Peoria, Arizona Short-Term Rental Market
The Peoria, AZ area STR market averaged $188 a night at 56.6% occupancy in June 2026.
Quick Answer: Peoria, Arizona is an active short-term rental market. average occupancy in the Phoenix/Scottsdale market area is 57%. average monthly revenue in the Phoenix/Scottsdale market area is $2,947. average daily rate in the Phoenix/Scottsdale market area is $188. the top operator in the Phoenix/Scottsdale market area is Evolve with 981 listings. market score is 50/100 (grade D).
Market data reflects the Phoenix/Scottsdale regional market, which includes Peoria. Regulations, taxes, and permit details below are specific to Peoria.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Peoria is a fast-growing suburb in the northwest Phoenix metro, Maricopa County, Arizona, functioning as a recreation and sports tourism destination rather than a classic overnight hotel market. Its signature draw is the Peoria Sports Complex, the shared MLB Spring Training home of the San Diego Padres and Seattle Mariners, which pulls large seasonal crowds each February and March, while Lake Pleasant Regional Park’s more than 23,000 acres of water and desert anchors outdoor tourism.
As of June 2026, the Peoria area STR market shows an average daily rate of $187.72 with occupancy at 56.60%, up 2.11% year over year, and ADR up 6.70%. Revenue per listing rose 2.52% year over year to $2,946.57 per month for the average active listing.
Listing count, bedroom mix, and channel split data for this area are tracked at a shared regional level rather than uniquely for Peoria, so this profile omits those specific breakdowns.
Entire home rentals average a higher $202.07 nightly rate than the area overall, while listings in the top luxury tier command $415.58 a night and professionally managed listings average $238.81, both above the $187.72 area wide ADR.
Peoria has a population of 196,906. Like Page, Arizona, Peoria benefits from Arizona’s state preemption law, which prevents the city from banning short-term rentals or restricting them by zoning district, a structural protection covered in more detail in the regulatory section below.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 74% |
| Mar | 76% |
| Apr | 57% |
| May | 56% |
| Jun | 58% |
| Jul | 60% |
| Aug | 60% |
| Sep | 59% |
| Oct | 63% |
| Nov | 63% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Peoria are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Phoenix/Scottsdale market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Phoenix/Scottsdale market as a whole, which includes Peoria, so these counts are not Peoria-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 981 | 34,553 | ★ 4.74 |
| 2 | Vacasa | 505 | 9,989 | ★ 4.56 |
| 3 | CozySuites | 332 | 4,498 | ★ 4.00 |
| 4 | Zona Multifamily | 297 | 1,788 | ★ 2.67 |
| 5 | Park Royal | 229 | 17 | ★ 4.65 |
What Kind of STR Should I Buy in Peoria?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Peoria are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 9.2% |
| both | 47.9% |
Home Value Trends (Peoria)
Typical home values, median sale prices, and the 10-year price trend for Peoria are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Peoria — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term and vacation rentals are legal in Peoria and cannot be banned by the city under Arizona’s state preemption law, ARS 9-500.39, part of state Senate Bill 1168. However, since October 11, 2022, Peoria’s Ordinance No. 2022-20 requires every STR owner to obtain a Vacation and Short Term Rental Permit for each property before advertising or renting it. The permit itself is free and applied for online.
Owners must designate a 24 hour emergency contact, notify surrounding neighbors within roughly 300 feet of the rental along with emergency contact information, carry at least $500,000 in liability insurance unless provided by the booking marketplace, conduct sex offender background checks on guests if not already screened by the marketplace, and display the city registration or permit number in all advertisements.
There is no maximum nights cap and no owner-occupancy or primary-residence requirement, except Arizona’s statewide rule, effective September 14, 2024, requiring the owner to reside on-site only where the STR is an accessory dwelling unit with a certificate of occupancy issued on or after that date.
Enforcement is moderate: failing to apply within 30 days of a written violation notice can bring civil penalties up to $1,000 per month, and a permit can be suspended for up to 12 months after three verified violations in a rolling 12 month period or a single serious infraction. Operators must also hold an Arizona Transaction Privilege Tax license and remit transient lodging taxes, with the combined transient lodging tax on short stays running approximately 12.87%. Effective January 1, 2025, Peoria repealed its tax on long-term rentals of 30 or more days, but short-term stays remain taxable at that combined rate.
Market Comparison
Peoria’s occupancy of 56.60% sits just above the broader US short-term rental median of roughly 55%, while its $187.72 average daily rate runs below the roughly $220 national median, reflecting an accessible price point relative to its strong winter demand.
Property manager data for this area is tracked at a shared regional level rather than uniquely for Peoria, so this profile omits naming specific operators here.
Peoria’s combination of Arizona’s structural preemption protection, a free permit process, and its unusual winter and Spring Training driven demand pattern sets it apart from most leisure markets in this data set, which typically peak in summer; the notably long 6.13 night average stay also points to a market shaped by snowbird residents and extended baseball season visitors rather than short leisure getaways.
Frequently Asked Questions About Peoria, Arizona
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