Grand Rapids, Michigan Short-Term Rental Market
The Grand Rapids, MI area STR market averaged $178/night at 75.0% occupancy in June 2026.
Quick Answer: Grand Rapids, Michigan is an active short-term rental market. average occupancy is 75%. average monthly revenue is $3,643. average daily rate is $178. the top operator is LiveSuites with 46 listings. market score is 98/100 (grade A).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Grand Rapids, Michigan area STR market includes about 841 tracked listings as of the June 2026 data pull, split between 675 entire-place listings (80%) and 166 private-room listings (20%). By bedroom count, one-bedroom units are the largest single segment at 317 listings, followed by two-bedroom units at 249, three-bedroom at 163, four-bedroom at 81, and five-bedroom at 30.
The market posted a $178 average daily rate and 75.0% occupancy in June 2026. Occupancy is up 2.4% year over year while ADR is down 1.6% year over year, and average monthly revenue per listing is up 1.2% year over year to $3,643. Multiplying June’s ADR by occupancy gives an implied RevPAR near $134 per night.
Distribution across booking channels shows 540 listings on Airbnb only, 32 on Vrbo only, and 269 listed on both platforms, indicating most hosts still treat Airbnb as the primary channel. StaySTRA’s composite market score for Grand Rapids is 97.55, driven by a rental demand score of 91.83 and an investability score of 84.59, though the regulation sub-score sits at 74.73, reflecting the city’s restrictive home-occupation permitting framework covered in the regulatory summary below.
Annual averages have climbed steadily since 2019, when occupancy sat at 61.5% and ADR at $95 per night. By 2025 those figures reached 65.7% occupancy and $152 ADR, with average monthly revenue rising from $1,543 to $2,818 over that span.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 52% | $105 | $1,582 |
| Feb | 57% | $109 | $1,609 |
| Mar | 58% | $113 | $1,854 |
| Apr | 61% | $121 | $1,958 |
| May | 66% | $132 | $2,367 |
| Jun | 71% | $144 | $2,805 |
| Jul | 74% | $139 | $2,846 |
| Aug | 70% | $138 | $2,665 |
| Sep | 64% | $130 | $2,259 |
| Oct | 59% | $129 | $2,112 |
| Nov | 56% | $116 | $1,766 |
| Dec | 59% | $112 | $1,843 |
Top Short-Term Rental Operators in Grand Rapids
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | LiveSuites | 46 | 2,550 | ★ 4.74 |
| 2 | The Finnley Hotel | 11 | 71 | ★ 4.75 |
| 3 | Leavetown | 7 | 15 | ★ 4.20 |
| 4 | Extended Stay | 6 | 504 | ★ 4.52 |
| 5 | Livesuites | 5 | 17 | ★ 4.76 |
What Kind of STR Should I Buy in Grand Rapids?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 317 |
| 2 bed | 249 |
| 3 bed | 163 |
| 4 bed | 81 |
| 5 bed | 30 |
ADR by Property Tier
| Entire Home | $206 |
| Luxury | $345 |
| Professionally Managed | $301 |
Revenue by Dwelling Type
| Apartment | $3,453 |
| Entire Place | $4,146 |
| House | $3,779 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 64.2% |
| vrbo | 3.8% |
| both | 32% |
Investment Analysis
Grand Rapids’ typical home value was $313,551 as of June 2026 (Zillow), with a median sale price of $304,500 and a median list price of $314,600. Homes are selling at 96.8% of list price after a median of just 6 days to pending, a fast-moving purchase market for anyone trying to acquire a property for STR conversion.
Pairing that entry cost with the Grand Rapids-area’s average monthly STR revenue of $3,643 implies a gross revenue yield near 13.9% annually, before expenses, taxes, or the regulatory constraints described below. That figure sits well above typical STR gross yields in most StaySTRA-tracked markets and reflects current pricing power in a rental pool that is 80% entire-place inventory.
Pricing tiers show a wide spread. The all-listings average daily rate is $178, entire-home listings average $206, professionally managed listings average $301, and luxury-tier listings average $345, more than 90% above the market-wide ADR. Revenue is up 1.2% year over year even as ADR fell 1.6%, meaning the market absorbed a modest rate pullback with higher occupancy (up 2.4% year over year) rather than losing ground.
The important caveat is regulatory. Grand Rapids permits STRs only as owner-occupied home occupations capped at one rented room and two guests, with whole-house and accessory-dwelling-unit rentals prohibited and licenses capped citywide near 200. The revenue and ADR figures above reflect market-wide active listings, and the city has acknowledged hundreds of STRs operate outside that framework. See the regulatory summary below before underwriting a whole-home acquisition.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Guests in the Grand Rapids area book an average of 65 days ahead of arrival and stay a median 4.5 nights, pointing to a market driven by planned trips (weekend getaways, event travel, and multi-day visits) rather than last-minute bookings.
That lead time gives hosts a meaningful pricing window: rates can be adjusted well in advance of arrival based on how a listing’s calendar is filling, and the roughly 4.5-night average stay spreads turnover costs, cleaning and restocking, across more nights per booking than in markets with shorter typical stays. Combined with the market’s 22-point seasonal occupancy gap between July and January, the long booking window means pricing strategy needs to be set well before peak season arrives rather than adjusted reactively once summer bookings start rolling in.
Short-Term Rental Regulations
Grand Rapids permits short-term rentals, but only under a restrictive home-occupation framework rather than as a standard investment model. Operators need a Special Land Use Permit from the Planning Department confirming the property’s zoning district allows the use, plus a Home Occupation License that costs $518 and renews annually.
The rental itself must be owner-occupied, with the owner present during guest stays, and is limited to one room and a maximum of two adult guests; whole-house and accessory-dwelling-unit rentals are prohibited outright. The city caps the number of licenses at roughly 200 citywide, and enforcement is rated moderate.
On the tax side, short-term stays under 30 consecutive days owe an 8% Kent County lodging excise tax (raised from 5% effective January 1, 2025 under a voter-approved measure), on top of Michigan’s state use tax.
As of a February 2026 statement, Grand Rapids’ mayor publicly called for an overhaul of the STR rules, citing hundreds of STRs operating illegally under the current owner-occupied, roughly 200-license cap framework. Because the legal path effectively rules out non-owner-occupied whole-home STRs, buyers considering Grand Rapids for a pure investment property, rather than an owner-occupied rental, should treat the current regulatory framework as a significant constraint, not a formality, and watch for the policy changes under discussion.
Market Comparison
The Grand Rapids area’s 75.0% June 2026 occupancy runs well above the roughly 55% median occupancy seen across StaySTRA-tracked US STR markets, while its $178 average daily rate sits below the roughly $220 national median ADR. In practice, this is a higher-occupancy, lower-rate market than the national picture, a mix that has historically supported steady revenue even without top-tier nightly rates.
The market’s top operator by listing count is LiveSuites, with 46 listings and 2,550 guest reviews at a 4.74 average rating, roughly 5.5% of the market’s 841 tracked listings. The Finnley Hotel ranks second with 11 listings and a 4.749 rating, followed by Leavetown (7 listings, 4.20 rating), Extended Stay (6 listings, 4.515 rating), and a separately tracked Livesuites entry (5 listings, 4.76 rating). Combined, the top 5 operators hold about 75 of the market’s 841 listings, roughly 9%, indicating a market where individual hosts, not large property management companies, still control most inventory.
Frequently Asked Questions About Grand Rapids, Michigan
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