Caseville, Michigan Short-Term Rental Market
Michigan East Coastal STRs averaged $161/night at 42.3% occupancy in April 2026 across 1,948 active listings.
Quick Answer: Caseville, Michigan is an active short-term rental market. average occupancy is 42%. average monthly revenue is $1,588. average daily rate is $161. the top operator is MiCasa Stays with 95 listings. market score is 72/100 (grade B).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Michigan East Coastal STR market (anchored in Caseville, Huron County on Saginaw Bay) recorded an average daily rate of $160.81 and occupancy of 42.3% in April 2026, generating average monthly revenue of $1,588 per listing. RevPAR came in at $68.04. This is a strongly seasonal Lake Huron coastal market where July and August drive the majority of annual revenue.
The listing inventory spans 1,948 active units. Entire-place listings account for 1,893 (97.2% of supply), with 55 private rooms. By bedroom count, 2-bedroom units are the most common at 691, followed by 3-bedroom (570), 1-bedroom (373), 4-bedroom (186), and 5-bedroom-plus (128). Channel mix is notably balanced: 853 listings appear on both Airbnb and VRBO, 786 are Airbnb-only, and 309 are VRBO-only. The significant VRBO presence reflects the traditional vacation cottage market on the Great Lakes.
Year-over-year as of April 2026, occupancy declined 8.25 percentage points, ADR rose 5.93%, and average monthly revenue fell 11.02%. The 2025 annual averages were 49.23% occupancy, $200 ADR, and $2,757/month revenue. The investability score of 99.01 out of 100 is the standout metric, reflecting the low entry cost relative to revenue potential in this coastal market.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 36% | $144 | $1,528 |
| Feb | 42% | $147 | $1,500 |
| Mar | 43% | $141 | $1,611 |
| Apr | 44% | $147 | $1,534 |
| May | 50% | $186 | $1,803 |
| Jun | 62% | $223 | $3,113 |
| Jul | 74% | $230 | $4,424 |
| Aug | 67% | $229 | $4,105 |
| Sep | 41% | $197 | $2,283 |
| Oct | 39% | $167 | $1,912 |
| Nov | 39% | $154 | $1,667 |
| Dec | 40% | $157 | $1,738 |
Top Short-Term Rental Operators in Caseville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | MiCasa Stays | 95 | 3,709 | ★ 4.69 |
| 2 | Evolve | 63 | 1,955 | ★ 4.54 |
| 3 | Creative Conservation | 24 | 482 | ★ 4.67 |
| 4 | Hunger & Ransom | 22 | 827 | ★ 4.65 |
| 5 | LiveSuites | 16 | 526 | ★ 4.23 |
What Kind of STR Should I Buy in Caseville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 373 |
| 2 bed | 691 |
| 3 bed | 570 |
| 4 bed | 186 |
| 5 bed | 128 |
ADR by Property Tier
| Entire Home | $166 |
| Luxury | $274 |
| Professionally Managed | $197 |
Revenue by Dwelling Type
| Apartment | $1,256 |
| Entire Place | $1,608 |
| House | $1,674 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.3% |
| vrbo | 15.9% |
| both | 43.8% |
Investment Analysis
At a typical home value of $224,047 and average monthly revenue of $1,588, a Michigan East Coastal STR generates an estimated gross annual yield of approximately 8.5% (annualized revenue of $19,051 against the typical home value). The investability score of 99.01 out of 100 reflects a strong income-to-price ratio relative to comparable coastal markets nationally.
Tier comparisons show moderate differentiation. Entire-home listings averaged $165.66/night versus $160.81 for all listings. Professionally managed properties averaged $196.90/night, significantly above the market average, suggesting PM-managed inventory captures premium properties. Luxury-tier properties commanded $273.61/night. Revenue by property type: houses averaged $1,674/month, entire-place listings $1,608/month, and apartments $1,256/month.
The median list price of $275,600 sits above the typical home value of $224,047, suggesting some upward price pressure. For-sale inventory is tight at 20 units. The revenue growth score of 76.65 reflects solid multi-year revenue momentum, with annual average revenue rising from $1,727/month (2017) to $2,757/month (2025), a 59.6% increase over eight years.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Michigan East Coastal STR guests book an average of 33.4 days in advance and stay an average of 3.91 nights. The 33-day lead time is shorter than most coastal destination markets, consistent with Michigan Midwest visitors making relatively spontaneous warm-weather decisions and planning summer cabin stays 4-5 weeks ahead.
The 3.91-night average stay reflects a mix of long-weekend getaways (3-4 nights) and week-long family cottage stays. The Cheeseburger in Caseville Festival in August creates a concentrated 10-day booking spike. Operators who enforce minimum 3-night stays during the festival and July peak weeks can reduce calendar fragmentation and maximize revenue during the most valuable booking windows.
Short-Term Rental Regulations
The City of Caseville has no documented STR-specific permit, license, or registration requirement as of May 2026. Active vacation rentals operate across Airbnb and VRBO within the city limits without any apparent local licensing framework. Caseville Township similarly has no publicly available STR ordinance.
Michigan state law requires all STR operators collecting rent for stays under 30 consecutive days to collect and remit a 6% state use tax to the Michigan Department of Treasury. Airbnb automatically collects and remits this tax; operators on VRBO or taking direct bookings must remit independently. No Huron County local lodging excise tax has been identified for this jurisdiction. No owner-occupancy, primary-residence, or maximum annual nights requirement has been identified at the city level.
Important jurisdictional note: Lake Township, a separate Huron County jurisdiction located approximately 20-30 miles northeast near Harbor Beach, enacted a residential STR ban effective January 2025. That ban does not apply to the City of Caseville or Caseville Township. Investors should confirm that target property addresses fall within Caseville city or township limits and verify current zoning compliance before operating. Enforcement in Caseville is rated minimal.
Market Comparison
Michigan East Coastal’s 42.3% occupancy in April 2026 is well below the US STR market median of approximately 55%, but this reflects the shoulder-season timing and the market’s strong summer concentration. July occupancy at 73.6% significantly exceeds national benchmarks. The $160.81 ADR is below the national median of around $220, consistent with a Midwest cottage market rather than a coastal resort destination.
Year-over-year, occupancy fell 8.25 percentage points and revenue declined 11.02%, signaling headwinds in 2026 that partially reverse the 2025 gains when annual revenue averaged $2,757/month.
The top property managers by listing count are MiCasa Stays (95 listings, 3,709 reviews, 4.69 rating), Evolve (63 listings, 1,955 reviews, 4.54 rating), and Creative Conservation (24 listings, 482 reviews, 4.67 rating). The top 3 operators manage 182 listings combined, or approximately 9.3% of the 1,948-listing market.
Frequently Asked Questions About Caseville, Michigan
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Does the Lake Township STR ban affect Caseville properties?
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