Harrison, Michigan Short-Term Rental Market
Harrison, MI STRs averaged $161/night at 49.2% occupancy in April 2026, with a new STR licensing ordinance taking effect July 11, 2026.
Quick Answer: Harrison, Michigan is an active short-term rental market. average occupancy in the Michigan Area market area is 61%. average monthly revenue in the Michigan Area market area is $3,813. average daily rate in the Michigan Area market area is $248. the top operator in the Michigan Area market area is Evolve with 367 listings. market score is 80/100 (grade B).
Market data reflects the Michigan Area regional market, which includes Harrison. Regulations, taxes, and permit details below are specific to Harrison.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Harrison is a small lakeside city of approximately 2,110 residents in Clare County, mid-Michigan, marketed under the tourism slogan ‘Twenty Lakes in Twenty Minutes.’ The market draws regional drive-market visitors from metro Detroit, Grand Rapids, and Lansing, primarily for fishing, boating, swimming, snowmobiling, and off-road vehicle recreation. The 175-acre Budd Lake and Wilson State Park anchor summer water tourism, while winter brings snowmobilers and ice fishing participants. As of April 2026, the Harrison STR market recorded an average daily rate of $161 and occupancy of 49.2%, producing a RevPAR of $79. Year-over-year, occupancy slipped 0.2 percentage points while ADR rose 3.1% and average monthly revenue fell 2.2%, a pattern consistent with the market’s recent post-peak rebalancing. The active listing base totals approximately 9,130 units. Entire-place listings dominate at 8,475 (92.8% of supply), with 651 private-room listings and 4 shared-room listings. Bedroom mix leans toward 2-bedroom properties at 2,623 listings, followed by 3-bedrooms at 2,498, 1-bedrooms at 2,252, 4-bedrooms at 1,102, and 5-bedroom-plus properties at 630. By channel, 4,192 listings are Airbnb-only, 3,798 appear on both Airbnb and VRBO, and 1,140 are VRBO-only. The market’s total score of 79.7 out of 100 reflects a strong investability score of 97.3 and revenue growth score of 80.4.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 44% |
| Mar | 44% |
| Apr | 48% |
| May | 52% |
| Jun | 62% |
| Jul | 71% |
| Aug | 64% |
| Sep | 46% |
| Oct | 45% |
| Nov | 42% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Harrison are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan Area market as a whole, which includes Harrison, so these counts are not Harrison-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 367 | 11,455 | ★ 4.68 |
| 2 | Freshwater Vacation Rentals | 61 | 2,578 | ★ 4.85 |
| 3 | LiveSuites | 59 | 1,209 | ★ 4.67 |
| 4 | Short Term Rentals | 31 | 2,493 | ★ 4.68 |
| 5 | Simple Lyfe Stays | 29 | 2,365 | ★ 4.85 |
What Kind of STR Should I Buy in Harrison?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Harrison are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 45.9% |
| vrbo | 12.5% |
| both | 41.6% |
Home Value Trends (Harrison)
Typical home values, median sale prices, and the 10-year price trend for Harrison are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Harrison — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
The City of Harrison adopted Ordinance 2026-02, its first dedicated Short-Term Rental License Ordinance, on June 1, 2026, effective July 11, 2026. Any dwelling rented for fewer than 30 consecutive days requires a city license before it can be advertised, offered, or rented on any platform. Only the property owner may hold a license (LLCs and trusts qualify); there is no owner-occupancy or primary-residence requirement and no annual night cap. The license is valid for 12 months and must be renewed annually. License fees are set by council resolution: $100 initial license, $200 annual license-and-inspection fee, with reinspection and complaint-inspection fees of $50 to $75. A passing city inspection covering smoke and carbon monoxide alarms, egress, and exit access is required before issuance and at each annual renewal. Occupancy is capped at 2 persons per bedroom plus 2 additional per dwelling (children under age 2 excluded). Maximum occupancy, parking information, a fire-evacuation plan, and local-contact information must be posted inside the unit. Owners must designate a 24/7 local contact who responds to city notices within 48 hours, and must carry liability insurance. Enforcement follows a three-strike system within a rolling 12-month period, with civil fines up to $500 per violation per day. Existing operators must apply for a license within 90 days of the July 11, 2026 effective date. Michigan levies a 6% use tax on short-term lodging. Enforcement is classified as moderate.
Market Comparison
Against US STR benchmarks of approximately 55% occupancy and a median ADR near $220, Harrison’s April 2026 figures of 49.2% occupancy and $161 ADR are below both national medians. However, Harrison distinguishes itself with an investability score of 97.3 and a revenue growth score of 80.4, both well above market-score midpoints, signaling strong structural demand and improving revenue trends. The five largest operators collectively hold 547 listings, representing roughly 6% of the 9,130-unit market. Evolve leads with 367 listings and 11,455 reviews at a 4.68 average rating. Freshwater Vacation Rentals manages 61 listings with 2,578 reviews at a 4.85 rating. LiveSuites holds 59 listings with 1,209 reviews at a 4.67 rating. Short Term Rentals operates 31 listings with 2,493 reviews at a 4.68 rating. Simple Lyfe Stays rounds out the top five with 29 listings and 2,365 reviews at a 4.85 rating. The VRBO channel has meaningful traction here, with 1,140 VRBO-only listings and 3,798 dual-listed properties, suggesting savvy operators cross-list to maximize reach in a market where cabin and lake-vacation guests often search on VRBO.
Frequently Asked Questions About Harrison, Michigan
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