Fennville, Michigan Short-Term Rental Market
Fennville, in the West Michigan lakeshore STR market, posts $443 ADR, 44.0% occupancy and $5,319 monthly revenue in September 2026.
Quick Answer: Fennville, Michigan is an active short-term rental market. average occupancy in the Michigan West Coastal market area is 44%. average monthly revenue in the Michigan West Coastal market area is $5,319. average daily rate in the Michigan West Coastal market area is $443. the top operator in the Michigan West Coastal market area is Jaqua Realtors with 261 listings. market score is 77/100 (grade B).
Market data reflects the Michigan West Coastal regional market, which includes Fennville. Regulations, taxes, and permit details below are specific to Fennville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
As of September 2026, short-term rentals in Fennville, Michigan perform within the West Michigan Lake Michigan shore STR market, a regional market Fennville shares with nearby lakeshore communities such as Saugatuck and Douglas. Every performance figure on this page describes that regional market rather than Fennville alone. Fennville itself is a small agritourism town of 1,623 residents in Allegan County, just inland from Saugatuck and Douglas, and visitors come for orchards, vineyards, and the Fennville AVA, Michigan’s oldest wine region.
In September 2026 the average daily rate was $443 and occupancy was 44.0%. Average monthly revenue per listing was $5,319. Compared with September 2025, occupancy rose 9.4%, ADR rose 10.5%, and revenue rose 17.2%, so growth came from both rate and demand. Entire-place listings averaged $452 per night, and the seasonal-sum estimate of annual revenue is $45,143.
The longer history shows a recovery. Annual occupancy fell from 52.6% in 2021 to 44.8% in 2024, then climbed to 46.1% in 2025 and 50.2% across the first nine months of 2026. ADR moved from $307 in 2021 to $345 in 2025 and $383 so far in 2026.
Bedroom, channel, and listing-type counts and top-operator names are tracked at a shared regional level rather than uniquely for Fennville, so this profile omits them.
The local setting supports demand beyond the beach season. Wine tasting at Fenn Valley Vineyards and Modales Wines, u-pick fruit at Crane’s Orchards, and the October Goose Festival tie the town to harvest and autumn, while the wider lakeshore corridor shared with Saugatuck and Douglas adds summer demand.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 36% |
| Mar | 41% |
| Apr | 40% |
| May | 49% |
| Jun | 63% |
| Jul | 78% |
| Aug | 68% |
| Sep | 42% |
| Oct | 38% |
| Nov | 30% |
| Dec | 35% |
Month-by-month nightly rates and revenue figures for Fennville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan West Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan West Coastal market as a whole, which includes Fennville, so these counts are not Fennville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Jaqua Realtors | 261 | 5,161 | ★ 4.72 |
| 2 | Evolve | 182 | 8,064 | ★ 4.66 |
| 3 | Vacasa | 175 | 7,412 | ★ 4.57 |
| 4 | Unsalted Vacations | 129 | 2,715 | ★ 4.73 |
| 5 | Bluefish Vacation Rentals | 112 | 2,880 | ★ 4.75 |
What Kind of STR Should I Buy in Fennville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Fennville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.4% |
| both | 56.2% |
Home Value Trends (Fennville)
Typical home values, median sale prices, and the 10-year price trend for Fennville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Fennville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Fennville but require city authorization. Every rental, long-term or short-term, must hold a city Rental Certificate and pass a health-and-safety inspection every three years. The inspection covers basics such as smoke detectors, egress windows, and handrails.
In certain residential zoning districts, STRs also need a Special Land Use Permit approved by the Planning Commission. Applications require a registration form, proof of ownership, proof of liability insurance, a site plan showing parking, a floor plan with safety features, and a designated local contact who can respond within 1 to 2 hours. Off-street parking and occupancy limits apply. Other commercial or mixed districts may permit STRs more readily. The permit cost is not published.
There is no owner-occupancy requirement, no primary-residence requirement, and no published cap on nights per year. On taxes, Michigan levies a 6% state use (lodging) tax on stays under 30 days, remitted monthly to the Michigan Department of Treasury. As of 2023, Fennville did not appear to impose its own additional local lodging tax.
Enforcement is rated minimal, and the city is generally viewed as a friendly STR market with a straightforward permitting process. On recent changes, the zoning ordinance was refreshed with a draft dated January 2024, but no specific STR rule changes were confirmed for 2024 or 2025. Neighboring Saugatuck formed a task force to review its STR rules, which could signal tightening across the lakeshore corridor. Confirm current fees and rules with the Zoning Administrator before buying.
Market Comparison
September 2026 occupancy in the West Michigan Lake Michigan shore market was 44.0%, with a $443 ADR.
The seasonal profile shows how uneven demand is. July occupancy of 77.7% and August occupancy of 68.4% are the peaks, and June reaches 63.5%. Occupancy in the other nine months runs below 49%, with January at 29.7% the lowest. ADR ranges from $249 in March to $404 in July.
Momentum is positive. Occupancy is up 9.4%, ADR is up 10.5%, and revenue is up 17.2% year over year.
Top-operator names are tracked at a shared regional level rather than uniquely for Fennville, so this profile omits them.
Frequently Asked Questions About Fennville, Michigan
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