Greenville, Michigan Short-Term Rental Market
Greenville, MI STRs averaged $161/night at 49.2% occupancy in April 2026, with July peaks reaching 71% occupancy and $4,113 monthly revenue.
Quick Answer: Greenville, Michigan is an active short-term rental market. average occupancy in the Michigan Area market area is 61%. average monthly revenue in the Michigan Area market area is $3,813. average daily rate in the Michigan Area market area is $248. the top operator in the Michigan Area market area is Evolve with 368 listings. market score is 80/100 (grade B).
Market data reflects the Michigan Area regional market, which includes Greenville. Regulations, taxes, and permit details below are specific to Greenville.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Greenville is the most populous city in Montcalm County, Michigan, situated roughly 35 miles northeast of Grand Rapids. The STR market draws regional visitors for outdoor recreation on West Michigan lakes, the Fred Meijer Flat River and Heartland rail-trails, and the Danish Festival in August, which reportedly draws 80,000 or more attendees over a single weekend. The STR inventory includes 8,471 entire-place listings, 651 private-room listings, and 4 shared-room listings. Airbnb hosts 4,198 channel-attributed listings and VRBO 1,143, with 3,785 active on both platforms.
As of April 2026, the market-wide average daily rate is $161.22 and average occupancy is 49.2%, yielding a RevPAR of $79.35. Year-over-year, occupancy held nearly flat (down 0.2 percentage points), ADR rose 3.1%, and average monthly revenue declined 2.2%. The multi-year trend shows 2025 as the strongest year on record at $2,745 average monthly revenue, an improvement over 2024’s $2,585.
The bedroom mix is distributed across size categories: 2-bedroom listings lead at 2,625, followed by 3-bedroom (2,498), 1-bedroom (2,246), 4-bedroom (1,101), and 5-bedroom-plus (631). Entire-place listings represent approximately 92.5% of inventory. The market’s total score is 79.9 out of 100, with the investability score of 97.3 among the highest in the dataset. Revenue growth scores 80.6, reflecting positive multi-year trends.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 39% |
| Feb | 44% |
| Mar | 44% |
| Apr | 48% |
| May | 52% |
| Jun | 62% |
| Jul | 71% |
| Aug | 64% |
| Sep | 46% |
| Oct | 45% |
| Nov | 42% |
| Dec | 45% |
Month-by-month nightly rates and revenue figures for Greenville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan Area market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan Area market as a whole, which includes Greenville, so these counts are not Greenville-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 368 | 11,383 | ★ 4.68 |
| 2 | Freshwater Vacation Rentals | 61 | 2,562 | ★ 4.85 |
| 3 | LiveSuites | 59 | 1,199 | ★ 4.67 |
| 4 | Short Term Rentals | 31 | 2,489 | ★ 4.68 |
| 5 | Simple Lyfe Stays | 29 | 2,354 | ★ 4.85 |
What Kind of STR Should I Buy in Greenville?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Greenville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 46% |
| vrbo | 12.5% |
| both | 41.5% |
Home Value Trends (Greenville)
Typical home values, median sale prices, and the 10-year price trend for Greenville are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Greenville — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Greenville, MI has no identifiable short-term-rental-specific ordinance, permit program, or licensing scheme as of mid-2026. STRs appear to operate under general state law and standard city land-use and rental rules rather than a dedicated STR framework.
At the state level, Michigan imposes a 6% use tax on lodging rented for fewer than 30 days. Operators must collect and remit this tax to the Michigan Department of Treasury. Michigan currently does not allow additional local accommodation or lodging taxes, though a bill to permit up to 3% local lodging tax by voter approval was proposed but not enacted as of the profile update date.
The City of Greenville maintains a general rental Certificate of Compliance program, which includes rental registration and inspection for residential dwelling units. Whether this program applies to short-term (under-30-day) rentals or only to longer-term tenancies was not confirmed in available sources. No owner-occupancy requirement, night cap, or STR-specific zoning carve-out was found in the city’s Chapter 46 zoning code.
Enforcement is rated minimal given the absence of a targeted STR ordinance. Operators should verify directly with City of Greenville Building and Code Enforcement (616-754-5645) before listing. Note that a July 2025 Michigan Supreme Court matter addressed whether deed restrictions bar STRs in deed-restricted subdivisions, which may affect specific properties.
Market Comparison
Nationally, the median STR occupancy rate is approximately 55% and the median ADR approximately $220. Greenville, MI at 49.2% occupancy and $161 ADR sits modestly below both benchmarks on an April basis, but the summer peak of 71.1% occupancy in July significantly exceeds the national median. The investability score of 97.3 is among the highest in the dataset, reflecting accessible acquisition prices, limited regulation, and consistent demand growth.
Among operators, Evolve leads with 368 listings, 11,383 reviews, and a 4.68 average rating. Freshwater Vacation Rentals ranks second with 61 listings and the second-highest rating at 4.85, reflecting a regional specialist well positioned for West Michigan lake properties. LiveSuites manages 59 listings at 4.67 rating. Short Term Rentals and Simple Lyfe Stays each manage fewer than 35 listings but maintain strong ratings above 4.68. The top 5 operators collectively manage 548 listings, approximately 6.5% of the 8,471 entire-place market. As in other markets of this profile, professional management penetration is relatively low, indicating that self-managed listings dominate and that an experienced operator can carve out market share.
The revenue growth score of 80.6 places Greenville, MI in the upper tier of improving markets nationally.
Frequently Asked Questions About Greenville, Michigan
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