Grand Haven, Michigan Short-Term Rental Market
Grand Haven MI STRs averaged $282/night at 40.0% occupancy in April 2026, with July hitting 77.4% occupancy.
Quick Answer: Grand Haven, Michigan is an active short-term rental market. average occupancy is 66%. average monthly revenue is $7,737. average daily rate is $492. the top operator is Jaqua Realtors with 251 listings. market score is 77/100 (grade B).
Market data reflects the Michigan West Coastal regional market, which includes Grand Haven. Regulations, taxes, and permit details below are specific to Grand Haven.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Grand Haven, Michigan is a Lake Michigan beach destination on the western shore, drawing visitors primarily from the Grand Rapids metro, Chicago, and across the Midwest. In April 2026, the short-term rental market recorded an average daily rate of $281.55 and an average occupancy rate of 40.0%, producing an average monthly revenue of $2,614 per listing. RevPAR stood at $112.49. April precedes the summer season; the market’s strongest months are June through August.
The market holds approximately 8,200 active listings. Three-bedroom units are the largest segment at 2,161 listings, followed by two-bedroom (1,913), four-bedroom (1,436), one-bedroom (1,478), and five-bedroom-plus (1,190). Entire-place listings dominate at 7,895, with private rooms at 289.
Channel distribution is cross-platform: 4,620 listings appear on both Airbnb and VRBO, while 2,325 list only on Airbnb and 1,239 only on VRBO. Dual-platform listings represent the majority, consistent with a market where operators actively maximize booking exposure.
Year-over-year in April, occupancy rose 3.69%, ADR rose 7.64%, and revenue grew 1.91%. The market’s total score is 77.34 out of 100, with investability rated 94.68 and revenue growth rated 94.44, two of the highest sub-scores in this data set, reflecting strong return potential for informed investors despite high seasonality.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 30% | $260 | $2,212 |
| Feb | 36% | $252 | $2,182 |
| Mar | 41% | $249 | $2,480 |
| Apr | 40% | $266 | $2,449 |
| May | 49% | $318 | $3,107 |
| Jun | 64% | $392 | $5,606 |
| Jul | 77% | $389 | $7,512 |
| Aug | 69% | $388 | $6,899 |
| Sep | 42% | $340 | $3,856 |
| Oct | 38% | $293 | $3,173 |
| Nov | 30% | $278 | $2,456 |
| Dec | 35% | $279 | $2,445 |
Top Short-Term Rental Operators in Grand Haven
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Jaqua Realtors | 251 | 4,872 | ★ 4.74 |
| 2 | Evolve | 181 | 8,033 | ★ 4.66 |
| 3 | Vacasa | 146 | 6,781 | ★ 4.54 |
| 4 | Unsalted Vacations | 128 | 2,711 | ★ 4.75 |
| 5 | Bluefish Vacation Rentals | 112 | 2,875 | ★ 4.75 |
What Kind of STR Should I Buy in Grand Haven?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,478 |
| 2 bed | 1,913 |
| 3 bed | 2,161 |
| 4 bed | 1,436 |
| 5 bed | 1,190 |
ADR by Property Tier
| Entire Home | $499 |
| Luxury | $827 |
| Professionally Managed | $616 |
Revenue by Dwelling Type
| Apartment | $5,059 |
| Entire Place | $7,874 |
| House | $8,516 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.1% |
| both | 56.5% |
Investment Analysis
Grand Haven’s investability score of 94.68 out of 100 is among the highest measurable signal for this market. At an average monthly revenue of $2,614 and a typical home value of $402,395, the implied gross annualized yield is approximately 7.8% (($2,614 x 12) / $402,395), before factoring in operating costs, taxes, and vacancy. That estimate uses the all-year monthly average implied by the April snapshot; seasonal revenue concentration in summer meaningfully shifts cash-flow timing.
Tier differences are pronounced. The all-listing ADR is $281.55, but professionally managed properties average $351.55, a $70/night premium (24.9% above market average). Luxury-tier listings average $567.99/night, more than double the market average. Entire-home listings are priced closely to the market at $284.18.
By revenue type, houses average $2,842/month and entire-place listings average $2,642/month. Apartments average $1,909/month.
The housing market has a median days-to-pending of 10 days, signaling fast-moving competition for listings. With only 91 homes for sale in the April snapshot, inventory is constrained. Median sale prices were $357,667 with a median list price of $492,283. Revenue has grown from $2,650/month in 2017 to a 2025 annual average of $4,458/month, a 68.2% increase over eight years.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Grand Haven guests book an average of 50.3 days in advance, and stays average 3.21 nights. The seven-week lead time reflects advance planning typical of beach vacation markets, particularly for summer peak season when prime weeks fill months ahead.
At 50.3 days lead time, operators have a clear view of the following month’s occupancy nearly two months out. For peak summer weeks (late June through August), effective operators open availability well in advance and set firm rates 60-90 days out, only adjusting for late-availability windows.
The 3.21-night average stay is characteristic of a weekend-plus market where many guests arrive Friday or Saturday and depart Monday or Tuesday. Minimum-stay requirements of 3 nights during peak season help fill natural booking patterns and reduce back-to-back turnovers. During the January-April off-season, 2-night minimums can help fill slower periods without pricing out short-trip demand.
Short-Term Rental Regulations
Short-term rentals are legal in Grand Haven but geographically restricted to specific zoning districts. New STR certifications are permitted only in: the Southside district (Franklin Avenue between 5th and Harbor), Old Town (Key Street segments, with special use approval), the Central Business District, Dune Residential (special use approval required), Waterfront-2, and three specific developments: Grand Landing, The Elliott on Seventh, and Harbourfront Condos. The Center Town District was recently opened to STRs with conditions requiring ground-floor retail or commercial use and rear-lot parking. Existing certified STRs may continue and transfer to new owners.
All STR units must register annually under City Code Chapter 9 and display a Certificate of Compliance inside the unit. The annual registration fee is $165 per unit, due by February 15, with a $50-per-unit-per-month late fee. First-time registrations or those following a change of ownership pay an Initial Registration Fee of $525, which includes one inspection.
The city does not require owner occupancy or a primary residence condition. No annual night cap was identified.
Lodging guests pay Michigan’s 6% state use/sales tax plus a 2% assessment levied by the Grand Haven Area CVB. Enforcement is classified as moderate.
Note: Michigan legislators have proposed bipartisan legislation allowing local accommodation taxes of up to 3% subject to voter approval. If enacted, this could affect STR taxation going forward. Verify current rates before filing.
Market Comparison
Against national STR benchmarks, Grand Haven’s April occupancy of 40.0% falls below the U.S. STR median of approximately 55%, but April is a pre-season month in this beach market. The historical July average of 77.4% exceeds national norms substantially. The ADR of $281.55 in April is modestly above the national median of approximately $220.
Grand Haven’s investability (94.68) and revenue growth (94.44) scores are both in the top tier, suggesting the market is well-positioned for long-term return relative to the capital required. The rental demand score of 57.34 and seasonality score of 44.13 capture the trade-off: demand is strong but compressed into a short summer window.
Among operators, Jaqua Realtors leads locally with 251 listings and 4,872 reviews at a 4.74 average rating, a notable example of a regional real estate brokerage that has built a significant vacation rental management division. Evolve is second with 181 listings and 8,033 reviews at 4.66. Vacasa holds 146 listings with 6,781 reviews at 4.54. Unsalted Vacations manages 128 listings with 2,711 reviews at 4.75, and Bluefish Vacation Rentals holds 112 listings with 2,875 reviews at 4.75. The strong presence of locally and regionally focused managers alongside national platforms is characteristic of established Lake Michigan beach markets.
Frequently Asked Questions About Grand Haven, Michigan
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