Flagstaff, Arizona Short-Term Rental Market
Flagstaff short-term rentals averaged $245 ADR, 56.5% occupancy and $3,779 monthly revenue in September 2026.
Quick Answer: Flagstaff, Arizona is an active short-term rental market. average occupancy in the Flagstaff market area is 56%. average monthly revenue in the Flagstaff market area is $3,779. average daily rate in the Flagstaff market area is $245. the top operator in the Flagstaff market area is Evolve with 120 listings. market score is 88/100 (grade A).
Market data reflects the wider Flagstaff market, which covers 2 areas. Regulations, taxes, and permit details below are specific to Flagstaff.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
As of September 2026, the Flagstaff area STR market averaged an ADR of $245, occupancy of 56.5% and revenue of $3,779 per listing for the month. Compared with September 2025, occupancy is up 8.8%, ADR is up 4.7% and revenue is up 7.2%, so demand growth is outpacing rate growth. The market tracks 2,584 listings. Entire places make up 2,455 of them (95.0%), private rooms account for 128 and shared rooms for just 1. Bedroom counts are spread widely: 748 one bedroom listings, 519 two bedroom, 658 three bedroom, 419 four bedroom and 233 five bedroom. That mix means both small units for couples and larger houses for groups compete for the same visitors. On distribution, 1,449 listings are active on both Airbnb and Vrbo, 974 are on Airbnb only and 161 are on Vrbo only. Flagstaff has about 77,260 residents and draws roughly 5 million visitors a year. It is a high elevation mountain town at 7,000 feet and the main gateway to the Grand Canyon South Rim, about 75 miles north. Other anchors include the San Francisco Peaks, Arizona Snowbowl, Lowell Observatory, Sunset Crater, Walnut Canyon and Wupatki, along with Northern Arizona University events. Visitation is mostly domestic and drive market, with summer escapes from Phoenix heat, fall color and winter skiing keeping demand spread through the year. Annual figures show the shape of the recovery from the pandemic peak. Occupancy reached 66.8% in 2021 and has eased to 56.5% in 2025 and 55.6% so far in 2026, while ADR climbed from $216 in 2021 to $248 in 2025 and $253 in 2026 to date. Average monthly revenue was $3,915 in 2025 and $3,898 across the first nine months of 2026. The StaySTRA market score for the area is 87.5, led by seasonality at 94.3 and rental demand at 80.4.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 47% |
| Feb | 49% |
| Mar | 63% |
| Apr | 55% |
| May | 61% |
| Jun | 64% |
| Jul | 70% |
| Aug | 62% |
| Sep | 58% |
| Oct | 60% |
| Nov | 52% |
| Dec | 62% |
Month-by-month nightly rates and revenue figures for Flagstaff are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Flagstaff market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Flagstaff market as a whole, which includes Flagstaff, so these counts are not Flagstaff-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 120 | 9,475 | ★ 4.84 |
| 2 | Porter VRM | 65 | 4,625 | ★ 4.73 |
| 3 | Vacasa | 57 | 1,954 | ★ 4.64 |
| 4 | Homebody Properties | 45 | 3,417 | ★ 4.88 |
| 5 | Mason Gilliland | 40 | 3,579 | ★ 4.88 |
What Kind of STR Should I Buy in Flagstaff?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Flagstaff are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 37.7% |
| vrbo | 6.2% |
| both | 56.1% |
Home Value Trends (Flagstaff)
Typical home values, median sale prices, and the 10-year price trend for Flagstaff are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Flagstaff — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Flagstaff and regulated under a licensing ordinance that took effect in November 2023 (City Code Chapter 3-12). Arizona’s 2017 state law, SB 1350, bars cities from banning short-term rentals or zoning them out, so rentals are broadly allowed in residential zones. A city Short-Term Rental License is required. It costs $180 and renews annually, and the fee rises about $5 per year. There is no owner occupancy requirement and no primary residence requirement, and the city summary notes no cap on nights. Eligible structures are limited to houses, buildings with one to four units such as duplexes, condos and individual rooms within them. Garages, sheds, campers and RVs are not permitted as rentals, and garage or structure conversions require building permits. Before renting, owners must notify adjacent neighbors with the license number, property address and a 24/7 emergency contact, and must designate an emergency contact reachable at all times. Operators also need an Arizona Department of Revenue Transaction Privilege Tax license. Flagstaff’s dedicated Bed, Board and Beverage lodging tax is 2.0%, on top of the city sales tax (combined city rate about 4.486% as of July 1, 2025), plus state transient tax of about 5.5% and Coconino County lodging taxes. The city raised its transit tax to 0.500% effective July 1, 2025. Operating without a license carries a $1,000 per month fine, and the city may deny a license. Enforcement severity is rated moderate.
Market Comparison
Year over year gains of 8.8% in occupancy and 4.7% in ADR show the market is still strengthening. Supply is large at 2,584 tracked listings, and about 95.0% of them are entire places, so competition is mostly between whole homes. The market is also professionalized. The top operators are Evolve with 120 listings, Porter VRM with 65, Vacasa with 57, Homebody Properties with 45 and Mason Gilliland with 40. Together they manage 327 listings, about 12.7% of the market, and their guest ratings range from 4.64 to 4.88 out of 5. Evolve has the most reviews at 9,475, and Mason Gilliland has the highest rating at 4.884. New owners compete against well reviewed professional operators, so photography, reviews and amenities matter. The market score components also help with comparison: seasonality scores 94.3, rental demand 80.4, regulation 70.8, investability 68.8 and revenue growth 65.8.
Frequently Asked Questions About Flagstaff, Arizona
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