Holland, Michigan Short-Term Rental Market
Holland, MI STRs averaged $282/night at 40.0% occupancy in April 2026, with a summer peak reaching 77.3% in July.
Quick Answer: Holland, Michigan is an active short-term rental market. average occupancy in the Michigan West Coastal market area is 66%. average monthly revenue in the Michigan West Coastal market area is $7,737. average daily rate in the Michigan West Coastal market area is $492. the top operator in the Michigan West Coastal market area is Jaqua Realtors with 261 listings. market score is 77/100 (grade B).
Market data reflects the Michigan West Coastal regional market, which includes Holland. Regulations, taxes, and permit details below are specific to Holland.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Holland is a Lake Michigan shoreline city in Ottawa County, Michigan, best known for its Dutch heritage and the annual Tulip Time Festival, which drew approximately 900,000 to 976,000 attendees in recent years. The STR market here reflects that event-driven demand base, with a sharp summer concentration that distinguishes it from many year-round resort markets.
As of April 2026, Holland STRs posted an average daily rate of $282 and an occupancy rate of 40.0%, producing a RevPAR of $113. Year over year, occupancy improved by 3.9 percentage points, ADR rose 7.5%, and revenue grew 2.1%, a broadly positive trend across all three headline metrics.
The market inventory totals roughly 8,243 active listings, almost entirely entire-place stays at 7,953 units (96%). Private rooms account for 290 listings. The bedroom mix is well-distributed, with 3-bedroom units most common at 2,180, followed by 2-bedroom at 1,922, 1-bedroom at 1,487, 4-bedroom at 1,448, and 5-bedroom at 1,200. Larger homes are a meaningful share, reflecting demand for group beach rentals. On the channel side, 4,631 listings appear on both Airbnb and VRBO, 2,343 are Airbnb-only, and 1,269 are VRBO-only.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 36% |
| Mar | 41% |
| Apr | 40% |
| May | 49% |
| Jun | 63% |
| Jul | 77% |
| Aug | 68% |
| Sep | 42% |
| Oct | 38% |
| Nov | 30% |
| Dec | 35% |
Month-by-month nightly rates and revenue figures for Holland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan West Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan West Coastal market as a whole, which includes Holland, so these counts are not Holland-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Jaqua Realtors | 261 | 5,161 | ★ 4.72 |
| 2 | Evolve | 182 | 8,064 | ★ 4.66 |
| 3 | Vacasa | 175 | 7,412 | ★ 4.57 |
| 4 | Unsalted Vacations | 129 | 2,715 | ★ 4.73 |
| 5 | Bluefish Vacation Rentals | 112 | 2,880 | ★ 4.75 |
What Kind of STR Should I Buy in Holland?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Holland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.4% |
| both | 56.2% |
Home Value Trends (Holland)
Typical home values, median sale prices, and the 10-year price trend for Holland are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Holland — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Holland regulates short-term rentals (stays under 30 consecutive days) through a Short Term Rental Certificate of Compliance issued by the Community and Neighborhood Services Department. The application requires a completed registration form, a property worksheet, and a passed inspection.
The city draws a sharp line between two categories. Owner-occupied STRs, where the unit is the owner’s primary residence and they rent a room while present or the whole home while absent, are allowed in any zone district without restriction. Investor-owned, non-owner-occupied STRs face much stricter rules.
Investor-owned STRs are permitted by right in mixed-use, commercial, industrial, PUD, and farming zones (NMU, CMU, RMU, GMU, I, PUD, F). In residential zones (LDR, CNR, MDR, TNR), investor-owned STRs are capped at 25 properties citywide, each requiring a 500-foot separation from another. That residential cap is currently full with no openings.
A notable exemption: properties rented 10 or fewer days during the May Tulip Time festival require no inspection or certificate. The applicable tax is Michigan’s 6% state use tax on accommodations under 30 days; Holland and Ottawa County impose no separate lodging excise tax. Enforcement is rated strict; certificates can be revoked for multiple police calls, code violations, lapsed insurance, or incomplete inspections.
Market Comparison
At a $282 ADR and 40.0% occupancy, Holland sits well above the national STR median ADR of approximately $220 but meaningfully below the US median occupancy of about 55%. The low April occupancy reflects the seasonal nature of the market rather than weak demand fundamentals; the July occupancy of 77.3% exceeds national averages significantly.
The investability score of 94.7 and revenue growth score of 94.4 are among the highest in the dataset, signaling that the structural fundamentals here are strong. The regulation score of 72.8 reflects the city’s active certificate program without being as restrictive as markets with outright STR bans.
Jaqua Realtors leads the market with 261 listings and a 4.72 rating across 5,161 reviews, making it the dominant local operator. Evolve follows with 182 listings at 4.66 and Vacasa holds 175 listings at 4.57. Together these three operators manage 618 listings, about 7.5% of the roughly 8,243-listing market, indicating a fragmented operator landscape with room for independent operators.
Frequently Asked Questions About Holland, Michigan
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Can I operate an investor-owned STR in a residential zone in Holland, MI?
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How seasonal is the Holland, MI STR market?
What is the typical booking lead time in Holland, MI?
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