East Jordan, Michigan Short-Term Rental Market
East Jordan STRs averaged $240/night at 26.6% occupancy in April 2026, with peak July demand reaching 75.2% occupancy and $325/night.
Quick Answer: East Jordan, Michigan is an active short-term rental market. average occupancy is 27%. average monthly revenue is $1,798. average daily rate is $240. the top operator is Northern Michigan Escapes with 198 listings. market score is 70/100 (grade C).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
East Jordan, Michigan sits at the southern tip of Lake Charlevoix in Northern Michigan, drawing primarily seasonal summer and fall visitors for lake recreation, river activities on the Jordan River, and events including the July 4th Freedom Festival and fall Apple Fest. The market recorded a $239.69 average daily rate and 26.59% occupancy in April 2026, a shoulder month. RevPAR in April was $63.73. Total active listings number approximately 4,252, with entire-place rentals at 4,159 units (98%) and private rooms at 93 (2%).
Bedroom distribution is balanced across sizes: 3-bedrooms lead at 1,160 units, followed by 2-bedrooms (1,103), 1-bedrooms (902), 4-bedrooms (679), and 5-bedrooms (404). Channel distribution shows 1,240 Airbnb-only listings, 753 VRBO-only, and 2,259 on both platforms, indicating VRBO has meaningful penetration relative to other markets in this dataset.
Year-over-year as of April 2026, occupancy declined 11.99%, ADR increased 5.50%, and revenue fell 1.68%. The steep April occupancy decline year-over-year likely reflects seasonal timing rather than market deterioration, given 2025 annual average occupancy was 44.17%. The investability score is an exceptional 98.14 out of 100, and the revenue growth score is 89.56, suggesting this small market scores very well on longer-run opportunity metrics despite the April softness.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 35% | $321 | $3,134 |
| Feb | 43% | $324 | $3,410 |
| Mar | 25% | $266 | $2,151 |
| Apr | 28% | $212 | $1,597 |
| May | 45% | $247 | $1,961 |
| Jun | 59% | $304 | $3,846 |
| Jul | 75% | $325 | $6,123 |
| Aug | 67% | $319 | $5,561 |
| Sep | 41% | $270 | $3,059 |
| Oct | 39% | $239 | $2,621 |
| Nov | 24% | $214 | $1,680 |
| Dec | 46% | $290 | $2,465 |
Top Short-Term Rental Operators in East Jordan
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Northern Michigan Escapes | 198 | 9,939 | ★ 4.69 |
| 2 | Evolve | 138 | 6,120 | ★ 4.71 |
| 3 | Graham Management | 73 | 1,279 | ★ 4.74 |
| 4 | Pure Vacation Management | 61 | 339 | ★ 4.73 |
| 5 | Vacasa | 48 | 925 | ★ 4.27 |
What Kind of STR Should I Buy in East Jordan?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 902 |
| 2 bed | 1,103 |
| 3 bed | 1,160 |
| 4 bed | 679 |
| 5 bed | 404 |
ADR by Property Tier
| Entire Home | $243 |
| Luxury | $371 |
| Professionally Managed | $271 |
Revenue by Dwelling Type
| Apartment | $1,251 |
| Entire Place | $1,819 |
| House | $2,104 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.2% |
| vrbo | 17.7% |
| both | 53.1% |
Investment Analysis
No housing snapshot data is available for East Jordan in the current dataset, so a gross yield estimate cannot be computed against home values. Investors should source local pricing directly from Michigan MLS data or local brokers.
What the STR data does show is a market with high investability scores (98.14 out of 100) and strong revenue growth momentum (revenue growth score 89.56 out of 100). Annual average revenue for 2025 was $3,792 per month, up from $3,586 in 2024, a 5.7% gain. Revenue has grown from $2,266 per month in 2017 to $3,792 in 2025, a cumulative increase of 67% over eight years.
The tier spread offers meaningful guidance. Houses generated $2,104 in April monthly revenue versus $1,251 for apartments, a $853 gap. The professionally managed tier ADR of $271.45 runs 13.3% above the all-listings average of $239.69, suggesting that managed properties capture a premium through professional pricing and quality control. The luxury tier ADR of $370.92 is 1.55x the all-listings average.
April occupancy of 26.59% is low in absolute terms, but April is a genuine off-season month on Lake Charlevoix. The 2025 full-year occupancy average of 44.17% is a more representative baseline for underwriting cash flow.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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East Jordan guests book an average of 45.19 days (approximately 6.5 weeks) in advance and stay an average of 3.08 nights per booking. The 45-day lead time is substantial for a market of this size and suggests that summer lake-season demand drives advance planning, with guests securing preferred Lake Charlevoix properties weeks before arrival.
The 3.08-night average stay is relatively short, consistent with a long-weekend destination market rather than a week-stay resort. This creates higher turnover in peak season. Operators can increase per-night rates and occupancy by implementing 3-night minimums during July and August (when demand is strong enough to support it), then dropping to 2-night minimums for spring and fall shoulder months to capture weekend demand from the regional drive market.
Short-Term Rental Regulations
East Jordan regulates short-term rentals through a city Short Term Rental License and Registration program administered by the City/Zoning Administrator (231-536-3381 ext. 3023). Any dwelling rented for fewer than 30 days at a time requires a current city license; rentals of 30 or more consecutive days do not.
Licensed STRs must comply with a guest occupancy cap of 2 persons per bedroom plus 2 persons per finished legal floor, with a hard maximum of 10 guests total. Properties must meet applicable building maintenance, health department, nuisance, and safety codes. The city’s Noise Control Ordinance governs quiet hours, and fireworks of any kind are prohibited on rental property.
There is no published owner-occupancy or primary-residence requirement, and no annual night cap. Exact license fees and renewal cadence are not published online and must be confirmed directly with the city. Michigan levies a 6% state use tax on rentals of fewer than 30 days, which hosts must collect and remit. Any additional Charlevoix County accommodation tax should be confirmed with the county treasurer.
The short-term rental ordinance was developed and formally adopted around 2021. No newer changes were identified as of the profile update date. Enforcement is rated moderate.
Market Comparison
East Jordan’s $239.69 ADR is above the national US STR median of approximately $220, reflecting the Lake Charlevoix premium in Northern Michigan. Occupancy at 26.59% in April is well below the US median of approximately 55%, but April is genuinely off-season here, and 2025 annual average occupancy of 44.17% is more representative of the market’s baseline. The investability score of 98.14 out of 100 is among the highest possible, reflecting favorable market fundamentals relative to supply and regulatory barriers.
The professional management landscape is led by Northern Michigan Escapes, which has 198 listings and 9,939 reviews (4.69 rating), making it a dominant regional operator. Evolve holds 138 listings with 6,120 reviews (4.71 rating). Graham Management has 73 listings (4.74 rating). Pure Vacation Management holds 61 listings (4.73 rating), and Vacasa rounds out the top five with 48 listings (4.27 rating). Northern Michigan Escapes accounts for approximately 4.7% of total market supply (198 of 4,252 listings), indicating a somewhat more concentrated market than typical.
Frequently Asked Questions About East Jordan, Michigan
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