Florence, Arizona Short-Term Rental Market
Florence, AZ STRs averaged $163/night at 50.5% occupancy in May 2026, with ADR up 5.6% year over year.
Quick Answer: Florence, Arizona is an active short-term rental market. average occupancy is 47%. average monthly revenue is $1,869. average daily rate is $127.
Market data reflects the Tucson regional market, which includes Florence. Regulations, taxes, and permit details below are specific to Florence.
Market Overview
Florence is a historic town of approximately 28,100 residents in Pinal County, Arizona, located roughly one hour southeast of Phoenix. Its short-term rental market is anchored by two demand pillars: the annual Country Thunder Arizona country music festival held each spring, which draws tens of thousands of attendees, and a steady winter snowbird and seasonal visitor base drawn to Florence’s National Register Historic District (140-plus 19th- and 20th-century buildings), McFarland State Historic Park, and surrounding outdoor recreation. In May 2026, the market averaged $163 per night with 50.5% occupancy and a RevPAR of $82.14, generating approximately $2,322 in monthly revenue per active listing. Year-over-year through May 2026, occupancy rose 0.25 percentage points, ADR increased 5.61%, and total revenue grew 7.50%, the strongest positive trend of the five Arizona markets tracked in this batch. The 2025 annual average was 60.2% occupancy, $154 ADR, and $2,590 per month per listing. No bedroom-tier or listing-type dimension data are available for this market. No dominant property management firms are identified in available data. The Windmill Winery event venue provides supplemental demand from weddings and private events.
Seasonal Patterns
| Month | Occupancy | ADR | Revenue |
|---|---|---|---|
| Jan | 71% | $140 | $2,528 |
| Feb | 81% | $156 | $3,033 |
| Mar | 77% | $154 | $3,241 |
| Apr | 60% | $139 | $2,369 |
| May | 54% | $129 | $1,937 |
| Jun | 54% | $112 | $1,738 |
| Jul | 62% | $107 | $1,794 |
| Aug | 62% | $107 | $1,802 |
| Sep | 58% | $110 | $1,671 |
| Oct | 61% | $128 | $2,038 |
| Nov | 64% | $135 | $2,292 |
| Dec | 62% | $137 | $2,327 |
What Kind of STR Should I Buy in Florence?
Revenue and pricing by property type, tier, and bedroom count.
ADR by Property Tier
| Entire Home | $133 |
| Luxury | $240 |
| Professionally Managed | $157 |
Revenue by Dwelling Type
| Apartment | $1,513 |
| Entire Place | $1,954 |
| House | $1,985 |
Investment Analysis
Florence presents improving revenue momentum after a mid-cycle plateau. The 2025 annual average of $2,590 per month per listing projects to approximately $31,080 in gross annual revenue. The 2026 partial-year average through May is running at $3,216/month, significantly above the 2025 annual average, driven by strong winter and spring performance. No housing price data is available for Florence in this dataset, so yield calculations depend on investor-sourced acquisition costs. The multi-year trend is constructive: annual average revenue grew from $1,356/month in 2017 to $2,590 in 2025, nearly doubling over eight years. After peaking in 2022 ($2,547/month) and dipping slightly in 2023 ($2,405/month), revenue recovered and grew in 2024 ($2,534/month) and 2025 ($2,590/month). ADR has shown consistent growth from $97 in 2017 to $154 in 2025. No tier-specific ADR data (luxury, professionally managed, entire-home) is available to benchmark premium positioning. Operators targeting Country Thunder (spring) and the winter snowbird window should model revenue concentrated in January through March, with a meaningful off-season trough in June through September. The Town of Florence raised lodging tax rates effective July 1, 2026, which will increase the cost basis for travelers but is unlikely to materially suppress demand at this price point.
Revenue Trend (5 yr)
ADR & Occupancy Trends (5 yr)
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Booking Insights
Booking lead time and average length-of-stay data are not available for Florence in the current dataset. Country Thunder Arizona, typically held in April, generates advance booking demand from regional attendees who book accommodations months in advance. Operators in Florence should list their availability for the festival period (April) well in advance and set premium rates aligned with festival pricing. The winter snowbird pattern (January through March) also generates longer-duration stays from seasonal visitors who may book 60 to 90 days in advance. Summer months (June through September) may benefit from shorter minimum-night requirements to capture weekend transient demand from Phoenix-area day-trip visitors.
Short-Term Rental Regulations
Short-term rentals are legal in Florence. Arizona’s state preemption law (ARS 9-500.39) prohibits municipalities from banning STRs or requiring owner-occupancy. Every Arizona STR operator must obtain a state Transaction Privilege Tax (TPT) license from the Arizona Department of Revenue, at an application fee of approximately $12. The Pinal County Assessor must be notified per ARS 33-1902; no separate county STR permit is required. No dedicated Town of Florence STR permit has been confirmed in available sources. The combined transient lodging tax as of early 2026 is 10.698%, layered as: 5.5% Arizona state lodging TPT, 2.0% Pinal County, 2.0% Town of Florence bed tax, and 1.198% in additional components. Effective July 1, 2026, the Town of Florence raised its hotel/motel additional tax to 5.00% and several Privilege Tax classifications to 3.50%, which will push the combined effective lodging tax rate higher. Investors should verify the post-July 2026 combined rate with the Town of Florence and the Arizona Department of Revenue before underwriting. No owner-occupancy requirement, maximum-nights cap, or primary-residence rule applies under state law. Enforcement is rated minimal. Operators must display their TPT license number in all listings.
Market Comparison
Florence’s May 2026 ADR of $163 is below the U.S. STR median of approximately $220, reflecting its secondary market position and lower price point relative to major resort and urban destinations. However, occupancy at 50.5% and year-over-year ADR growth of 5.61% are constructive indicators for a market of this size. No property management companies with significant listing counts are identified in available data, suggesting the market is served by individual hosts. The long-run trend from 2017 ($1,356/month revenue) to 2025 ($2,590/month) is strong relative to comparable small historic town markets. Florence’s regulatory environment is among the most permissive in the state, with no local permit requirement beyond the state TPT license. Compared to the larger Scottsdale and Sedona markets, Florence offers lower entry point pricing (estimated) and a niche demand profile centered on country music tourism and heritage travel.
Frequently Asked Questions About Florence, Arizona
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