Holland, Michigan Short-Term Rental Market
Holland's investor STR cap is full, and September 2026 shore ADR was $443 with 44.0% occupancy, $5,319 monthly revenue
Quick Answer: Holland, Michigan is an active short-term rental market. average occupancy in the Michigan West Coastal market area is 44%. average monthly revenue in the Michigan West Coastal market area is $5,319. average daily rate in the Michigan West Coastal market area is $443. the top operator in the Michigan West Coastal market area is Jaqua Realtors with 261 listings. market score is 77/100 (grade B).
Market data reflects the Michigan West Coastal regional market, which includes Holland. Regulations, taxes, and permit details below are specific to Holland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers Holland, Michigan, with data through September 2026. Performance numbers describe the Lake Michigan shore region of West Michigan STR market, which includes Holland. Holland shares one metric series with other towns in that region, so the figures reflect the region rather than Holland alone. Bedroom, channel and listing-type counts and top operator names are tracked at a shared regional level rather than uniquely for Holland, so this profile omits them.
In September 2026 the Lake Michigan shore region of West Michigan STR market averaged an ADR of $443 and occupancy of 44.0%, with average monthly revenue of $5,319 per listing. Year over year, occupancy rose 9.4%, ADR rose 10.5% and revenue rose 17.2%. Entire-place stays averaged $452 per night and $5,396 in monthly revenue, while houses averaged $5,772 per month against $3,689 for apartments. Summing the twelve seasonal monthly revenue figures gives $45,143 a year for the region.
Holland itself has a population of 34,423 and draws about 976,000 annual visitors, driven mainly by the Tulip Time Festival, an eight-day Dutch-heritage event held each May since 1929. The 2025 festival set a record, and attendance fell to about 900,000 in 2026. Lake Michigan beaches at Holland State Park and Tunnel Park, Windmill Island Gardens, Nelis’ Dutch Village and the Holland Museum support visits outside the festival, and summer beach tourism sustains demand after the spring peak.
Investors should read these numbers alongside local rules. Holland caps investor-owned rentals in its residential zones at 25 properties, and that cap is currently full, so new non-owner-occupied entry is limited to mixed-use, commercial and other eligible zones.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 36% |
| Mar | 41% |
| Apr | 40% |
| May | 49% |
| Jun | 63% |
| Jul | 78% |
| Aug | 68% |
| Sep | 42% |
| Oct | 38% |
| Nov | 30% |
| Dec | 35% |
Month-by-month nightly rates and revenue figures for Holland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan West Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan West Coastal market as a whole, which includes Holland, so these counts are not Holland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Jaqua Realtors | 261 | 5,161 | ★ 4.72 |
| 2 | Evolve | 182 | 8,064 | ★ 4.66 |
| 3 | Vacasa | 175 | 7,412 | ★ 4.57 |
| 4 | Unsalted Vacations | 129 | 2,715 | ★ 4.73 |
| 5 | Bluefish Vacation Rentals | 112 | 2,880 | ★ 4.75 |
What Kind of STR Should I Buy in Holland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Holland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.4% |
| both | 56.2% |
Home Value Trends (Holland)
Typical home values, median sale prices, and the 10-year price trend for Holland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Holland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Holland, defined as any dwelling rented for under 30 consecutive days. Operators need a Short Term Rental Certificate of Compliance from the Community and Neighborhood Services Department, which requires a registration form, a property worksheet and a passed inspection. The certificate renews annually.
The city separates two categories. Owner-occupied rentals, where the unit is the owner’s primary residence, are allowed in any zone district. Investor-owned, non-owner-occupied rentals are permitted in NMU, CMU, RMU, GMU, I, PUD and F zones. In the residential zones (LDR, CNR, MDR and TNR) investor-owned rentals are capped at 25 properties citywide with a required 500-foot separation between units. That residential cap is currently full with no openings, so new investor entry into residential zones is effectively closed. The framework appears in Sec. 39-4.02.Q.
Dwellings rented for no more than 10 days during the May Tulip Time festival need no inspection or certificate. Neither the city nor Ottawa County levies a lodging excise tax, and the applicable tax is Michigan’s 6% state use tax on accommodations under 30 days.
Enforcement is rated strict. Certificates can be revoked for multiple police calls, code violations, lapsed insurance, incomplete inspections or ordinance non-compliance. Confirm current rules with the city before buying.
Market Comparison
The Lake Michigan shore region of West Michigan STR market looks like a high-rate, lower-occupancy market. September 2026 occupancy was 44.0% and ADR was $443.
The picture changes by season. In July occupancy reaches 77.7% at a $404 ADR. In January occupancy is 29.7%. The weakest ADR month is March at $249.
Growth is strong. Revenue rose 17.2% year over year, ADR rose 10.5% and occupancy rose 9.4%. Average monthly revenue of $5,319 reflects the rate premium rather than high occupancy.
Top operator names are tracked at a shared regional level rather than uniquely for Holland, so this profile omits them. For investors, the practical conclusion is that rate strategy and summer capture drive returns here, while winter occupancy stays low.
Frequently Asked Questions About Holland, Michigan
Can investors get a short-term rental in Holland, Michigan?
What is the average nightly rate in the Holland area STR market?
What occupancy do Holland area rentals achieve?
How much revenue does a rental earn in the Holland area?
What taxes and permits apply to Holland short-term rentals?
What is the best time of year for Holland rentals?
Analyze Holland Rentals
Use our free calculator to estimate Airbnb revenue for any property in Holland.
Free Holland STR Calculator →
