Gilbert, Arizona Short-Term Rental Market
Gilbert STRs averaged $273/night at 59.4% occupancy in April 2026 across approximately 33,966 active listings.
Quick Answer: Gilbert, Arizona is an active short-term rental market. average occupancy in the Phoenix/Scottsdale market area is 57%. average monthly revenue in the Phoenix/Scottsdale market area is $2,947. average daily rate in the Phoenix/Scottsdale market area is $188. the top operator in the Phoenix/Scottsdale market area is Evolve with 981 listings. market score is 50/100 (grade D).
Market data reflects the Phoenix/Scottsdale regional market, which includes Gilbert. Regulations, taxes, and permit details below are specific to Gilbert.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Gilbert is a large Phoenix-metro suburb in Maricopa County with approximately 291,713 residents and roughly 7 million annual visitors, primarily drawn to the Heritage District dining scene, sports tournaments, and outdoor recreation. The STR market is one of the largest in Arizona at approximately 33,966 active listings, with entire-place units dominating at 30,445 (90%), private rooms at 3,444, and shared rooms at 77. Channel distribution spans 14,575 Airbnb-only listings, 3,135 VRBO-only, and 16,256 on both platforms.
As of April 2026, the market averaged $272.74 per night with a 59.4% occupancy rate, generating average monthly revenue of $4,644. RevPAR was $162.00. Year-over-year, the April 2026 period shows occupancy up 1.2%, ADR up 2.85%, and revenue up 3.14%, indicating modest but positive trajectory.
Bedroom mix is broad: 1-bedroom units lead with 10,425 listings, followed by 2-bedroom (7,644), 3-bedroom (7,322), 4-bedroom (5,503), and 5-bedroom-plus (3,019). Market scores reflect the competitive suburban landscape: investability scores 65.1 out of 100, revenue growth 68.9, and rental demand 68.2. The total market score is 50.3, noting significant supply competition.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 74% |
| Mar | 76% |
| Apr | 57% |
| May | 56% |
| Jun | 58% |
| Jul | 60% |
| Aug | 60% |
| Sep | 59% |
| Oct | 63% |
| Nov | 63% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Gilbert are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Phoenix/Scottsdale market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Phoenix/Scottsdale market as a whole, which includes Gilbert, so these counts are not Gilbert-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 981 | 34,553 | ★ 4.74 |
| 2 | Vacasa | 505 | 9,989 | ★ 4.56 |
| 3 | CozySuites | 332 | 4,498 | ★ 4.00 |
| 4 | Zona Multifamily | 297 | 1,788 | ★ 2.67 |
| 5 | Park Royal | 229 | 17 | ★ 4.65 |
What Kind of STR Should I Buy in Gilbert?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Gilbert are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 9.2% |
| both | 47.9% |
Home Value Trends (Gilbert)
Typical home values, median sale prices, and the 10-year price trend for Gilbert are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Gilbert — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal throughout Gilbert and cannot be prohibited, due to Arizona state preemption law (SB 1168, 2022), which bars municipalities from banning STRs or restricting them based on occupancy classification or zoning.
Gilbert regulates STRs through a licensing and compliance framework established by a June 2023 town ordinance. Operators must obtain: (1) a Town of Gilbert Short-Term Rental License, processed via the town’s GovOS portal ($100 annual fee, renewing in the month of original application); and (2) an Arizona Transaction Privilege Tax (TPT) license from the Arizona Department of Revenue, with each rental property address listed and the TPT number displayed on all advertising listings.
There is no owner-occupancy or primary-residence requirement and no cap on annual rental nights. Operators must designate a local contact, notify neighbors within 10 days of changes, maintain liability insurance, and comply with town health, safety, and building codes. Code enforcement can issue fines up to $3,500 for violations.
The bed (transient lodging) tax rate is 5.0%, raised from 2.8% effective January 1, 2025. State and town Transaction Privilege Taxes apply in addition. Enforcement is classified as moderate.
Market Comparison
Gilbert’s ADR of $272.74 is above the national STR median of approximately $220/night, consistent with the Phoenix metro’s premium position as a winter-season destination. Occupancy at 59.4% is above the U.S. median of approximately 55%. RevPAR of $162.00 reflects the ADR strength.
The market is large and professionally managed: Evolve leads with 981 listings and 34,553 reviews (average rating 4.74). Vacasa operates 505 listings (rating 4.56, 9,989 reviews). CozySuites holds 332 listings (rating 4.00, 4,498 reviews). Zona Multifamily has 297 listings (rating 2.67, 1,788 reviews). Park Royal manages 229 listings (rating 4.65, 17 reviews). The top 5 operators account for 2,344 listings, approximately 6.9% of the approximately 33,966 total market listings, indicating the market is otherwise heavily fragmented with individual operators.
Frequently Asked Questions About Gilbert, Arizona
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Do I need a permit to operate a short-term rental in Gilbert, AZ?
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