Caseville, Michigan Short-Term Rental Market
Michigan East Coastal STRs averaged $161/night at 42.3% occupancy in April 2026 across 1,948 active listings.
Quick Answer: Caseville, Michigan is an active short-term rental market. average occupancy in the Michigan East Coastal market area is 61%. average monthly revenue in the Michigan East Coastal market area is $3,990. average daily rate in the Michigan East Coastal market area is $272. the top operator in the Michigan East Coastal market area is MiCasa Stays with 95 listings. market score is 72/100 (grade B).
Market data reflects the Michigan East Coastal regional market, which includes Caseville. Regulations, taxes, and permit details below are specific to Caseville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Michigan East Coastal STR market (anchored in Caseville, Huron County on Saginaw Bay) recorded an average daily rate of $160.81 and occupancy of 42.3% in April 2026, generating average monthly revenue of $1,588 per listing. RevPAR came in at $68.04. This is a strongly seasonal Lake Huron coastal market where July and August drive the majority of annual revenue.
The listing inventory spans 1,948 active units. Entire-place listings account for 1,893 (97.2% of supply), with 55 private rooms. By bedroom count, 2-bedroom units are the most common at 691, followed by 3-bedroom (570), 1-bedroom (373), 4-bedroom (186), and 5-bedroom-plus (128). Channel mix is notably balanced: 853 listings appear on both Airbnb and VRBO, 786 are Airbnb-only, and 309 are VRBO-only. The significant VRBO presence reflects the traditional vacation cottage market on the Great Lakes.
Year-over-year as of April 2026, occupancy declined 8.25 percentage points, ADR rose 5.93%, and average monthly revenue fell 11.02%. The 2025 annual averages were 49.23% occupancy, $200 ADR, and $2,757/month revenue. The investability score of 99.01 out of 100 is the standout metric, reflecting the low entry cost relative to revenue potential in this coastal market.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 36% |
| Feb | 42% |
| Mar | 43% |
| Apr | 44% |
| May | 49% |
| Jun | 61% |
| Jul | 74% |
| Aug | 67% |
| Sep | 41% |
| Oct | 39% |
| Nov | 39% |
| Dec | 40% |
Month-by-month nightly rates and revenue figures for Caseville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan East Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan East Coastal market as a whole, which includes Caseville, so these counts are not Caseville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | MiCasa Stays | 95 | 3,709 | ★ 4.69 |
| 2 | Evolve | 63 | 1,955 | ★ 4.54 |
| 3 | Creative Conservation | 24 | 482 | ★ 4.67 |
| 4 | Hunger & Ransom | 22 | 827 | ★ 4.65 |
| 5 | LiveSuites | 16 | 526 | ★ 4.23 |
What Kind of STR Should I Buy in Caseville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Caseville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 40.3% |
| vrbo | 15.9% |
| both | 43.8% |
Home Value Trends (Caseville)
Typical home values, median sale prices, and the 10-year price trend for Caseville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Caseville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
The City of Caseville has no documented STR-specific permit, license, or registration requirement as of May 2026. Active vacation rentals operate across Airbnb and VRBO within the city limits without any apparent local licensing framework. Caseville Township similarly has no publicly available STR ordinance.
Michigan state law requires all STR operators collecting rent for stays under 30 consecutive days to collect and remit a 6% state use tax to the Michigan Department of Treasury. Airbnb automatically collects and remits this tax; operators on VRBO or taking direct bookings must remit independently. No Huron County local lodging excise tax has been identified for this jurisdiction. No owner-occupancy, primary-residence, or maximum annual nights requirement has been identified at the city level.
Important jurisdictional note: Lake Township, a separate Huron County jurisdiction located approximately 20-30 miles northeast near Harbor Beach, enacted a residential STR ban effective January 2025. That ban does not apply to the City of Caseville or Caseville Township. Investors should confirm that target property addresses fall within Caseville city or township limits and verify current zoning compliance before operating. Enforcement in Caseville is rated minimal.
Market Comparison
Michigan East Coastal’s 42.3% occupancy in April 2026 is well below the US STR market median of approximately 55%, but this reflects the shoulder-season timing and the market’s strong summer concentration. July occupancy at 73.6% significantly exceeds national benchmarks. The $160.81 ADR is below the national median of around $220, consistent with a Midwest cottage market rather than a coastal resort destination.
Year-over-year, occupancy fell 8.25 percentage points and revenue declined 11.02%, signaling headwinds in 2026 that partially reverse the 2025 gains when annual revenue averaged $2,757/month.
The top property managers by listing count are MiCasa Stays (95 listings, 3,709 reviews, 4.69 rating), Evolve (63 listings, 1,955 reviews, 4.54 rating), and Creative Conservation (24 listings, 482 reviews, 4.67 rating). The top 3 operators manage 182 listings combined, or approximately 9.3% of the 1,948-listing market.
Frequently Asked Questions About Caseville, Michigan
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Does the Lake Township STR ban affect Caseville properties?
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