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  1. Home
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  3. Michigan
  4. Grand Haven

Grand Haven, Michigan

Short-Term Rental Market Data & Investment Analysis

Grand Haven, Michigan Short-Term Rental Market

Grand Haven limits new STR certifications, with shoreline ADR $443, 44.0% occupancy and $5,319 monthly revenue in September 2026.

Quick Answer: Grand Haven, Michigan is an active short-term rental market. average occupancy in the Michigan West Coastal market area is 44%. average monthly revenue in the Michigan West Coastal market area is $5,319. average daily rate in the Michigan West Coastal market area is $443. the top operator in the Michigan West Coastal market area is Jaqua Realtors with 251 listings. market score is 77/100 (grade B).

Avg Monthly Revenue
$5,319
↑ 17.2% YoY
44%
Occupancy
↑ 9.4% YoY
$443
Avg Daily Rate
↑ 15.9% YoY
87.8 days avg lead time3.4 avg length of stay

Market data reflects the Michigan West Coastal regional market, which includes Grand Haven. Regulations, taxes, and permit details below are specific to Grand Haven.

Market Score Breakdown

Five dimensions StaySTRA evaluates per market.

Regulation73
Seasonality44
Investability95
Rental Demand57
Revenue Growth94

Market Overview

Grand Haven is a Lake Michigan beach town of about 11,002 residents, and the performance figures in this profile describe the Michigan Lake Michigan shoreline STR market, a shared series that also covers South Haven, Saint Joseph, Manistee, Union Pier and New Buffalo. Every ADR, occupancy and revenue number below refers to that shoreline market rather than to Grand Haven alone. Before looking at the numbers, note that the city allows new short-term rental certifications only in a limited set of zoning districts, so supply growth inside city limits is constrained.

In September 2026 the shoreline market averaged an ADR of $443, occupancy of 44.0% and revenue of $5,319 per listing for the month. Compared with September 2025, occupancy rose 9.4%, ADR rose 10.5% and revenue rose 17.2%, so the gain came from both rate and demand. Entire places earned $5,396 in the month, houses earned $5,772 and apartments earned $3,689, a gap of $2,082 between houses and apartments.

The year-to-date picture is stronger than last year. Calendar 2026 through September shows occupancy of 50.2%, ADR of $383 and average monthly revenue of $5,299, against 46.2%, $345 and $4,452 for all of 2025. Average monthly revenue has risen every year since 2023, when it was $3,970.

Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Grand Haven, so this profile omits them.

Demand centers on Grand Haven State Park, the pier and lighthouses, the Musical Fountain and the late July and early August Coast Guard Festival, which draws an estimated 300,000 or more visitors. Guests come mainly from the Grand Rapids area, Chicago and the wider Midwest, and the peak season runs from Memorial Day through Labor Day.

Seasonal Patterns

Monthly seasonal data for Grand Haven, Michigan
MonthOccupancy
Jan30%
Feb36%
Mar41%
Apr40%
May49%
Jun64%
Jul78%
Aug68%
Sep42%
Oct38%
Nov30%
Dec35%

Month-by-month nightly rates and revenue figures for Grand Haven are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Top Short-Term Rental Operators in Michigan West Coastal market area

Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan West Coastal market as a whole, which includes Grand Haven, so these counts are not Grand Haven-only figures.

#OperatorListingsReviewsRating
1Jaqua Realtors2514,872★ 4.74
2Evolve1818,033★ 4.66
3Vacasa1466,781★ 4.54
4Unsalted Vacations1282,711★ 4.75
5Bluefish Vacation Rentals1122,875★ 4.75

What Kind of STR Should I Buy in Grand Haven?

Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Grand Haven are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Channel Mix

Distribution of bookings across major STR platforms.

Channel mix
ChannelShare
airbnb28.4%
vrbo15.1%
both56.5%

Investment Analysis

The full investment analysis for Grand Haven — gross-yield math against current home values, plus 5-year monthly revenue, nightly-rate, and occupancy trend charts — is available to StaySTRA Pro members and updates monthly. The figures shown elsewhere on this page are the free market snapshot.

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Home Value Trends (Grand Haven)

Typical home values, median sale prices, and the 10-year price trend for Grand Haven are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Booking Insights

Booking-window and length-of-stay analysis for Grand Haven — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.

Short-Term Rental Regulations

Short-term rentals are legal in the City of Grand Haven, but new certifications are tightly constrained by geography. Every rental unit must be registered annually under City Code Chapter 9 and must display a Certificate of Compliance inside the unit. The annual registration fee is $165 per STR unit, due by February 15 each year, with a $50 per unit, per month late fee. First-time registrations, and registrations after a change of ownership, pay an Initial Registration Fee of $525 per unit, which includes one inspection.

New STR certifications are only allowed in limited zoning districts: Southside (Franklin between 5th and Harbor only), Old Town (Key Street segments, with special use approval), the Central Business District, Dune Residential (special use approval required) and Waterfront-2. Specific developments also qualify, including Grand Landing, The Elliott on Seventh and Harbourfront Condos. The property must be a legal conforming use with sufficient off-street parking. Existing certified STRs may continue and transfer to new owners. A short-term rental is defined as transient lodging for periods under one month, more than three times per year.

The city does not require owner occupancy or a primary residence, and no annual night cap was found. Lodging guests pay Michigan’s 6% state tax plus a 2% local Convention and Visitors Bureau assessment.

Recent changes: City Council approved opening the Center Town District to short-term rentals, with conditions that ground-floor space be retail or commercial and that rental-unit parking be at the rear of the building. Michigan lawmakers have also proposed legislation allowing local accommodation taxes of up to 3%, subject to voter approval. Enforcement severity is rated moderate. Confirm current rules with the city before buying.

Market Comparison

The Michigan Lake Michigan shoreline STR market looks like a high-rate, seasonal destination. September 2026 occupancy was 44.0% with an ADR of $443, and entire places at $452 and luxury listings at $795 sit well above the all-listings rate.

The annual view is stronger. Calendar 2026 through September shows occupancy of 50.2% with an ADR of $383. Occupancy climbs above 60% only in the summer months: June reaches 63.5%, July 77.8% and August 68.4%.

The trade-off is clear. Investors give up year-round occupancy in exchange for strong summer pricing and rising revenue, with September revenue up 17.2% year over year. Because the rate level is high, a smaller number of occupied nights still produces solid revenue per listing, at $5,319 for September and about $45,162 on a seasonal-sum basis.

Top-operator names are tracked at a shared regional level rather than uniquely for Grand Haven, so this profile omits them. For local comparisons, the regulatory limits on new certifications in Grand Haven set it apart from nearby shoreline towns in the same series.

Frequently Asked Questions About Grand Haven, Michigan

What is the average Airbnb rate in Grand Haven, Michigan?
In September 2026 the Michigan Lake Michigan shoreline STR market, which includes Grand Haven, averaged an ADR of $443. Entire places averaged $452, professionally managed listings $584 and luxury listings $795.
What is the occupancy rate for short-term rentals in Grand Haven?
Occupancy in the shoreline market was 44.0% in September 2026, up 9.4% year over year. Calendar 2026 through September averages 50.2%, and July peaks at 77.8%.
Can I get a new short-term rental certification in Grand Haven?
Only in limited zoning districts, such as Southside (Franklin between 5th and Harbor), Old Town Key Street segments, the Central Business District, Dune Residential and Waterfront-2, plus a few named developments. The property needs sufficient off-street parking, and some districts require special use approval.
How much does a Grand Haven STR registration cost?
The annual registration fee is $165 per unit, due by February 15, with a $50 per unit, per month late fee. First-time or change-of-ownership registrations pay a $525 Initial Registration Fee, which includes one inspection.
What is the best month for Grand Haven short-term rentals?
Occupancy in Grand Haven peaks in Jul (78%) and is softest in Jan (30%). Month-by-month rate and revenue figures are available with StaySTRA Pro.
What does a typical home cost in Grand Haven?
The typical home value was $405,204 and the median sale price was $408,067 as of the June 30, 2026 snapshot. Median time to pending was 8 days, with 105 homes for sale.
Grand Haven, MichiganRev $5,319ADR $443Occ 44%Score B (77)

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Table of Contents

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Quick Facts: Michigan West Coastal market area

Avg Daily Rate
$443
Occupancy Rate
44%
Avg Revenue/Mo
$5,319
Grand Haven Population
11,002

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