East Jordan, Michigan Short-Term Rental Market
East Jordan STRs averaged $240/night at 26.6% occupancy in April 2026, with peak July demand reaching 75.2% occupancy and $325/night.
Quick Answer: East Jordan, Michigan is an active short-term rental market. average occupancy in the Michigan North Coastal market area is 60%. average monthly revenue in the Michigan North Coastal market area is $5,178. average daily rate in the Michigan North Coastal market area is $382. the top operator in the Michigan North Coastal market area is Northern Michigan Escapes with 198 listings. market score is 70/100 (grade C).
Market data reflects the Michigan North Coastal regional market, which includes East Jordan. Regulations, taxes, and permit details below are specific to East Jordan.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
East Jordan, Michigan sits at the southern tip of Lake Charlevoix in Northern Michigan, drawing primarily seasonal summer and fall visitors for lake recreation, river activities on the Jordan River, and events including the July 4th Freedom Festival and fall Apple Fest. The market recorded a $239.69 average daily rate and 26.59% occupancy in April 2026, a shoulder month. RevPAR in April was $63.73. Total active listings number approximately 4,252, with entire-place rentals at 4,159 units (98%) and private rooms at 93 (2%).
Bedroom distribution is balanced across sizes: 3-bedrooms lead at 1,160 units, followed by 2-bedrooms (1,103), 1-bedrooms (902), 4-bedrooms (679), and 5-bedrooms (404). Channel distribution shows 1,240 Airbnb-only listings, 753 VRBO-only, and 2,259 on both platforms, indicating VRBO has meaningful penetration relative to other markets in this dataset.
Year-over-year as of April 2026, occupancy declined 11.99%, ADR increased 5.50%, and revenue fell 1.68%. The steep April occupancy decline year-over-year likely reflects seasonal timing rather than market deterioration, given 2025 annual average occupancy was 44.17%. The investability score is an exceptional 98.14 out of 100, and the revenue growth score is 89.56, suggesting this small market scores very well on longer-run opportunity metrics despite the April softness.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 43% |
| Mar | 25% |
| Apr | 28% |
| May | 45% |
| Jun | 60% |
| Jul | 75% |
| Aug | 67% |
| Sep | 41% |
| Oct | 39% |
| Nov | 24% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for East Jordan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan North Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan North Coastal market as a whole, which includes East Jordan, so these counts are not East Jordan-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Northern Michigan Escapes | 198 | 9,939 | ★ 4.69 |
| 2 | Evolve | 138 | 6,120 | ★ 4.71 |
| 3 | Graham Management | 73 | 1,279 | ★ 4.74 |
| 4 | Pure Vacation Management | 61 | 339 | ★ 4.73 |
| 5 | Vacasa | 48 | 925 | ★ 4.27 |
What Kind of STR Should I Buy in East Jordan?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for East Jordan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.2% |
| vrbo | 17.7% |
| both | 53.1% |
Home Value Trends (East Jordan)
Typical home values, median sale prices, and the 10-year price trend for East Jordan are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for East Jordan — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
East Jordan regulates short-term rentals through a city Short Term Rental License and Registration program administered by the City/Zoning Administrator (231-536-3381 ext. 3023). Any dwelling rented for fewer than 30 days at a time requires a current city license; rentals of 30 or more consecutive days do not.
Licensed STRs must comply with a guest occupancy cap of 2 persons per bedroom plus 2 persons per finished legal floor, with a hard maximum of 10 guests total. Properties must meet applicable building maintenance, health department, nuisance, and safety codes. The city’s Noise Control Ordinance governs quiet hours, and fireworks of any kind are prohibited on rental property.
There is no published owner-occupancy or primary-residence requirement, and no annual night cap. Exact license fees and renewal cadence are not published online and must be confirmed directly with the city. Michigan levies a 6% state use tax on rentals of fewer than 30 days, which hosts must collect and remit. Any additional Charlevoix County accommodation tax should be confirmed with the county treasurer.
The short-term rental ordinance was developed and formally adopted around 2021. No newer changes were identified as of the profile update date. Enforcement is rated moderate.
Market Comparison
East Jordan’s $239.69 ADR is above the national US STR median of approximately $220, reflecting the Lake Charlevoix premium in Northern Michigan. Occupancy at 26.59% in April is well below the US median of approximately 55%, but April is genuinely off-season here, and 2025 annual average occupancy of 44.17% is more representative of the market’s baseline. The investability score of 98.14 out of 100 is among the highest possible, reflecting favorable market fundamentals relative to supply and regulatory barriers.
The professional management landscape is led by Northern Michigan Escapes, which has 198 listings and 9,939 reviews (4.69 rating), making it a dominant regional operator. Evolve holds 138 listings with 6,120 reviews (4.71 rating). Graham Management has 73 listings (4.74 rating). Pure Vacation Management holds 61 listings (4.73 rating), and Vacasa rounds out the top five with 48 listings (4.27 rating). Northern Michigan Escapes accounts for approximately 4.7% of total market supply (198 of 4,252 listings), indicating a somewhat more concentrated market than typical.
Frequently Asked Questions About East Jordan, Michigan
What is the average daily rate for East Jordan short-term rentals?
What occupancy rate can I expect for an East Jordan rental property?
What permits do I need to operate an STR in East Jordan?
What is the revenue potential for an East Jordan rental property?
When is the best season for East Jordan short-term rental bookings?
Which property management companies are most active in East Jordan?
How has the East Jordan STR market trended over recent years?
Analyze East Jordan Rentals
Use our free calculator to estimate Airbnb revenue for any property in East Jordan.
Free East Jordan STR Calculator →
