Gilbert, Arizona Short-Term Rental Market
Gilbert STRs averaged $273/night at 59.4% occupancy in April 2026 across approximately 33,966 active listings.
Quick Answer: Gilbert, Arizona is an active short-term rental market. average occupancy is 57%. average monthly revenue is $2,947. average daily rate is $188. the top operator is Evolve with 981 listings. market score is 50/100 (grade D).
Market data reflects the Phoenix/Scottsdale regional market, which includes Gilbert. Regulations, taxes, and permit details below are specific to Gilbert.
Market Score Breakdown
Five dimensions Apivex evaluates per market.
Market Overview
Gilbert is a large Phoenix-metro suburb in Maricopa County with approximately 291,713 residents and roughly 7 million annual visitors, primarily drawn to the Heritage District dining scene, sports tournaments, and outdoor recreation. The STR market is one of the largest in Arizona at approximately 33,966 active listings, with entire-place units dominating at 30,445 (90%), private rooms at 3,444, and shared rooms at 77. Channel distribution spans 14,575 Airbnb-only listings, 3,135 VRBO-only, and 16,256 on both platforms.
As of April 2026, the market averaged $272.74 per night with a 59.4% occupancy rate, generating average monthly revenue of $4,644. RevPAR was $162.00. Year-over-year, the April 2026 period shows occupancy up 1.2%, ADR up 2.85%, and revenue up 3.14%, indicating modest but positive trajectory.
Bedroom mix is broad: 1-bedroom units lead with 10,425 listings, followed by 2-bedroom (7,644), 3-bedroom (7,322), 4-bedroom (5,503), and 5-bedroom-plus (3,019). Market scores reflect the competitive suburban landscape: investability scores 65.1 out of 100, revenue growth 68.9, and rental demand 68.2. The total market score is 50.3, noting significant supply competition.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 65% | $199 | $3,376 |
| Feb | 74% | $250 | $4,355 |
| Mar | 76% | $274 | $5,552 |
| Apr | 57% | $228 | $3,719 |
| May | 56% | $196 | $3,081 |
| Jun | 58% | $171 | $2,669 |
| Jul | 60% | $151 | $2,463 |
| Aug | 60% | $151 | $2,453 |
| Sep | 59% | $161 | $2,469 |
| Oct | 63% | $183 | $2,993 |
| Nov | 63% | $197 | $3,165 |
| Dec | 58% | $199 | $3,156 |
Top Short-Term Rental Operators in Gilbert
Ranked by total active listings. Useful for understanding the competitive landscape.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 981 | 34,553 | ★ 4.74 |
| 2 | Vacasa | 505 | 9,989 | ★ 4.56 |
| 3 | CozySuites | 332 | 4,498 | ★ 4.00 |
| 4 | Zona Multifamily | 297 | 1,788 | ★ 2.67 |
| 5 | Park Royal | 229 | 17 | ★ 4.65 |
What Kind of STR Should I Buy in Gilbert?
Revenue and pricing by property type, tier, and bedroom count.
Revenue by Bedroom Count
| 1 bed | 10,425 |
| 2 bed | 7,644 |
| 3 bed | 7,322 |
| 4 bed | 5,503 |
| 5 bed | 3,019 |
ADR by Property Tier
| Entire Home | $202 |
| Luxury | $416 |
| Professionally Managed | $239 |
Revenue by Dwelling Type
| Apartment | $1,901 |
| Entire Place | $3,140 |
| House | $3,436 |
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 9.2% |
| both | 47.9% |
Investment Analysis
Gilbert offers relatively accessible entry costs compared to coastal STR markets. The Zillow typical home value as of April 2026 is $574,098, the median sale price is $570,150, and the median list price is $616,650. With 1,069 homes for sale and a sale-to-list ratio of 0.925, buyers have some negotiating room.
At the April 2026 average revenue of $4,644/month, annualized gross revenue projects to approximately $55,728. Against the typical home value of $574,098, that implies a gross yield of approximately 9.7% before expenses, management fees, and taxes. At the professionally managed ADR tier ($370.23), operators with strong management may capture substantially more revenue than the market average.
The revenue growth trend is consistent: annual average revenue has climbed from $1,812/month (2017) to $3,917 (2025), more than doubling over eight years. The post-pandemic normalization settled occupancy from a 2021 high of 68.7% to 62.4% in 2025, but ADR growth has offset the occupancy decline.
Gilbert’s STR framework is permissive by Arizona state law, meaning permit denial or prohibition is not an investor risk (see regulatory section). The primary operating risks are the competitive supply base (33,966 listings) and the summer occupancy softening due to desert heat.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Gilbert guests book an average of 49.7 days in advance as of April 2026, nearly seven weeks out. This reflects the Phoenix metro’s pattern of planned leisure travel, particularly for the peak winter-spring season when snowbirds and tournament travelers book well ahead of time.
Average length of stay is 4.85 nights, one of the longer figures among comparable suburban markets. The near-five-night average suggests guests are treating Gilbert as a multi-day base for Phoenix-metro activities rather than a simple overnight stop. For operators, longer stays reduce turnover costs and simplify scheduling. Combined with the 49.7-day booking window, pricing decisions for peak February and March dates can be locked in roughly six weeks in advance.
Short-Term Rental Regulations
Short-term rentals are legal throughout Gilbert and cannot be prohibited, due to Arizona state preemption law (SB 1168, 2022), which bars municipalities from banning STRs or restricting them based on occupancy classification or zoning.
Gilbert regulates STRs through a licensing and compliance framework established by a June 2023 town ordinance. Operators must obtain: (1) a Town of Gilbert Short-Term Rental License, processed via the town’s GovOS portal ($100 annual fee, renewing in the month of original application); and (2) an Arizona Transaction Privilege Tax (TPT) license from the Arizona Department of Revenue, with each rental property address listed and the TPT number displayed on all advertising listings.
There is no owner-occupancy or primary-residence requirement and no cap on annual rental nights. Operators must designate a local contact, notify neighbors within 10 days of changes, maintain liability insurance, and comply with town health, safety, and building codes. Code enforcement can issue fines up to $3,500 for violations.
The bed (transient lodging) tax rate is 5.0%, raised from 2.8% effective January 1, 2025. State and town Transaction Privilege Taxes apply in addition. Enforcement is classified as moderate.
Market Comparison
Gilbert’s ADR of $272.74 is above the national STR median of approximately $220/night, consistent with the Phoenix metro’s premium position as a winter-season destination. Occupancy at 59.4% is above the U.S. median of approximately 55%. RevPAR of $162.00 reflects the ADR strength.
The market is large and professionally managed: Evolve leads with 981 listings and 34,553 reviews (average rating 4.74). Vacasa operates 505 listings (rating 4.56, 9,989 reviews). CozySuites holds 332 listings (rating 4.00, 4,498 reviews). Zona Multifamily has 297 listings (rating 2.67, 1,788 reviews). Park Royal manages 229 listings (rating 4.65, 17 reviews). The top 5 operators account for 2,344 listings, approximately 6.9% of the approximately 33,966 total market listings, indicating the market is otherwise heavily fragmented with individual operators.
Frequently Asked Questions About Gilbert, Arizona
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