Bellaire, Michigan Short-Term Rental Market
Northern Michigan STRs averaged $355 ADR, 42.9% occupancy and $4,307 monthly revenue in September 2026.
Quick Answer: Bellaire, Michigan is an active short-term rental market. average occupancy in the Michigan North Coastal market area is 43%. average monthly revenue in the Michigan North Coastal market area is $4,307. average daily rate in the Michigan North Coastal market area is $355. the top operator in the Michigan North Coastal market area is Northern Michigan Escapes with 198 listings. market score is 70/100 (grade C).
Market data reflects the Michigan North Coastal regional market, which includes Bellaire. Regulations, taxes, and permit details below are specific to Bellaire.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Bellaire sits in the northern Lower Peninsula, and the short-term rental performance numbers on this page describe the Northern Michigan STR market that includes Bellaire, Central Lake, East Jordan, Boyne Falls and Alanson. Metrics are tracked at that shared regional level rather than uniquely for Bellaire, so treat every performance figure as a regional benchmark. For the same reason, this profile omits bedroom, channel and listing-type counts and the names of top operators, which are also tracked at a shared regional level rather than uniquely for Bellaire.
As of September 2026, the Northern Michigan STR market posted an average daily rate of $355 and occupancy of 42.9%. Average monthly revenue per listing was $4,307. Compared with a year earlier, occupancy rose 13.2%, ADR rose 10.8% and revenue rose 19.2%. Entire homes averaged an ADR of $359, so the average rate is driven mostly by whole-home stays.
The longer trend is steady. Annual ADR climbed from $226 in 2017 to $322 in 2025, and the first nine months of 2026 average $358. Annual occupancy peaked at 50.5% in 2020, eased to 42.9% in 2024, recovered to 44.2% in 2025, and stands at 46.4% for 2026 so far. Average monthly revenue for the 2026 year to date is $4,485, against $3,790 for all of 2025.
Demand is tied to Lake Michigan and inland lake recreation, wine country and ski season in the surrounding region, which the profile estimates draws 7.3 million visitor arrivals across Grand Traverse, Leelanau and Benzie counties. Many visitors come from metro Detroit, Chicago and Cleveland. Housing data as of August 31, 2026 shows a typical home value of $353,878 and 113 homes for sale.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 35% |
| Feb | 43% |
| Mar | 25% |
| Apr | 28% |
| May | 45% |
| Jun | 60% |
| Jul | 75% |
| Aug | 66% |
| Sep | 41% |
| Oct | 39% |
| Nov | 24% |
| Dec | 46% |
Month-by-month nightly rates and revenue figures for Bellaire are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan North Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan North Coastal market as a whole, which includes Bellaire, so these counts are not Bellaire-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Northern Michigan Escapes | 198 | 9,939 | ★ 4.69 |
| 2 | Evolve | 138 | 6,120 | ★ 4.71 |
| 3 | Graham Management | 73 | 1,279 | ★ 4.74 |
| 4 | Pure Vacation Management | 61 | 339 | ★ 4.73 |
| 5 | Vacasa | 48 | 925 | ★ 4.27 |
What Kind of STR Should I Buy in Bellaire?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Bellaire are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 29.2% |
| vrbo | 17.7% |
| both | 53.1% |
Home Value Trends (Bellaire)
Typical home values, median sale prices, and the 10-year price trend for Bellaire are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Bellaire — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in the Northern Michigan region, but rules are set locally and vary widely by city and township, so investors should verify the exact jurisdiction for any Bellaire-area property before buying. The regional research rates enforcement as strict.
A permit is required in many jurisdictions. As an example from the region, Traverse City requires a Vacation Home Rental License at $200 per year, renewed annually, and restricts unhosted whole-home rentals to commercial and mixed-use zones. Other townships apply annual permit caps. Several Leelanau and Antrim county townships cap permits at between 50 and 150 units, while others require registration only. Peninsula Township bans rentals under 30 days in residential zones, with civil fines up to $5,000 per day. East Bay Township caps licenses at 145, Petoskey at 40, and Charlevoix has a residential zone cap with an 80-unit maximum for business rentals.
The occupancy tax is listed at 6%. No annual night cap is published for the region, and the research does not identify an owner-occupancy or primary-residence requirement as a regional rule, although individual ordinances such as Tourist Home permits can require the owner to be on site.
Recent changes show the direction of travel. Cleveland Township in Leelanau County began enforcement on January 1, 2025 using automated listing-platform scanning. Traverse City held hearings in May 2025 on proposals to reduce allowable rentals from about 460 to 128 units. Petoskey lifted its moratorium and adopted a 40-license cap. Confirm current rules with the local township or county before you buy.
Market Comparison
The Northern Michigan STR market looks like a high-rate, lower-occupancy resort region. September 2026 occupancy of 42.9% and the 2026 year-to-date average of 46.4% both sit well below the July peak of 75.4%. ADR of $355 is lifted by the luxury tier at $557.
The result is that revenue depends on rate, not on filling every night. Average monthly revenue of $4,307 comes from fewer booked nights at higher prices. The market is also highly seasonal: July reaches 75.4% occupancy, while November falls to 23.9%.
Growth is a point of difference. Occupancy is up 13.2%, ADR up 10.8% and revenue up 19.2% year over year, a combined improvement that should be weighed against the strict permit environment across the region. The market tracks at a shared regional level rather than uniquely for Bellaire, so this profile omits it for top operators and listing counts. Investors who want a property-level view should compare specific listings and the permit rules of the individual township.
Frequently Asked Questions About Bellaire, Michigan
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What are the best and worst months for Bellaire-area rentals?
Are short-term rentals allowed in the Bellaire area?
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How far ahead do guests book, and how long do they stay?
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