Coloma, Michigan Short-Term Rental Market
Coloma's West Michigan lakeshore STR market posted $443 ADR, 44.0% occupancy and $5,319 monthly revenue in September 2026.
Quick Answer: Coloma, Michigan is an active short-term rental market. average occupancy in the Michigan West Coastal market area is 44%. average monthly revenue in the Michigan West Coastal market area is $5,319. average daily rate in the Michigan West Coastal market area is $443. the top operator in the Michigan West Coastal market area is Jaqua Realtors with 261 listings. market score is 77/100 (grade B).
Market data reflects the Michigan West Coastal regional market, which includes Coloma. Regulations, taxes, and permit details below are specific to Coloma.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Coloma is a small town of 1,424 residents in northern Berrien County, Michigan, in the state’s Fruit Belt and the Lake Michigan Shore wine region. The performance figures on this page describe the West Michigan Lake Michigan shore STR market, a regional series that includes Coloma. It is not a Coloma-only series, so every number below should be read as the regional STR market that contains Coloma. In September 2026, the West Michigan Lake Michigan shore STR market recorded an average daily rate of $443, occupancy of 44.0%, and average monthly revenue of $5,319 per listing. Compared with September 2025, occupancy rose 9.4%, ADR rose 10.5%, and revenue rose 17.2%. Year to date through September 2026, occupancy averages 50.2% at an ADR of $383 and $5,299 in monthly revenue. That is ahead of the full 2025 averages of 46.1% occupancy, a $345 ADR and $4,450 in monthly revenue. The regional market is tracked at a shared level rather than uniquely for Coloma, so this profile omits bedroom, booking channel and listing type counts. Local demand is leisure driven. Visitors come for Paw Paw Lake boating and swimming, U-pick fruit at Jollay Orchards, tasting rooms such as Contessa Wine Cellars, Filkins Vineyards and Moonrise Winery, the trails at Sarett Nature Center, and the Glad-Peach Festival held the first weekend of August. Many travelers come from the Chicago and greater Michiana areas, and the profile describes traffic as seasonal and weekend oriented rather than business or convention driven. Short-term rentals are permitted in Coloma, with jurisdiction details covered in the regulatory section.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 30% |
| Feb | 36% |
| Mar | 41% |
| Apr | 40% |
| May | 49% |
| Jun | 63% |
| Jul | 78% |
| Aug | 68% |
| Sep | 42% |
| Oct | 38% |
| Nov | 30% |
| Dec | 35% |
Month-by-month nightly rates and revenue figures for Coloma are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Michigan West Coastal market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Michigan West Coastal market as a whole, which includes Coloma, so these counts are not Coloma-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Jaqua Realtors | 261 | 5,161 | ★ 4.72 |
| 2 | Evolve | 182 | 8,064 | ★ 4.66 |
| 3 | Vacasa | 175 | 7,412 | ★ 4.57 |
| 4 | Unsalted Vacations | 129 | 2,715 | ★ 4.73 |
| 5 | Bluefish Vacation Rentals | 112 | 2,880 | ★ 4.75 |
What Kind of STR Should I Buy in Coloma?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Coloma are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 28.4% |
| vrbo | 15.4% |
| both | 56.2% |
Home Value Trends (Coloma)
Typical home values, median sale prices, and the 10-year price trend for Coloma are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Coloma — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Coloma, and enforcement severity is rated minimal. The rules depend on which jurisdiction a property sits in. As of 2024, the City of Coloma had no STR-specific ordinance, and general rental and zoning rules applied. Hosts must make sure the property’s zoning allows the use. In early 2024 the city began drafting an ordinance that was expected to require registration with the city, possibly annual inspections, and occupancy limits to address overcrowding. A commission meeting was set for March 11, 2024, with adoption hoped for by summer 2024. The final adoption status should be verified directly with the city before buying. The surrounding Coloma Charter Township is a separate jurisdiction, and it has adopted a dedicated Short-Term Rental Ordinance. It includes a rental registration packet, a fee schedule and a Good Neighbor Policy. Confirming whether a property is in the city or the township is the first step in due diligence. On taxes, Michigan charges a 6% state use tax on rentals under 30 days, which Airbnb and VRBO typically collect. No separate city or Berrien County accommodation tax was confirmed. The profile does not list a permit requirement, a night cap, or owner-occupancy or primary-residence rules. Operators should contact the City of Coloma or Coloma Township to confirm current requirements before purchase.
Market Comparison
The West Michigan Lake Michigan shore STR market shows a high-rate, seasonal profile. September 2026 occupancy was 44.0% at an ADR of $443, year-to-date occupancy is 50.2%, and the July peak reaches 77.7%. The pattern points to a high-rate, seasonal market rather than a year-round volume market. Revenue growth is also notable. September 2026 revenue is up 17.2% year over year, supported by gains in both ADR and occupancy. Investors who prefer steady occupancy may favor markets with a flatter calendar, while those targeting premium summer pricing will find the lakeshore rates attractive. Information on bedroom mix, channel mix and top operators is tracked at a shared regional level rather than uniquely for Coloma, so this profile omits it. Coloma itself is a small town of 1,424 residents, so travelers often combine a stay with nearby lakeshore towns across the region.
Frequently Asked Questions About Coloma, Michigan
What is the average daily rate for Airbnb in the Coloma area?
What is the occupancy rate for short-term rentals near Coloma, MI?
How much revenue does a short-term rental earn in the Coloma area?
Are short-term rentals legal in Coloma, Michigan?
What taxes apply to short-term rentals in Coloma?
What is the best time of year for STR income near Coloma?
How far ahead do guests book and how long do they stay?
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