Beulah, so this profile omits them. The typical home value in Beulah is $428,018, with 16 homes for sale in the September 30, 2026 snapshot.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 39% |
| Mar | 35% |
| Apr | 40% |
| May | 52% |
| Jun | 64% |
| Jul | 79% |
| Aug | 70% |
| Sep | 49% |
| Oct | 45% |
| Nov | 29% |
| Dec | 39% |
Month-by-month nightly rates and revenue figures for Beulah are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Traverse City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Traverse City market as a whole, which includes Beulah, so these counts are not Beulah-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 206 | 5,978 | ★ 4.46 |
| 2 | Elevated Homes & Hospitality | 116 | 4,924 | ★ 4.76 |
| 3 | True North Property Management | 109 | 3,627 | ★ 4.54 |
| 4 | The Mitten Group Property Management | 108 | 9,528 | ★ 4.79 |
| 5 | Evolve | 94 | 4,171 | ★ 4.76 |
What Kind of STR Should I Buy in Beulah?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Beulah are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.2% |
| vrbo | 15.5% |
| both | 56.2% |
Home Value Trends (Beulah)
Typical home values, median sale prices, and the 10-year price trend for Beulah are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Beulah — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Beulah permits short-term rentals, which the Village defines as any rental of less than 30 days, under Ordinance 2021-003, amended November 10, 2022. Every rental must be registered annually with the Village on its form, with a $200 fee per property. Multiple units at one location register separately. Registrations expire December 31 each year, and operating without a valid license and registration number is prohibited. The registration number must appear on all advertisements and rental contracts. Owners must name a Local Contact Person, who can be the owner, a local property manager or an agent, reachable at all times and located within 45 minutes of the property. There is no owner-occupancy or primary-residence requirement, and no cap on rental nights per year. Properties rented 14 days or fewer per calendar year are exempt from the ordinance. The ordinance does not override zoning. Rentals are allowed only in districts where the Village Zoning Ordinance permits the use, and hotels, motels and bed-and-breakfasts are excluded. Quiet hours run from 11pm to 7am. Occupancy tax is 6%. Enforcement is rated moderate. Violations are municipal civil infractions with fines of at least $100 plus costs, each day counts as a separate offense, and the Village may seek injunctive relief. The Zoning Administrator may suspend a registration for cause. The current registration form is dated 3/2025, and the $200 fee may be changed by Village Council resolution.
Market Comparison
The northwest Lower Michigan STR market is a high rate, moderate occupancy market, with 50.2% occupancy and a $382 ADR as of September 2026. The market is also moving in the right direction. Occupancy is up 8.1% and ADR is up 8.5% year over year, with revenue up 12.3%. Annual occupancy has ranged from 41.0% in 2017 to 54.4% in 2020, and the 2026 year to date figure of 50.8% is below the 2020 and 2021 pandemic peaks of about 54%. ADR, by contrast, has risen from $222 in 2017 to $338 in 2026 year to date. The main feature of the market is seasonality. July occupancy of 79.1% is far above November occupancy of 29.1%. Owners here should expect a strong summer and a quiet winter rather than steady demand. Top operator names are tracked at a shared regional level rather than uniquely for Beulah, so this profile omits them.
Frequently Asked Questions About Beulah, Michigan
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