Florence, Arizona Short-Term Rental Market
Florence, AZ STRs averaged $163/night at 50.5% occupancy in May 2026, with ADR up 5.6% year over year.
Quick Answer: Florence, Arizona is an active short-term rental market. average occupancy in the Tucson market area is 47%. average monthly revenue in the Tucson market area is $1,869. average daily rate in the Tucson market area is $127.
Market data reflects the Tucson regional market, which includes Florence. Regulations, taxes, and permit details below are specific to Florence.
Market Overview
Florence is a historic town of approximately 28,100 residents in Pinal County, Arizona, located roughly one hour southeast of Phoenix. Its short-term rental market is anchored by two demand pillars: the annual Country Thunder Arizona country music festival held each spring, which draws tens of thousands of attendees, and a steady winter snowbird and seasonal visitor base drawn to Florence’s National Register Historic District (140-plus 19th- and 20th-century buildings), McFarland State Historic Park, and surrounding outdoor recreation. In May 2026, the market averaged $163 per night with 50.5% occupancy and a RevPAR of $82.14, generating approximately $2,322 in monthly revenue per active listing. Year-over-year through May 2026, occupancy rose 0.25 percentage points, ADR increased 5.61%, and total revenue grew 7.50%, the strongest positive trend of the five Arizona markets tracked in this batch. The 2025 annual average was 60.2% occupancy, $154 ADR, and $2,590 per month per listing. No bedroom-tier or listing-type dimension data are available for this market. No dominant property management firms are identified in available data. The Windmill Winery event venue provides supplemental demand from weddings and private events.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 71% |
| Feb | 81% |
| Mar | 77% |
| Apr | 60% |
| May | 54% |
| Jun | 54% |
| Jul | 62% |
| Aug | 62% |
| Sep | 58% |
| Oct | 61% |
| Nov | 64% |
| Dec | 62% |
Month-by-month nightly rates and revenue figures for Florence are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
What Kind of STR Should I Buy in Florence?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Florence are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Home Value Trends (Florence)
Typical home values, median sale prices, and the 10-year price trend for Florence are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Florence — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Florence. Arizona’s state preemption law (ARS 9-500.39) prohibits municipalities from banning STRs or requiring owner-occupancy. Every Arizona STR operator must obtain a state Transaction Privilege Tax (TPT) license from the Arizona Department of Revenue, at an application fee of approximately $12. The Pinal County Assessor must be notified per ARS 33-1902; no separate county STR permit is required. No dedicated Town of Florence STR permit has been confirmed in available sources. The combined transient lodging tax as of early 2026 is 10.698%, layered as: 5.5% Arizona state lodging TPT, 2.0% Pinal County, 2.0% Town of Florence bed tax, and 1.198% in additional components. Effective July 1, 2026, the Town of Florence raised its hotel/motel additional tax to 5.00% and several Privilege Tax classifications to 3.50%, which will push the combined effective lodging tax rate higher. Investors should verify the post-July 2026 combined rate with the Town of Florence and the Arizona Department of Revenue before underwriting. No owner-occupancy requirement, maximum-nights cap, or primary-residence rule applies under state law. Enforcement is rated minimal. Operators must display their TPT license number in all listings.
Market Comparison
Florence’s May 2026 ADR of $163 is below the U.S. STR median of approximately $220, reflecting its secondary market position and lower price point relative to major resort and urban destinations. However, occupancy at 50.5% and year-over-year ADR growth of 5.61% are constructive indicators for a market of this size. No property management companies with significant listing counts are identified in available data, suggesting the market is served by individual hosts. The long-run trend from 2017 ($1,356/month revenue) to 2025 ($2,590/month) is strong relative to comparable small historic town markets. Florence’s regulatory environment is among the most permissive in the state, with no local permit requirement beyond the state TPT license. Compared to the larger Scottsdale and Sedona markets, Florence offers lower entry point pricing (estimated) and a niche demand profile centered on country music tourism and heritage travel.
Frequently Asked Questions About Florence, Arizona
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