Goodyear, Arizona Short-Term Rental Market
Phoenix metro short-term rentals averaged $189 ADR, 57.9% occupancy and $2,841 monthly revenue in September 2026.
Quick Answer: Goodyear, Arizona is an active short-term rental market. average occupancy in the Phoenix/Scottsdale market area is 58%. average monthly revenue in the Phoenix/Scottsdale market area is $2,841. average daily rate in the Phoenix/Scottsdale market area is $189. the top operator in the Phoenix/Scottsdale market area is Evolve with 981 listings. market score is 50/100 (grade D).
Market data reflects the Phoenix/Scottsdale regional market, which includes Goodyear. Regulations, taxes, and permit details below are specific to Goodyear.
Market Score Breakdown
Five dimensions StaySTRA evaluates per market.
Market Overview
Goodyear is a southwest Phoenix metro suburb of 118,175 residents, and its short-term rental performance is best read through the Phoenix metro STR market. The performance figures on this page describe that metro market, which Goodyear shares with Litchfield Park, Peoria, Glendale, Maricopa, Mesa, Chandler and Gilbert. Regulations, home values and local attractions are specific to Goodyear.
As of September 2026, the average daily rate across all listings was $189 and occupancy was 57.9%. Average monthly revenue per listing was $2,841. Compared with September 2025, occupancy is up 3.6%, ADR is up 4.6% and revenue is up 2.1%. All three measures are moving in the right direction, though revenue growth is the slowest of the three. Summing the twelve seasonal months gives annualized revenue of $39,574 per listing.
Entire-place rentals earn an ADR of $205, about $16 above the all-listings average, which reflects how much of the metro’s demand is for full homes. Demand in Goodyear itself is anchored by Cactus League spring training at Goodyear Ballpark, spring home of the Cleveland Guardians and Cincinnati Reds. The valley-wide 2025 Cactus League season drew roughly 1.7 million fans, with about 65% coming from outside Arizona. Beyond baseball, guests visit Estrella Mountain Regional Park, the Estrella Star Tower overlook and Goodyear Civic Square for dining and events. Typical guests are spring-training fans, winter visitors and outdoor-recreation travelers.
Bedroom, booking channel and listing-type counts are tracked at a shared regional level rather than uniquely for Goodyear, so this profile omits them. The sections below cover investment economics, seasonality, revenue by property type, Goodyear’s licensing rules and booking behavior.
Seasonal Patterns
| Month | Occupancy |
|---|---|
| Jan | 65% |
| Feb | 74% |
| Mar | 76% |
| Apr | 57% |
| May | 56% |
| Jun | 58% |
| Jul | 60% |
| Aug | 59% |
| Sep | 59% |
| Oct | 63% |
| Nov | 63% |
| Dec | 58% |
Month-by-month nightly rates and revenue figures for Goodyear are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Top Short-Term Rental Operators in Phoenix/Scottsdale market area
Ranked by total active listings. Useful for understanding the competitive landscape. Operator data is published for the Phoenix/Scottsdale market as a whole, which includes Goodyear, so these counts are not Goodyear-only figures.
| # | Operator | Listings | Reviews | Rating |
|---|---|---|---|---|
| 1 | Evolve | 981 | 34,553 | ★ 4.74 |
| 2 | Vacasa | 505 | 9,989 | ★ 4.56 |
| 3 | CozySuites | 332 | 4,498 | ★ 4.00 |
| 4 | Zona Multifamily | 297 | 1,788 | ★ 2.67 |
| 5 | Park Royal | 229 | 17 | ★ 4.65 |
What Kind of STR Should I Buy in Goodyear?
Revenue and nightly-rate breakdowns by bedroom count, property tier, and dwelling type for Goodyear are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Channel Mix
Distribution of bookings across major STR platforms.
| Channel | Share |
|---|---|
| airbnb | 42.9% |
| vrbo | 9.2% |
| both | 47.9% |
Home Value Trends (Goodyear)
Typical home values, median sale prices, and the 10-year price trend for Goodyear are available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Booking Insights
Booking-window and length-of-stay analysis for Goodyear — how far ahead guests book and how to price around it — is available to StaySTRA Pro members. Unlock with StaySTRA Pro or analyze a specific address free.
Short-Term Rental Regulations
Short-term rentals are legal in Goodyear and the city cannot ban them. Arizona state law (A.R.S. 9-500.39, from SB 1350 in 2016, with SB 1168) preempts local prohibitions, restrictions based solely on rental length, and owner-occupancy or primary-residence mandates. Goodyear does not require owner occupancy or a primary residence, and there is no cap on nights per year.
The city adopted its STR ordinance (Code Chapter 8, Article 8-2) effective January 1, 2023. Every operator needs a City of Goodyear Short-Term Rental License, issued in lieu of a business license, for $250. Licenses run on a calendar-year basis, expire December 31 and renew annually with no proration. The license number must appear in every advertisement and listing.
Operators also need a State of Arizona Transaction Privilege Tax license through the Arizona Department of Revenue. The city levies a 2.5% transient lodging tax on stays under 30 days plus a 2.5% real-property rental tax, roughly 5% in total. State TPT of 5.5% and Maricopa County taxes apply on top.
Conduct rules include at least $500,000 in liability insurance (or a platform that provides equivalent coverage), sex-offender background checks on guests (or a platform that does them), emergency contacts who respond within 1 hour and complaints handled within 24 hours. Operators must notify adjacent and across-the-street residential neighbors before the first rental.
Enforcement is rated moderate. Violations carry civil and criminal penalties, with fines of roughly $500 to $3,500, and can lead to license suspension. Additional state legislation to give cities more authority to restrict STRs was proposed in late 2025 and early 2026, but statewide preemption of outright bans remained in force. Confirm current rules with the city before buying.
Market Comparison
The Phoenix metro STR market that includes Goodyear posts occupancy of 57.9% and an ADR of $189 as of September 2026.
The picture changes through the year. In March, occupancy of 76.3% and an ADR of $274 mark the market’s high point. From June through September, ADR of $153 to $171 sits well below the current $189 all-listings average even though occupancy holds near 58% to 60%. Goodyear is therefore a winter and spring market first and a year-round income market second.
The premium tiers show where the market earns more. Luxury listings average $463 and professionally managed listings average $253, both well above the $189 all-listings average.
Goodyear differs from many markets in its regulatory setting. State preemption means the city cannot ban short-term rentals or require owner occupancy, and there is no cap on nights. The cost of entry is a $250 annual license plus roughly 5% in city taxes. Property manager rankings are tracked at a shared regional level rather than uniquely for Goodyear, so this profile omits operator names.
Frequently Asked Questions About Goodyear, Arizona
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