Grand Haven, Michigan Short-Term Rental Market
Grand Haven limits new STR certifications, with shoreline ADR $443, 44.0% occupancy and $5,319 monthly revenue in September 2026.
Quick Answer: Grand Haven, Michigan is an active short-term rental market. average occupancy in the Michigan West Coastal market area is 44%. average monthly revenue in the Michigan West Coastal market area is $5,319. average daily rate in the Michigan West Coastal market area is $443. the top operator in the Michigan West Coastal market area is Jaqua Realtors with 251 listings. market score is 77/100 (grade B).
Market data reflects the Michigan West Coastal regional market, which includes Grand Haven. Regulations, taxes, and permit details below are specific to Grand Haven.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Grand Haven is a Lake Michigan beach town of about 11,002 residents, and the performance figures in this profile describe the Michigan Lake Michigan shoreline STR market, a shared series that also covers South Haven, Saint Joseph, Manistee, Union Pier and New Buffalo. Every ADR, occupancy and revenue number below refers to that shoreline market rather than to Grand Haven alone. Before looking at the numbers, note that the city allows new short-term rental certifications only in a limited set of zoning districts, so supply growth inside city limits is constrained.
In September 2026 the shoreline market averaged an ADR of $443, occupancy of 44.0% and revenue of $5,319 per listing for the month. Compared with September 2025, occupancy rose 9.4%, ADR rose 10.5% and revenue rose 17.2%, so the gain came from both rate and demand. Entire places earned $5,396 in the month, houses earned $5,772 and apartments earned $3,689, a gap of $2,082 between houses and apartments.
The year-to-date picture is stronger than last year. Calendar 2026 through September shows occupancy of 50.2%, ADR of $383 and average monthly revenue of $5,299, against 46.2%, $345 and $4,452 for all of 2025. Average monthly revenue has risen every year since 2023, when it was $3,970.
Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Grand Haven, so this profile omits them.
Demand centers on Grand Haven State Park, the pier and lighthouses, the Musical Fountain and the late July and early August Coast Guard Festival, which draws an estimated 300,000 or more visitors. Guests come mainly from the Grand Rapids area, Chicago and the wider Midwest, and the peak season runs from Memorial Day through Labor Day.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 36% |
| Mar | 41% |
| Apr | 40% |
| May | 49% |
| Jun | 64% |
| Jul | 78% |
| Aug | 68% |
| Sep | 42% |
| Oct | 38% |
| Nov | 30% |
| Dec | 35% |
Month-by-month nightly rates and revenue figures for Grand Haven are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan West Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan West Coastal market as a whole, which includes Grand Haven, so these counts are not Grand Haven-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Jaqua Realtors | 251 | 4,872 | ★ 4.74 |
| 2 | Evolve | 181 | 8,033 | ★ 4.66 |
| 3 | Vacasa | 146 | 6,781 | ★ 4.54 |
| 4 | Unsalted Vacations | 128 | 2,711 | ★ 4.75 |
| 5 | Bluefish Vacation Rentals | 112 | 2,875 | ★ 4.75 |
What Kind of STR Should I Buy in Grand Haven?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Grand Haven are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.1% |
| both | 56.5% |
Home Value Trends (Grand Haven)
Typical home values, median sale prices, and the 10-year price trend for Grand Haven are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Grand Haven — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in the City of Grand Haven, but new certifications are tightly constrained by geography. Every rental unit must be registered annually under City Code Chapter 9 and must display a Certificate of Compliance inside the unit. The annual registration fee is $165 per STR unit, due by February 15 each year, with a $50 per unit, per month late fee. First-time registrations, and registrations after a change of ownership, pay an Initial Registration Fee of $525 per unit, which includes one inspection.
New STR certifications are only allowed in limited zoning districts: Southside (Franklin between 5th and Harbor only), Old Town (Key Street segments, with special use approval), the Central Business District, Dune Residential (special use approval required) and Waterfront-2. Specific developments also qualify, including Grand Landing, The Elliott on Seventh and Harbourfront Condos. The property must be a legal conforming use with sufficient off-street parking. Existing certified STRs may continue and transfer to new owners. A short-term rental is defined as transient lodging for periods under one month, more than three times per year.
The city does not require owner occupancy or a primary residence, and no annual night cap was found. Lodging guests pay Michigan’s 6% state tax plus a 2% local Convention and Visitors Bureau assessment.
Recent changes: City Council approved opening the Center Town District to short-term rentals, with conditions that ground-floor space be retail or commercial and that rental-unit parking be at the rear of the building. Michigan lawmakers have also proposed legislation allowing local accommodation taxes of up to 3%, subject to voter approval. Enforcement severity is rated moderate. Confirm current rules with the city before buying.
Market Comparison
The Michigan Lake Michigan shoreline STR market looks like a high-rate, seasonal destination. September 2026 occupancy was 44.0% with an ADR of $443, and entire places at $452 and luxury listings at $795 sit well above the all-listings rate.
The annual view is stronger. Calendar 2026 through September shows occupancy of 50.2% with an ADR of $383. Occupancy climbs above 60% only in the summer months: June reaches 63.5%, July 77.8% and August 68.4%.
The trade-off is clear. Investors give up year-round occupancy in exchange for strong summer pricing and rising revenue, with September revenue up 17.2% year over year. Because the rate level is high, a smaller number of occupied nights still produces solid revenue per listing, at $5,319 for September and about $45,162 on a seasonal-sum basis.
Top-operator names are tracked at a shared regional level rather than uniquely for Grand Haven, so this profile omits them. For local comparisons, the regulatory limits on new certifications in Grand Haven set it apart from nearby shoreline towns in the same series.
Frequently Asked Questions About Grand Haven, Michigan
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