Frankfort, Michigan Short-Term Rental Market
Permit-required Frankfort STRs averaged $382 ADR, 50.2% occupancy and $5,258 monthly revenue in September 2026.
Quick Answer: Frankfort, Michigan is an active short-term rental market. average occupancy in the Traverse City market area is 50%. average monthly revenue in the Traverse City market area is $5,258. average daily rate in the Traverse City market area is $382. the top operator in the Traverse City market area is Vacasa with 206 listings. market score is 59/100 (grade C).
Market data reflects the Traverse City regional market, which includes Frankfort. Regulations, taxes, and permit details below are specific to Frankfort.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Frankfort is a Lake Michigan resort town of 1,252 residents in Benzie County and a southern gateway to Sleeping Bear Dunes National Lakeshore. This page uses the Northern Michigan STR market as its performance framing. Frankfort shares that regional dataset with nearby towns, so every performance number below describes the region rather than Frankfort alone. Bedroom, channel, and listing-type counts and top operators are tracked at a shared regional level rather than uniquely for Frankfort, so this profile omits them.
In September 2026 the Northern Michigan STR market posted an average daily rate of $382 and occupancy of 50.2%. Average monthly revenue was $5,258. Compared with September 2025, occupancy rose 8.1%, ADR rose 8.5%, and revenue rose 12.3%.
The longer record shows a soft stretch followed by recovery. Annual occupancy fell from 54.4% in 2020 to 46.7% in 2024, then recovered to 47.9% in 2025 and 50.8% across the first nine months of 2026. ADR climbed from $290 in 2022 to $338 in 2026 year to date, and average monthly revenue reached $4,737 in 2026 against $4,148 for all of 2025.
Demand comes mostly from Midwest drive-market leisure travelers, including beachgoers, boaters, anglers, cyclists on the 22-mile Betsie Valley Trail, and visitors to Point Betsie Lighthouse, five miles north of town. The historic downtown adds shopping and dining draw. Buyers should note that the city requires a permit for every short-term rental, covered in the regulatory section below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 32% |
| Feb | 39% |
| Mar | 35% |
| Apr | 40% |
| May | 52% |
| Jun | 64% |
| Jul | 79% |
| Aug | 70% |
| Sep | 49% |
| Oct | 45% |
| Nov | 29% |
| Dec | 39% |
Month-by-month nightly rates and revenue figures for Frankfort are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Traverse City market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Traverse City market as a whole, which includes Frankfort, so these counts are not Frankfort-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Vacasa | 206 | 5,978 | ★ 4.46 |
| 2 | Elevated Homes & Hospitality | 116 | 4,924 | ★ 4.76 |
| 3 | True North Property Management | 109 | 3,627 | ★ 4.54 |
| 4 | The Mitten Group Property Management | 108 | 9,528 | ★ 4.79 |
| 5 | Evolve | 94 | 4,171 | ★ 4.76 |
What Kind of STR Should I Buy in Frankfort?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Frankfort are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.2% |
| vrbo | 15.5% |
| both | 56.2% |
Home Value Trends (Frankfort)
Typical home values, median sale prices, and the 10-year price trend for Frankfort are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Frankfort — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Frankfort, but only with a city permit. Operating any rental under 30 days without one is unlawful, and a separate permit is required for each dwelling unit. Frankfort regulates under Ordinance #D-1 of 2023, adopted January 23, 2023, which the city ties to preserving affordable housing and residential character. The permit is a Short-Term Rental permit issued by the City, valid for up to three years and expiring December 31 of its final year. Permits do not run with the land, terminate on sale, and cannot be transferred, so a buyer must apply fresh. Fees are set by City Council resolution, so no fixed fee is published in the ordinance.
The ordinance applies in all residential districts: East City Residential, West City Residential, North City Residential and Rural. The city reserves the right to limit permits to 120 units per calendar year, and each owner is limited to two STR units. A few owners who operated three before December 31, 2022 were grandfathered until the property changes hands or is occupied more than 30 days. Hotels and units rented fewer than two weeks per year are excluded. There is no owner-occupancy or primary-residence requirement, and no annual night cap is stated.
Operating rules include sleeping occupancy of two people per legal bedroom plus four, a 24/7 local contact reachable within 60 minutes, general liability insurance, a fire and safety inspection at least once per permit period, and a posted Good Neighbor Guide. Special events and commercial use are prohibited, and lodging must be inside the dwelling, not in RVs, campers or tents. Michigan’s 6% lodging tax applies. Enforcement is rated moderate, and the registration form was updated in March 2024.
Market Comparison
The Northern Michigan STR market is a high-rate, moderate-occupancy resort market. The September 2026 reading is a $382 ADR at 50.2% occupancy, and luxury listings reach $616. Summer months run strong, with July at 79.1% and August at 70.5%, but November at 29.1% and January at 31.6% are weak. Average monthly revenue of $5,258 reflects the rate level as well as occupancy.
Investors should also weigh supply rules. Frankfort requires a permit for each unit, limits owners to two units, and reserves the right to cap permits at 120. Top operators are tracked at a shared regional level rather than uniquely for Frankfort, so this profile omits them.
Frequently Asked Questions About Frankfort, Michigan
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