Bridgman, Michigan Short-Term Rental Market
Bridgman area STRs averaged $282/night at 40.0% occupancy in April 2026, with July reaching 77.3% occupancy — though city limits effectively restrict STRs to surrounding townships.
Quick Answer: Bridgman, Michigan is an active short-term rental market. average occupancy in the Michigan West Coastal market area is 66%. average monthly revenue in the Michigan West Coastal market area is $7,737. average daily rate in the Michigan West Coastal market area is $492. the top operator in the Michigan West Coastal market area is Jaqua Realtors with 261 listings. market score is 77/100 (grade B).
Market data reflects the Michigan West Coastal regional market, which includes Bridgman. Regulations, taxes, and permit details below are specific to Bridgman.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
The Bridgman market area encompasses a broader Southwest Michigan Lake Michigan shoreline corridor in Berrien County, including Warren Dunes State Park, Lake Charter Township, and the unincorporated areas surrounding Bridgman city. This broader region supports roughly 8,243 active STR listings. A critical regulatory note applies upfront: within Bridgman city limits, residential short-term rentals are effectively prohibited under local zoning, which requires a minimum six-month lease in R-1 single-family residential districts. Market data presented here reflects activity across the surrounding townships and beach corridor, not Bridgman city proper.
In April 2026, the broader area market averaged $282 per night with 40.0% occupancy, generating an average monthly revenue of $2,613 per listing. RevPAR was $113. These April figures reflect the pre-summer shoulder season; July is the peak at 77.3% occupancy and $389 ADR.
Entire-place listings represent 7,953 of 8,243 listings (96% of the market), with private rooms accounting for 290 listings. VRBO has strong penetration relative to many markets: 1,269 exclusive VRBO listings versus 2,343 Airbnb-exclusive, and 4,631 operators active on both platforms.
Bedroom mix is weighted toward larger group properties: three-bedroom units lead at 2,180 listings, followed by two-bedroom (1,922), four-bedroom (1,448), five-bedroom-plus (1,200), and one-bedroom (1,487). This skew toward multi-bedroom properties reflects the group beach-trip and family-getaway demand profile.
Year-over-year in April 2026, all three metrics improved: occupancy rose 3.9 percentage points, ADR climbed 7.5%, and revenue increased 2.1% versus April 2025. The overall market score of 77.2 out of 100 is driven by standout investability (94.7) and revenue growth (94.4) scores.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 36% |
| Mar | 41% |
| Apr | 40% |
| May | 49% |
| Jun | 63% |
| Jul | 77% |
| Aug | 68% |
| Sep | 42% |
| Oct | 38% |
| Nov | 30% |
| Dec | 35% |
Month-by-month nightly rates and revenue figures for Bridgman are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan West Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan West Coastal market as a whole, which includes Bridgman, so these counts are not Bridgman-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Jaqua Realtors | 261 | 5,161 | ★ 4.72 |
| 2 | Evolve | 182 | 8,064 | ★ 4.66 |
| 3 | Vacasa | 175 | 7,412 | ★ 4.57 |
| 4 | Unsalted Vacations | 129 | 2,715 | ★ 4.73 |
| 5 | Bluefish Vacation Rentals | 112 | 2,880 | ★ 4.75 |
What Kind of STR Should I Buy in Bridgman?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bridgman are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.4% |
| both | 56.2% |
Home Value Trends (Bridgman)
Typical home values, median sale prices, and the 10-year price trend for Bridgman are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Bridgman — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Bridgman city limits present a prohibitive environment for short-term rentals. The city’s zoning ordinance requires a minimum six-month lease in R-1 single-family residential districts, effectively barring nightly and weekly STR use. Local reporting confirms residential short-term rentals are not permitted within the city. Bridgman also passed a resolution opposing Michigan HB 4722, a state bill that would have legalized STRs as a permitted residential use in all zones and stripped local zoning authority. That bill did not become law, so Bridgman’s prohibition remains intact.
STR activity in the broader area data reflected on this page is concentrated in Lake Charter Township, unincorporated Berrien County areas, and other surrounding townships, which may have their own STR rules. Investors considering this area must verify parcel-level zoning with the applicable township or county before purchasing.
For tax compliance across the broader area: Michigan imposes a 6% state use tax on lodging stays of one month or less. Berrien County does not appear to levy a separate countywide accommodations excise tax. Enforcement in the broader area is rated moderate.
Bottom line: operating a nightly STR inside Bridgman city limits is not a code-compliant use under current zoning. Market performance data on this page reflects the surrounding corridor, not city-limit addresses.
Market Comparison
The Bridgman area’s April 2026 ADR of $282 is above the US STR median of approximately $220, consistent with the premium Lake Michigan shoreline properties command. Its 40.0% April occupancy trails the US median of approximately 55%, reflecting the market’s heavy summer concentration.
The investability score of 94.7 and revenue growth score of 94.4 rank this area among the highest in our dataset, driven by the Warren Dunes corridor’s consistent demand growth. Warren Dunes State Park alone averages more than one million visitors per year, underpinning a deep regional demand base.
On the operator side, Jaqua Realtors leads with 261 listings and 5,161 reviews (rating 4.72). Evolve follows with 182 listings and 8,064 reviews (rating 4.66). Vacasa manages 175 listings with 7,412 reviews (rating 4.57), Unsalted Vacations holds 129 listings with 2,715 reviews (rating 4.73), and Bluefish Vacation Rentals manages 112 listings with 2,880 reviews (rating 4.75). Together, these five operators control roughly 859 listings, approximately 10% of the 8,243-listing market, leaving a heavily independent operator landscape.
Frequently Asked Questions About Bridgman, Michigan
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