Gilbert, Arizona Short-Term Rental Market
In September 2026, the Phoenix metro STR market that includes Gilbert averaged $189 ADR, 57.9% occupancy and $2,841 monthly revenue.
Quick Answer: Gilbert, Arizona is an active short-term rental market. average occupancy in the Phoenix/Scottsdale market area is 58%. average monthly revenue in the Phoenix/Scottsdale market area is $2,841. average daily rate in the Phoenix/Scottsdale market area is $189. the top operator in the Phoenix/Scottsdale market area is Evolve with 981 listings. market score is 50/100 (grade D).
Market data reflects the Phoenix/Scottsdale regional market, which includes Gilbert. Regulations, taxes, and permit details below are specific to Gilbert.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Gilbert is a Phoenix metro suburb in Maricopa County with a population of 291,713 and about 7 million visitors a year, who contributed roughly $348 million to the local economy in 2024. Short-term rental performance data for Gilbert is tracked at a shared Phoenix metro level that also covers neighboring Phoenix-area cities, so every performance figure on this page describes the Phoenix metro STR market rather than Gilbert alone. As of September 2026, the Phoenix metro STR market averaged an average daily rate (ADR) of $189 across all listings, with occupancy at 57.9% and average monthly revenue of $2,841 per listing. Compared with September 2025, occupancy is up 3.6%, ADR is up 4.6% and monthly revenue is up 2.1%. These are relative changes, not percentage point moves. Entire homes earned an ADR of $205, and monthly revenue differed sharply by property type: houses averaged $3,247, entire places $3,030 and apartments $2,011. Summing the twelve seasonal monthly averages gives annualized revenue of $39,574 per listing for the metro market. Bedroom, channel and listing-type counts are tracked at a shared regional level rather than uniquely for Gilbert, so this profile omits them. Visitor demand in Gilbert itself is mostly regional. Most guests come from within Arizona and the Phoenix valley for dining, events, farmers markets and outdoor recreation, and the walkable Heritage District, with more than 30 restaurants, breweries and live music venues, anchors the town’s tourism plan. Weekend and day-trip visits dominate, and sports and youth tournament travel adds demand tied to the town’s parks and recreation facilities. Other draws include the Riparian Preserve at Water Ranch, a 110-acre preserve with seven ponds and more than 4.5 miles of trails, and a Saturday farmers market with over 100 vendors. Investors should read the performance numbers as a metro benchmark. Results for a specific Gilbert property will depend on its location, size and management, and on the town’s licensing and tax rules covered below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 74% |
| Mar | 76% |
| Apr | 57% |
| May | 56% |
| Jun | 58% |
| Jul | 60% |
| Aug | 59% |
| Sep | 59% |
| Oct | 63% |
| Nov | 63% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Gilbert are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Phoenix/Scottsdale market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Phoenix/Scottsdale market as a whole, which includes Gilbert, so these counts are not Gilbert-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 981 | 34,553 | ★ 4.74 |
| 2 | Vacasa | 505 | 9,989 | ★ 4.56 |
| 3 | CozySuites | 332 | 4,498 | ★ 4.00 |
| 4 | Zona Multifamily | 297 | 1,788 | ★ 2.67 |
| 5 | Park Royal | 229 | 17 | ★ 4.65 |
What Kind of STR Should I Buy in Gilbert?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Gilbert are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 9.2% |
| both | 47.9% |
Home Value Trends (Gilbert)
Typical home values, median sale prices, and the 10-year price trend for Gilbert are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Gilbert — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Gilbert and cannot be banned. Arizona’s SB 1168 (2022) preempts municipalities from prohibiting short-term rentals or restricting them based on classification or occupancy, so Gilbert regulates through licensing, insurance, notification and code compliance rather than zoning bans. Since a June 2023 town ordinance, operators must hold a Town of Gilbert Short-Term Rental License, processed through the GovOS portal, plus an Arizona Transaction Privilege Tax (TPT) license from the Arizona Department of Revenue with each rental address listed. The TPT number must appear on listings. The Gilbert license costs $100 and renews annually in the month of the original application, with reminders sent about 60 days ahead. Applications typically require proof of ownership, identification and evidence of liability insurance. Owners must designate a contact, keep their information current in GovOS and notify neighbors within 10 days of changes. There is no owner-occupancy requirement, no primary-residence requirement and no cap on rental nights, since state law bars such limits. Stays under 30 days are subject to Gilbert’s 5.0% bed tax, which rose from 2.8% effective January 1, 2025, plus state and town sales or TPT taxes. Code enforcement officers can issue fines of up to $3,500 for violations, and enforcement severity is rated moderate. Overall the regime is permissive on whether you can operate but adds real compliance and tax overhead. Confirm current rules with the Town of Gilbert before purchasing.
Market Comparison
In September 2026, the Phoenix metro STR market that includes Gilbert posted 57.9% occupancy and a $189 all-listings ADR. Entire homes at $205 sit above that average, and professionally managed listings at $253 and luxury listings at $463 sit well above it. The metro market therefore shows pricing power concentrated in higher quality and managed properties. Growth is positive: occupancy is up 3.6%, ADR is up 4.6% and revenue is up 2.1% from a year earlier. Seasonality is a distinguishing feature, with a March peak of 76.3% occupancy, offset by softer summer months around 59%. Top operator rankings are tracked at a shared regional level rather than uniquely for Gilbert, so this profile omits them. Investors comparing markets should weigh the clear licensing rules against the 5.0% bed tax and the compliance overhead.
Frequently Asked Questions About Gilbert, Arizona
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