Beulah, Michigan Short-Term Rental Market
Beulah, MI STRs averaged $232/night at 38% occupancy in April 2026, with peak July occupancy reaching 79%.
Quick Answer: Beulah, Michigan is an active short-term rental market. average occupancy is 38%. average monthly revenue is $2,189. average daily rate is $232. the top operator is Vacasa with 206 listings. market score is 59/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Beulah is a small resort village on Crystal Lake in Benzie County, northwestern Lower Michigan. It functions as a summer-focused vacation market and gateway to Sleeping Bear Dunes National Lakeshore, with the rental season concentrated heavily in June through August. The short-term rental market is almost entirely entire-place listings, with 5,064 entire-place units tracked and 158 private rooms. No shared-room listings were identified.
Bedroom distribution is balanced across smaller configurations: 2-bedroom properties lead with 1,523 tracked units, followed by 1-bedrooms (1,303), 3-bedrooms (1,236), 4-bedrooms (711), and 5-bedroom-plus lakefront properties (443). Channel distribution shows significant dual-platform presence, with 2,936 dual-channel listings alongside 1,475 Airbnb-only and 811 VRBO-only properties.
As of April 2026, the latest data month, average daily rate was $232.22 and occupancy was 38.21%. April sits in the spring shoulder, well before summer demand peaks. Year-over-year, occupancy fell 3.70 percentage points and ADR increased 4.60%, while revenue was essentially flat at +0.16%. The market’s overall score is 59.23 out of 100, with investability at 84.12 and revenue growth notably strong at 78.26 out of 100.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 32% | $243 | $2,217 |
| Feb | 39% | $240 | $2,267 |
| Mar | 35% | $212 | $2,086 |
| Apr | 40% | $219 | $2,094 |
| May | 52% | $268 | $2,619 |
| Jun | 64% | $334 | $4,849 |
| Jul | 79% | $348 | $6,783 |
| Aug | 71% | $347 | $6,316 |
| Sep | 49% | $295 | $3,911 |
| Oct | 45% | $265 | $3,349 |
| Nov | 29% | $230 | $2,033 |
| Dec | 39% | $239 | $2,166 |
Top Short-Term Rental Operators in Beulah
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 206 | 5,978 | ★ 4.46 |
| 2 | Elevated Homes & Hospitality | 116 | 4,924 | ★ 4.76 |
| 3 | True North Property Management | 109 | 3,627 | ★ 4.54 |
| 4 | The Mitten Group Property Management | 108 | 9,528 | ★ 4.79 |
| 5 | Evolve | 94 | 4,171 | ★ 4.76 |
What Kind of STR Should I Buy in Beulah?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,303 |
| 2 bed | 1,523 |
| 3 bed | 1,236 |
| 4 bed | 711 |
| 5 bed | 443 |
ADR by Property Tier
| Entire Home | $235 |
| Luxury | $428 |
| Professionally Managed | $233 |
Revenue by Dwelling Type
| Apartment | $1,695 |
| Entire Place | $2,205 |
| House | $2,533 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.2% |
| vrbo | 15.5% |
| both | 56.2% |
Investment Analysis
Beulah’s investability score of 84.12 out of 100 and revenue growth score of 78.26 reflect a market where the underlying trend has been consistently positive despite modest recent occupancy softening. Annual average revenue climbed from $3,659 per listing per month in 2023 to $4,007 in 2024 and $4,146 in 2025, a 13.3% gain over two years.
As of April 2026, average monthly revenue across all listing types was $2,189. Houses average $2,533 per month, entire-place listings average $2,205 per month, and apartment-style listings average $1,695 per month. The management-tier spread is narrow: professionally managed properties averaged $233 per night in ADR, only $1 above the all-listings average of $232. Luxury-tier listings averaged $428 per night, a $196 premium over the market average and a meaningful ceiling for top-end lakefront properties.
No housing price data was available in the current snapshot, so a precise gross yield calculation cannot be provided. The annual registration cost is $200 per property, and a 6% local occupancy tax applies, both of which should be factored into net revenue projections. The absence of an owner-occupancy requirement and lack of a nightly cap make Beulah accessible to investors holding property through LLCs or trusts.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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As of April 2026, the average booking lead time in Beulah is 49.48 days, meaning guests typically reserve about seven weeks before arrival. That is a notably longer planning window than many markets and gives operators a meaningful opportunity to price at full rates well before the stay date.
Average length of stay is 3.12 nights. Combined with the market’s strong summer peak, a 3-night average implies high turnover volume in July and August, when occupancy reaches 78.85%. At that occupancy level, operators can expect roughly 24 to 25 occupied nights per month, translating to approximately 8 guest rotations monthly.
The seven-week lead time suggests that early-season rate-setting matters significantly in Beulah. Guests planning summer lake vacations commit well in advance, and operators who price competitively during the booking window can secure reservations at full ADR without needing last-minute discounts. For shoulder months like September and October, where lead times may be shorter and demand less certain, dynamic pricing adjustments closer to arrival become more relevant.
Short-Term Rental Regulations
The Village of Beulah regulates short-term rentals (any rental of fewer than 30 consecutive days) under Ordinance 2021-003, amended November 10, 2022. Every STR must be registered annually with the Village on a Village-provided form.
Key requirements: the annual registration fee is $200 per property. Multiple units at the same address register separately. Registrations expire December 31 each year and must be renewed. The registration number must appear on all advertisements and rental contracts. Operators must designate a Local Contact Person who is reachable by phone and located within 45 minutes of the property at all times.
No owner-occupancy or primary-residence requirement applies. LLCs and trusts may own and register STRs. There is no cap on annual rental nights. Properties rented 14 days or fewer per calendar year are exempt from the ordinance.
A 6% local occupancy tax applies. Quiet hours of 11 pm to 7 am are in effect under Ordinance 88-3. Violations are municipal civil infractions with fines of at least $100 per day, and the Village may seek injunctive relief. The Zoning Administrator may suspend a registration for cause.
The STR ordinance does not override zoning; short-term rentals are only permitted where the underlying Village Zoning Ordinance allows the use. The current registration form is dated March 2025. The $200 fee may be modified by Village Council resolution, so operators should confirm the current fee with the Village before registering.
Market Comparison
The US short-term rental market posts a median occupancy of approximately 55% and a median ADR near $220. Beulah’s April 2026 occupancy of 38.21% is below the national median, though April is a shoulder month. The 2025 annual average was 48.02%, still below the national median but reflecting the market’s strong summer concentration. The 2025 annual average ADR of $309 is well above the national median of $220, consistent with a premium lakeside destination market.
Within the local operator landscape, Vacasa leads with 206 listings and 5,978 reviews (4.46 average rating). Elevated Homes and Hospitality follows with 116 listings and 4,924 reviews (4.76 rating). True North Property Management holds 109 listings (4.54 rating, 3,627 reviews). The Mitten Group Property Management manages 108 listings with a high 4.79 rating across 9,528 reviews. Evolve rounds out the top five with 94 listings and 4,757 reviews (4.76 rating). These five operators collectively account for approximately 633 identified listings. The market’s regulation score of 73.0 out of 100 and investability of 84.12 reflect a balanced regulatory environment for a small resort village.
Frequently Asked Questions About Beulah, Michigan
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