Coloma, Michigan Short-Term Rental Market
Coloma-area STRs averaged $282/night at 40.0% occupancy in April 2026 across 8,243 active listings on the Michigan Lake Shore.
Quick Answer: Coloma, Michigan is an active short-term rental market. average occupancy is 40%. average monthly revenue is $2,613. average daily rate is $282. the top operator is Jaqua Realtors with 261 listings. market score is 77/100 (grade B).
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
The Coloma STR market covers the broader Berrien County and Lake Michigan Shore area of southwest Michigan, with 8,243 active listings (7,953 entire-place units and 290 private rooms). The bedroom mix skews toward mid-to-large units: 1,487 one-bedroom, 1,922 two-bedroom, 2,180 three-bedroom, 1,448 four-bedroom, and 1,200 five-bedroom listings, reflecting the vacation-home concentration in this lake-destination market.
The average daily rate in April 2026 was $282 and average occupancy stood at 40.0%, yielding RevPAR of $112.52. Cross-platform listing dominates: 4,631 listings appear on both Airbnb and Vrbo, 2,343 list only on Airbnb, and 1,269 list only on Vrbo.
Year-over-year as of April 2026, occupancy rose 3.9 percentage points, ADR rose 7.5%, and revenue grew 2.1%. These positive trends across all three metrics are notable. Annual average revenue has grown from $4,136 in 2024 to $4,449 in 2025 (a 7.6% increase), signaling a strengthening market. Revenue growth scores 94.4/100 on the market index, the second-highest sub-score, and investability scores 94.7/100, the highest.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 30% | $260 | $2,213 |
| Feb | 36% | $252 | $2,182 |
| Mar | 41% | $250 | $2,479 |
| Apr | 40% | $266 | $2,449 |
| May | 49% | $310 | $2,983 |
| Jun | 63% | $379 | $5,332 |
| Jul | 77% | $389 | $7,509 |
| Aug | 69% | $388 | $6,895 |
| Sep | 42% | $340 | $3,855 |
| Oct | 38% | $293 | $3,173 |
| Nov | 30% | $278 | $2,456 |
| Dec | 35% | $279 | $2,443 |
Top Short-Term Rental Operators in Coloma
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Jaqua Realtors | 261 | 5,161 | ★ 4.72 |
| 2 | Evolve | 182 | 8,064 | ★ 4.66 |
| 3 | Vacasa | 175 | 7,412 | ★ 4.57 |
| 4 | Unsalted Vacations | 129 | 2,715 | ★ 4.73 |
| 5 | Bluefish Vacation Rentals | 112 | 2,880 | ★ 4.75 |
What Kind of STR Should I Buy in Coloma?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 1,487 |
| 2 bed | 1,922 |
| 3 bed | 2,180 |
| 4 bed | 1,448 |
| 5 bed | 1,200 |
ADR by Property Tier
| Entire Home | $284 |
| Luxury | $565 |
| Professionally Managed | $351 |
Revenue by Dwelling Type
| Apartment | $1,916 |
| Entire Place | $2,642 |
| House | $2,841 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.4% |
| both | 56.2% |
Investment Analysis
Coloma-area STRs generate average monthly revenue of $2,613 as of April 2026, annualizing to approximately $31,356. Houses average $2,841/month, entire-place units average $2,642/month, and apartments average $1,916/month.
The typical home value in this market is $248,781 based on the April 2026 housing snapshot, while the median list price is $467,317, indicating that the listing inventory skews significantly higher than typical residential values, consistent with lakefront vacation property commanding a premium over the Zillow typical-home figure. At the typical home value of $248,781, annualized revenue of $31,356 implies a gross yield of approximately 12.6% before expenses, which ranks among the highest in the Lake Michigan Shore region.
Luxury-tier listings average $565/night ADR, double the market average, and professionally managed properties average $351/night, a 24% premium over the all-listings average of $282. The investability score of 94.7/100 and revenue growth score of 94.4/100 are both exceptionally high, reflecting the combination of affordable home values, strong seasonal revenue, and improving year-over-year trends.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
The average booking lead time in the Coloma area is 50.3 days as of April 2026, meaning guests book nearly seven weeks in advance on average. For a summer-only lake destination, this reflects the behavior of Chicago-area and Michiana visitors who plan their Lake Michigan summer stays well ahead of peak weekends.
Average length of stay is 3.21 nights. This is typical for a lake market where the core demand is weekend-plus stays rather than full weeks. The 3.21-night figure suggests a mix of three-night long-weekend stays (particularly around Memorial Day, Fourth of July, and Labor Day) and some longer mid-summer vacations pulling the average up from pure two-night weekend stays. Operators should set minimum-night requirements (three to four nights) during peak July-August weekends to avoid two-night bookings at rates that understate the premium demand environment in those weeks.
Short-Term Rental Regulations
Short-term rentals are permitted in the Coloma area, but the regulatory framework depends on whether the property sits inside the City of Coloma or the surrounding Coloma Charter Township, which are separate jurisdictions with different rules.
As of early 2024, the City of Coloma had no finalized STR-specific ordinance. The city began drafting a registration-based framework in early 2024 with hopes of adoption by summer 2024. Investors should verify directly with the City of Coloma whether that ordinance was finalized before operating. The Coloma Charter Township has adopted a formal Short-Term Rental Ordinance with rental registration, a fee schedule, and a Good Neighbor Policy requirement.
On taxes, Michigan imposes a 6% state use tax on rentals under 30 days, which platforms like Airbnb and Vrbo typically collect and remit automatically. No separate confirmed city or Berrien County accommodation tax was identified. Enforcement in both jurisdictions is currently rated minimal. Operators should confirm their property’s jurisdiction and current ordinance status before purchasing or listing.
Market Comparison
Coloma’s April 2026 occupancy of 40.0% is below the US STR median of 55%, reflecting the deep seasonality of a summer-only lake destination. The April read in this market is inherently below annual average. ADR of $282 is well above the US median of approximately $220, reflecting the premium pricing that Lake Michigan vacation homes command even in shoulder season.
The total market score of 77.2/100 is strong, and the sub-scores tell a compelling story: investability at 94.7/100 and revenue growth at 94.4/100 are among the highest of any market in the region. Regulation scores 72.8/100 (slightly uncertain given the evolving city-level ordinance framework). Seasonality at 44.1/100 is the primary risk factor.
Among top operators, Jaqua Realtors leads the market with 261 listings and a 4.72 average rating (5,161 reviews), reflecting a local real estate brokerage with deep market presence. Evolve holds 182 listings (4.66 rating, 8,064 reviews), Vacasa manages 175 listings at 4.57, Unsalted Vacations holds 129 listings at 4.73, and Bluefish Vacation Rentals manages 112 listings at 4.75. The top five collectively hold 859 listings, approximately 10.4% of the 8,243-listing market.
Frequently Asked Questions About Coloma, Michigan
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