Overgaard, Arizona Short-Term Rental Market
Rim Country short-term rentals averaged $229 ADR, 46.5% occupancy and $2,971 monthly revenue in September 2026.
Quick Answer: Overgaard, Arizona is an active short-term rental market. average occupancy in the Pinetop-Lakeside market area is 47%. average monthly revenue in the Pinetop-Lakeside market area is $2,971. average daily rate in the Pinetop-Lakeside market area is $229. the top operator in the Pinetop-Lakeside market area is Evolve with 229 listings. market score is 49/100 (grade D).
Market data reflects the Pinetop-Lakeside regional market, which includes Overgaard. Regulations, taxes, and permit details below are specific to Overgaard.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
This profile covers short-term rentals in Overgaard, Arizona, an unincorporated community in the Heber-Overgaard census-designated place in Navajo County, with a population of 2,898. Performance data for Overgaard is tracked at a shared regional level, so every performance figure here describes the Arizona Rim Country STR market along the Mogollon Rim and White Mountains rather than Overgaard alone. In September 2026, the Rim Country STR market averaged an ADR of $229, occupancy of 46.5%, and revenue of $2,971 per listing for the month. Entire homes averaged $230 per night. Compared with September 2025, occupancy rose 9.7%, ADR rose 1.4%, and revenue rose 11.3%, so most of the growth came from more booked nights rather than higher rates. Adding up the twelve seasonal monthly averages gives annualized revenue of $30,981 for a typical listing. Overgaard sits at about 6,600 feet atop the Mogollon Rim, roughly 144 miles north of Phoenix. Nearly 66% of homes are second homes, and the summer population is estimated at about 12,000 as Phoenix-area residents leave the heat. Demand centers on the Apache-Sitgreaves National Forest, with fishing, hiking and kayaking at Woods Canyon, Willow Springs and Black Canyon lakes, plus scenic drives along the Rim and winter cross-country skiing. No official annual visitor count is published for the community. Bedroom, booking channel and listing-type counts, along with operator rankings, are tracked at a shared regional level rather than uniquely for Overgaard, so this profile omits them. The typical home value in the area is $403,266, which sets the entry cost discussed in the investment section.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 34% |
| Feb | 37% |
| Mar | 39% |
| Apr | 33% |
| May | 47% |
| Jun | 63% |
| Jul | 70% |
| Aug | 59% |
| Sep | 45% |
| Oct | 44% |
| Nov | 37% |
| Dec | 48% |
Month-by-month nightly rates and revenue figures for Overgaard are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Pinetop-Lakeside market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Pinetop-Lakeside market as a whole, which includes Overgaard, so these counts are not Overgaard-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 229 | 11,437 | ★ 4.81 |
| 2 | Vacasa | 92 | 985 | ★ 4.79 |
| 3 | CoolVacay | 47 | 48 | ★ 4.65 |
| 4 | Greer Cabin Keepers | 44 | 327 | ★ 4.59 |
| 5 | Rim Lakes Vacation Rentals | 31 | 1,346 | ★ 4.79 |
What Kind of STR Should I Buy in Overgaard?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Overgaard are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 24.7% |
| vrbo | 11.7% |
| both | 63.5% |
Home Value Trends (Overgaard)
Typical home values, median sale prices, and the 10-year price trend for Overgaard are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Overgaard — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are permitted in Overgaard. The community is unincorporated and governed by Navajo County and Arizona state law rather than a town code. Arizona statute ARS 11-269.17 bars counties from prohibiting or restricting short-term rentals based on their use, classification or occupancy. Navajo County has not adopted a dedicated STR permit or registration ordinance, so no county permit is required, and there is no night cap, owner-occupancy requirement or primary-residence requirement. General county zoning, building, fire, health and sanitation codes apply uniformly. Operators must hold an Arizona Transaction Privilege Tax (TPT) license from the Arizona Department of Revenue, renewed annually, and remit lodging tax of about 6.38% in unincorporated areas, made up of roughly 5.5% state tax and 0.88% Navajo County tax. No city tax applies. A permit fee is not published because no county permit exists. If the county adopts a permit ordinance in the future, state law caps the fee at the actual cost of issuance or $250, whichever is less, and requires a decision within 7 business days. As of mid-2026, no county-level STR ordinance has been adopted. Enforcement severity is minimal. Buyers should check the HOA or CC&R rules for the specific subdivision, since private restrictions can limit or prohibit rentals even where county rules do not.
Market Comparison
The Rim Country STR market that includes Overgaard is a seasonal mountain market where summer is the main demand window. September 2026 occupancy was 46.5% at a $229 ADR. July occupancy of 70.3% and a $225 ADR contrast with April occupancy of 32.8% and a $176 ADR. Momentum is favorable: occupancy is up 9.7% and revenue is up 11.3% year over year, with 2026 year-to-date occupancy of 46.2% compared with 45.4% for full-year 2025. Revenue of $2,971 per month and $30,981 per year gives investors a clear regional benchmark. The market is also lightly regulated, with no county permit or night cap, which lowers compliance barriers compared with many US destinations. Operator rankings are tracked at a shared regional level rather than uniquely for Overgaard, so this profile omits them.
Frequently Asked Questions About Overgaard, Arizona
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