Greenville, Michigan Short-Term Rental Market
Greenville, MI STRs averaged $161/night at 49.2% occupancy in April 2026, with July peaks reaching 71% occupancy and $4,113 monthly revenue.
Quick Answer: Greenville, Michigan is an active short-term rental market. average occupancy is 61%. average monthly revenue is $3,813. average daily rate is $248. the top operator is Evolve with 368 listings. market score is 80/100 (grade B).
Market data reflects the Michigan Area regional market, which includes Greenville. Regulations, taxes, and permit details below are specific to Greenville.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Greenville is the most populous city in Montcalm County, Michigan, situated roughly 35 miles northeast of Grand Rapids. The STR market draws regional visitors for outdoor recreation on West Michigan lakes, the Fred Meijer Flat River and Heartland rail-trails, and the Danish Festival in August, which reportedly draws 80,000 or more attendees over a single weekend. The STR inventory includes 8,471 entire-place listings, 651 private-room listings, and 4 shared-room listings. Airbnb hosts 4,198 channel-attributed listings and VRBO 1,143, with 3,785 active on both platforms.
As of April 2026, the market-wide average daily rate is $161.22 and average occupancy is 49.2%, yielding a RevPAR of $79.35. Year-over-year, occupancy held nearly flat (down 0.2 percentage points), ADR rose 3.1%, and average monthly revenue declined 2.2%. The multi-year trend shows 2025 as the strongest year on record at $2,745 average monthly revenue, an improvement over 2024’s $2,585.
The bedroom mix is distributed across size categories: 2-bedroom listings lead at 2,625, followed by 3-bedroom (2,498), 1-bedroom (2,246), 4-bedroom (1,101), and 5-bedroom-plus (631). Entire-place listings represent approximately 92.5% of inventory. The market’s total score is 79.9 out of 100, with the investability score of 97.3 among the highest in the dataset. Revenue growth scores 80.6, reflecting positive multi-year trends.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 39% | $144 | $1,622 |
| Feb | 44% | $146 | $1,641 |
| Mar | 44% | $136 | $1,697 |
| Apr | 48% | $143 | $1,717 |
| May | 52% | $172 | $2,023 |
| Jun | 62% | $214 | $3,177 |
| Jul | 71% | $218 | $4,113 |
| Aug | 64% | $214 | $3,778 |
| Sep | 46% | $187 | $2,376 |
| Oct | 45% | $164 | $2,116 |
| Nov | 42% | $148 | $1,770 |
| Dec | 45% | $150 | $1,816 |
Top Short-Term Rental Operators in Greenville
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 368 | 11,383 | ★ 4.68 |
| 2 | Freshwater Vacation Rentals | 61 | 2,562 | ★ 4.85 |
| 3 | LiveSuites | 59 | 1,199 | ★ 4.67 |
| 4 | Short Term Rentals | 31 | 2,489 | ★ 4.68 |
| 5 | Simple Lyfe Stays | 29 | 2,354 | ★ 4.85 |
What Kind of STR Should I Buy in Greenville?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 2,246 |
| 2 bed | 2,625 |
| 3 bed | 2,498 |
| 4 bed | 1,101 |
| 5 bed | 631 |
ADR by Property Tier
| Entire Home | $260 |
| Luxury | $447 |
| Professionally Managed | $291 |
Revenue by Dwelling Type
| Apartment | $2,328 |
| Entire Place | $3,984 |
| House | $4,148 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46% |
| vrbo | 12.5% |
| both | 41.5% |
Investment Analysis
Greenville, MI presents one of the strongest investability profiles in this batch, with a score of 97.3 and a revenue growth score of 80.6. Zillow’s typical home value is $270,482 as of April 2026, with a median list price of $283,300. The median days to pending is just 10, indicating an extremely active acquisition market where properties move quickly. The for-sale inventory is thin at 34 properties.
At an average monthly revenue of $1,956 across all listings, the implied gross annualized revenue is approximately $23,477, representing a gross yield of roughly 8.7% against typical home values. This yield profile is above the national STR average and reflects the combination of accessible Michigan lakeside prices and strong summer demand.
Tier differentiation exists but is more moderate here than in the other Greenville markets. Professionally managed listings average $179/night versus $161 for the overall market, an 11% premium. Luxury-tier properties reach $335/night. Entire-place listings average $2,061 per month and house-type listings $2,081, while apartments average $1,522, a significant gap of $559. This suggests the market rewards properties with outdoor space, water access, or proximity to recreation trails.
The year-over-year revenue trend has been improving: 2024 averaged $2,585/month, 2025 averaged $2,745/month. The 2026 partial-year average of $1,940 reflects only the winter and spring months (January through April), which are the softest months of the year in this market.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in Greenville, MI is 41.3 days, just under six weeks in advance. This mid-range planning window is consistent with regional Michigan vacation travelers booking summer lake trips and event-driven visits such as the Danish Festival in August.
The average length of stay is 4.24 nights, reflecting extended-weekend and short-week visits. At this average, each listing turns over approximately seven times per month at high summer occupancy. The slightly longer-than-weekend average suggests guests are treating Greenville as a base camp for several days of outdoor recreation rather than a single overnight stop.
For pricing strategy, the 41-day lead time means operators should have their summer pricing finalized by early May to capture June bookings and by mid-June to capture July bookings. The Danish Festival third weekend of August is the single highest-demand event of the year, and operators with properties near the festival venue should use minimum-stay requirements of three to four nights around that weekend to maximize per-booking revenue. Dynamic pricing tools that respond to the occupancy drop from August into September can help protect rates during the shoulder transition.
Short-Term Rental Regulations
Greenville, MI has no identifiable short-term-rental-specific ordinance, permit program, or licensing scheme as of mid-2026. STRs appear to operate under general state law and standard city land-use and rental rules rather than a dedicated STR framework.
At the state level, Michigan imposes a 6% use tax on lodging rented for fewer than 30 days. Operators must collect and remit this tax to the Michigan Department of Treasury. Michigan currently does not allow additional local accommodation or lodging taxes, though a bill to permit up to 3% local lodging tax by voter approval was proposed but not enacted as of the profile update date.
The City of Greenville maintains a general rental Certificate of Compliance program, which includes rental registration and inspection for residential dwelling units. Whether this program applies to short-term (under-30-day) rentals or only to longer-term tenancies was not confirmed in available sources. No owner-occupancy requirement, night cap, or STR-specific zoning carve-out was found in the city’s Chapter 46 zoning code.
Enforcement is rated minimal given the absence of a targeted STR ordinance. Operators should verify directly with City of Greenville Building and Code Enforcement (616-754-5645) before listing. Note that a July 2025 Michigan Supreme Court matter addressed whether deed restrictions bar STRs in deed-restricted subdivisions, which may affect specific properties.
Market Comparison
Nationally, the median STR occupancy rate is approximately 55% and the median ADR approximately $220. Greenville, MI at 49.2% occupancy and $161 ADR sits modestly below both benchmarks on an April basis, but the summer peak of 71.1% occupancy in July significantly exceeds the national median. The investability score of 97.3 is among the highest in the dataset, reflecting accessible acquisition prices, limited regulation, and consistent demand growth.
Among operators, Evolve leads with 368 listings, 11,383 reviews, and a 4.68 average rating. Freshwater Vacation Rentals ranks second with 61 listings and the second-highest rating at 4.85, reflecting a regional specialist well positioned for West Michigan lake properties. LiveSuites manages 59 listings at 4.67 rating. Short Term Rentals and Simple Lyfe Stays each manage fewer than 35 listings but maintain strong ratings above 4.68. The top 5 operators collectively manage 548 listings, approximately 6.5% of the 8,471 entire-place market. As in other markets of this profile, professional management penetration is relatively low, indicating that self-managed listings dominate and that an experienced operator can carve out market share.
The revenue growth score of 80.6 places Greenville, MI in the upper tier of improving markets nationally.
Frequently Asked Questions About Greenville, Michigan
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